Perspire Sauna Studio

What Perspire Sauna Studio does

Perspire Sauna Studio is a privately held infrared sauna and red light therapy franchise founded in 2010 by Lee Braun in Costa Mesa, California, and now headquartered at 1048 Irvine Ave #971 in Newport Beach. The company operates a network of more than 100 studios across 27 U.S. states and has awarded over 280 franchise licenses since launching its franchise program in 2018. Its core service is a 40-minute full-spectrum infrared sauna session in a private suite, delivered alongside medical-grade red light therapy, with temperatures ranging from 130 to 170°F and additional modalities including SNØ Shower contrast therapy (launched 2024) and Halotherapy via Clearlight's HALO ONE technology (rolled out nationwide March 2026). The system has accumulated 5 million+ sessions and 40,000+ five-star customer reviews, and Perspire was ranked No. 1 in the sauna category on Entrepreneur's 2026 Franchise 500.

The company's core technology stack combines proprietary full-spectrum infrared heating, medical-grade red light therapy panels, the SNØ Shower cold-plunge system, and HALO ONE halotherapy, with a Perspire 2.0 mobile app on iOS and Android for booking and membership management. Underlying commerce, CRM, and member data are managed through the MindBody platform. Perspire monetizes through three monthly membership tiers (IRelax, IRecover with 90-day session rollover, IRitual unlimited), one-time session packages of 4, 8, or 20 sessions, à la carte enhancement add-ons (contrast and halotherapy), franchise licensing fees and royalties, and retail add-on partnerships including Dose liquid supplements distributed in-studio. Its primary customer segment is health-conscious individual consumers seeking wellness, recovery, and stress-relief services, and its secondary customer segment is franchise investors seeking multi-unit wellness ownership. GTM combines direct-to-consumer acquisition across physical studios, website e-commerce, and the mobile app, with earned media in Forbes, The New Yorker, Good Housekeeping, and other major outlets, and affiliate-style distribution via the Erewhon Lifestyle Collective partnership.

The corporate organization is lean, with 51-100 employees and a leadership team that includes founder and CEO Lee Braun, Chief Marketing Officer Caroline Linton (appointed October 2025), Vice President of Experience Katy Fetters, Director of Health and Science Dr. Rachelle Reed, and Vice President of Franchise Development Jackie Mendes. The company is founder-controlled with no disclosed venture or private equity funding, and is targeting continued national expansion into additional states including California, Connecticut, Washington, Illinois, New York, Texas, Florida, New Jersey, Kentucky, and North Carolina.

Name

Perspire Sauna Studio

Legal name

Perspire Sauna Studio

Website

https://perspiresaunastudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Perspire Sauna Studio is a privately held infrared sauna and red light therapy franchise with 100+ studios across 27 U.S. states, serving health-conscious consumers through private sauna suites and monthly membership plans, founded in 2010 by Lee Braun.

Ownership category

akta.pro rank

Product category

Infrared sauna and red light therapy wellness services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Infrared sauna therapy
• Red light therapy
• Wellness franchise services
• Contrast therapy services
• Halotherapy services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring membership plans including IRecover and IRitual unlimited memberships. Members receive unlimited or limited session access depending on tier.
2. Session Packages: Single session and multi-session packages (4, 8, 20 sessions) available for purchase with promotional discounts. Sessions expire 12 months from purchase.
3. Franchise Fees: Revenue generated from franchise licensing fees for operators seeking to open Perspire Sauna Studio locations.
4. Enhancement Add-ons: Additional charges for optional enhancements such as contrast therapy and halotherapy add-ons to standard sauna sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Perspire Sauna Studio sells 40-minute private-suite infrared sauna sessions that combine full-spectrum infrared heat (near, mid, and far-infrared wavelengths at 130–170°F) with medical-grade red light therapy. Customers access sessions via multi-session packages or recurring monthly memberships (IRitual unlimited, IRecover 8-session, IRelax entry-level), with optional SNØ Shower contrast therapy and halotherapy add-ons. The company also generates revenue by awarding franchise licenses to operators who open and run studios under the Perspire brand.

