Zirous

What Zirous does

Zirous, Inc. is a privately held U.S. technology consulting firm founded in 1986 and headquartered in West Des Moines, Iowa. The company delivers multi-domain IT consulting and implementation services across eight practice areas: AI Services, Data and Analytics, Development, Governance (Identity & Access Management), Integration, Revenue Operations, Security Operations, and Experience Services (VAEZR Studio). Its service portfolio spans both bespoke professional services (consulting, implementation, custom development, managed services) and productized offerings (e.g., Marketo and OneTrust implementation packages with publicly listed pricing), supported by partnerships with 15+ enterprise technology vendors including Salesforce, Microsoft, AWS, Oracle, SailPoint, CyberArk, Workato, OneTrust, Zendesk, HubSpot, and Marketo.

The underlying technology stack is partner-ecosystem-driven rather than proprietary; Zirous builds on third-party platforms and contributes integration, configuration, and custom development layers including the proprietary Zynergy Custom Integration platform, AI Catalyst engagement framework, Catalyst Identity Management Process, and a Data and Analytics Foundation approach that combines data lake and relational store architectures. The firm documents 1.5 million+ hours of Salesforce implementation experience and certifications across 60+ applications, with concentrated vertical expertise in healthcare, energy and utilities, finance, transportation, manufacturing, and the public sector.

Zirous makes money primarily through professional services engagements (consulting, implementation, custom development) and managed services contracts, supplemented by productized implementation packages with disclosed one-time and multi-year pricing. Go-to-market is enterprise field sales augmented by partner co-sell motions, complimentary workshops and assessments (z|Discover, z|Detect, AI Readiness), and statewide government contracts in Iowa. Customer evidence spans marquee enterprise logos (e.g., identity management for 6.6M customers at a major regional bank, Salesforce implementations at CPI Telecommunications, public-sector work for the Iowa Department of Public Safety) across multiple verticals, with no disclosed revenue or headcount figures.

Name

Zirous

Legal name

Zirous, Inc.

Website

https://zirous.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Zirous is a privately held U.S. technology consulting firm, founded in 1986 and headquartered in West Des Moines, Iowa, delivering multi-domain IT services including AI, data, integration, identity, security, and revenue operations to enterprise and public-sector clients across six verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Technology Consulting Services: Professional consulting services providing strategic guidance and expert staff with certifications in 60+ applications for technology implementation, integration, and optimization across enterprise functions
2. Implementation Services: End-to-end implementation services including platform setup, configuration, customization, data migration, user training, and ongoing support for enterprise software solutions
3. Custom Development: Custom software development services tailored to business practices when off-the-shelf solutions do not fit, including low-code application development using Oracle APEX, three-tier architecture, and extended reality solutions
4. Managed Services: Ongoing managed IT services and operational support including IT asset management, configuration management, and continuous optimization

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zirous is a multi-domain technology consulting firm that delivers strategy, implementation, integration, and managed services across AI, data and analytics, custom development, identity and access management, integration, revenue operations, security operations, and marketing technology. The firm combines certified expertise in 60+ enterprise applications with proprietary engagement methodologies (AI Catalyst, Catalyst for Identity Management, Zynergy) and tailored consulting for healthcare, energy & utilities, finance, transportation, manufacturing, and public sector clients.

