Joist

What Joist does

Joist is a mobile-first and web-based SaaS platform that enables trade contractors to create estimates, send invoices, collect payments, and manage client relationships from the field. Founded in 2013 in Toronto, Canada, the platform serves over 1 million contractors across 20+ trade verticals including plumbing, electrical, HVAC, landscaping, general contracting, and handyman services. The product architecture combines native iOS and Android applications with a responsive web interface, supporting offline-first workflows suited to on-site use.

The platform is monetized through a three-tier subscription model (Basics at $10/mo, Pro at $17/mo, and Elite at $32/mo, with annual billing offering approximately a 17% discount) layered with transaction-based payment processing revenue via Stripe and PayPal integrations (3.49% + $0.49 for card transactions; 1% capped at $15 for ACH). Embedded financial services — homeowner financing through Acorn Finance and SMB working-capital lending through Fundbox — provide additional revenue-share streams, while partner perks (Home Depot cash-back via Joist Edge, QuickBooks Online sync) drive engagement and stickiness. Distribution is entirely self-serve and product-led, relying on app store presence, SEO-optimized trade-specific landing pages, and free downloadable templates and cost calculators.

Joist currently operates as a subsidiary of EverPro Solutions, the small-business software arm of EverCommerce, and serves a combined customer base of approximately 350,000 small businesses across the US, UK, Canada, and Australia. The company has shifted away from independent venture funding (last disclosed round was a 2015 Series A of $12M) toward strategic product and partnership expansion under its parent brand.

Name

Joist

Legal name

Joist Software Inc.

Website

https://joist.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Joist is a mobile and web SaaS platform that helps trade contractors create estimates, send invoices, collect payments, and manage client relationships. Serving over 1 million contractors across 20+ trade verticals globally as part of EverPro Solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Three-tier subscription model: Basics ($10/mo or $100/yr), Pro ($17/mo or $170/yr), and Elite ($32/mo or $320/yr). Tiers differentiated by document limits, feature access (logo branding, work orders, contracts, reporting), and support levels. Annual billing offers ~17% discount vs monthly. Free trial period for higher tiers.
2. Payment Processing: Transaction fees on payments processed through Joist Payments: 3.49% + $0.49 per transaction for credit/debit via Stripe, 2.79% + $0.49 for Tap to Pay, 1% up to $15 for ACH transfers, 1% processing fee for mobile check deposits capped at $15.
3. Lending Partnership: Revenue sharing arrangement with Fundbox for embedded business loans offered to contractors through the Joist platform. Loans cover working capital, equipment, and business expansion with funding decisions in 3 minutes and next-business-day disbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Joist provides a mobile and web SaaS platform that enables trade contractors to create professional estimates, send invoices, accept electronic payments, and manage client relationships and projects from any device. The platform spans 20+ trade verticals (plumbing, electrical, HVAC, general contracting, landscaping, etc.) and integrates payment processing, embedded homeowner financing, business lending, QuickBooks sync, and rewards programs into a single contractor-focused workflow.

Product overview

Joist is a unified mobile and web-based SaaS platform for trade contractors, comprising a core app with tiered subscription plans (Basics, Pro, Elite) plus integrated complementary services. The core platform provides estimates, invoices, and payment collection, while add-on features include Work Orders for project management, Client Management for CRM functionality, Homeowner Financing via Acorn Finance integration, Joist Lending powered by Fundbox for business loans, QuickBooks Online sync for accounting automation, and Joist Edge for contractor rewards. The product architecture is designed as an all-in-one solution where the base app handles core workflows and premium tiers unlock professional branding, reporting, and advanced business management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Joist Edge: Free contractor rewards program for Joist Pro and Elite subscribers, offering money back on qualifying job materials and educational content from industry experts.

Products and services

• Joist App (Core Platform) Mobile and web SaaS application for trade contractors to create estimates, send invoices, collect payments, and manage projects from anywhere. Supports 20+ trade specialties including plumbing, electrical, HVAC, general contracting, landscaping, and more.
• Joist Payments Integrated payment processing service enabling contractors to accept credit/debit cards, ACH bank transfers, Apple Pay, Google Pay, PayPal, Venmo, Tap to Pay, and mobile check deposits. Fast payouts within 2 business days.
• Joist Lending Business lending service in partnership with Fundbox offering working capital loans and lines of credit up to $250K for contractors. Features funding decisions in as little as 3 minutes and funds available next business day with fixed fee structure and no recurring interest.
• Homeowner Financing Embedded homeowner financing feature powered by Acorn Finance, providing contractors' customers access to 12+ lenders offering loans up to $100,000 with terms up to 20 years and funding in as little as one business day.
• Joist Edge Rewards Program Free contractor rewards program for Pro and Elite subscribers providing cash back on qualifying job materials from Home Depot, HD Supply, and other partner retailers, plus exclusive educational content from industry experts.

