Fella Health
Fella Health is a US-based direct-to-consumer telehealth platform offering GLP-1 weight loss programs, testosterone therapy, and longevity medications specifically for men, combining prescription medication, lab work, and personalized coaching.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fella Health does
Fella Health is a direct-to-consumer telehealth platform headquartered in Austin, Texas, that provides medication-based weight loss and men's health programs. Founded by Richie Cartwright, a former machine learning entrepreneur who built a 10,000-follower Instagram community around men's eating struggles, Fella targets time-crunched men in the United States (and United Kingdom) who want to treat obesity as a medical condition rather than through fad diets. The company describes itself as a telemedicine clinic rather than a general wellness app, with board-certified clinicians, free at-home or in-clinic lab work, and a 6-month money-back guarantee on all plans.
The core offering is built around GLP-1 medications (tirzepatide and semaglutide) delivered via subscription and paired with NBHWC-certified health coaching, metabolic assessment, and weekly Zoom-based community calls. Fella has expanded the product surface to a men's longevity and metabolic health platform with enclomiphene for testosterone rejuvenation ($149/month), metformin ($45/month), rapamycin ($99/month), and NAD+ ($99/month). The weight loss program is positioned at roughly $5 per day (approximately $150/month), with medication costs included, HSA/FSA support, and home delivery. Operationally the company is HIPAA-compliant via Delve and LegitScript-verified, and it integrates Zoom for community coaching.
Commercially, Fella runs a digital-first funnel anchored by a 2-minute pre-qualification quiz, distributed through SEO, paid social (Facebook, Instagram, TikTok), Reddit, email, and a member referral program. It is a privately held company backed by Y Combinator, Global Founders Capital, FittInsider, Not Boring, AngelList, and a syndicate of founders from Curative, Indeed, Kaia Health, Alan, and Vouch. Revenue is generated entirely through recurring monthly subscriptions, with no disclosed enterprise or B2B contracts and no public revenue figures.
Fella Health firmographics
Firmographics- Name
- Fella Health
- Legal name
- Fella Health
- Website
- https://fellahealth.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fella Health is a US-based direct-to-consumer telehealth platform offering GLP-1 weight loss programs, testosterone therapy, and longevity medications specifically for men, combining prescription medication, lab work, and personalized coaching.
- Ownership category
- akta.pro rank
Fella Health industry classification
Industry- Product category
- Direct-to-Consumer Telehealth (Men's Weight Loss)
- NAICS
- Offices of Physicians (6211), Other Ambulatory Health Care Services (6219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Obesity Medicine & Weight Management (HLAKADAL)
- akta.pro secondary industry
- Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD)
Keywords
Where Fella Health is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fella Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Subscription Membership: Monthly subscription plans that include medication costs, coaching, and ongoing support. Different treatment tiers (GLP-1 weight loss, testosterone, longevity) with varying price points. All Fella Plans come with 6-month money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enclomiphene (Testosterone Rejuvenation) |
| Subscription | Monthly | Metformin (Longevity) |
| Subscription | Monthly | Rapamycin (Longevity) |
| Subscription | Monthly | NAD+ (Longevity) |
| Subscription | Monthly | Weight Loss Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels13 records
Fella Health product offering
Product offeringCore offering
Fella Health is a direct-to-consumer telemedicine clinic for men with obesity, offering doctor-prescribed GLP-1 weight loss medications (tirzepatide and semaglutide) along with personalized health coaching. The portfolio also includes enclomiphene for testosterone rejuvenation and longevity treatments (metformin, rapamycin, NAD+), with medication shipped to the member's home and metabolic assessments conducted via at-home or local clinic lab work.
Product overview
Fella Health offers a medication weight loss program for men built around GLP-1 treatments, combined with personalized health coaching and metabolic assessments. The product portfolio includes the core Weight Loss Program (Metabolic Reset) featuring GLP-1 medications like Semaglutide and Tirzepatide, supplemented by longevity-focused treatments including Enclomiphene (testosterone rejuvenation), Metformin, Rapamycin, and NAD+. All plans include free personalized health coaching, board-certified clinicians, and a 6-month money-back guarantee. The program is designed specifically for busy men and includes free lab work (at-home or locally) with medication shipped to the home.
