What Agency Mania Solutions does

Agency Mania Solutions (AMS), founded in 2013 and headquartered in Bellevue, Washington, builds and sells a customizable SaaS suite that helps enterprise advertisers manage their external agency and marketing supplier relationships. The platform is composed of six core, brand-named modules — ScopeDeliver (SOW management), EvaluationDeliver (performance evaluation), RosterDeliver (agency database), BriefDeliver (briefing), KPIDeliver (KPI tracking), and ProductionDeliver (production and expense management) — with an AI-Powered add-on layer introduced in 2024 that adds sentiment analysis, a conversational AI assistant, and AI-generated reporting. AMS sells exclusively through a consultative direct enterprise sales motion, with the website featuring "Request a Demo" and "Schedule Demo" CTAs and implementations customized to each client's business needs, supplemented by Agency Mania University e-learning courses and consulting services.

The company is founder-controlled, with co-founders Bruno Gralpois, Teri Wiegman, and Shaun Wolfe — veterans of Microsoft, Amazon, Visa, and other software companies — actively leading the business. Its customer base consists of large global advertisers across pharmaceuticals and biotechnology (Bayer, Gilead, AbbVie, GSK, Novartis, Sandoz, Lilly, Biogen), consumer packaged goods (Mondelez, Nestle, SC Johnson, Haleon), beverages (Constellation Brands, Pernod Ricard, AB InBev), technology and telecom (Dell, IBM, AT&T), automotive (Toyota), and financial services (Visa, Discover, PayPal, American Express). In May 2025, AMS became the Global Strategic Partner for Partnerships of the World Federation of Advertisers (WFA), gaining privileged channel access to over 150 of the world's largest advertisers representing roughly $900 billion in annual marketing communications spend, while maintaining a network of ecosystem ties to the ANA, 4A's, AdForum, Forbes Business Council, and COMvergence.

Name

Agency Mania Solutions

Legal name

Agency Mania Solutions

Website

https://agencymania.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Mania Solutions is a Bellevue-based SaaS vendor that sells customizable agency partnership management software — covering SOW, performance evaluation, briefing, KPI tracking, rosters, and production — to enterprise advertisers across pharma, CPG, TMT, automotive, and financial services.

Ownership category

akta.pro rank

Product category

Agency Partnership Management Software

NAICS

Software Publishers (5132), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Agency management software
• Partnership management SaaS
• Scope of work software
• Marketing procurement tools
• Agency evaluation software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Subscriptions: Customizable Software as a Service (SaaS) based solutions for agency partnership management. Implemented as custom software that conforms to client business needs with ongoing subscription model.
2. Training/Education Services: Online training courses through Agency Mania University - self-paced, pay-per-seat courses offering practical advice for agency partnership management. Course example: Master the Skill of Briefing at $299 per seat.
3. Consulting and Implementation Services: Consultative implementation and support services for custom software deployment. Company describes itself as 'unbiased and consultative' building solutions to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Agency Mania Solutions provides customizable cloud-based SaaS software for managing the entire agency/supplier partnership lifecycle, including scope of work planning, performance evaluation, roster/supplier management, briefing, KPI tracking, and production expense management. The platform is purpose-built for enterprise brand advertisers, marketing, and procurement teams to strengthen collaboration with their advertising and marketing agencies. AI-powered capabilities are integrated across the suite for sentiment analysis, dashboard insights, conversational navigation, and automated report generation.

Product overview

Agency Mania Solutions offers a suite of integrated partnership management software solutions delivered as customizable SaaS (Software as a Service). The core platform consists of six main products: ScopeDeliver™ for scope of work and financial planning, EvaluationDeliver™ for performance and relationship evaluation, RosterDeliver™ for agency roster and supplier relationship management, BriefDeliver™ for agency team briefing, KPIDeliver™ for KPI tracking and dashboards, and ProductionDeliver™ for production expense management. AI-Powered™ capabilities are integrated as add-on features within EvaluationDeliver™, including AI dashboards, chatbots, report exporters, and sentiment analysis. Additional offerings include TrainingDeliver™ for agency training and Agency Mania University for online marketing education. The company also provides consulting services and hosts an annual Client Consortium for industry collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• ScopeDeliver™ End-to-end cloud-based scope of work (SOW) software supporting streamlined annual staffing and financial planning and ongoing management of deliverables, resources, and agency/supplier relationships for enterprise brand advertisers.
• EvaluationDeliver™ Comprehensive client/agency partner performance evaluation solution with streamlined surveys, real-time dashboards, curated insight presentations, and action planning modules for marketers and procurement teams.
• RosterDeliver™ Flexible agency supplier relationship management software providing sourcing and marketing professionals detailed, up-to-date information about advertising/marketing agencies and suppliers in the company's approved roster.
• BriefDeliver™ Online agency team briefing software designed to improve the speed, consistency, and quality of input and guidance from clients to agencies through templates, automation, and collaboration features.
• KPIDeliver™ KPI tracker dashboard software providing team leaders and staff with a consolidated view tracking all key performance indicators required for effective reporting and analysis of agency-related activities.
• ProductionDeliver™ Streamlined and customizable production management software designed to optimize workflow efficiencies for ad production and expense management, offering end-to-end visibility of production expenses.
• AI-Powered™ (within EvaluationDeliver™) AI-powered capabilities integrated within EvaluationDeliver™, including AI-powered evaluation dashboard, AI assistant chatbot, AI-powered report exporter, AI-powered insight reports, and AI sentiment analysis to enable deeper insights and faster analysis of client-agency performance.
• TrainingDeliver™ Online training solution that enables clients to roll out a robust, compliant program to train agencies faster and more efficiently while improving collaboration and productivity.
• Agency Mania University Online training courses for marketers designed by industry experts in agency management, offering self-paced, pay-per-seat courses with practical advice and realistic business situations to help eliminate issues that hinder agency partnerships.

