What Matador.ai does

Matador AI Inc. is a Montreal-based SaaS company building a conversational AI platform exclusively for automotive dealerships. The product portfolio centers on four AI agent surfaces — AI Sales Agent, AI Service Agent, Call AI (voice agents for inbound, service, and missed calls), and Superhuman AI (a 24/7 AI-plus-human Business Development Center) — supported by a modular feature suite covering SMS Broadcast, website Connect widgets, drip-sequence Engagement, Video AI, an Automations workflow library, AI Opportunity Search for prioritizing leads, and Matador Shield for TCPA/CASL compliance. The platform unifies conversations across SMS, email, voice, chat, Facebook Messenger, and Instagram within a single inbox, and integrates natively with the major automotive CRMs (DealerSocket, VinSolutions, CDK/eLead, Momentum, Activix, Zoho) plus lead sources AutoTrader, CarGurus, and True Car.

The company was founded in 2019 by a team of auto retail consultants and technologists and has scaled to 101-250 employees serving 1,500+ dealerships across the United States and Canada. In November 2025, Matador was named Nissan USA's Preferred Partner in the inaugural AI Lead Nurturing category, giving it OEM-endorsed distribution to Nissan franchise dealers across the country. It was ranked 238th on Deloitte's 2025 Technology Fast 500 based on 339% revenue growth between 2021 and 2024.

Matador operates a subscription SaaS model billed monthly in advance, with pricing not publicly disclosed and sales conducted through direct enterprise demos, the OEM partnership channel, the Fortellis marketplace for CDK dealers, and self-serve browser extensions (Chrome, Firefox, Edge) plus iOS and Android mobile apps. The company is SOC 2 Type 2 certified and publishes a Trust Center. Strategic customers span enterprise dealer groups (HGregoire, Jonker Auto Group, Germain Honda, Pohanka Toyota) and individual stores, with documented outcomes including an 88% appointment show rate (Subaru of Fullerton), 4X engagement lift (Pohanka Toyota), and 157 booked appointments from a Call AI deployment (Nissan Kendall).

Name

Matador.ai

Legal name

MATADOR AI INC.

Website

https://matador.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Matador AI is a Montreal-based SaaS company that builds a conversational AI platform — including AI Sales, AI Service, and Call AI agents — exclusively for automotive dealerships, serving over 1,500 dealerships across the United States and Canada via subscription and OEM channel partnerships.

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Marketing Automation Platforms & Services (BPAFAFAC), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Conversational AI platform
• Automotive dealership software
• Customer engagement platform
• AI lead nurturing
• Automotive CRM integration

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Matador AI is a SaaS platform providing conversational AI, SMS broadcast, call AI, and automation tools to automotive dealerships on a subscription basis. Based on Terms & Conditions, fees are billed monthly in advance on the 1st of each month with annual renewal options. Pricing is not publicly disclosed and is sold via direct sales to individual dealers and through OEM/channel partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Matador.ai provides an AI-powered customer engagement platform built specifically for automotive dealerships. The platform deploys conversational AI agents across SMS, email, voice, web chat, and social channels to nurture sales leads, schedule service appointments, run recalls, and re-engage lost opportunities, integrating directly with dealer CRMs and OEM programs.

Product overview

Matador AI is a unified SaaS platform providing conversational AI solutions for automotive dealerships. The core platform is built around three AI agent types — AI Sales Agent, AI Service Agent, and Call AI (Voice AI) — augmented by Superhuman AI as the 24/7 AI & Human BDC. These are supported by a modular suite of communication and engagement features: Broadcast (AI-powered SMS campaigns), Connect (website chat widgets), Engage (drip sequences and lifecycle management), Video (video library and deployment), OEM AI App (manufacturer partnerships), Automations (workflow builder), Matador Shield (TCPA/compliance), AI Opportunity Search (opportunity prioritization), Mobile App, and Matador Extension (browser extension). The platform integrates natively with major automotive CRMs (DealerSocket, VinSolutions, CDK/Elead, Momentum, Activix, Zoho), lead sources (AutoTrader, TrueCar, CarGurus, Facebook), email providers (Gmail, Office 365), Facebook Messenger, Instagram, and Google Analytics 4. It is governed by SOC 2 Type 2 certification and maintains a public Trust Center at trust.matador.ai.