Product overview

Zirous is a technology consulting firm founded in 1986, offering specialized IT solutions through multiple service divisions including Revenue Operations, Data and Analytics, Experience Services (VAEZR Studio), Governance/Identity Management, Development, Integration (with Workato MCP), Security Operations, and Marketing Technology. The portfolio includes core consulting services (AI Services, Data & Analytics, Development, Identity & Access Management, Integration, Security Operations, Managed Services) and partner solutions (Salesforce Consulting, Marketo Implementation, HubSpot Services, Zendesk Implementation, CyberArk Identity Security, SailPoint Identity Security, OneTrust Privacy Solutions, Rainfocus Events, Oomnitza ITSM). The company focuses on increasing efficiency, productivity, and profitability through cutting-edge technologies tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Zirous AI Services Comprehensive AI consulting services covering AI Readiness & Use Case Discovery, Technology Selection & Implementation, Governance & Ethics, Enablement & Training, Ongoing Optimization, and Future Vision. Designed for enterprises exploring chatbots, agentic AI, or ready to scale generative AI.
• AI Catalyst Engagement Structured engagement that uncovers highest-impact AI use cases, assesses data and tech readiness, and delivers an actionable plan to launch a Flagship AI Project with deliverables including AI Adoption Plan, Flagship Project Recommendation, and Roadmap & Milestones.
• Data and Analytics Services Strategic data consulting offering full suite of services from strategy through execution, including data lake and data warehouse solutions, machine learning, business insights, and hybrid data lake plus relational data warehouse architecture deployable in weeks. Leverages Azure and Power BI.
• Development Services Custom software development for when off-the-shelf solutions don't fit, including Low-Code Application Development using Oracle APEX, three-tier application development, and Extended Reality (XR) Development for VR, AR, and MR experiences.
• Identity and Access Management Services Comprehensive identity management consulting covering Identity Governance and Administration (IGA), Identity and Access Management (IAM), Privileged Access Management (PAM), and Data Access Governance (DAG) across SailPoint, CyberArk, Okta, and Stealthbits platforms.
• Catalyst for Identity Management Comprehensive Discovery process delivering Identity Management strategy and roadmap, including top-down approach, business and goals understanding, capability assessment, product recommendations, framework plan, and phased project implementation.
• Integration Services Enterprise integration consulting for seamless data flow across on-premises, cloud, and B2B applications, specializing in AWS, Workato, Azure, Oracle, and custom Zynergy integration.
• Workato MCP Implementation AI-driven workflow automation using Workato MCP (Model Context Protocol) to streamline complex workflows, accelerate automation, and connect systems safely while reducing manual effort and scaling integrations.
• Zynergy Custom Integration Custom integration platform tailored for connecting diverse enterprise applications across complex IT landscapes.
• Revenue Operations Services Unified consulting approach integrating Salesforce Consulting, Salesforce Expert Services, Marketing Operations, and Marketing Technology Services to accelerate business growth across sales, marketing, and technology functions.
• Salesforce Consulting Services End-to-end Salesforce support from initial assessment and implementation to ongoing maintenance and optimization, including implementation, integration, data migration, user training, and ongoing CRM support.
• HubSpot Implementation Services HubSpot implementation, integration, and ongoing CRM support services covering the AI-powered customer platform for marketing, sales, and customer service.
• Zendesk Implementation Services Zendesk implementation and integration services for customer experience transformation, including Quick Start implementations, optimized workflows, system migration, and custom integrations for omnichannel customer service.
• IT Service Management (ITSM) Solutions Scalable ITSM solutions combining Zendesk and Oomnitza with Zirous expertise, including service desk optimization, IT asset management, CMDB, ITIL-based strategy, and governance and compliance.
• Marketo Implementation Packages Tailored Marketo implementation packages for marketing teams of all sizes, including Analytics package, Design packages, ABM, Web Personalization, MSI, and Data Validation add-ons.
• Marketo Measure (Bizible) Implementation Multi-touch attribution implementation for proving and improving marketing impact, helping marketers understand the customer journey and optimize marketing initiatives.
• Rainfocus Event Platform Implementation Event management platform implementation for in-person, virtual, and hybrid events, streamlining event marketing, audience cultivation, campaign effectiveness, and registration conversion.
• Security Operations Services Cybersecurity consulting including ZeroTrust Networking (SASE) via Todyl, cybersecurity compliance, testing and risk assessments, vulnerability management, incident response, and cybersecurity awareness and training.
• OneTrust Implementation Packages Privacy, risk, and data governance implementation packages covering Tech Risk & Compliance (IT Risk Management, Compliance Automation), Third Party Management, Consent and Preferences (UCPM, Cookie Consent), and Privacy Automation (Data Mapping, DSAR Automation).
• CyberArk Identity Security Solutions Identity security implementation including workforce security, IT admin access, developer security, and machine identity security, securing cloud identities across hybrid, SaaS, and multi-cloud environments.
• SailPoint AI-Driven Identity Security AI-driven identity security platform implementation providing Access Modeling, Access Insights, and Access Recommendations for identity governance, delivered by a certified SailPoint partner with over a decade of experience.
• VAEZR Studio Experience Services Experience services division (formerly Applied Art & Technology) providing strategy, creativity, technology, and execution services including extended reality, video production, and immersive experiences as a unified division of Zirous.
• Managed IT Services Managed IT services for ongoing technology operations and support, including IT asset management, configuration management, and continuous optimization.
• Extended Reality (XR) Development Extended reality development including virtual reality (VR), augmented reality (AR), and mixed reality (MR) for entertainment, education, training, and manufacturing use cases.
• Marketing Technology Services MarTech consulting covering Marketo, HubSpot, Salesforce Marketing Cloud, and Adobe solutions, with advanced marketing automation, lead management, and customer engagement optimization.

