Votigo, Inc.
Votigo is a privately held SaaS company founded in 2006 that provides a cloud-based digital promotions platform including sweepstakes, UGC contests, loyalty programs, and receipt-based promotions for global consumer brands, marketing agencies, and mid-market businesses, with integrated legal compliance and prize fulfillment services.
- Company typePrivate
- Founded2006
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Votigo, Inc. does
Votigo, Inc. is a privately held SaaS company founded in 2006 and headquartered in Boulder, Colorado, that provides a unified digital promotions platform for global consumer brands, marketing agencies, and mid-market businesses. The platform spans eight core promotional formats — sweepstakes, UGC contests, instant win games, loyalty and rewards programs, quizzes and gamification, receipt and code-based promotions, digital coupons and rebates, and SMS/text promotions — delivered through cloud-hosted, globally scalable infrastructure with built-in UGC moderation, judging, analytics, and a Developer API for CRM and marketing technology integrations. The platform is WCAG-compliant and supports campaigns across 50+ countries, with the company having launched 15,000+ campaigns and processed 500M+ entries over its 20-year history.
The company operates a hybrid commercial model combining enterprise field sales for large brands and agencies with a self-service SaaS platform (platform.votigo.com) for mid-market and SMB customers. Revenue is generated through 12-month subscriptions, month-to-month subscriptions, and pay-as-you-go usage, supplemented by full-service managed campaigns that bundle campaign design, legal compliance, winner administration, and prize fulfillment. Compliance is a core differentiator, with in-house legal and fulfillment experts handling official rules, state registration, winner verification, tax documentation, and global prize delivery. The 2020 acquisition of US Sweepstakes & Fulfillment Co. (an industry leader since 1988) extended Votigo into end-to-end sweepstakes administration.
Votigo is self-funded, with no disclosed venture capital or private equity rounds, and remains founder-led under Co-CEO and Founder Mike La Rotonda. The company maintains seven office locations across the United States (Boulder, Chicago, Detroit, Los Angeles, Rochester, San Francisco) and Hyderabad, India, and serves enterprise customers including Michelin, Kraft Heinz, Walmart, NBCUniversal, Amazon, GNC, Chipotle, Live Nation, and Johnson & Johnson. As of the most recent data, the company has 24 employees. Recent product launches in 2025-2026 include chatbot auto-DM technology for Instagram/TikTok giveaways, a Receipt Validation Platform, and an AI Sweepstakes feature, signaling continued product evolution across social channels and AI-enhanced campaign mechanics.
Votigo, Inc. firmographics
Firmographics- Name
- Votigo, Inc.
- Legal name
- Votigo, Inc.
- Website
- https://votigo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Votigo is a privately held SaaS company founded in 2006 that provides a cloud-based digital promotions platform including sweepstakes, UGC contests, loyalty programs, and receipt-based promotions for global consumer brands, marketing agencies, and mid-market businesses, with integrated legal compliance and prize fulfillment services.
- Ownership category
- akta.pro rank
Votigo, Inc. industry classification
Industry- Product category
- Promotional Campaign Management Software
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Votigo, Inc. is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Votigo, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - 12-Month: Annual subscription model billed monthly with automatic renewal. Customers pay a monthly fee during their one-year term. Full refund available if cancelled within first 30 days; 50% of remaining contract obligation if cancelled after 30 days.
- SaaS Subscription - Month-to-Month: Monthly subscription with automatic renewal. Customers billed monthly at the current rate with no refund for months already paid.
- Pay-as-You-Go: Customers can purchase Promotional Apps on a per-use basis without committing to a subscription. Pay-as-you-go customers are still considered Members and subject to Terms of Service.