Differentiator
Problem solved
Functional benefit
Products and services
- Weight Loss Program (Metabolic Reset)
Quantifiable outcome
- Average 10% body weight loss after 6 months
- +4 more outcomes
Companies that use Fella Health
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Fella Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fella Health partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fella Health competitors and assessment
Company assessmentDirect peers
- Hims & Hers Health: Direct-to-consumer telehealth platform serving men (and women) with weight-loss (GLP-1), testosterone, and a broad men's-health formulary. Closest direct peer to Fella, with overlapping customer segment, GLP-1 offering, and subscription model, but at vastly greater scale and breadth.
- Ro: Direct-to-consumer telehealth with a dedicated GLP-1 weight-loss program (Ro Body) and men's health offerings. Competes head-to-head with Fella in the DTC telemedicine obesity space and similarly combines prescriptions, coaching, and home delivery.
- Found (Found Health): DTC telehealth weight-loss platform prescribing GLP-1s to adults with personalized plans and coaching. Direct competitor in the cash-pay GLP-1 subscription category, though Fella is differentiated by a men's-only vertical focus.
- Marek Health: Men's telehealth clinic focused on testosterone optimization, TRT, and weight management using prescription medications. Overlaps directly with Fella on enclomiphene/testosterone and adjacent weight-loss offerings, with a similar male-targeted positioning.
- Manual.co: UK-based men's health and telehealth platform covering weight management, testosterone, and hair loss via prescription products. Closely comparable on men's-vertical positioning and subscription prescribing model, though primarily serving the UK rather than US.
- Calibrate: Telehealth metabolic-health platform combining GLP-1 prescriptions with 1:1 coaching. Historically one of the most direct competitors in the GLP-1 telemedicine category; comparable business model, though Fella differentiates via men-only branding.
Emerging players
- Sequence (now part of WeightWatchers): Telehealth clinic prescribing GLP-1 medications integrated into WeightWatchers' behavioral weight-loss program. Competes in the same GLP-1 + coaching category as Fella, but with WeightWatchers' legacy consumer brand behind it.
- Alpha Hormones (Vitafit / Alpha Male Plus): Smaller men's telehealth clinic offering testosterone, hormone, and weight-loss therapies including compounded options. Comparable in niche men's-hormone + GLP-1 telehealth positioning, though at a smaller scale than Fella.
Broad incumbents
- Amazon Clinic: Broad-incumbent telehealth platform from Amazon offering weight-loss (GLP-1) and men's health through third-party providers. Represents a powerful competitor with unmatched traffic and customer-acquisition capability that could compress Fella's organic-channel advantage.
- Noom: Established consumer weight-loss platform with a growing telemedicine component including GLP-1 offerings. Broad incumbent that competes with Fella for the same end-customer intent, though anchored in a behavioral/coaching rather than medication-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fella Health social profiles
Digital presenceFella Health compliance and trust
Trust signalCompliance2 records
Fella Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fella Health leadership team
Management profileNumber of profiles
Profiles4 records
Fella Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fella Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fella Health
What does Fella Health do?
Fella Health is a direct-to-consumer telemedicine clinic for men with obesity, offering doctor-prescribed GLP-1 weight loss medications (tirzepatide and semaglutide) along with personalized health coaching. The portfolio also includes enclomiphene for testosterone rejuvenation and longevity treatments (metformin, rapamycin, NAD+), with medication shipped to the member's home and metabolic assessments conducted via at-home or local clinic lab work.
Is Fella Health a public or private company?
Fella Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fella Health founded?
Fella Health was founded in 2021. It employs 1 to 10 people.
Where is Fella Health based?
Fella Health is headquartered in San Francisco, United States, in the North America region.
How does Fella Health make money?
One revenue line is on record: subscription Membership.
Who are Fella Health's main competitors?
Direct peers on record are Hims & Hers Health, Ro, Found (Found Health), Marek Health, Manual.co and Calibrate. Emerging players are Sequence (now part of WeightWatchers) and Alpha Hormones (Vitafit / Alpha Male Plus). Broad incumbents are Amazon Clinic and Noom.
Does Fella Health have an API?
No public API is recorded for Fella Health.
What industry is Fella Health in?
Fella Health's product category is Direct-to-Consumer Telehealth (Men's Weight Loss). Its primary akta.pro industry code is HLAKADAL, Obesity Medicine & Weight Management, with a secondary code of HLALAGAD, Endocrinology & Diabetes Telemedicine Platforms. Its NAICS code is 6211 and its SIC code is 8011.