Differentiator

Problem solved

Functional benefit

Brands

• Superhuman AI: 24/7 AI-powered virtual assistant for customer engagement with human handoff capabilities
• Matador Shield
• Call AI
• Matador Connect

Products and services

• AI Sales Agent Conversational AI agent that engages inbound internet leads, follows up with unresponsive prospects, sets appointments, and re-engages lost opportunities for automotive dealership sales teams.
• AI Service Agent Conversational AI agent that handles service appointment scheduling, recall notifications, maintenance reminders, and post-visit follow-up for dealership fixed-ops departments.
• Call AI Voice AI solution that answers inbound calls, makes outbound calls for lead follow-up and appointment confirmation, and transfers warm calls to dealership staff.
• Superhuman AI Combined AI and human Business Development Center service that handles dealership inbound leads, sets appointments, and nurtures opportunities across channels with human oversight.
• Matador Shield – TCPA & Compliance Compliance engine that enforces TCPA and CASL rules (consent capture, opt-out handling, time-of-day restrictions) across the platform's SMS and voice channels.
• Matador Mobile App Mobile application giving dealership sales and BDC staff real-time access to AI conversations, leads, and notifications from their phones.

Quantifiable outcome

• 88% appointment show rate for Subaru of Fullerton using Matador AI
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability13 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• Nissan USAcoreStrategic or Co-development Partner · 24 November 2025Matador AI was named Nissan USA's Preferred Partner in the first AI Lead Nurturing category following multiple evaluations. The company now assists Nissan dealerships across the United States in AI-driven sales and service automation. This OEM partnership is the highest-profile strategic relationship for Matador.ai, serving as a channel to Nissan franchise dealers nationwide.
• DealerSocketcoreTechnology or IntegrationCRM integration partnership enabling DealerSocket users to access Matador's messaging, AI, and automation capabilities directly within their CRM workflow. Dealers use DealerSocket as their primary CRM and Matador extends communication capabilities.
• VinSolutionscoreTechnology or IntegrationCRM integration partnership with VinSolutions (Cox Automotive) enabling VinSolutions CRM users to access Matador's conversational AI and SMS automation within their existing CRM workflow.
• CDK Global / Elead (eLead)coreTechnology or IntegrationCRM integration with CDK/Elead enabled via Fortellis marketplace. Dealers can order and activate the Matador-Elead integration through Fortellis, with CDK customer success support available for permission-related issues. Integration available for eLead CRM users.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActivEngage: ActivEngage is a live chat, SMS, and managed BDC service provider for automotive dealerships, overlapping with Matador's AI-driven engagement and lead-response capabilities across sales and service channels.
• CarNow: CarNow provides digital retailing and live engagement tools (chat, SMS, video, e-commerce) for automotive dealerships, with overlapping capabilities in real-time customer conversation and lead conversion that compete with Matador's unified inbox.
• Podium: Podium is a leading customer communication and review platform with deep penetration in the automotive dealership vertical, offering SMS, webchat, and AI-assisted messaging that directly overlaps with Matador's core sales and service conversation workflows.
• CallRevu: CallRevu provides call tracking, call recording, and AI-driven conversation intelligence for automotive dealerships, directly competing with Matador's Call AI for inbound phone handling and appointment conversion.
• Conversica: Conversica offers AI-powered conversational sales assistants with a dedicated automotive vertical, autonomously engaging leads via email and SMS — directly comparable to Matador's AI Sales Agent and Superhuman AI nurture flows.
• Kenect: Kenect is a text messaging and reputation platform built specifically for automotive dealerships, providing two-way SMS, automated responses, and review requests — closely comparable to Matador's SMS-first dealership workflow.
• BDC.ai: BDC.ai is an AI-powered Business Development Center solution purpose-built for automotive dealerships, offering AI agents that qualify leads, respond to inquiries, and schedule appointments — directly comparable to Matador's Superhuman AI and Call AI agents.

Broad incumbents

• Birdeye: Birdeye is a broad customer experience platform spanning reviews, messaging, surveys, and AI agents across many industries including automotive — a broader incumbent whose messaging and AI agent capabilities overlap with Matador's feature set at the dealership level.
• VinSolutions (Cox Automotive): VinSolutions is a dominant automotive CRM (Cox Automotive) that integrates with Matador but also ships its own texting, lead management, and increasingly AI capabilities — a broad incumbent that could either remain a channel partner or compete with native conversational AI features.

Emerging players

• DriveCentric: DriveCentric is an automotive CRM that bundles messaging, desking, and engagement features for dealers — a partial-overlap emerging player whose native CRM-plus-communications approach could substitute for Matador's bolt-on offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/matador-ai
• YouTubeyoutube.com/watch?v=1uS3YtCe1pg
• Xx.com/matador_ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matador.ai