What's On!

What What's On! does

What's On! is a Sydney-based, founder-led AI solutions company (What's On! Pty Ltd, founded 2023) that designs and deploys human-centred engagement platforms for government, education, and international-student communities. Its portfolio of named products — SETU with ChAI (cross-border migrant safety for Indian students), AI-me (digital conference assistant), Milli (multilingual large-scale event chatbot), the ACU Admissions & Recruitment Assistant (gamified lead capture), Sozio (slide-to-video generation), and the upcoming Jom Settle Lah platform for Malaysian students — share a common technical foundation in conversational AI, retrieval-augmented generation over organizational knowledge bases, personalization engines, and multilingual natural language processing, built on a Next.js/React stack with CMS/CRM integrations.

The company monetizes through project-based professional services — AI Strategy & Consulting, Product Design, Web Development, and AI Integration & Automation — alongside bespoke product deployments under multi-year contracts. Go-to-market is direct enterprise sales to government agencies, universities, and large civic organizations, with anchor engagements including UNSW, the High Commission of India, the Government of Karnataka, ACU, GIZ, and Deloitte. Quantified outcomes (92% engagement at UNSW, 160% qualified-lead lift at ACU, $32M transactions facilitated at Karnataka) are central to its sales narrative and award positioning (iAwards National Winner 2024, RCITI Innovation of the Year 2024, UNSW Founders portfolio 2024). Operating geographies span Australia, India, and Malaysia. Headcount is stated at 1-10, revenue is not publicly disclosed, and no external institutional capital is evidenced in the input data.

Name

What's On!

Legal name

What's On! Pty Ltd

Website

https://knowwhatson.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

What's On! is a Sydney-based AI company (founded 2023) that builds human-centred engagement platforms — chatbots, RAG assistants, and video-generation tools — for government agencies, universities, and international-student communities, sold via project-based enterprise contracts.

Ownership category

akta.pro rank

Product category

AI Engagement Platforms

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• AI engagement platforms
• Conversational AI solutions
• AI consulting services
• Chatbot development
• AI video generation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Consulting: The company generates revenue primarily through consulting engagements including AI Strategy & Consulting, Product Design, Web Development, and AI Integration & Automation services. These are project-based engagements with enterprise and government clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

What's On! builds and deploys AI-powered engagement platforms for government agencies, universities, and community organizations, including conversational AI chatbots (AI-me, Milli, SETU/ChAI), a gamified admissions assistant, and an AI video generation platform (Sozio), delivered alongside professional services spanning AI strategy consulting, product design, web development, and AI integration/automation. The platforms use secure Retrieval-Augmented Generation, personalization engines, and multilingual support to surface relevant content, answer questions, and trigger actions for end users in real time.

Product overview

What's On! is an award-winning AI-powered solutions company offering a portfolio of specialized AI products and professional services. Their core products include AI chatbots and digital assistants: SETU with ChAI (cross-border migrant safety platform), AI-me (event conference assistant), Milli (large-scale event chatbot), ACU Admissions & Recruitment Assistant (gamified educational chatbot), and Sozio (slide-to-video conversion tool). The company also provides professional services including AI Strategy & Consulting, Product Design, Web Development, and AI Integration & Automation. The products share a common foundation of conversational AI, knowledge retrieval, and personalization capabilities, offered as either standalone solutions or integrated into client platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SETU: Cross-border migrant safety platform for Indian students moving to Australia, featuring ChAI companion for OSHC, housing, work rights, scams & safety guidance.
• AI-me
• Milli
• Admissions & Recruitment Assistant
• Sozio Platform

Products and services

• AI Strategy & Consulting Strategic consulting engagement for organizations adopting AI, including use-case prioritization, ROI mapping, policy and governance setup, and team upskilling. Intended for enterprise and government clients evaluating AI adoption.
• Product Design End-to-end product design service from research through wireframes, clickable prototypes, design systems, and engineering-ready PRDs. Targeted at organizations commissioning new AI or digital products.
• Web Development High-performance website and internal tool development on Next.js/React, including CMS/CRM integrations, analytics, SEO, A/B testing, and WCAG-aligned accessibility. Targeted at enterprise and government clients needing custom digital platforms.
• AI Integration & Automation Implementation of chatbots and agentic workflows that answer, route, book, and trigger actions, including secure RAG over client knowledge bases and integrations with client tech stacks. Intended for enterprise and government clients operationalizing AI.
• AI-me AI-me is a digital conference/event assistant that personalizes the event experience by providing instant answers, recommending sessions and sponsors, facilitating matchmaking connections, and surfacing accessibility information in real time. Targeted at universities, associations, and event organizers running large conferences.
• SETU with ChAI SETU is a cross-border migrant safety platform with an AI companion (ChAI) that delivers step-by-step guidance on visas, cost of living, housing, job readiness, and community support for international students transitioning to Australia. Built for government high commissions, universities, and diaspora support organizations.
• Milli Milli is an AI-powered multilingual event chatbot that serves as a conversational guide at large-scale public events, answering FAQs about schedules, venue logistics, and registration. Targeted at government agencies and event organizers running major expos or trade fairs.
• ACU Admissions & Recruitment Assistant Gamified AI chatbot that converts booth visitors into qualified leads via QR-to-mobile and kiosk flows, providing course guidance and personalized study roadmaps with consent-based lead capture. Built for university admissions, recruitment, and careers teams running roadshows and campus events.
• Sozio Sozio is an AI-powered video generation platform that transforms slide decks into polished narrated video tutorials with human-sounding speech synthesis, timed transitions, and optional callouts, exportable as MP4s for LMS embedding. Targeted at lecturers, educators, and training teams.

