2-10 Home Buyers Warranty
2-10 Home Buyers Warranty is a US home warranty provider (founded 1980, subsidiary of Frontdoor, Inc.) selling subscription-based Systems and Pinnacle plans to homeowners, real estate agents, and builders across 46 states via direct, agent, and builder channels.
- Company typePrivate
- Founded1980
- HeadquartersAurora, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What 2-10 Home Buyers Warranty does
2-10 Home Buyers Warranty (legal entity: Home Buyers Warranty Corporation, Tennessee) is a US home warranty provider founded in 1980 and acquired by Frontdoor, Inc. (NASDAQ: FTDR) in 2024. The company sells two core subscription plans - the Systems Plan at $39.99/month covering 19 major home systems (HVAC, electrical, plumbing) and the Pinnacle Plan at $59.99/month covering 28 systems and appliances (adding kitchen and laundry appliances) - distributed via a direct-to-consumer website (shopping.2-10.com), phone sales, real estate agent referrals, and builder partnerships. Coverage is delivered through the Frontdoor Pro network of independent licensed contractors, supported by four dedicated portals (Homeowner, Agent, Builder, Contractor) and a 24/7 service request workflow with customer-chosen service fees. The company operates across 46 states and Washington, D.C., and has historically covered over 6 million homes.
The product portfolio extends beyond the two core plans into a modular set of add-ons including Pool & Spa Equipment, Roof Leak Repair, Guest Unit, Septic Ejector Pump, Well Pump, Rekey, and an Electronics Protection Plan delivered in partnership with Allstate Protection Plans. For the builder channel, 2-10 HBW provides insurance-backed structural warranties covering workmanship, distribution systems, and load-bearing structural components of new construction, addressing average claim exposures of $42,000-$113,000. The company serves three primary segments: individual homeowners seeking protection from unexpected system/appliance breakdowns, real estate agents and brokers using warranties as transaction-value tools, and home builders using structural warranties to manage construction-defect liability and build homeowner confidence.
Revenue mechanics are subscription-recurring across all three segments, with annual contracts that auto-renew and pricing held flat regardless of home size, location, or appliance age. Marketing combines digital/SEO, content, social, email, referral programs (with $50 gift cards for consumer referrals and $100 for agent-to-builder intros), and PR placements including Forbes Advisor 2026 rankings across multiple states. As a wholly-owned subsidiary of Frontdoor, 2-10 HBW contributes to a parent that reported FY2025 revenue of $2.09 billion (up 14% YoY), adjusted EBITDA of $553 million (up 25% YoY), and a record 55% gross margin, with the 2-10 integration delivering 11 percentage points of volume growth and more than $20 million in realized cost synergies.
2-10 Home Buyers Warranty firmographics
Firmographics- Name
- 2-10 Home Buyers Warranty
- Legal name
- Home Buyers Warranty Corporation
- Website
- https://2-10.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 2-10 Home Buyers Warranty is a US home warranty provider (founded 1980, subsidiary of Frontdoor, Inc.) selling subscription-based Systems and Pinnacle plans to homeowners, real estate agents, and builders across 46 states via direct, agent, and builder channels.
- Ownership category
- akta.pro rank
2-10 Home Buyers Warranty industry classification
Industry- Product category
- Home Warranty Services
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industries
- Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK), Appliance & Major Home Equipment Protection Plans (FSAJALAI), OEM/Captive Warranty & Service Contract Programs (FSAJALAE), Homeowners Insurance (FSAJACAA)
Keywords
Where 2-10 Home Buyers Warranty is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
2-10 Home Buyers Warranty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Subscription-based Home Warranty Plans: Monthly subscription plans (Systems at $39.99/month, Pinnacle at $59.99/month) providing coverage for home systems and appliances. Plans are annual contracts with automatic renewal. 2-10 HBW serves as a subsidiary of Frontdoor, Inc.
