What Valve+Meter Performance Marketing does

Valve+Meter Performance Marketing is a privately held, full-service digital marketing agency headquartered in Indianapolis, Indiana. Founded in 2017 by Marcia Barnes, the firm employs 51–100 staff and serves a client base concentrated in U.S. home services (HVAC, plumbing, electrical, roofing, home security) and B2B verticals, with secondary practices in manufacturing, construction, law firms, solar energy, and nonprofit organizations. The agency differentiates through three trademarked methodologies — Math-Before-Marketing™, ThinkFirst™, and the Marketing Flywheel Method — that frame a discovery-led, analytics-heavy service delivery model. In 2023 it published the proprietary Speed-to-Lead Report based on direct testing of 466 home services companies, used as both a thought-leadership asset and sales enablement tool.

The service portfolio spans SEO, local SEO, paid search, paid social, programmatic media, email marketing, content marketing, web design and development, conversion rate optimization, creative services, traditional media, direct mail, B2B/account-based marketing, and outbound lead generation. Technology infrastructure is described as a data-driven performance marketing platform with real-time analytics and continuous optimization, though no proprietary AI/ML systems, APIs, or integrations are disclosed. Partnerships with Google, Microsoft Bing, Meta, and LinkedIn provide certified platform access. The firm is Women Business Enterprise (WBE) certified and has been named a Best Places to Work in Indiana for three consecutive years.

The business model is professional services, with quote-based/custom pricing, retainer or project-based engagements, and a free marketing assessment as the primary acquisition entry point. Go-to-market is sales-led and direct, employing a 'ThinkFirst' discovery process to convert enterprise and mid-market prospects. Revenue is generated through managed service fees on client marketing programs, with demonstrated client outcomes including 190% lead volume growth, 47% decreases in cost-per-acquisition, $8:1 ROAS, and up to $11.50:1 return on marketing spend in case studies. No revenue, ARR, or funding data is publicly disclosed.

Name

Valve+Meter Performance Marketing

Legal name

Valve+Meter Performance Marketing

Website

https://valveandmeter.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Valve+Meter Performance Marketing is an Indianapolis-based, full-service digital marketing agency founded in 2017 that serves primarily U.S. home services (HVAC, plumbing, electrical, roofing) and B2B clients through SEO, paid media, content marketing, web development, and outbound lead generation, organized around its proprietary Math-Before-Marketing™ and ThinkFirst™ methodologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Performance Marketing Services: Full-service performance marketing agency offering SEO, Local SEO, Social Media, Email Marketing, Web Design/Development, Content Marketing, PPC, Paid Digital, Creative, Traditional Media, B2B, and Outbound Lead Generation services. Revenue is generated through professional service fees, likely retainer-based or project-based engagements with measurable results focus.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Valve+Meter is a full-service performance marketing agency that delivers measurable lead generation and revenue growth through a suite of digital marketing services — SEO, Local SEO, PPC/Paid Digital, Social Media, Email, Web Design/Development, Content Marketing, Creative, Traditional Media, B2B Marketing, and Outbound Lead Generation — packaged under its proprietary Math-Before-Marketing™ and ThinkFirst™ methodologies for service-based and B2B clients.

Product overview

Valve+Meter Performance Marketing is a full-service digital marketing agency offering a comprehensive suite of services organized around their proprietary ThinkFirst™ methodology and Math Before Marketing™ philosophy. The core offering is performance marketing with measurable, data-driven strategies. The service portfolio includes SEO (organic search optimization, local SEO), Web (website design, development, WordPress, CRO), Content Marketing (copywriting, blogs, white papers), PPC/Paid Digital (Google Ads, Local Services Ads, programmatic buying, retargeting), Social Media Marketing, Email Marketing, Creative Services (branding, video, graphic design), Traditional Media (direct mail, print, radio), B2B Marketing (account-based marketing, demand generation), and Outbound Lead Generation (cold calling, appointment setting, sales prospecting). Supporting these are proprietary methodologies (ThinkFirst™ four-step process, Flywheel Method) and educational resources (Speed to Lead Report, Flash Cards, SEO Glossary). All services are designed to generate measurable, repeatable, and scalable results with a focus on lead generation and revenue growth.

Differentiator

Problem solved

Functional benefit

Brands

• Math-Before-Marketing: A research and data-driven marketing approach philosophy
• ThinkFirst

Products and services

• SEO Services

Quantifiable outcome

• 190% growth in lead volume
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads, Google Local Services Ads, and related advertising platforms. The partnership enables Valve+Meter to manage client advertising on Google's advertising network with validated proficiency.
• Microsoft BingcoreTechnology or IntegrationBing Partner certification for managing advertising on Bing's search network. Validates expertise in Bing Ads management for client campaigns.
• Meta (Facebook/Instagram)coreTechnology or IntegrationAdvertising partner for Meta's platforms enabling paid social campaigns on Facebook and Instagram. Featured in company logos section indicating active partnership in social advertising.
• LinkedIncoreTechnology or IntegrationLinkedIn Partner for B2B advertising and professional social media marketing services. Supports account-based marketing and B2B lead generation campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, content, and web design for mid-market and enterprise clients. Directly comparable in service portfolio, target customer profile, and performance-based delivery model.
• Ignite Visibility: Performance digital marketing agency specializing in SEO, paid media, social media, and email with a strong focus on ROI-driven client engagements across B2B and B2B verticals. Highly comparable in service mix and outcomes-based positioning.
• Thrive Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing to SMB and mid-market clients. Comparable in service breadth and customer segmentation.
• Disruptive Advertising: Performance marketing agency focused on PPC, SEO, and lifecycle marketing with a strong emphasis on measurable client ROI. Closely comparable in performance-driven positioning and use of analytics-led methodologies.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and conversion rate optimization for SaaS and B2B clients. Comparable in paid media focus and emphasis on ROAS-driven client outcomes.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing to SMB and mid-market clients. Comparable in service breadth, customer profile, and Google Partner positioning.
• Power Digital Marketing: Performance marketing agency combining SEO, paid media, content, and analytics with proprietary technology for mid-market and enterprise clients. Comparable in data-driven methodology and multi-vertical expertise.
• LYFE Marketing: Digital marketing agency offering social media, PPC, SEO, and email marketing to small and mid-sized businesses. Comparable in customer profile, service mix, and B2B/B2C dual approach.
• Coalition Technologies: Full-service digital marketing agency specializing in SEO, PPC, web design, and conversion rate optimization. Comparable in service mix and emphasis on measurable performance for mid-market clients.

Broad incumbents

• HubSpot: Large incumbent offering inbound marketing software plus agency partner network. Overlaps in methodology and target market but is a broader platform enabling rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valveandmeter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valve+Meter Performance Marketing