Sequence Health
Sequence Health (operating as Guideway Care) is a Birmingham, Alabama-based patient activation company providing AI-enhanced nurse triage, contact center, scheduling, and care management services to hospitals, practices, FQHCs, and payers through its Enterprise GPS platform and Motivational Patient Guidance framework.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sequence Health does
Sequence Health, operating commercially as Guideway Care, is a privately held healthcare services company founded in 2004 and headquartered in Birmingham, Alabama, with medical contact center operations in Cullman, Alabama. The company provides patient activation services to hospitals, health systems, medical practices, Federally Qualified Health Centers, and health plans. Its central premise is that healthcare organizations lose patients at every friction point — missed calls, no-shows, incomplete follow-ups, ER overuse — and that closing the "activation gap" between patient intention and completed care action drives both better outcomes and recovered revenue. Named enterprise customers include Ascension, Northwell Health, and CommonSpirit Health, with the company serving what it describes as "hundreds of clients" across four primary vertical segments.
The company's platform is built around two proprietary assets: the Motivational Patient Guidance (MPG) framework, which codifies nine evidence-based behavioral techniques (including Motivational Interviewing, Choice Architecture, Reciprocity & Goodwill, and Contrast & Framing) into agent workflows, and the Enterprise GPS platform, an AI-driven orchestration layer that continuously monitors patient journeys, builds motivational profiles, and selects the next best action in real time. Licensed RNs deliver 24/7 clinical triage using gold-standard Schmitt-Thompson protocols, while trained non-clinical Activation Agents handle scheduling, barrier resolution, insurance verification, and proactive outreach. These systems integrate directly into client EHR systems — Epic, Cerner, Athenahealth, NextGen, and eClinicalWorks — for real-time documentation. The product suite spans seven integrated offerings: nurse triage, medical contact center, patient care coordination, appointment scheduling, after-hours support, insurance verification, and CMS-reimbursable care management (CCM, TCM, PCM, RPM, AWV).
Sequence Health generates revenue through quote-based B2B subscription or managed services contracts, typically structured as multi-year agreements with healthcare provider and payer organizations. Pricing is custom and not publicly disclosed, built around organization size, specialty mix, and patient population. The go-to-market motion is direct enterprise sales supported by inside sales for mid-market practices, augmented by participation in healthcare industry events (HIMSS, ObesityWeek, ASMBS) and a content-driven demand generation engine. The company holds HIPAA, SOC 2 Type II, and NIST 800-53 certifications, operates with 101–250 employees, and has undergone at least one material leadership transition — the 2017 appointment of Alan Creighton as CEO following founder Rosenzweig's retirement.
Sequence Health firmographics
Firmographics- Name
- Sequence Health
- Legal name
- Guideway Care
- Website
- https://sequencehealth.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sequence Health (operating as Guideway Care) is a Birmingham, Alabama-based patient activation company providing AI-enhanced nurse triage, contact center, scheduling, and care management services to hospitals, practices, FQHCs, and payers through its Enterprise GPS platform and Motivational Patient Guidance framework.
- Ownership category
- akta.pro rank
Sequence Health industry classification
Industry- Product category
- Healthcare Patient Activation Services
- NAICS
- All Other Outpatient Care Centers (621498)
- SIC
- Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)
- akta.pro secondary industries
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Diagnostic & Triage Decision Support (HLACAGAA), Virtual Urgent Care & Triage Platforms (HLALABAB), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Sequence Health is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sequence Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Patient Activation Services - B2B Subscription/Managed Services: Guideway Care provides patient activation services to healthcare organizations on a subscription or managed services basis. Services include nurse triage, medical contact center, patient care coordination, appointment scheduling, after-hours support, insurance verification, and care management. Revenue is generated through contractual agreements with healthcare providers, health systems, FQHCs, and payers. Typical onboarding takes 4-6 weeks with dedicated implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organization size and service mix |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sequence Health product offering
Product offeringCore offering
Sequence Health delivers healthcare-only patient activation services through a unified platform of seven solutions — 24/7 nurse triage, medical contact center operations, patient care coordination, multi-specialty appointment scheduling, after-hours coverage, insurance verification, and CMS-reimbursable care management programs. Services are powered by the proprietary Enterprise GPS AI platform and the Motivational Patient Guidance (MPG) behavioral framework, with licensed RNs and trained Activation Agents executing clinically sound and behaviorally optimized patient interactions.