- Full-Service Managed Campaigns: Enterprise brands receive full-service support including campaign design, legal compliance, winner administration, and prize fulfillment services, typically bundled with platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-Month Subscription Plan |
| Subscription | Monthly | Month-to-Month Subscription |
| Usage-based | Pay-as-you-go | Pay-as-You-Go |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Votigo, Inc. product offering
Product offeringCore offering
Votigo provides a cloud-hosted SaaS platform for running digital promotional campaigns including sweepstakes, UGC contests, instant win games, loyalty and rewards programs, quizzes, receipt-based promotions, digital coupons, and SMS text promotions. The platform is bundled with technology infrastructure (microsites, developer API, AI sweepstakes, analytics) and administrative services such as legal compliance, winner verification, tax documentation, and global prize fulfillment. It is sold to brands and agencies under subscription plans (12-month, monthly) and pay-as-you-go options, with full-service managed campaigns available for enterprise customers.
Product overview
Votigo, Inc. offers a unified SaaS platform for digital promotions spanning customer acquisition, engagement, and retention. The core offering combines promotional campaign tools (Sweepstakes, UGC Contests, Instant Win Games, Loyalty & Rewards Programs, Quizzes & Gamification, Receipt & Code-Based Promotions, Digital Coupons & Rebates, and SMS & Text Promotions) with technology infrastructure (Social Media Promotions, Microsites, Custom Development, AI Sweepstakes, and Developer API) and administrative services (Legal & Compliance Services, Winner Administration, and Prize Fulfillment). The platform is built on cloud-hosted scalable infrastructure with UGC moderation, judging tools, and analytics capabilities, enabling global brand campaigns across 50+ countries with 500M+ entries processed.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweepstakes Traditional enter-to-win sweepstakes promotions that enable brands to run prize giveaways across multiple digital channels, with built-in legal compliance, winner administration, and prize fulfillment.
- UGC Contests User-generated content contests that allow brands to collect photos, videos, essays, and other content from participants for engagement and marketing purposes, with built-in moderation and judging tools.
- Instant Win Games Gamified promotional experiences that deliver immediate prize outcomes at the moment of entry, eliminating participant wait time and driving engagement.
- Loyalty & Rewards Programs Structured programs that enable brands to reward customer repeat engagement, track point accumulation, and foster long-term loyalty.
- Quizzes & Gamification Interactive quiz-based promotions and gamified experiences that drive participation through personalized engagement and challenge mechanics.
- Receipt & Code-Based Promotions Purchase-validation promotions that require receipt uploads or unique codes to verify eligibility and unlock rewards, with receipt validation technology for promotion enforcement.
- Digital Coupons & Rebates Digital discount and rebate distribution tools for promotional campaigns with tracking and validation capabilities.
- SMS & Text Promotions Mobile-first text message promotions including text-to-win campaigns, with CTIA-compliant short code and 10DLC capabilities for compliant SMS marketing.
- Developer API Programmatic interface enabling developers and agencies to build custom integrations, extend promotional functionality, and connect Votigo with CRM and marketing platforms.
- Legal & Compliance Services Professional services for official rules preparation, state registration, and regulatory compliance management for promotional campaigns, leveraging the US Sweepstakes & Fulfillment Co. acquisition.
- Winner Administration & Prize Fulfillment Professional services covering winner verification, tax documentation processing, and global prize fulfillment with delivery tracking services.
- Custom Development Professional service offering bespoke promotional app development for brands requiring unique campaign experiences beyond standard templates.
- Social Marketing Suite Full suite expansion beyond social promotions to include Promotions Manager, Social Conversation Manager, and Social CRM tools, marking the company's 6th anniversary.
Quantifiable outcome
- 500 million promotional entries processed across campaigns
- +4 more outcomes
Companies that use Votigo, Inc.
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Votigo, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Votigo, Inc. partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights10 records
Votigo, Inc. competitors and assessment
Company assessmentDirect peers
- Woobox: Woobox provides a social promotions platform with sweepstakes, contests, photo and video UGC, and hashtag campaigns. It is a direct competitor in the social media promotion and contest category.
