Fairfields Farm

Name

Fairfields Farm

Legal name

Fairfields Farm Produce Ltd

Website

https://fairfieldsfarmcrisps.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Handcooked Crisps

NAICS

Food Manufacturing (311), Potato Farming (111211)

SIC

Food And Kindred Products (2000), Agricultural Production-Crops (100)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

Keywords

• Handcooked potato crisps
• Premium snack foods
• Fresh farm potatoes
• Vegan gluten-free snacks
• Artisan crisp production

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through their Shopify e-commerce storefront at fairfieldsfarmcrisps.co.uk. Consumers purchase individual crisp bags, mixed selection boxes, and potato products directly with free delivery on all orders. Subscription options (monthly, bi-monthly) provide recurring revenue from pick-and-mix crisp boxes.
2. Trade / Wholesale B2B Sales: Wholesale supply of handcooked crisps and fresh potatoes to farm shops, cafes, specialist online stores, and quality retailers. The company emphasises working collaboratively with trade partners and does not dictate resale pricing.
3. Fresh Potato Sales: Sale of homegrown potatoes — both washed (15kg) and unwashed (15kg) — direct to consumers and potentially through retail channels. Grown on the farm on the Essex/Suffolk border and packed on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fairfields Farm produces handcooked potato crisps in small batches on its own family farm on the Essex/Suffolk border, using potatoes grown, cooked, and packed on-site in rapeseed oil. The company sells these crisps in 40g single-serve and 150g sharing packs across multiple flavours (all vegan and gluten-free), alongside fresh washed and unwashed 15kg potatoes, direct to UK consumers via its e-commerce store and to independent retailers via wholesale.

Product overview

Fairfields Farm is an independently run family farm on the Essex/Suffolk border that produces handcooked crisps and fresh potatoes. The core product line consists of 9 handcooked crisp flavours (Lightly Sea Salted, Cheese & Onion, Sea Salt & Aspall Cyder Vinegar, Sweet Chilli, Prawn Cocktail, Roast Rib of Beef, Bacon & Tomato, Sea Salt & Black Pepper, and limited-edition Cajun Barbecue Ridge-Cut), all of which are vegan and gluten-free. These crisps are sold in 40g single-serve and 150g sharing packs, and as part of a Mixed Selection Crisp Box. Potatoes are sold in 15kg bags, either washed or unwashed. The company also offers subscription bundles through the Loop platform for both single-serve and sharing-size pick-and-mix crisp selections, plus a digital gift card for the pick-and-mix range. The business has been making handcooked crisps since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Lightly Sea Salted Crisps The best-selling handcooked crisp, made from family-grown British potatoes with a light sprinkling of natural English sea salt. Vegan and gluten-free, available in 40g single-serve and 150g sharing packs, sold to UK consumers via DTC e-commerce and to independent retailers via wholesale.
• Cheese & Onion Flavour Crisps Classic handcooked skin-on potato crisps with a deep creamy cheese flavour and a touch of zesty onion. Vegan and gluten-free, sold to UK consumers and trade stockists.
• Sea Salt & Aspall Cyder Vinegar Crisps Handcooked crisps with vinegar sourced from Aspall in Suffolk, made from English Cox and Bramley apples for a distinctive cider vinegar flavour. Gluten-free, sold to UK consumers and trade stockists.
• Sweet Chilli Crisps Handcooked crisps made with carefully selected chillies delivering a sweet taste with a fiery kick and a herby finish. Vegan and gluten-free, sold to UK consumers and trade stockists.
• Prawn Cocktail Flavour Crisps Nostalgic classic handcooked crisps infused with sweet tomato, vinegar, and spices. Vegan and gluten-free, sold to UK consumers and trade stockists.
• Roast Rib of Beef Flavour Crisps Thick-cut, skin-on handcooked crisps replicating the taste of a rib of beef — vegan-friendly with a meaty flavour. Won a Great Taste Award.
• Bacon & Tomato Flavour Crisps Handcooked crisps combining the flavour of bacon with sweet, tangy tomato. Vegan and gluten-free. Won a Great Taste Award.
• Sea Salt & Black Pepper Crisps Handcooked crisps with a combination of sea salt and black pepper seasoning. Vegan and gluten-free, sold to UK consumers and trade stockists.
• Cajun Barbecue Ridge-Cut Crisps Limited-edition ridge-cut potato crisps combining bold Cajun spice with sweet, tangy tomato and barbecue flavour. Winner of The Secret Crisp Committee competition. Sold in 10 x 150g packs at £19.20. Limited availability.
• Chorizo & Red Wine Crisp Flavour Limited-edition seasonal crisp flavour launched in May 2025, accompanied by a leadership expansion announcement and the company's 90% production increase from its new on-site fryer.
• Air Ambulances UK Special-Edition Lightly Sea Salted Crisps Special-edition Lightly Sea Salted crisp packet featuring an air ambulance helicopter illustration. A percentage of profits supports Air Ambulances UK charity work; minimum annual donation of £10,000 pledged. Sold in 40g and 150g packs through DTC and trade channels.
• Mixed Selection Crisp Box Boxed selection of handcooked crisps allowing customers to mix flavours. Available in 24 x 40g single-serve or 10 x 150g sharing sizes from £22.00. One-off or subscription purchase available.
• 15kg Washed Potatoes Bulk washed large baking potatoes grown, harvested, and packed on the farm on the Essex/Suffolk border with minimal food miles. 15kg bag priced at £24.00. Typical varieties include Nectar, Melody, Orchestra, and Picasso.
• 15kg Unwashed Potatoes Bulk unwashed potatoes grown on the farm on the Essex/Suffolk border. Popular for longer shelf life compared to washed potatoes. 15kg bag priced at £18.00. Varieties include Markies, Sagitta, Agria, and Maris Piper.
• Pick n' Mix Crisp Gift Card Digital gift card valued at £24 allowing recipients to choose their own flavours from the Pick & Mix range (8 x Sharing or 24 x Single Bag options). Valid for 6 months from purchase.
• Pick & Mix Single Crisps Subscription Bundle Subscription bundle of 24 x 40g handcooked crisp bags with customisable flavour selection. Available on one-time, monthly, or bi-monthly delivery schedules. Operated via the Loop subscription platform.
• Pick & Mix Sharing Crisps Subscription Bundle Subscription bundle of 8 x 150g sharing-size handcooked crisp bags with customisable flavour selection. Available on one-time or monthly delivery schedules. Operated via the Loop subscription platform.