Product overview
Sequence Health (operating as Guideway Care) is a patient activation company offering a unified platform of healthcare contact center services powered by proprietary behavioral science and AI technology. The core offering consists of seven integrated solutions: Nurse Triage, Medical Contact Center, Patient Care Coordination, Appointment Scheduling, After-Hours Support, Insurance Verification, and Care Management—all unified through the Enterprise GPS platform and Motivational Patient Guidance (MPG) framework. This architecture delivers AI-enhanced human guidance where the platform continuously monitors patient journeys and selects optimal interventions, while licensed RNs and trained Activation Agents execute personalized patient interactions. All services integrate with major EHR systems including Epic, Cerner, Athenahealth, NextGen, and eClinicalWorks for real-time documentation within existing clinical workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Sequence: Technology platform enabling patient activation workflows and intelligent orchestration
- Enterprise GPS
- Sequence of Activation
- Motivational Patient Guidance (MPG)
Products and services
- Nurse Triage Solutions 24/7 clinical assessment and care advice delivered by licensed RNs using gold-standard Schmitt-Thompson protocols, with every triage call both clinically sound and behaviorally optimized to drive patients toward completed next steps. Designed for hospitals, health systems, practices, and FQHCs needing after-hours coverage and reduced unnecessary ER visits.
- Medical Contact Center Solutions Centralized patient access hub providing a single point of contact for appointment scheduling, referral management, and post-discharge follow-up, with trained Activation Agents and AI-driven workflows ensuring every interaction drives a completed next step. Built for healthcare organizations replacing or augmentating in-house call center operations.
- Patient Care Coordination Solutions Dedicated coordinators embedded directly in healthcare organization workflows, working inside scheduling books and EHR systems to handle scheduling, insurance verification, pre-procedure instructions, warm transfers, and patient follow-ups as an extension of in-house staff. Targets practices and health systems with overwhelmed front desks.
- Appointment Scheduling Solutions Multi-specialty scheduling service featuring real-time availability, automated reminders, and proactive rescheduling powered by choice architecture and micro-commitment design to make booking the path of least resistance and prevent no-shows. Used by practices and health systems across multiple specialties.
- After-Hours Support Solutions 24/7/365 patient access coverage with continuous RN-level clinical support and activation-driven patient outreach, including holidays, to close after-hours gaps, reduce unnecessary ER visits, and support post-discharge patients outside business hours. Designed for hospitals, health systems, and practices.
- Insurance Verification Solutions Proactive eligibility and benefits confirmation service ensuring every patient visit starts with verified coverage, including eligibility checks, benefits confirmation, prior authorization support, and denial prevention. Reduces claim denials, billing surprises, and front-desk bottlenecks for practices and health systems.
- Care Management Delivers the five CMS-reimbursable care management programs — Chronic Care Management, Transitional Care Management, Principal Care Management, Remote Patient Management, and Annual Wellness Visits — through a single activation infrastructure, single team, and single EHR integration. Helps healthcare organizations generate connected revenue while activating patients toward completed next steps.
- Enterprise GPS Platform AI-powered proprietary platform that continuously monitors each patient journey, builds motivational profiles, and selects the next best action in real time, escalating to human Activation Agents when empathy matters more than efficiency. Powers predictive risk scoring, real-time sentiment analysis, and automated follow-up triggers across all Guideway Care services.
Quantifiable outcome
- 99.4% QA pass rate consistently above industry benchmarks
- +8 more outcomes
Companies that use Sequence Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sequence Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Sequence Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EHR Vendors (Epic, Cerner, Athenahealth, NextGen, eClinicalWorks)coreTechnical integrations with all major Electronic Health Record systems enabling real-time booking, documentation, and workflow integration. Agents work directly in scheduling systems following provider rules with results visible to healthcare teams immediately.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Sequence Health competitors and assessment
Company assessmentDirect peers
- Carenet Health: Carenet Health is a healthcare-focused BPO providing 24/7 nurse triage, patient engagement, care coordination, and member support to health plans and providers — directly comparable as a clinical contact-center and patient activation vendor serving the same enterprise buyer.
