Happy Hens Farm
Happy Hens Farm is a Bangalore-based Certified Humane free-range egg producer selling Omega 3 and folate-enriched eggs to urban Indian consumers via its Shopify storefront and major quick-commerce platforms across 8 cities.
- Company typePrivate
- Founded2010
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Happy Hens Farm does
Happy Hens Farm, legally Sai Happy Farms Pvt Ltd, is a Bangalore-based Certified Humane free-range egg producer founded in 2010 by Manjunath M and Ashok Kannan. The company operates a 12-acre farm and produces two core SKUs — Omega 3 enriched eggs (300mg Omega 3 per egg via flax-seed feed) and FOLA+ folate-enriched eggs (>350mcg folate per 100g via a proprietary 100% plant-based supplement regimen yielding >95% bioavailable 5-MTHF). All farms meet Certified Humane standards with >40 sq ft of range space per bird and the five freedoms of animal welfare, using self-prepared organic inputs (Panchagavya, Jeevamrutha, EM solutions, neem cake) and no antibiotics, hormones, or synthetic growth promoters.
The business model is a hybrid DTC and marketplace play. Direct sales run on a Shopify storefront with subscriptions offering 10–30% tiered discounts, free shipping within Bangalore pincodes, store pickup at the Sanjaynagar headquarters, and trial packs at Rs. 150 for six eggs. Beyond Bangalore, products are distributed through Blinkit, Swiggy Instamart, BigBasket, and Zepto, reaching eight Indian cities (Bangalore, Mumbai, Pune, Goa, Chennai, Hyderabad, Bhopal, Delhi). Pricing is low-ticket and customer-facing only — there is no disclosed HoReCa or enterprise contract business despite testimonials from restaurateurs and food content creators.
The target customer base spans health-conscious urban consumers, pregnant women seeking natural folate, fitness enthusiasts and athletes, families prioritizing antibiotic-free food, and HoReCa buyers. The company has received one disclosed funding round of approximately $156,402 from Native Angels Network in 2019, has no institutional venture capital, no parent company, and no disclosed revenue. Capital intensity is low, the supply chain is anchored by a network of 500+ farmers trained by the co-founders, and the operation remains founder-controlled and small-scale despite high-profile earned media coverage (Forbes, The Hindu, Deutsche Welle/Scroll.in, Wattagnet, Indian Express, Times of India).
Happy Hens Farm firmographics
Firmographics- Name
- Happy Hens Farm
- Legal name
- Sai Happy Farms Pvt Ltd
- Website
- https://thehappyhensfarm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Happy Hens Farm is a Bangalore-based Certified Humane free-range egg producer selling Omega 3 and folate-enriched eggs to urban Indian consumers via its Shopify storefront and major quick-commerce platforms across 8 cities.
- Ownership category
- akta.pro rank
Happy Hens Farm industry classification
Industry- Product category
- Free-Range Eggs
- NAICS
- Chicken Egg Production (11231)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Layer Hen Egg Production (Table Eggs) (AFAEADAB)
- akta.pro secondary industries
- Free-Range/Cage-Free Egg Production Systems (AFAEADAK), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)
Keywords
Where Happy Hens Farm is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Happy Hens Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time and subscription purchases through company Shopify storefront. Customers can purchase Omega 3 and Fola+ eggs in pack sizes from 6-30 eggs with trial, weekly, alternate week, or monthly delivery options.
- Quick Commerce Platform Sales: Products sold through Blinkit, Zepto, Swiggy Instamart, and BigBasket marketplaces. Platform sales provide additional revenue stream and geographic reach beyond direct delivery area.
- Subscription Service: Recurring prepaid subscriptions with tiered discount incentives (10-30% off based on order value). Subscribers choose frequency (weekly, alternate week, monthly) and duration (1-3 months).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-egg trial pack at Rs. 150 (one-time purchase) |
| Subscription | Monthly | 6-egg weekly subscription: Rs. 600/month (1 month), Rs. 1,200 (2 months), Rs. 1,800 (3 months) |
| Subscription | Monthly | 10-egg weekly subscription: Rs. 1,000/month (1 month), Rs. 2,000 (2 months), Rs. 3,000 (3 months) |
| Subscription | Monthly | Subscription volume discounts: 10% off Rs 1000/-, 15% off Rs 2000/-, 20% off Rs 3000/-, 25% off Rs 5000/-, 30% off Rs 9000/- |
| Unit Pricing | Pay-as-you-go | Fola+ Folate eggs: Same pricing as Omega 3 range (Rs. 150 for 6-egg trial) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Happy Hens Farm product offering
Product offeringCore offering
Happy Hens Farm produces and sells premium free-range eggs directly to consumers in India, including Omega 3 enriched eggs (300mg Omega 3 per egg) produced from hens fed a flax seed diet and FOLA+ folate-enriched eggs (350mcg folate per 100g) — claimed as India's first and only Vitamin B9 enriched eggs. Products are sold via a company-owned Shopify storefront with subscription delivery in Bangalore, supplemented by listings on quick commerce platforms (Blinkit, Swiggy Instamart, Zepto, BigBasket) across 8 Indian cities.
Product overview
Happy Hens Farm is a free-range egg producer operating a direct-to-consumer e-commerce platform alongside major quick commerce marketplaces. The company offers two core egg products: Omega 3 Enriched Eggs (produced by feeding hens flax seeds) and FOLA+ Folate/Vit B9 Enriched Eggs (India's first folate-enriched eggs, produced using plant-based supplements). Products are available in pack sizes ranging from 6 to 30 eggs, with subscription options offering up to 30% discount. The company distributes through its Shopify-powered website and through Blinkit, Swiggy Instamart, BigBasket, and Zepto platforms across major Indian cities.