Quantifiable outcome

• Urban Hospital's Emergency Department uncovered $370k in additional annual revenue with data science and advanced analytics
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core.

• VAEZR Studio (formerly Applied Art & Technology)coreStrategic or Co-development Partner · 1 July 2026Applied Art & Technology officially transitioned to VAEZR Studio, a division of Zirous, bringing strategy, creativity, technology, and execution together under one unified brand for experience services.
• SailPointcoreTechnology or IntegrationCertified SailPoint partner with over a decade of successful identity governance implementations. SailPoint delivers AI-driven identity security with access modeling, insights, and recommendations. Zirous provides implementation and consulting services for SailPoint solutions across enterprise organizations.
• CyberArkcoreTechnology or IntegrationCyberArk partnership delivers identity security solutions protecting against identity-based cyberattacks and unauthorized access. Zirous brings 40+ years of cybersecurity and identity management expertise to help clients implement CyberArk's cutting-edge solutions including machine identity security, secrets management, and adaptive MFA.
• OktacoreTechnology or IntegrationOkta partnership provides identity and access management solutions for enterprise organizations. Zirous leverages Okta's platform for implementing single sign-on, multi-factor authentication, and lifecycle management.
• OraclecoreTechnology or IntegrationLong-time Oracle partner with decades of experience building enterprise solutions with Java, Oracle database, and other Oracle offerings both cloud and on-prem. Zirous helps clients navigate product purchasing decisions, cloud architecture, Oracle support requests, and product customizations.
• Amazon Web Services (AWS)coreTechnology or IntegrationStrategic partnership with AWS enables clients to benefit from cutting-edge technologies and resources with expert guidance. Zirous helps clients build, deploy, and scale applications quickly and cost-effectively on AWS infrastructure.
• Microsoft AzurecoreTechnology or IntegrationPartnership with Microsoft for building and extending solutions in Azure cloud. Access to extensive resources and technical support enables quick issue resolution. Partnership includes pre-built connectors, serverless integration, AI and machine learning capabilities.
• ZendeskcoreTechnology or IntegrationZirous is a trusted partner for Zendesk integrations and implementations with 40+ years of technology expertise. Services include Quick Start implementations, workflow optimization, system migration, and custom integrations for omnichannel customer service solutions.
• WorkatocoreTechnology or IntegrationWorkato partnership provides enterprise integration and automated business workflow solutions without compromising security and governance. Zirous offers Workato MCP for streamlining complex workflows and accelerating automation.
• OneTrustcoreTechnology or IntegrationOneTrust partnership delivers privacy, risk, and data governance solutions. Zirous implements OneTrust platforms for consent management, third-party risk management, tech risk and compliance, and data subject access request automation.
• OomnitzacoreTechnology or IntegrationOomnitza partnership provides enterprise technology management solutions for IT asset lifecycle management. Zirous integrates Oomnitza into ITSM strategies for asset tracking, lifecycle management, and compliance across connected assets.
• RainFocuscoreTechnology or IntegrationRainFocus partnership enables event management solutions for in-person, virtual, and hybrid events. Platform provides tools for event marketing, audience cultivation, campaign monitoring, and registration optimization with modular elements and extensive integrations.