Quantifiable outcome

• 90% increase in crisp production in 2024
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TemprdminorStrategic or Co-development Partner · 5 March 2026Fairfields Farm partnered with chocolatier Temprd to create seasonal milk chocolate crisp pieces for Easter 2026 — an Easter egg product filled with milk chocolate crisp pieces. The collaboration was announced alongside other major confectionery brands in Confectionery News as a notable NPD (new product development) for the Easter period.
• Air Ambulances UKcoreStrategic or Co-development Partner · 1 July 2025Fairfields Farm launched a special-edition Lightly Sea Salted crisp packet featuring an air ambulance helicopter illustration over the farm fields. A percentage of all profits from sales of these packs is donated to Air Ambulances UK, supporting the 21 air ambulance charities operating across the UK. A minimum donation of £10,000 has been pledged annually. The partnership extends the company's prior support for Essex & Herts Air Ambulance to a national scope.
• AspallminorStrategic or Co-development PartnerAspall, a Suffolk-based producer, supplies its Cyder vinegar (made from English Cox and Bramley apples) to Fairfields Farm for use in the Sea Salt & Aspall Cyder Vinegar crisp flavour. The Chevallier family's Aspall vinegar gives the crisps their 'unique and delicious taste.' This is a local ingredient sourcing partnership rooted in geographic proximity and shared quality standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tyrrells Crisps: Original UK handcooked crisp brand with a premium farm-to-bag positioning, similar to Fairfields Farm's vertically integrated story. Both target independent farm shops and premium retail; Tyrrells is now Intersnack-owned but maintains the artisan handcooked positioning that Fairfields competes against directly.
• Kettle Foods: UK/US handcooked potato crisp brand offering thick-cut, skin-on crisps in premium flavours. Kettle is one of the closest direct competitors to Fairfields in terms of product format, texture (thick-cut, handcooked), and target consumer seeking 'better-for-you' snacking.
• Pipers Crisps: Wiltshire-based artisan crisp maker producing handcooked, gluten-free crisps with strong Great Taste Award credentials. Directly comparable to Fairfields on product quality, awards-driven marketing, farm-provenance story, and distribution through independent farm shops and delis.
• Mackie's of Scotland: Family-owned Scottish farm business with a vertically integrated crisp production model, mirroring Fairfields' farm-to-bag story. Both are independent family operations with on-site processing and premium handcooked product positioning.
• Burts Chips: Devon-based handcooked crisp maker producing small-batch, premium potato crisps with multiple flavour variants. Comparable to Fairfields in production method (handcooked, small-batch), flavour innovation cadence, and trade channel focus on independent retailers and farm shops.
• Real Crisps: Wales-based handcooked crisp producer using British-grown potatoes, directly comparable to Fairfields on geographic provenance, handcooked method, and family/independent brand positioning. Both target the premium independent retail channel.
• Seabrook Crisps: Yorkshire-based UK crisp brand with a long heritage, offering a broader portfolio of flavours at a slightly more accessible price point. Comparable in targeting the UK independent and convenience retail channel, though typically positioned at a lower price tier than Fairfields.

Emerging players

• Two Farmers: Herefordshire-based artisan crisp brand with strong sustainability credentials (compostable packaging) and farm-provenance messaging. Comparable to Fairfields in targeting premium independent retailers and sustainability-led consumers, though smaller in scale and a more recent entrant.

Broad incumbents

• Walkers Crisps: PepsiCo-owned dominant UK mass-market crisp brand. Represents the scale incumbent Fairfields is differentiated against — Walkers sets the category price ceiling and commands supermarket shelf space that Fairfields currently chooses not to compete for.

Others

• innocent (Coca-Cola) smoothies: UK brand that scaled from independent 'permissible indulgence' positioning to acquisition by Coca-Cola. Not a direct competitor, but a useful comparable for the trajectory Fairfields Farm could follow if it scales its premium, ethical brand positioning into a national grocery presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=CP2q07KQyFk&t=60s
• Facebookfacebook.com/fairfieldsfarm
• Instagraminstagram.com/fairfieldsfarmcrisps
• TikToktiktok.com/@fairfieldsfarmcrisps
• Xx.com/FairfieldsFarm
• LinkedInlinkedin.com/company/fairfieldsfarmproduce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairfields Farm