What WIT does

WIT Labs, Inc. (operating as WIT) is a New York-headquartered digital activation and gamification platform purpose-built for sports and entertainment brands. Founded in 2021, the company delivers a suite of more than 30 turnkey, mobile-optimized experience modules — including Bracket Challenge, Vote-to-Win, User-Generated Content Contests, Fan Customizer, Fan Map, Scratch 'N Win, Spin-to-Win, Photo Wall, and Scavenger Hunt — that enable brands to launch gamified marketing campaigns without custom development. The platform is used by over 200 customers across NFL, NBA, NHL, MLB, MLS, and UFL teams and league offices, QSR brands such as 7 Brew and Champs Chicken, and consumer brands including Coca-Cola, Bud Light, and JetBlue to drive fan engagement, capture first-party data, and amplify reach through social sharing.

The underlying technology is a configurable campaign engine with dynamic graphic rendering, email-delivered redemption codes, QR-code integration, and integrations with ticketing platforms such as SeatGeek. WIT monetizes through enterprise subscription contracts complemented by professional services for custom campaign development, with pricing quote-based and undisclosed publicly. Distribution combines direct enterprise sales with channel partnerships — notably with Learfield (college sports multimedia rights) and Playfly Sports Properties — extending reach into hundreds of university athletic programs and professional league properties. In August 2025 the company acquired the Tally Gamification Platform to add real-time audience engagement capabilities and opened a new regional presence in Australia, signaling an explicit shift from a U.S.-centric sports-franchise focus toward broader international and live-event use cases.

Name

WIT

Legal name

WIT Labs, Inc.

Website

https://witcontests.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

WIT is a gamification platform serving 200+ sports teams, leagues, QSR brands, and consumer companies with 30+ turnkey digital engagement experiences that capture first-party data and drive fan interaction.

Ownership category

akta.pro rank

Product category

Fan Engagement & Gamification Software (Sports Marketing Technology)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD), Creator Monetization & Tipping Platforms (MPACABAE)

Keywords

• Gamification platform
• Fan engagement software
• Digital activation campaigns
• First-party data capture
• Sports marketing technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / SaaS: WIT provides its gamification platform to brands and sports teams on a subscription basis, enabling them to create and launch digital fan engagement experiences. The platform is described as 'turnkey' with ready-to-launch experiences.
2. Professional Services / Custom Campaign Development: WIT provides custom campaign development and execution services including multi-stage activations, branded experiences, and integration with client marketing systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

WIT operates a digital activation and gamification platform that helps sports teams, leagues, brands, and entertainment properties launch turnkey fan engagement experiences — including giveaways, contests, polls, bracket challenges, user-generated content submissions, fan customizers, fan maps, scratch 'N win cards, spin-to-win prize wheels, and fan walls. The platform captures first-party data through gamified participation and is sold to enterprises on a subscription basis with supporting professional services for custom campaign development.

Product overview

WIT is a gamification platform offering over 30 ready-to-launch digital experience types for sports and entertainment brands. The core WIT Platform serves as the central offering, supplemented by individual activation modules including Bracket Challenge, Vote-to-Win, UGC Contest, Prize Wheel/Spin-to-Win, Scratch 'N Win, Fan Map, Fan Customizer, and Photo Wall. These modules can be combined into integrated campaigns. In August 2025, WIT acquired the Tally Gamification Platform to enhance real-time audience engagement capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• WIT Platform A digital activation and gamification SaaS platform that enables sports teams, leagues, brands, and entertainment properties to launch turnkey fan engagement experiences — including giveaways, contests, polls, partner integrations, bracket challenges, user-generated content submissions, spin-to-win prize wheels, scratch cards, fan maps, fan customizers, and fan walls. The platform is sold on an annual subscription basis with supporting professional services for custom campaign development, and includes built-in first-party data capture to support database growth.
• Tally Gamification Platform A real-time audience engagement platform acquired by WIT in August 2025 to bolster real-time engagement capabilities, complementing WIT's existing gamification platform with live event and audience interaction functionality.

Quantifiable outcome

• Gamified campaigns deliver 3-5X more leads than traditional marketing campaigns
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Playfly SportscoreGTM or Marketing PartnerStrategic partnership with Playfly Sports Properties for digital activations. Playfly is a sports media and marketing company powering branded experiences across college sports and professional leagues.
• Coca-ColacoreGTM or Marketing PartnerMajor brand partner appearing in WIT customer logos, utilizing gamification platform for fan engagement campaigns.
• Bud LightcoreGTM or Marketing PartnerBrand partner utilizing WIT platform for sports fan engagement and promotional activations.
• JetBluecoreGTM or Marketing PartnerEntertainment and brand partner leveraging WIT's gamification platform for customer engagement.
• LearfieldcoreChannel Partner/ Reseller/ DistributorCollege sports multimedia rights holder and strategic partner helping distribute WIT's platform across university athletic programs.
• The Pat McAfee ShowminorGTM or Marketing PartnerMedia partner where Cleveland Browns fan-designed logo was unveiled live, providing earned media coverage and social amplification.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Zoomph: Sports-focused social media analytics and sponsorship measurement platform. Adjacent rather than direct, but sells to the same sports marketing buyers and competes for the same fan-engagement budget line items.

Direct peers

• Woobox: Interactive marketing platform specializing in sweepstakes, contests, polls, and UGC campaigns. Direct overlap with WIT's campaign module set and target buyer (marketing teams at brands).
• ShortStack: Contest, giveaway, and landing-page platform used by brands to run sweepstakes and UGC campaigns. Closest functional analog to WIT's Bracket Challenge, Vote-to-Win, and UGC Contest modules, though less sports-verticalized.
• Telescope (formerly Sway.Live): Interactive audience-engagement platform for live events, broadcasts, and digital campaigns; closely comparable to WIT's real-time engagement offering (especially post-Tally acquisition).
• Satisfi Labs: AI-driven conversational fan engagement platform for sports teams, leagues, and entertainment venues. Direct competitor to WIT in selling data-capture and engagement tools to the same enterprise sports customer base.
• Gleam.io: Growth marketing platform for contests, giveaways, and rewards. Competes with WIT on the same giveaways/sweepstakes mechanics across marketing teams broadly, including consumer brands.
• Votigo: Social-media contest and UGC platform supporting voting, sweepstakes, and photo contests — directly overlapping with several WIT experience modules.

Broad incumbents

• Playfly Sports: Sports media and marketing partner that powers branded fan experiences across college and professional sports. Already a WIT channel partner, but also a broader alternative for teams seeking integrated marketing services.
• Learfield: College sports multimedia rights holder and a WIT channel partner. Sells integrated sponsorship, marketing, and engagement solutions across 1,000+ university athletic programs — overlapping with WIT's college-sports push.
• Khoros: Enterprise community engagement and social media management platform. Competes for the same first-party data and engagement budget that WIT targets, though at a broader, less sports-verticalized level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/witcontests

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIT