Totem Learning
- Company typePrivate
- Founded2012
- HeadquartersWarwick, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Totem Learning firmographics
Firmographics- Name
- Totem Learning
- Legal name
- Totem Learning Ltd
- Website
- https://totemlearning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Totem Learning industry classification
Industry- Product category
- Corporate Immersive Learning & Training Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
- akta.pro secondary industries
- Interactive Learning Games & Gamified Courseware (EDAGALAL), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Totem Learning is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Totem Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Immersive Learning Solutions: Bespoke project-based engagements designing and delivering custom immersive training solutions tailored to specific organisational challenges. Projects typically take 3-6 months and are priced based on solution type, customisation level, deployment scale, and integration requirements.
- VR Training Development: Custom VR simulation development for high-risk or complex environments where full immersion adds learning value.
- Gamified eLearning: Interactive digital learning with game mechanics for knowledge and reinforcement, designed for specific organisational needs.
- Sona AI Implementation: AI-powered communication and practice-based learning tool deployment for developing people skills across teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Totem Learning product offering
Product offeringCore offering
Totem Learning is a UK-based learning design studio that builds custom immersive learning solutions for enterprise organisations, including virtual reality training simulations, serious games, gamified eLearning, and Sona AI (an AI-powered conversational practice tool for communication and leadership skills). The company combines behavioural science, game design, and immersive technology to enable employees to rehearse decisions and behaviours in realistic, risk-free environments, with solutions integrating into existing LMS platforms via SCORM and xAPI. Projects are bespoke, project-based engagements typically delivered over 3-6 months and priced per engagement.
Product overview
Totem Learning is a UK-based learning design studio offering a portfolio of immersive learning solutions comprising five core product lines: Immersive Learning (umbrella approach), Virtual Reality Training, Serious Games, Simulations, and Gamified eLearning. These are complemented by Sona AI (AI-powered communication training) and Game-Based Microlearning modules. The company also offers Workshops under the 'Art of the Possible' programme. All solutions are custom and semi-custom designed as strategic learning partnerships, integrating with existing LMS ecosystems via SCORM and xAPI interoperability standards. The approach combines behavioural science, game design, immersive technology, and AI personas to create practice-based learning that changes behaviour and improves measurable business performance.
Differentiator
Problem solved
Functional benefit
Brands
- Sona AI: AI-powered communication training solution that allows learners to practice real-world conversations with AI personas in a safe environment, receiving personalised feedback to improve confidence and capability.
Products and services
- Virtual Reality Training Custom VR simulations that place learners inside realistic environments to practise procedures, decision-making, and communication skills safely in high-risk or high-stakes scenarios, for enterprise workforce training.
- Serious Games Custom gamified training experiences that apply behaviourist, cognitive, constructivist, and humanist learning theory with game mechanics and UX design to drive measurable behaviour change for organisational learning.
- Simulations Interactive scenarios replicating real-world environments where learners practise complex decisions, observe consequences, and build muscle memory for high-impact situations in risk-free settings.
- Gamified eLearning Digital learning experiences applying game mechanics such as points, challenges, feedback loops, and progression systems to transform passive content consumption into active skill development for organisations.
- Sona AI AI-powered communication training solution that enables learners to practise real-world conversations with contextualised AI personas in a safe environment, receiving personalised real-time feedback to improve confidence and capability in leadership, customer service, and interpersonal skills.
- Art of the Possible Workshops Discovery and demonstration workshops showcasing how immersive learning technologies can address specific organisational training challenges, helping teams visualise and scope immersive learning programmes.
Quantifiable outcome
- 99% engagement and completion rates
- +4 more outcomes
Companies that use Totem Learning
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Totem Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Totem Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moodle, Cornerstone, SAP SuccessFactors, Docebo, Totara (LMS Platforms)coreIntegration with major Learning Management Systems using SCORM, xAPI and APIs. Solutions are designed to work alongside existing LMS ecosystems rather than replace them.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Totem Learning competitors and assessment
Company assessmentDirect peers
- Mursion: US-based platform using AI-powered virtual humans for immersive soft-skills and leadership simulations. Closest direct competitor to Totem's Sona AI approach, operating at much larger scale with significant VC funding.
- Talespin: XR/VR immersive learning platform for enterprise soft skills and leadership development. Direct competitor offering its own AI role-play capabilities overlapping with Totem's serious games and Sona AI offerings.
- Warp VR: VR-based soft-skills training platform targeting empathy, leadership and inclusion. Comparable to Totem's VR simulations and serious games for behavioural change at enterprise scale.
- Strivr: Immersive VR training originally focused on retail (Walmart) and now athletics; comparable in enterprise VR rehearsal for skills development and operational performance.
- Interplay Learning: VR training platform for skilled trades and technical workforce. Comparable in delivering immersive simulation-based learning to enterprise audiences in high-stakes environments.
- SweetRush: Boutique custom learning design and gamification agency for Fortune 500 enterprises. Closely comparable custom-services business model with a similar mix of serious games, simulations, and bespoke eLearning.
- Inception XR: Immersive XR and VR training provider for enterprise L&D. Comparable in delivering custom immersive learning programmes targeting behaviour change and measurable outcomes.
Broad incumbents
- ELB Learning: Larger learning services and technology firm offering gamification, custom eLearning, VR and AI practice solutions. Overlaps with Totem's product mix but operates a broader portfolio across the L&D stack.
- Skillsoft: Large incumbent enterprise L&D content and platform provider (Skillsoft, Codecademy, Pluralsight). Competes broadly for enterprise learning budgets with expanding immersive and AI role-play content.
- Cornerstone OnDemand: Major enterprise LMS/talent platform that Totem integrates with via SCORM/xAPI. Represents both a distribution channel and a competitive incumbent broadening into immersive content and AI practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Totem Learning social profiles
Digital presenceTotem Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totem Learning leadership team
Management profileNumber of profiles
Profiles2 records
Totem Learning funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totem Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totem Learning
What does Totem Learning do?
Totem Learning is a UK-based learning design studio that builds custom immersive learning solutions for enterprise organisations, including virtual reality training simulations, serious games, gamified eLearning, and Sona AI (an AI-powered conversational practice tool for communication and leadership skills). The company combines behavioural science, game design, and immersive technology to enable employees to rehearse decisions and behaviours in realistic, risk-free environments, with solutions integrating into existing LMS platforms via SCORM and xAPI. Projects are bespoke, project-based engagements typically delivered over 3-6 months and priced per engagement.
Is Totem Learning a public or private company?
Totem Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Totem Learning founded?
Totem Learning was founded in 2012. It employs 1 to 10 people.
Where is Totem Learning based?
Totem Learning is headquartered in Warwick, United Kingdom, in the Europe region.
How does Totem Learning make money?
Four revenue lines are on record. Custom Immersive Learning Solutions are the primary driver. The others are VR Training Development, gamified eLearning and sona AI Implementation.
Who are Totem Learning's main competitors?
Direct peers on record are Mursion, Talespin, Warp VR, Strivr, Interplay Learning, SweetRush and Inception XR. Broad incumbents are ELB Learning, Skillsoft and Cornerstone OnDemand.
Does Totem Learning have an API?
No public API is recorded for Totem Learning.
What industry is Totem Learning in?
Totem Learning's product category is Corporate Immersive Learning & Training Services. Its primary akta.pro industry code is EDAGAKAH, Simulation, Scenario & Serious Games Design, with a secondary code of EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 61143 and its SIC code is 8742.