- Add-on Coverage Services: Additional coverage options including pool & spa equipment, roof leak repairs, guest units, septic systems, well pumps, electronics protection (via Allstate), and rekey services available for additional fees
- Builder Structural Warranties: Structural warranty programs for builders, including workmanship warranties, distribution systems warranties, and load-bearing structural warranties. Average structural claim costs $42K-$113K
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Systems Plan - $39.99/month - Covers 19 major home systems including HVAC, electrical, and plumbing |
| Subscription | Monthly | Pinnacle Plan - $59.99/month - Covers 28 systems and appliances including HVAC, plumbing, electrical, and kitchen/laundry appliances |
| Subscription | Annual | 50% First Year Discount - Limited time promotional offer on Systems and Pinnacle base plans |
| Subscription | One time | $50 Referral Gift Cards - Share and save with friends program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
2-10 Home Buyers Warranty product offering
Product offeringCore offering
2-10 Home Buyers Warranty sells home warranty service contracts that cover the repair or replacement of major home systems and appliances when they break down due to normal wear and tear. The company offers a Systems Plan ($39.99/month) covering 19 home systems, a Pinnacle Plan ($59.99/month) covering 28 systems and appliances, multiple optional add-on coverages (pool/spa, roof leak, guest units, septic, well pump, rekey, electronics), and a Structural Warranty for home builders covering workmanship, distribution, and load-bearing components.
Product overview
2-10 Home Buyers Warranty operates as a home warranty service provider offering two primary home warranty plans - the Systems Plan ($39.99/month) and the Pinnacle Plan ($59.99/month). The Systems Plan covers 19 major home systems (HVAC, electrical, plumbing) while the Pinnacle Plan adds comprehensive appliance coverage (kitchen and laundry appliances) for 28 total covered items. The company also offers builder-focused Structural Warranties for new construction homes covering workmanship, distribution systems, and load-bearing components. Beyond core plans, 2-10 provides multiple optional add-on coverages including Pool & Spa Equipment, Roof Leak Repair, Guest Units, Septic System Pump, Well Pump, Rekey Service, and Electronics Protection (via Allstate partnership). The company serves three primary customer segments: individual homeowners, real estate professionals (agents and brokers), and builders. Service delivery is facilitated through the Frontdoor Pro network of independent contractors, supported by customer-facing portals (Homeowner, Agent, Builder, Contractor) for account management and service requests. The company operates across 46 states and Washington D.C. and was acquired by Frontdoor, Inc. in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Systems Plan Entry-level home warranty plan covering 19 major home systems including heating, AC, electrical, and plumbing. Provides up to $5,000 per covered unit for HVAC repair or replacement, offered at $39.99 per month.
- Pinnacle Plan Comprehensive home warranty plan covering 28 major home systems and appliances including kitchen and laundry appliances. Provides up to $5,000 per HVAC unit and up to $2,000 per appliance, offered at $59.99 per month.
- Structural Warranty Insurance-backed structural warranty for new construction homes covering workmanship (roof, cabinets, flooring), distribution systems (electrical, plumbing, mechanical), and load-bearing structural components (framing, foundations). Sold to home builders.
- Buyer & Seller Coverage Home warranty protection plans for real estate agents to offer to home buyers and sellers during real estate transactions. Can be enrolled while property is on market or at closing.
- Rekey Service Optional add-on service covering rekeying of up to six keyholes with four identical keys for the standard service fee. Performed by Frontdoor Pro independent contractors.
- Allstate Whole Home Electronics Protection Plan Electronics warranty covering failures due to normal use, power surges, and defects in workmanship and materials. Provided by Allstate with $2,000 per claim limit and $5,000 total claims limit per contract term.
- Pool & Built-in Spa Equipment Coverage Optional coverage for pool and built-in spa equipment including heating, pumping, and filtration systems. Covers up to $3,000 per agreement term for access, diagnosis, and repair/replacement of covered fresh water pool equipment.
- Roof Leak Repair Coverage
Quantifiable outcome
- Users are 25 times more likely to use home warranty coverage than homeowners insurance
- +2 more outcomes
Companies that use 2-10 Home Buyers Warranty
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
2-10 Home Buyers Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
2-10 Home Buyers Warranty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Frontdoor, Inc.core2-10 Home Buyers Warranty is a subsidiary brand of Frontdoor, Inc., the nation's home warranty leader. Frontdoor operates multiple home warranty brands including American Home Shield, HSA, Landmark, and OneGuard. Frontdoor provides the parent company's scale, financial resources, and contractor network to 2-10 HBW.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
2-10 Home Buyers Warranty competitors and assessment
Company assessmentDirect peers
- American Home Shield: The largest U.S. home warranty provider and a direct Frontdoor sister brand to 2-10 HBW. Offers appliance and systems plans to homeowners with national contractor dispatch — same product, same customer, same parent company.