Quantifiable outcome

• 92% engagement rate with AI-me at UNSW conference (508 of 550 attendees)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and major.

• UNSW (University of New South Wales)coreStrategic or Co-development PartnerUNSW is both a major client and strategic partner. What's On! has developed AI solutions for UNSW events and is part of the UNSW Accelerator Portfolio. The partnership involves co-development of AI-me conference assistant and ongoing collaboration through UNSW Founders program.
• High Commission of IndiacoreStrategic or Co-development PartnerHigh Commission of India engaged What's On! to build SETU, a cross-border migrant safety platform for Indian students in Australia. The platform has received recognition from the Minister of Education and the High Commissioner of India.
• Government of KarnatakacoreStrategic or Co-development PartnerGovernment of Karnataka partnered with What's On! to deploy Milli AI chatbot at the International Trade Fair on Organics & Millets 2025, serving 500,000+ visitors across 18+ languages.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)majorStrategic or Co-development PartnerGIZ, the German development agency, appears as a client/partner in the 'We work with people who care about people' section, indicating collaboration on international development projects.
• DeloittemajorStrategic or Co-development PartnerDeloitte appears as a client/partner organization, suggesting potential collaboration on consulting engagements or joint service offerings.
• City of SydneymajorStrategic or Co-development PartnerCity of Sydney is listed as a client/partner, indicating collaboration on civic technology or community engagement projects.
• ACU (Australian Catholic University)majorStrategic or Co-development PartnerACU partnered with What's On! to develop an AI-powered Admissions and Recruitment Assistant that increased qualified leads by 160%.
• UNSW FounderscoreStrategic or Co-development PartnerUNSW Founders program supports What's On! as a portfolio startup, providing accelerator support and access to the UNSW innovation ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ada: AI-powered customer service chatbot platform focused on automated resolution and measurable CX outcomes — comparable as a direct competitor for AI engagement-layer deals with measurable ROI dashboards.
• Kore.ai: Enterprise conversational AI platform offering chatbots, agentic workflows, and RAG-based assistants across customer service and employee experience — directly comparable in product architecture (bots, RAG, integrations) and enterprise GTM motion.
• Yellow.ai: Conversational AI platform with multi-language support (including Indic languages) and enterprise deployments in BFSI, government, and education — closely aligned to What's On!'s multilingual chatbot stack and government/education target buyers.
• LivePerson: Conversational AI platform for customer and citizen engagement across messaging channels — overlaps with What's On!'s conversational AI + RAG + personalization core, particularly for enterprise and public-sector buyers.
• Cognigy: Enterprise conversational automation platform with agentic AI workflows and contact-center integrations — directly comparable in agent/orchestration capabilities and large-organization deployments.

Emerging players

• Grip: AI matchmaking and event engagement platform for large conferences and trade shows — closely comparable to AI-me and Milli in event personalization, session/sponsor recommendations, and attendee networking.
• Ocelot: AI chatbot and student engagement platform built specifically for colleges and universities — overlaps with What's On!'s education segment, including admissions and student support use cases.
• Element451: AI-powered student engagement and admissions platform for higher education — directly comparable in vertical focus (universities, student recruitment, gamified flows) with the ACU Admissions Assistant.

Broad incumbents

• Microsoft (Copilot Studio / Bot Framework): Hyperscaler offering conversational AI, agent frameworks, RAG and integration tooling within the Microsoft Cloud — represents the principal broad incumbent threat and often the alternative buyer shortlist.
• Google (Dialogflow / Vertex AI Agents): Hyperscaler conversational AI and agent platform with multilingual NLU — competes for the same enterprise and government conversational AI budgets with the scale advantage of GCP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whatsoncampus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What's On!