Differentiator
Problem solved
Functional benefit
Brands
- FOLA+: Folate/Vitamin B9 enriched eggs - India's first folate-enriched egg product line by Happy Hens, designed to support pregnant women and general health with natural bio-active folate.
Products and services
- Happy Hens Omega 3 Enriched Eggs Free-range eggs enriched with Omega-3 fatty acids (300mg per egg) from hens fed flax seeds; available in 6 to 30 egg packs with one-time purchase and subscription options for individual consumers seeking heart and brain health benefits.
- FOLA+ Folate / Vit B9 Enriched Eggs India's first folate-enriched eggs containing 350mcg of natural folate per 100g with >95% bioavailability, produced by feeding hens 100% plant-based supplements; positioned for pregnant women, prenatal nutrition, and general cell-formation and heart health benefits.
Quantifiable outcome
- Folate content >350 micrograms per 100g in Fola+ eggs
- +3 more outcomes
Companies that use Happy Hens Farm
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Happy Hens Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Happy Hens Farm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- BlinkitmajorQuick commerce platform listing for Happy Hens free-range eggs. Enables 10-minute delivery in supported areas.
- Swiggy InstamartmajorQuick commerce platform listing for Happy Hens free-range eggs through Swiggy's instant delivery service.
- BigBasketmajorGrocery delivery platform listing Happy Hens Free Range Eggs Omega 3 and Fola+ products for scheduled delivery.
- ZeptomajorQuick commerce platform listing for Happy Hens free-range Omega 3 enriched eggs and Fola Vit B9 enriched eggs.
- Certified HumanecoreThird-party animal welfare certification body. All Happy Hens farms are Certified Humane, meeting the 5 freedoms of animal welfare. Certification provides credibility and differentiates from competitors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Happy Hens Farm competitors and assessment
Company assessmentDirect peers
- Vital Farms: US-listed pasture-raised egg leader with Certified Humane practices and national distribution. Closest international analog for the brand-led, welfare-certified premium egg model that Happy Hens is replicating in India.
- Eggoz Nutrition: India-based premium egg brand focused on protein-enriched and branded eggs sold via DTC and modern retail. Directly competes with Happy Hens in the Indian premium/free-range egg category with a similar functional-nutrition value proposition.
- Pete and Gerry's: US-based organic and pasture-raised egg brand with Certified Humane certification and a network of small family farms. Mirrors Happy Hens' small-farmer, organic-input, welfare-certified model at larger scale.
- Fregga: Indian premium free-range egg brand emphasizing ethical farming and nutrition. Direct overlap in product category, target consumer, and brand storytelling with Happy Hens.
- Country Delight: Indian D2C dairy and eggs brand delivering fresh, traceable farm products via subscription. Closely comparable subscription model, farm-to-home positioning, and Bangalore/North India urban consumer targeting.
- Karma Earth: India-based D2C brand offering free-range and omega-3 enriched eggs alongside other ethical farm products. Competes in the same premium, ethically-raised egg niche with overlapping health-conscious consumer segments.
Broad incumbents
- ITC Limited (Agribusiness): Indian conglomerate with significant poultry and egg operations under its agribusiness division. Represents the large-incumbent threat in commodity and value-added eggs that Happy Hens must differentiate against.
- Suguna Foods: One of India's largest integrated poultry players with broiler and egg operations across the country. Provides scale benchmarking and competitive pressure for Happy Hens in the broader Indian egg market.
- Cal-Maine Foods: Largest US egg producer with broad portfolio including specialty and cage-free lines. Useful comparable for unit economics and category economics in egg production, though at vastly larger scale than Happy Hens.
Regional players
- Happy Egg Co. Free-range egg brand originating in the UK/US with strong welfare certification and brand-led marketing. Comparable brand-narrative and product positioning, but operates in Western markets rather than India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Happy Hens Farm social profiles
Digital presenceHappy Hens Farm compliance and trust
Trust signalCompliance2 records
Happy Hens Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happy Hens Farm leadership team
Management profileNumber of profiles
Profiles2 records
Happy Hens Farm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happy Hens Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happy Hens Farm
What does Happy Hens Farm do?
Happy Hens Farm produces and sells premium free-range eggs directly to consumers in India, including Omega 3 enriched eggs (300mg Omega 3 per egg) produced from hens fed a flax seed diet and FOLA+ folate-enriched eggs (350mcg folate per 100g) — claimed as India's first and only Vitamin B9 enriched eggs. Products are sold via a company-owned Shopify storefront with subscription delivery in Bangalore, supplemented by listings on quick commerce platforms (Blinkit, Swiggy Instamart, Zepto, BigBasket) across 8 Indian cities.
Is Happy Hens Farm a public or private company?
Happy Hens Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Happy Hens Farm founded?
Happy Hens Farm was founded in 2010. It employs 1 to 10 people.
Where is Happy Hens Farm based?
Happy Hens Farm is headquartered in Bangalore, India, in the Asia region.
How does Happy Hens Farm make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are quick Commerce Platform Sales and subscription Service.
Who are Happy Hens Farm's main competitors?
Direct peers on record are Vital Farms, Eggoz Nutrition, Pete and Gerry's, Fregga, Country Delight and Karma Earth. Broad incumbents are ITC Limited (Agribusiness), Suguna Foods and Cal-Maine Foods. Happy Egg Co. is listed as a regional player.
Does Happy Hens Farm have an API?
No public API is recorded for Happy Hens Farm.
What industry is Happy Hens Farm in?
Happy Hens Farm's product category is Free-Range Eggs. Its primary akta.pro industry code is AFAEADAB, Layer Hen Egg Production (Table Eggs), with a secondary code of AFAEADAK, Free-Range/Cage-Free Egg Production Systems. Its NAICS code is 11231 and its SIC code is 200.