Product overview

Perspire Sauna Studio operates a wellness franchise offering infrared sauna and red light therapy services through private suites. The core product is a 40-minute full-spectrum infrared sauna session incorporating medical-grade red light therapy, available via membership plans (IRitual unlimited, IRecover 8-session, IRelax entry-level) or single-session packages. Add-on enhancements include Contrast Therapy (SNØ Shower cold therapy), Halotherapy (salt therapy via Clearlight HALO ONE), and session packages. The company also offers a mobile app (Perspire 2.0) for booking and membership management, and sells gift cards. With over 100 studios across 27 states, the franchise provides science-backed wellness experiences focused on relaxation, recovery, detoxification, skin rejuvenation, and immune support.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrared Sauna Session A 40-minute full-spectrum infrared sauna session delivered in a private single-occupancy suite, combining near, mid, and far-infrared wavelengths at adjustable temperatures (130–170°F) with medical-grade red light therapy, an in-suite TV, cold eucalyptus towel, and adjustable temperature controls for individual consumers.
• Contrast Therapy (SNØ Shower) Alternating heat-and-cold therapy add-on that pairs infrared sauna heat with a 45-degree Fahrenheit rainfall cold shower experience to support circulation, accelerate muscle recovery, reduce inflammation, and elevate mood for individual wellness consumers.
• Halotherapy Pharmaceutical-grade dry salt air therapy add-on dispersed into infrared saunas using Clearlight's HALO ONE technology, supporting respiratory health, skin clarity, and deep relaxation for individual wellness consumers.
• Session Packages Pre-paid multi-session packages available in 4, 8, and 20-session bundles for non-member individual consumers, offering promotional discounts and bonus sessions during flash sales with a 12-month expiration window.
• Wellness Memberships (IRitual, IRecover, IRelax) Recurring monthly membership subscriptions for individual wellness consumers, comprising the IRitual unlimited-access tier, the IRecover 8-session-per-month tier with 90-day session rollover, and the IRelax entry-level tier, with automatic renewal and HSA/FSA eligibility.

Quantifiable outcome

• 5M+ sauna sessions completed across franchise system
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Clearlight (HALO ONE)coreTechnology or Integration · 6 March 2026Clearlight's HALO ONE technology is used for the nationwide halotherapy rollout across the Perspire franchise system. The technology disperses pharmaceutical-grade salt particles into infrared saunas to support respiratory wellness.
• DosecoreGTM or Marketing Partner · 30 January 2026Partnership with Dose, a clinically-backed supplement brand, makes Dose's 2oz liquid supplements available for purchase at all Perspire locations nationwide. The collaboration aims to extend post-sauna wellness benefits by offering guests a convenient way to maintain their wellness routine through daily supplementation. The companies also plan in-studio sampling events and social media giveaways to promote the partnership.
• Erewhon Lifestyle CollectiveminorGTM or Marketing Partner · 4 December 2025Perspire joined Erewhon's Lifestyle Collective to expand access to science-backed wellness services across nearly 100 studios nationwide. The partnership offers discounts and exclusive access to wellness events for Erewhon members, supporting Perspire's mission to make infrared sauna, red-light therapy, and contrast therapy more accessible.
• MindBodycoreTechnology or IntegrationMindBody provides the online e-commerce platform for selling services, managing member accounts, and processing transactions. Personal data is stored through MindBody's data storage and databases, while credit card data is processed through third-party payment gateways.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Hand & Stone Massage and Facial Spa: Large membership-based massage and facial spa franchise with hundreds of US locations, serving the same health-and-wellness consumer with recurring subscription revenue mechanics.
• Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, infrared sauna, IV therapy, and red light therapy under a membership model — the closest direct comparable to Perspire's stacked-therapy studio approach.
• iCRYO: Cryotherapy and infrared sauna franchise growing through franchising; overlaps with Perspire on infrared/contrast therapy modalities and similar suburban retail footprint.
• Massage Heights: Membership-based massage and wellness franchise with a recurring-revenue model and franchise growth strategy that closely mirrors Perspire's studio economics.
• The NOW Massage: Premium boutique wellness franchise offering massage and recovery experiences in private suites — comparable concept design, premium positioning, and franchise-led expansion.
• Elements Massage: Membership-driven therapeutic massage franchise targeting repeat wellness consumers, with comparable unit economics, franchise expansion model, and customer demographic to Perspire.

Broad incumbents

• European Wax Center: Established membership-based personal services franchise with hundreds of US locations; relevant as a broad incumbent showcasing the unit economics and franchise scale Perspire is targeting.

Emerging players

• HigherDOSE: Wellness brand offering at-home infrared sauna blankets and red light therapy products, appealing to the same health-conscious consumer Perspire targets but through a direct-to-device channel.
• Sun Home Saunas: Premium at-home infrared sauna brand representing the at-home substitution threat to studio-based recurring sessions; relevant for tracking competitive pressure on Perspire's visit frequency.
• Plunge: Cold plunge and contrast therapy brand with both retail (at-home) products and emerging studio locations, competing for the same recovery/wellness consumer wallet share as Perspire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@perspiresaunastudio
• YouTubeyoutube.com/@perspiresaunastudio
• Facebookfacebook.com/perspiresaunastudio
• LinkedInlinkedin.com/company/perspire-sauna-studio
• Instagraminstagram.com/perspiresaunastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perspire Sauna Studio