Knowi
- Company typePrivate
- Founded2014
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Knowi firmographics
Firmographics- Name
- Knowi
- Legal name
- Knowi, Inc.
- Website
- https://knowi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Knowi industry classification
Industry- Product category
- Business Intelligence and Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Knowi is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Knowi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Subscription: Knowi operates on a subscription model with pricing starting at $20,000/year for up to 5 users. Pricing scales with user count and deployment type. Plans are offered as custom annual licenses with startup and nonprofit discounts available. All plans include core analytics features; Agentic BI is included now and becomes a paid add-on from July.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Internal Teams — Custom Annual license for teams replacing fragmented BI stacks |
| Subscription | Annual | Embedded Analytics — For SaaS companies building white-labeled, multi-tenant analytics |
| Subscription | Annual | Regulated Industries — For healthcare, government, and financial services requiring on-prem and Private AI |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Knowi product offering
Product offeringCore offering
Knowi is a unified analytics platform that connects directly to databases, data warehouses, NoSQL stores, APIs, and applications to query, analyze, and visualize data without requiring ETL or a separate data warehouse. It combines traditional BI dashboards, AI-driven analytics, embedded analytics, and agentic AI capabilities in a single subscription-based offering for technical and business users.
Product overview
Knowi is a unified AI-powered analytics platform combining a core analytics engine with specialized modules and industry solutions. The core platform provides direct connectivity to 70+ data sources (SQL, NoSQL, REST APIs, files) with cross-source joins at query time - no ETL or data warehouse required. Key product modules include: Agentic BI (with 20+ AI agents for autonomous analytics workflows), Embedded Analytics (white-label embedding for SaaS), AI Analytics (natural language querying and self-service), Document AI (chat with PDFs/Word), Data-as-a-Service (data virtualization layer), Enterprise Data Agents (purpose-built AI agents), MCP Server (AI tool integration), Private AI (on-premises AI engine), Smart Cache (performance optimization), Cloud9QL (transformation language), and Cloud9Agent (secure network connectivity). Industry-specific solutions cover IoT, Healthcare, Financial Services, and Media. The platform supports cloud, on-premise, and hybrid deployment with comprehensive security (SOC 2 Type II, HIPAA, GDPR). Pricing starts at $20,000/year with plans for Internal Teams, Embedded Analytics, and Regulated Industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Knowi Unified Analytics Platform Core SaaS platform that queries, analyzes, and visualizes data directly from databases, warehouses, NoSQL stores, APIs, and applications. Provides dashboards, reporting, alerts, AI-driven analytics, and natural language querying for technical and business users.
- Agentic BI AI-powered add-on that allows users to ask questions in natural language and uses AI agents to autonomously plan and execute multi-step analytics workflows, integrating structured, unstructured, and enterprise data sources.
- Embedded Analytics
Quantifiable outcome
- Saves at least 4 hours per week previously spent on manual report making
- +2 more outcomes
Companies that use Knowi
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
Knowi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration53 records
AI capability12 records
Feature8 records
Knowi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and notable.
- MongoDBcoreMongoDB is a technology alliance partner that integrates natively with Knowi's Unified Analytics Platform. Knowi provides native MongoDB connector capabilities, including automatic schema discovery and collection-level querying, making MongoDB a natural integration point for NoSQL analytics use cases.
- CouchbasecoreCouchbase is listed as a key technology alliance partner with native integration into Knowi's platform, enabling NoSQL analytics over Couchbase's distributed database.
- DataStaxcoreDataStax is a technology alliance partner with native integration into Knowi's analytics platform, supporting Apache Cassandra-based analytics workloads.
- MarkLogiccoreMarkLogic is a technology alliance partner integrated natively with Knowi's platform for operational and metadata analytics over MarkLogic's enterprise NoSQL database.
- InfosysmajorInfosys is a system integrator partner that delivers analytics solutions and implementations to customers on their analytics journey, leveraging Knowi's platform as part of consulting engagements.
- NielsennotableNielsen is listed as a key partner, with integration enabling media and market analytics use cases within Knowi's platform.
- Verizon ThingSpacecoreKnowi powers the embedded analytics layer inside Verizon's ThingSpace IoT platform, delivering real-time device monitoring, usage analytics, and anomaly detection. This represents a significant embedded OEM relationship where Knowi serves as the analytics engine under Verizon's brand.