Quantifiable outcome

• Full compliance from all marketers and all agencies
• +12 more outcomes

Named customers23 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• World Federation of Advertisers (WFA)flagshipStrategic or Co-development Partner · 22 May 2025WFA and Agency Mania Solutions join forces as strategic partners to help global brands strengthen their most critical marketing partnerships. WFA represents over 150 of the world's biggest brands and more than 60 national advertiser associations worldwide. AMS becomes WFA's Global Strategic Partner focused on Partnerships. WFA represents 90% of global marketing communications spend (~$900 billion per year).
• 4A's (American Association of Advertising Agencies)coreStrategic or Co-development PartnerEstablished to promote, advance, and defend the interests of member agencies, employees and the advertising and marketing industries. With focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices helping direct more than 85% of total U.S. advertising spend.
• AdForumcoreStrategic or Co-development PartnerLeading information provider focused on the global advertising industry. Through relationships with trade press and top award shows, brings together information on 25,000 agencies and 200,000 campaigns. AdForum's Agency Gallery used by advertisers to identify potential agency partners.
• ANA (Association of National Advertisers)coreStrategic or Co-development PartnerU.S. advertising industry's oldest and largest trade association, established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. For 100+ years client-side marketers have enjoyed collaborative benchmarking, networking, and brand-building knowledge.
• COMvergenceminorStrategic or Co-development PartnerIndependent and international research company that scans and measures performances and strategic developments of international marketing services groups, major independents and largest consultancies. Uses tangible measurement metrics to provide high-quality reference data for Marcom professionals.
• Forbes Business CouncilcoreStrategic or Co-development PartnerCollective of invitation-only communities created in partnership with Forbes. Agency Mania Solution's Co-Founder and Principal Bruno Gralpois is a proud Forbes Councils member and writer.
• Marketing Procurement iQminorGTM or Marketing PartnerAMS has sponsored Marketing Procurement iQ's London Conference, supporting strategic marketing procurement initiatives and expanding presence in the European market.
• ProcureCon MarketingminorGTM or Marketing PartnerAMS sponsors ProcureCon Marketing's London conference, committed to drive greater efficiencies, cost savings and ROI in advertising and marketing. Multiple year sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workfront (Adobe): Adobe Workfront is an enterprise work management platform for marketing teams, including intake, briefing, project execution, and approvals. It is comparable to AMS's BriefDeliver and ProductionDeliver for orchestrating marketing and production workflows at enterprise scale.
• Mediaocean: Mediaocean is the dominant advertising operations and workflow platform spanning media planning, billing, finance, and agency/partner management. It is the closest direct competitor to AMS's ScopeDeliver and EvaluationDeliver capabilities for large advertisers and agencies.
• Celtra: Celtra provides creative production and ad-operations software for brands and agencies, including dynamic creative optimization and production workflow. It overlaps directly with AMS's ProductionDeliver module for ad production and expense management.
• Planful: Planful (which absorbed Aprimo and Allocadia) delivers marketing performance management, financial planning, and operational workflows for marketing and agency spend. It overlaps with AMS's KPIDeliver and ScopeDeliver in managing marketing budgets, agency fees, and performance.

Broad incumbents

• SAP Ariba: SAP Ariba is the enterprise procurement standard for supplier discovery, contracts, and spend analytics. It is comparable at the supplier and spend management layer where AMS's RosterDeliver and ScopeDeliver operate, but covers a far broader procurement scope.
• Coupa: Coupa is a broad spend management platform that includes marketing procurement, supplier management, and contract lifecycle management. It competes at the procurement layer with AMS's RosterDeliver and ScopeDeliver, but as part of a much larger finance/procurement suite.
• Kantar: Kantar is a global marketing intelligence and consulting firm with proprietary tools for agency selection, benchmarking, and marketing ROI. It overlaps with AMS's EvaluationDeliver and benchmarking capabilities but is anchored in consulting services rather than SaaS.

Emerging players

• Wrike: Wrike is a collaborative work management platform widely adopted by in-house marketing and agency teams for project intake, approvals, and reporting. It intersects with AMS's BriefDeliver and ProductionDeliver for marketing workflow orchestration.
• monday.com: monday.com is a configurable work OS used by marketing operations and procurement teams for custom workflows, approvals, and dashboards. It is comparable to AMS's configurable workflow products (ScopeDeliver, KPIDeliver) as a broader alternative.
• Asana: Asana is a work management platform used by marketing and operations teams for intake, project tracking, and approvals. It competes at the workflow layer with AMS's BriefDeliver and KPIDeliver, though it is a horizontal tool rather than agency-management specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agencymania
• YouTubeyoutube.com/channel/UC41d-CKoYEDJ28u5dPeIKMg
• LinkedInlinkedin.com/company/agency-mania-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Mania Solutions