Deliveroo

What Deliveroo does

Deliveroo operates a hyperlocal three-sided marketplace connecting consumers, restaurant and commerce partners, and independent rider partners across 10 markets (United Kingdom, France, Ireland, Italy, Belgium, the United Arab Emirates, and Kuwait, among others). Founded in London in 2013 by Will Shu, the company built a cloud-based, mobile-first platform supporting a consumer app (iOS/Android) and web ordering experience, complemented by a restaurant partner hub and a rider-facing app. The platform's proprietary Frank algorithm continuously refines preparation-time and delivery-delay estimates based on time of day, partner characteristics, and order patterns, while a ranking and recommendation engine personalizes restaurant and item surfacing using structured data on order history, cuisine preference, frequency, distance, and partner ratings. Real-time order tracking, scheduled ordering up to 24 hours ahead, and multi-store basket checkout form core consumer-facing functionality.

The company operates five primary products: the core Deliveroo consumer app, the Deliveroo Plus subscription (Plus Or at EUR 3.49/month and Plus Argent at EUR 2.99/month, the latter offered free to Amazon Prime members), Deliveroo for Work for corporate meal programs, Deliveroo Editions (delivery-only kitchens), and Deliveroo HOP (rapid grocery micro-fulfilment). Deliveroo monetizes through four streams: commission fees from restaurant and commerce partners, variable delivery and service fees, Plus subscription recurring revenue, and priority delivery surcharges. Pricing tiers are differentiated by basket minimums (e.g., EUR 12 for Plus Or free delivery, EUR 15/EUR 25 for Plus Argent at restaurants/commerce) and by distance.

Deliveroo was acquired by DoorDash, Inc. in 2023, taking the company private after a 2021 London Stock Exchange listing. Legal entities include Roofoods Ltd (UK) and Deliveroo France SAS. The company has been subject to labor-relations scrutiny in France, including a criminal complaint filed in April 2022 by delivery worker associations alleging poor working conditions, an unresolved overhang for European operations.

Name

Deliveroo

Legal name

Roofoods Ltd / Deliveroo France SAS

Website

https://deliveroo.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Deliveroo operates a three-sided food and grocery delivery marketplace across 10 markets, connecting millions of consumers with 160,000+ restaurant and commerce partners through a mobile app and proprietary Frank routing algorithm, delivering orders in approximately 30 minutes.

Ownership category

akta.pro rank

Product category

Online food and grocery delivery marketplace

NAICS

Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (49211), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industries

Food Delivery (Restaurant Meals) (TLAAADAC), Grocery & Convenience Delivery (TLAAADAD), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

Keywords

• Food delivery marketplace
• Restaurant delivery app
• Grocery delivery platform
• On-demand delivery service
• Quick commerce delivery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission from Restaurant and Commerce Partners: Deliveroo charges commission fees from restaurant and commerce partners for orders placed through the platform. Delivery fees may also be set by partners who operate their own delivery service.
2. Delivery and Service Fees: Delivery fees vary by customer location and distance. Service fees are charged on every order (including Deliveroo Plus subscribers). Additional fees apply for orders below minimum order threshold and for extended-range deliveries.
3. Deliveroo Plus Subscription: Monthly subscription (Plus Silver at EUR 2.99/month, Plus Gold at EUR 3.49/month) offering free delivery on eligible orders, reduced service fees, and exclusive offers. Also offered free for 12 months to Amazon Prime members (Silver tier).
4. Priority Delivery Charges: Optional paid priority delivery service where eligible customers can pay to have their order delivered first before other orders on the rider's route.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Deliveroo operates a hyperlocal, three-sided on-demand delivery marketplace connecting consumers with 160,000+ restaurant and commerce partners via independent rider partners, delivering restaurant meals and groceries in approximately 30 minutes across 10 markets. The platform monetises through partner commissions, delivery and service fees, the Deliveroo Plus subscription, and priority delivery charges, with Deliveroo for Work extending the service to corporate meal solutions.

Product overview

Deliveroo operates as a hyperlocal three-sided marketplace connecting customers with local restaurants, shops, and independent delivery riders. The core platform (Deliveroo Consumer App) enables ordering from restaurants and grocers for delivery in approximately 30 minutes, supported by the Deliveroo Plus subscription service (Plus Or and Plus Argent tiers) offering free delivery and exclusive deals. The portfolio includes Deliveroo for Work for corporate meal solutions, Deliveroo Editions delivery-only kitchens, and Deliveroo HOP rapid grocery establishments. Partnerships include Amazon Prime integration for complimentary Plus membership. The platform serves 10 markets globally with a network of 160,000 partner restaurants and shops.