- intlx SolutionscoreKnowi serves as the core analytics engine for intlx Solutions' intlx360 platform, powering embedded dashboards, real-time analytics, and AI capabilities across telecom infrastructure monitoring and security operations. intlx positions Knowi as a fundamental component of their product's go-to-market strategy.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Knowi competitors and assessment
Company assessmentDirect peers
- ThoughtSpot: AI-driven analytics platform offering natural-language search, AI agents (Spotter), and embedded analytics across cloud data sources. Directly competes with Knowi's Agentic BI and AI Analytics offerings for enterprise buyers evaluating search- and agent-based BI.
- Sisense: Analytics platform with strong embedded/white-label OEM positioning and AI features. Competes head-to-head with Knowi on embedded analytics for SaaS companies and on enterprise BI use cases; explicitly named by MacroFab as an evaluated competitor.
- Domo: Cloud BI and analytics platform targeting business users with dashboards, data integration, and AI capabilities. Directly comparable as a mid-market/enterprise BI alternative; also named by MacroFab as an evaluated alternative to Knowi.
- Sigma Computing: Cloud analytics platform with spreadsheet-style interface that queries warehouses directly without ETL, similar in spirit to Knowi's direct-query, no-warehouse posture. Targets similar data-team and business-user buyers with embedded and AI features.
- Mode Analytics: Analytics platform combining SQL-based analysis, dashboards, and notebooks for data teams. Competes with Knowi for technical analytics buyers who want direct data source access and self-service, particularly in mid-market and growth-stage companies.
Broad incumbents
- Tableau: Market-leading BI platform (now part of Salesforce) with broad enterprise footprint, Einstein AI, and embedded analytics. Competes with Knowi broadly in enterprise BI, particularly through Salesforce distribution and Tableau's agentic analytics roadmap.
- Microsoft Power BI: Microsoft's BI platform bundled into the enterprise productivity stack with Copilot AI features. The default incumbent in many enterprises and explicitly named by MacroFab as a competitor; broad pricing and bundling advantages versus Knowi.
- Looker: Google Cloud's enterprise BI platform with a semantic modeling layer and Gemini AI features. Competes with Knowi for enterprise analytics buyers, especially those standardized on Google Cloud Platform.
Emerging players
- Holistics: Self-service analytics platform for data teams with direct-warehouse querying, embedded analytics, and AI-assisted reporting. Comparable to Knowi for mid-market buyers wanting no-ETL, code-optional analytics.
- Toucan Toco: Embedded analytics specialist focused on story-driven dashboards for SaaS and enterprise applications. Comparable to Knowi's Embedded Analytics product for customers prioritizing white-labeled customer-facing analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Knowi social profiles
Digital presenceKnowi compliance and trust
Trust signalCompliance5 records
Knowi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knowi leadership team
Management profileNumber of profiles
Profiles2 records
Knowi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knowi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knowi
What does Knowi do?
Knowi is a unified analytics platform that connects directly to databases, data warehouses, NoSQL stores, APIs, and applications to query, analyze, and visualize data without requiring ETL or a separate data warehouse. It combines traditional BI dashboards, AI-driven analytics, embedded analytics, and agentic AI capabilities in a single subscription-based offering for technical and business users.
Is Knowi a public or private company?
Knowi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knowi founded?
Knowi was founded in 2014. It employs 11 to 50 people.
Where is Knowi based?
Knowi is headquartered in Oakland, United States, in the North America region.
How does Knowi make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Knowi's main competitors?
Direct peers on record are ThoughtSpot, Sisense, Domo, Sigma Computing and Mode Analytics. Broad incumbents are Tableau, Microsoft Power BI and Looker. Emerging players are Holistics and Toucan Toco.
Does Knowi have an API?
Yes. Knowi offers a Management API for programmatic management of users, groups, datasources, queries, dashboards, and widgets, and a Push Data API for pushing data into Knowi. The platform also provides an MCP (Model Context Protocol) server enabling integration with AI tools like Claude, Cursor, VS Code, ChatGPT, and Codex CLI. The platform supports embedding via JavaScript API and provides SSO integration capabilities. API keys can be generated through user settings. Developer documentation is at docs.knowi.com.
What industry is Knowi in?
Knowi's product category is Business Intelligence and Analytics. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 51821 and its SIC code is 7370.