• Adobe Marketo EngagecoreTechnology or IntegrationAdobe Marketo Engage partnership provides marketing automation solutions. Zirous offers implementation packages for marketing teams of all sizes with services including Marketo Measure attribution, ABM, web personalization, and MSI integration.
• HubSpotcoreTechnology or IntegrationHubSpot partnership provides AI-powered customer platform for marketing, sales, and customer service. Zirous offers implementation, integration, and ongoing CRM support services tailored to client needs.
• SalesforcecoreTechnology or IntegrationSalesforce partnership delivers CRM solutions with certified consulting experts. Zirous provides end-to-end Salesforce support including assessment, implementation, data migration, training, integration, and ongoing optimization.
• TealiumcoreTechnology or IntegrationTealium partnership provides customer data platform (CDP) solutions for data management and personalization. Zirous offers workshops and implementation services for Tealium CDP.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Silverline: Silverline (now part of Accenture) is a Salesforce-focused consultancy and app developer serving financial services, healthcare, and other verticals - directly comparable to Zirous' Salesforce practice and RevOps offering.
• Perficient: Perficient was a US-based digital consultancy with deep Salesforce, AWS, Microsoft, and platform-vendor partnerships serving healthcare, financial services, and energy/utilities - highly comparable to Zirous' multi-vendor, multi-vertical consulting model until its 2024 acquisition by Accenture.
• RGP (Resources Connection): RGP is a publicly traded professional services firm providing consulting across transformation, finance/HR, and technology to mid-market and enterprise clients - comparable to Zirous in delivery model and multi-vertical, project-based consulting engagements.
• Slalom: Slalom is a multi-vertical technology and business consulting firm with deep Salesforce, AWS, Microsoft, and Workato partnerships serving healthcare, finance, energy, and public sector clients - directly comparable in go-to-market, vendor portfolio, and vertical mix to Zirous, though at significantly larger scale.
• Plative: Plative is a digital transformation consultancy specialized in Salesforce, ERP, and data/cloud platforms serving mid-market and enterprise clients - closely comparable to Zirous in vendor focus and consulting-led delivery model.
• West Monroe Partners: West Monroe is a US-based business and technology consulting firm serving banking, healthcare, energy, and private equity clients with deep operational and tech-implementation capabilities - directly comparable as a mid-sized, multi-vertical consulting firm.
• Simplus: Simplus (now an Infosys company) is a pure-play Salesforce consulting partner offering implementation, data migration, integration, and managed services - closely comparable to Zirous' Salesforce consulting practice and revenue model.

Regional players

• Resultant: Resultant is a Midwest-based (Indianapolis) data, technology, and management consulting firm serving healthcare, education, manufacturing, and government clients in the US Midwest - geographically and operationally comparable to Zirous as a competing regional IT consulting firm.

Broad incumbents

• Huron Consulting Group: Huron is a publicly traded professional services firm with consulting, technology, and managed services practices serving healthcare, financial services, and higher education - operates at larger scale but overlaps with Zirous in healthcare/finance IT consulting and large-enterprise delivery.
• Insight Enterprises: Insight is a global IT solutions and services provider with consulting, hardware/software procurement, and managed services - overlaps with Zirous' Microsoft, AWS, and Cisco-centric consulting and managed services delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zirousinc.6457
• Facebookfacebook.com/zirousinc
• LinkedInlinkedin.com/company/zirous
• Instagraminstagram.com/zirous__inc/?next=%2F
• Xx.com/zirous

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zirous