- ViralSweep: ViralSweep offers giveaway, contest, and sweepstakes tools with viral share mechanics, leaderboards, and CRM integrations. It is a direct, mostly self-serve competitor in the promotional sweepstakes market.
- ShortStack: ShortStack is a SaaS platform for creating contests, giveaways, and landing pages with built-in compliance and analytics. It is the closest direct competitor to Votigo, serving a similar mix of brands and agencies running sweepstakes and UGC campaigns.
- Rafflecopter: Rafflecopter is a web-based giveaway and sweepstakes widget platform popular with bloggers, brands, and agencies. It directly overlaps with Votigo's web-based sweepstakes and entry-form offerings.
- Gleam: Gleam is a giveaway and contest platform supporting sweepstakes, rewards, galleries, and capture forms across websites and social channels. It competes head-to-head with Votigo in the PLG/self-serve giveaway market.
- HelloWorld (formerly Marden-Kane): HelloWorld is a long-established sweepstakes, loyalty, and promotional marketing agency with proprietary technology. It competes with Votigo on full-service enterprise promotions and sweepstakes administration.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers a broad marketing automation suite including forms, landing pages, email, and basic contest tools. It represents the broader martech incumbent that competes for promotional budget at the mid-market and SMB tier.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a comprehensive enterprise marketing platform with email, social, and journey orchestration. It competes for large-brand promotional campaigns that Votigo also targets, particularly through Social Studio and Advertising Studio functionality.
- Marigold Engage (formerly Cheetah Digital): Marigold Engage provides cross-channel marketing, loyalty, and promotional campaign software to enterprise brands. It is a broader incumbent that overlaps with Votigo in loyalty, sweepstakes, and customer engagement programs.
- Klaviyo: Klaviyo is a leading email, SMS, and marketing automation platform used by ecommerce and consumer brands. It is a broader incumbent whose SMS, signup form, and campaign features increasingly intersect with Votigo's promotional offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Votigo, Inc. social profiles
Digital presenceVotigo, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Votigo, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Votigo, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Votigo, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Votigo, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Votigo, Inc.
What does Votigo, Inc. do?
Votigo provides a cloud-hosted SaaS platform for running digital promotional campaigns including sweepstakes, UGC contests, instant win games, loyalty and rewards programs, quizzes, receipt-based promotions, digital coupons, and SMS text promotions. The platform is bundled with technology infrastructure (microsites, developer API, AI sweepstakes, analytics) and administrative services such as legal compliance, winner verification, tax documentation, and global prize fulfillment. It is sold to brands and agencies under subscription plans (12-month, monthly) and pay-as-you-go options, with full-service managed campaigns available for enterprise customers.
Is Votigo, Inc. a public or private company?
Votigo, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Votigo, Inc. founded?
Votigo, Inc. was founded in 2006. It employs 11 to 50 people.
Where is Votigo, Inc. based?
Votigo, Inc. is headquartered in Boulder, United States, in the North America region.
How does Votigo, Inc. make money?
Four revenue lines are on record. SaaS Subscription - 12-Month is the primary driver. The others are saaS Subscription - Month-to-Month, pay-as-You-Go and full-Service Managed Campaigns.
Who are Votigo, Inc.'s main competitors?
Direct peers on record are Woobox, ViralSweep, ShortStack, Rafflecopter, Gleam and HelloWorld (formerly Marden-Kane). Broad incumbents are HubSpot Marketing Hub, Salesforce Marketing Cloud, Marigold Engage (formerly Cheetah Digital) and Klaviyo.
Does Votigo, Inc. have an API?
Yes. Votigo offers a Developer API that enables developers to build custom promotions, integrate with CRM and marketing platforms, and extend the platform's functionality. The API supports cross-channel promotions across Facebook, Twitter, YouTube, Pinterest, Instagram, and mobile platforms.
What industry is Votigo, Inc. in?
Votigo, Inc.'s product category is Promotional Campaign Management Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 54181 and its SIC code is 7310.