- Cinch Home Services: Owned by ServiceMaster and one of the largest U.S. home warranty brands, offering multi-tier systems and appliance plans with similar pricing structure and direct-to-consumer plus real estate channel mix.
- First American Home Warranty: Backed by First American Financial, this provider competes directly in the home warranty space with comparable systems/appliance coverage tiers and a strong real estate agent distribution channel.
- Liberty Home Guard: Emerging large U.S. home warranty competitor offering similar tiered appliance and systems plans to homeowners, with comparable direct-to-consumer and real estate channel distribution.
- Choice Home Warranty: Direct-to-consumer-focused home warranty provider with two-tier Basic and Total plans competing head-to-head with 2-10's Systems and Pinnacle tiers on price and coverage breadth.
- Old Republic Home Warranty: Backed by Old Republic Insurance, this provider offers structural and appliance/home warranty products to homeowners, builders, and real estate agents — closely overlapping 2-10's three-segment GTM.
- HSA Home Warranty: Another Frontdoor-owned sister brand offering home warranty plans for real estate transactions and homeowners. Direct overlap with 2-10 on product, customer, and parent-company economics.
- Landmark Home Warranty: A regional Arizona-based home warranty brand also owned by Frontdoor, serving homeowners and real estate agents with comparable appliance and systems coverage tiers.
- OneGuard Home Warranties: Frontdoor-owned Arizona-focused home warranty brand offering appliance and systems plans. Sister brand competing for overlapping customer segments within the same parent portfolio.
Broad incumbents
- Amazon Home Services: Amazon offers home services and appliance protection plans as part of its broader retail ecosystem — a deep-pocketed broad incumbent that could expand into home warranty distribution given its logistics scale and Prime member base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
2-10 Home Buyers Warranty social profiles
Digital presence2-10 Home Buyers Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
2-10 Home Buyers Warranty leadership team
Management profileNumber of profiles
2-10 Home Buyers Warranty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2-10 Home Buyers Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2-10 Home Buyers Warranty
What does 2-10 Home Buyers Warranty do?
2-10 Home Buyers Warranty sells home warranty service contracts that cover the repair or replacement of major home systems and appliances when they break down due to normal wear and tear. The company offers a Systems Plan ($39.99/month) covering 19 home systems, a Pinnacle Plan ($59.99/month) covering 28 systems and appliances, multiple optional add-on coverages (pool/spa, roof leak, guest units, septic, well pump, rekey, electronics), and a Structural Warranty for home builders covering workmanship, distribution, and load-bearing components.
Is 2-10 Home Buyers Warranty a public or private company?
2-10 Home Buyers Warranty is a private company. It is classified as corporate owned and is currently operating.
When was 2-10 Home Buyers Warranty founded?
2-10 Home Buyers Warranty was founded in 1980. It employs 251 to 500 people.
Where is 2-10 Home Buyers Warranty based?
2-10 Home Buyers Warranty is headquartered in Aurora, United States, in the North America region.
How does 2-10 Home Buyers Warranty make money?
Three revenue lines are on record. Subscription-based Home Warranty Plans are the primary driver. The others are add-on Coverage Services and builder Structural Warranties.
Who are 2-10 Home Buyers Warranty's main competitors?
Direct peers on record are American Home Shield, Cinch Home Services, First American Home Warranty, Liberty Home Guard, Choice Home Warranty, Old Republic Home Warranty, HSA Home Warranty, Landmark Home Warranty and OneGuard Home Warranties. Amazon Home Services is listed as a broad incumbent.
Does 2-10 Home Buyers Warranty have an API?
No public API is recorded for 2-10 Home Buyers Warranty.
What industry is 2-10 Home Buyers Warranty in?
2-10 Home Buyers Warranty's product category is Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of CRACACAK, Appliance Service Plans, Extended Warranties & Maintenance Retail. Its SIC code is 7600.