- TriageLogic: TriageLogic offers nurse triage, after-hours call center services, and telehealth triage software using Schmitt-Thompson protocols to physician practices and hospitals — directly overlapping with Sequence Health's nurse triage and after-hours support offerings.
- CipherHealth: CipherHealth provides patient outreach, rounding, and care coordination platforms to hospitals and health systems. Its post-discharge follow-up, appointment reminders, and patient engagement workflows compete head-to-head with Sequence Health's Medical Contact Center and Patient Care Coordination solutions.
- Relatient: Relatient is a patient engagement platform focused on appointment scheduling, reminders, broadcast messaging, and patient outreach for practices and health systems — a direct competitor in the patient activation and scheduling segment.
- Medcor: Medcor operates 24/7 nurse triage, telehealth, and occupational health call centers for employers, hospitals, and clinics using proprietary clinical protocols — a comparable clinical contact-center peer with similar delivery model and customer segments.
Emerging players
- Bright.md: Bright.md builds AI-powered virtual care and automated patient intake/triage solutions for health systems. Its AI-driven clinical interview and triage approach overlaps with Sequence Health's Enterprise GPS AI orchestration and nurse triage capability, though focused more on synchronous self-service.
- PatientPop (by Tebra): PatientPop, now part of Tebra, offers practice growth, patient scheduling, reminders, and digital patient intake to physician practices. It overlaps with Sequence Health's scheduling and reminder capabilities, though more oriented to practice-side SaaS than outsourced services.
- LVM Systems: LVM Systems provides healthcare call center software and nurse triage solutions (CareWire, MedConnect) to hospitals and physician practices. It is a smaller direct competitor in the EHR-integrated nurse triage and patient communication niche.
Broad incumbents
- Stericycle Communication Solutions: Stericycle (now specializing in healthcare communication solutions after the 2024 divestiture) provides after-hours answering, nurse triage, and patient communication services for medical practices. It is a broader incumbent in the healthcare call center space overlapping with Sequence Health's medical contact center.
Others
- Health Catalyst: Health Catalyst is a healthcare data and analytics platform serving hospitals and health systems. While not a direct competitor, it intersects with Sequence Health's value-based care and care management thesis through population health and outcome measurement tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sequence Health social profiles
Digital presenceSequence Health compliance and trust
Trust signalCompliance3 records
Sequence Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequence Health leadership team
Management profileNumber of profiles
Profiles3 records
Sequence Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequence Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequence Health
What does Sequence Health do?
Sequence Health delivers healthcare-only patient activation services through a unified platform of seven solutions — 24/7 nurse triage, medical contact center operations, patient care coordination, multi-specialty appointment scheduling, after-hours coverage, insurance verification, and CMS-reimbursable care management programs. Services are powered by the proprietary Enterprise GPS AI platform and the Motivational Patient Guidance (MPG) behavioral framework, with licensed RNs and trained Activation Agents executing clinically sound and behaviorally optimized patient interactions.
Is Sequence Health a public or private company?
Sequence Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sequence Health founded?
Sequence Health was founded in 2004. It employs 101 to 250 people.
Where is Sequence Health based?
Sequence Health is headquartered in Atlanta, United States, in the North America region.
How does Sequence Health make money?
One revenue line is on record: patient Activation Services - B2B Subscription/Managed Services.
Who are Sequence Health's main competitors?
Direct peers on record are Carenet Health, TriageLogic, CipherHealth, Relatient and Medcor. Emerging players are Bright.md, PatientPop (by Tebra) and LVM Systems. Stericycle Communication Solutions is listed as a broad incumbent. Health Catalyst is listed as an others.
Does Sequence Health have an API?
No public API is recorded for Sequence Health.
What industry is Sequence Health in?
Sequence Health's product category is Healthcare Patient Activation Services. Its primary akta.pro industry code is HLALAJAC, Nurse Triage & Clinical Call-Center Teletriage Platforms, with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 621498 and its SIC code is 8000.