Quantifiable outcome

• Contractors report up to 45% sales growth after adopting Joist for professional estimates and streamlined payment collection.
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Acorn FinancecoreTechnology or IntegrationAcorn Finance integration enables homeowner financing options on contractor estimates, providing access to 12+ lenders offering loans up to $100,000 with terms up to 20 years. Clients can receive funding in as little as 1 business day. Contractors get paid immediately while clients repay over time.
• StripecoreTechnology or IntegrationStripe powers payment processing for Joist Payments, handling credit/debit card transactions (3.49% + $0.49), ACH bank transfers (1% up to $15), and mobile check deposits. Contractors can switch between Stripe and PayPal processors.
• PayPalcoreTechnology or IntegrationPayPal integration enables PayPal and Venmo payments through Joist Payments, plus PayPal Pay Later financing options (4 payments or monthly installments). Supports Buy Now, Pay Later for larger projects ($30-$1,500 for 4 payments, $49-$10,000 for monthly).
• QuickBooks OnlinecoreTechnology or IntegrationReal-time bidirectional sync between Joist and QuickBooks Online automates bookkeeping for contractors. Automatically syncs estimates and invoices, eliminating manual data entry and organizing financials for tax time.
• The Home DepotminorOthersThe Home Depot is a Joist Edge rewards partner providing cash back on qualifying job materials purchases for Joist Pro and Elite subscribers.
• HD SupplyminorOthersHD Supply is a Joist Edge rewards partner offering cash back on materials purchases for subscribers.
• Zela Legal (Zela Stack)minorOthersLLC formation services offering starting at $0 plus state fees with AI tools and award-winning support, available as Joist partner perk.
• YelpminorGTM or Marketing PartnerYelp partnership offering Joist customers $300 advertising credit and ability to claim business page, helping contractors get discovered by local customers.
• NEXT InsuranceminorOthersSmall business insurance provider offering tailored, affordable coverage online in minutes. Trusted by 600,000+ businesses with fast quotes and instant policies.
• GrasshopperminorOthersVirtual phone system for entrepreneurs and small businesses with dedicated business numbers, mobile and desktop apps, helping separate work and personal calls.
• DynaScape CreatorminorOthersLandscape design software offering Joist customers 20% off first year subscription for landscaping contractors.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ServiceTitan: ServiceTitan is a leading field service management platform for commercial and residential contractors, offering estimating, invoicing, payments, scheduling, and dispatch. As a much larger and better-capitalized player, it serves the same trade contractor customer base with a more comprehensive enterprise-grade feature set.
• Procore: Procore is a leading construction management platform serving general contractors, specialty contractors, and owners. While focused on larger commercial projects, it overlaps with Joist on estimating and project management features for the broader construction contractor market.
• ServiceMax: ServiceMax is a field service management platform from PTC serving equipment-intensive industries and contractors. While more enterprise-focused, it overlaps with Joist on service estimates, work orders, and asset/inventory management for trade contractors.
• QuickBooks (Intuit): QuickBooks is the dominant accounting and invoicing platform for small businesses including contractors. While Joist integrates with QuickBooks Online, Intuit's own invoicing and payment features compete for the same contractor workflow, particularly for businesses already in the QuickBooks ecosystem.

Direct peers

• Housecall Pro: Housecall Pro is a mobile-first SaaS platform for home service professionals offering estimates, invoicing, payment processing, scheduling, and CRM. It directly competes with Joist in the trade contractor SMB segment with a similar PLG model and pricing tiers.
• Jobber: Jobber provides field service management software for home service businesses including scheduling, invoicing, payments, and client management. It directly competes with Joist targeting small and mid-sized contractors across similar trades with comparable pricing and feature set.
• Buildertrend: Buildertrend offers construction project management software for home builders, remodelers, and specialty contractors. It overlaps with Joist on estimating, invoicing, and client communication features but focuses more on residential construction project workflows.
• Houzz Pro: Houzz Pro is a business management software for home renovation and design professionals, offering estimating, invoicing, client management, and project visualization. It directly competes with Joist in the contractor productivity software category.
• FieldEdge: FieldEdge provides field service management software for HVAC, plumbing, electrical, and other trades with features for scheduling, dispatch, estimating, invoicing, and payment. It targets a similar SMB contractor base as Joist with comparable mobile-first functionality.
• Invoice Simple: Invoice Simple is a sibling product within EverPro/EverCommerce offering mobile invoicing for small businesses and contractors. It directly overlaps with Joist on invoicing and payment functionality, with the two platforms serving a combined 350,000+ SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joist
• Facebookfacebook.com/joistapp
• LinkedInlinkedin.com/company/joist

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joist