mi.tv
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
mi.tv firmographics
Firmographics- Name
- mi.tv
- Legal name
- mi.tv
- Website
- https://mi.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where mi.tv is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
mi.tv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels2 records
Marketing channels3 records
mi.tv product offering
Product offeringCore offering
mi.tv is a free, ad-supported digital TV guide service that aggregates programming schedules for more than 200 channels across 8+ Latin American markets, delivered through mobile apps (iOS and Android), a desktop website, and a mobile-optimized responsive web experience. Users can personalize their channel lineup, receive show recommendations and alerts, and browse content by category such as movies, sports, series, documentaries, kids, news, and reality. The platform also includes sports league tracking (e.g., UEFA Champions League) with schedules, results, and standings.
Product overview
mi.tv is a multi-platform intelligent TV guide service operating in Latin America. The core product is a unified programming guide that covers more than 200 TV channels across eight markets (Argentina, Brasil, Chile, Colombia, El Salvador, Guatemala, Honduras, México, Paraguay, and Peru). The offering consists of mobile applications for iOS and Android, a desktop web interface, and a mobile-optimized web version. Users can customize their channel selection, receive personalized content recommendations, and set alerts for preferred programming. The platform also includes sports tracking features with dedicated league pages for UEFA Champions League and other sports content, featuring schedules, results, standings, and team information.
Differentiator
Problem solved
Functional benefit
Products and services
- mi.tv Mobile App Mobile application for iOS and Android providing an intelligent TV guide with personalized programming from more than 200 channels, recommendations, and alerts, targeted at Spanish- and Portuguese-speaking TV viewers across Latin America.
- mi.tv Desktop Web-based TV guide accessible via desktop browsers, offering the same intelligent programming and personalization features as the mobile version for Latin American TV viewers.
- mi.tv Mobile Web Mobile-optimized web interface for users who prefer not to install a dedicated app, delivering the full TV guide experience through responsive design across smartphones.
Companies that use mi.tv
Customer profileSegments1 record
Ideal customer profiles1 record
mi.tv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
mi.tv partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- paf.esminorCasino brand advertising partnership displayed on the platform's homepage
- Betmaster MéxicominorSports betting advertising partnership featuring best soccer odds for World Cup 2026 in Mexico
- 1-X (1-x.mx)minorSports betting advertising partnership in Mexico market
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
mi.tv competitors and assessment
Company assessmentDirect peers
- TV Guide: Iconic US TV programming guide that helps consumers discover and track linear TV shows. Directly comparable to mi.tv as a multi-platform TV listings and recommendation product, although TV Guide is US-focused and significantly larger.
- TitanTV: US-based online TV listings and program guide offering personalized channel lineups and reminders. Comparable to mi.tv in product functionality (customizable grid, alerts, recommendations), though focused on the US market.
- Zap2It: TV programming guide providing localized TV listings and show details for US audiences. Closely comparable to mi.tv in core functionality (programming grid, personalization, recommendations) and is a direct substitute for the same user need.
- JustWatch: Streaming-focused content discovery platform operating across many global markets including LatAm. Comparable to mi.tv as a programming-discovery utility for video consumers, though oriented toward OTT rather than linear TV.
- TV Time: TV show tracking and discovery app with tens of millions of users globally. Comparable to mi.tv as a consumer-facing TV content discovery and tracking product, with overlapping personalization and reminder features.
Broad incumbents
- Gracenote: Major entertainment metadata and EPG data provider owned by Nielsen. Comparable to mi.tv as an aggregator of TV programming data, but operates as a B2B infrastructure provider to platforms and operators rather than as a direct consumer product.
- TiVo (Rovi): Long-standing EPG and program guide provider integrated into set-top boxes and smart TVs. Comparable to mi.tv's programming-data layer at the infrastructure level, though TiVo operates at much greater scale and across hardware platforms.
- Apple TV app: Apple's cross-platform content discovery and streaming app aggregating programming across services. Competes directly with mi.tv's user proposition (TV discovery and tracking) and is increasingly relevant in LatAm markets.
- Google TV: Google's aggregator across live TV, streaming, and on-demand content, with personalization and recommendations. Directly comparable to mi.tv as a programming-discovery product, backed by Google's data and ecosystem advantages.
Others
- TV24: TV guide platform linked directly from the mi.tv homepage for the UK and Swedish markets (tv24.co.uk, tv24.se). Functionally a sibling property with the same product proposition, suggesting shared ownership rather than independent competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
mi.tv social profiles
Digital presencemi.tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
mi.tv leadership team
Management profileNumber of profiles
Profiles3 records
mi.tv funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mi.tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mi.tv
What does mi.tv do?
mi.tv is a free, ad-supported digital TV guide service that aggregates programming schedules for more than 200 channels across 8+ Latin American markets, delivered through mobile apps (iOS and Android), a desktop website, and a mobile-optimized responsive web experience. Users can personalize their channel lineup, receive show recommendations and alerts, and browse content by category such as movies, sports, series, documentaries, kids, news, and reality. The platform also includes sports league tracking (e.g., UEFA Champions League) with schedules, results, and standings.
Is mi.tv a public or private company?
mi.tv is a private company. It is classified as venture growth investor backed and is currently operating.
When was mi.tv founded?
mi.tv was founded in 2014. It employs 11 to 50 people.
Where is mi.tv based?
mi.tv is headquartered in Bogotá, Colombia, in the Latin America region.
Who are mi.tv's main competitors?
Direct peers on record are TV Guide, TitanTV, Zap2It, JustWatch and TV Time. Broad incumbents are Gracenote, TiVo (Rovi), Apple TV app and Google TV. TV24 is listed as an others.
Does mi.tv have an API?
No public API is recorded for mi.tv.