Differentiator

Problem solved

Functional benefit

Brands

• Deliveroo Plus: Subscription service offering free delivery on eligible orders and exclusive member benefits including reduced service fees and cashback rewards.
• Deliveroo for Work
• Deliveroo Editions
• Deliveroo HOP

Products and services

• Deliveroo Consumer App Mobile and web platform connecting consumers with local restaurants, shops and grocers for food and item delivery in under 30 minutes, with live rider tracking, scheduled ordering up to 24 hours ahead, multi-store baskets and priority delivery options.
• Deliveroo Plus subscription Paid monthly subscription offering free delivery on eligible restaurant and commerce orders, reduced service fees and exclusive offers. Plus Or (Gold) is EUR 3.49/month with free delivery from a EUR 12 basket; Plus Argent (Silver) is EUR 2.99/month with free delivery from a EUR 15 basket at restaurants and EUR 25 at commerce partners.
• Deliveroo for Work B2B corporate meal service providing personalised meal credits, monthly invoicing and dedicated account teams for team lunches, employee meal allowances and corporate event catering.
• Deliveroo Editions Delivery-only kitchen infrastructure operated by Deliveroo in partnership with restaurants, enabling partner restaurants to launch delivery-optimised locations in new areas at lower cost and risk, supported by Deliveroo's area-level data analytics on popular cuisines and dishes.
• Deliveroo HOP Rapid-delivery grocery and convenience micro-fulfilment stores operated by Deliveroo to expand the grocery delivery offering with quick delivery in selected markets.

Quantifiable outcome

• Orders delivered in approximately 30 minutes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon PrimecoreGTM or Marketing PartnerAmazon Prime members receive a complimentary 12-month Deliveroo Plus Silver subscription (EUR 2.99/month value) offering free delivery on orders from EUR 15.00 at restaurants and EUR 25.00 at commerce partners. This partnership drives customer acquisition by leveraging Amazon's Prime membership base. Upon expiry, the paid subscription does not auto-renew unless the customer had an existing paid Deliveroo Plus subscription before the offer.
• 160,000 Restaurant and Commerce PartnerscoreChannel Partner/ Reseller/ DistributorDeliveroo partners with 160,000 restaurants and commerce partners globally. For over 90% of partners, Deliveroo enables delivery for the first time. Partner types include local independent restaurants, national chains, supermarkets, and convenience stores. Major named partners include KFC, McDonald's, Burger King, Subway, Nando's, Wagamama, Popeyes, Papa John's, Wingstop, Pizza Express, Five Guys, Franco Manca, Dishoom, Pho, Taco Bell, Starbucks, Gail's Bakery, Joe & the Juice, GBK, Co-op, Conad, Carrefour, Casino, Marks and Spencer, Picard, Waitrose, Whole Foods Market, and many more.
• Grocery Retail PartnerscoreChannel Partner/ Reseller/ DistributorDeliveroo delivers groceries from major UK supermarkets and retailers including Waitrose, ASDA, Morrisons, M&S, Sainsbury's, Co-Op, Amazon Fresh, Whole Foods, Spar, One Stop, Iceland, and Majestic Wine. In France and other markets, partners include Carrefour, Casino, Conad, Picard, and others.
• DoorDash, Inc.coreStrategic or Co-development PartnerDeliveroo is now part of the DoorDash, Inc. group of companies. DoorDash serves as a parent company controller for personal information processing, integrating Deliveroo into the broader DoorDash global platform and operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delivery Hero: Berlin-listed global food delivery operator running brands including Glovo, Foodora, and PedidosYa. Comparable as a multi-market aggregator with similar commission + service-fee monetization and overlapping European footprint with Deliveroo.
• DoorDash: NYSE-listed US food delivery leader and Deliveroo's parent company since the 2023 acquisition. Overlapping marketplace product, restaurant supply approach, and consumer app economics; relevant as the strategic acquirer controlling Deliveroo's roadmap.

Regional players

• Rappi: Latin-American super-app delivery platform. Compares as a multi-vertical on-demand marketplace with restaurant, grocery, and courier offerings; primarily regional but illustrates the super-app competitive template Deliveroo Editions/HOP are pursuing.
• SkipTheDishes: Canadian restaurant delivery marketplace, part of the Just Eat Takeaway group. Comparable marketplace model and consumer experience in a different geography, useful as a benchmark for unit economics outside of Europe.

Direct peers

• Glovo: Barcelona-based multi-category on-demand delivery marketplace, majority-owned by Delivery Hero. Directly competes with Deliveroo in Italy, Spain, Portugal, and parts of CEE, with a very similar three-sided marketplace and Q-commerce (groceries, convenience) offering.
• Uber Eats: Uber's global restaurant and grocery delivery marketplace operating across Europe, the Middle East, and beyond. Directly comparable to Deliveroo in product (3-sided marketplace of consumers, restaurants, riders), customer base, and gig-rider operating model; co-defendant in the French gig-worker complaint.
• Wolt: Nordics-originated restaurant and retail delivery marketplace now owned by DoorDash. Direct peer in product, customer experience focus, and delivery operations; overlaps with Deliveroo in several European markets and is a sister asset within the DoorDash group.
• Just Eat Takeaway: Pan-European food delivery marketplace formed through the merger of Just Eat and Takeaway.com. Directly competes with Deliveroo in the UK, Ireland, and continental Europe with a comparable restaurant-commission, consumer-fee revenue model.

Emerging players

• Getir: Turkish-origin ultrafast grocery and convenience delivery operator. Closest comparable to the Deliveroo HOP rapid-grocery vertical with a similar dark-store and gig-rider model across UK and European markets.
• Bolt Food: Food delivery arm of Bolt, the European ride-hailing super-app. Operates as a comparable three-sided restaurant delivery marketplace in selected European and African markets, competing with Deliveroo on price and integrated mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deliveroo
• Instagraminstagram.com/deliveroo
• Xx.com/Deliveroo_FR
• Facebookfacebook.com/StudioWhiteAngelByDeliveroo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliveroo