What Male Excel does

Male Excel (dba Excel Medical) is a U.S. direct-to-consumer telehealth clinic specializing in hormone optimization and testosterone replacement therapy (TRT) for men. Founded in 2019 and headquartered in Charlotte, North Carolina, the company operates through a network of affiliated state-specific professional medical corporations (Male Excel Medical P.A., plus California, Delaware, Kansas, and New Jersey entities) and an in-house CLIA-certified laboratory, AEMA Labs / Excel Medical Labs, located in North Carolina. Male Excel reports having treated more than 100,000 patients across most U.S. states, with clinical care anchored by Chief Medical Officer Dr. Peter Fotinos and Medical Director Dr. Lorna Brudie, who oversee an in-house team of licensed physicians trained on the company's proprietary Excel Advantage™ protocol.

The core offering is the TRT Online program, built around daily testosterone microdosing (via subcutaneous cypionate injections or topical Lipoderm cream) paired with bioidentical thyroid optimization and structured 60-day provider follow-ups. Supporting product lines include oral clomiphene (Triclozene), ED medications (generic tadalafil and sildenafil), GLP-1 metabolic therapies, NAD+ and DHEA supplementation, and an at-home finger-prick hormone test kit measuring five biomarkers. Members can access an expanded 54-biomarker 360 panel, and peptide therapy is positioned as a forthcoming offering. The platform spans a free online symptom assessment, telehealth consultation, at-home diagnostics, prescription fulfillment through contracted U.S. pharmacies, and ongoing provider management.

Male Excel monetizes through a $99/month subscription membership that includes unlimited provider access, 60-day follow-ups, and biannual labs, with prescription medications billed separately at member pricing. The model is exclusively cash-pay, does not accept insurance, and offers a 90-day Excel Advantage Guarantee (refund of three months of fees if symptoms do not improve under the prescribed protocol). Distribution is fully digital via maleexcel.com and the member portal, with marketing driven by SEO, content, paid social, and earned media placements in Forbes, Men's Health, and GQ. The company holds HIPAA, PCI Level 1, LegitScript, and CLIA certifications, and is led by CEO and co-founder Craig Larsen alongside co-founder Leif Wombwell (Director of Sales and Marketing).

Name

Male Excel

Legal name

Male Excel, Inc.

Website

https://maleexcel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Male Excel is a U.S. direct-to-consumer telehealth clinic providing hormone optimization and testosterone replacement therapy to men, using a proprietary daily microdosing protocol, in-house CLIA-certified lab, and subscription-based model at $99 per month.

Ownership category

akta.pro rank

Product category

Men's Telehealth / Hormone Optimization Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Men’s Health Prescribing + Pharmacy Delivery Platforms (HLALAIAJ)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Urology Telemedicine Platforms (HLALAGAN)

Keywords

• Men's telehealth services
• Hormone replacement therapy
• Testosterone optimization
• Online men's health clinic
• Erectile dysfunction treatment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Subscription: Recurring $99/month membership providing unlimited provider access, 60-day follow-up assessments, and comprehensive blood testing every 6 months as part of the TRT online program.
2. Medication Sales: Prescription medications including testosterone cypionate injections, testosterone lipoderm cream, thyroid medications, ED medications (Sildenafil, Tadalafil), and supplements are billed separately based on the personalized protocol, with member pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Male Excel is a direct-to-consumer telehealth platform for men's hormone optimization offering provider-led testosterone replacement therapy (TRT), erectile dysfunction (ED) medications, bioidentical thyroid therapy, and at-home hormone diagnostic testing. Services are delivered entirely online through a free symptom assessment, telehealth consultations with licensed U.S. providers, at-home finger-prick test kits, and prescription medications shipped from U.S. pharmacies. Treatment is packaged as a recurring $99/month membership with unlimited provider access, 60-day follow-ups, and 6-month lab monitoring.

Product overview

Male Excel is a telehealth-based men's health clinic offering hormone optimization and testosterone replacement therapy (TRT) through a unified platform. The core offering is the TRT Online program built around the proprietary Excel Advantage™ Protocol, which combines daily testosterone microdosing (via injections or topical creams), thyroid optimization, and ongoing provider-led clinical oversight. The product portfolio includes: (1) Core TRT treatments—Testosterone Cypionate Injections and Testosterone Lipoderm Cream as primary delivery methods; (2) Supporting hormone therapies—Bioidentical Thyroid Therapy and Clomiphene for Men; (3) ED medications—Generic Cialis/Tadalafil (daily and on-demand), Generic Viagra/Sildenafil; (4) Diagnostic testing—At-Home Testosterone Test Kit measuring 5 biomarkers and the 360 Blood Panel (54 biomarkers, members-only); (5) Emerging treatments—Peptide Therapy and GLP-1 Metabolic Therapies. All services include structured 60-day follow-ups, 6-month lab monitoring, and physician-led consultations delivered entirely online.

Differentiator

Problem solved

Functional benefit

Products and services

• TRT Online (Testosterone Replacement Therapy Program) Provider-led testosterone replacement therapy membership program using daily microdosing protocols with subcutaneous injections or topical creams to restore optimal testosterone levels and improve energy, focus, muscle mass, and sexual health. Includes unlimited provider access, 60-day follow-ups, and 6-month comprehensive lab monitoring for $99/month plus medication costs.
• Testosterone Cypionate Injection Bioidentical testosterone cypionate administered via subcutaneous injection as part of the daily microdosing protocol for hormone optimization, an alternative delivery method within the TRT program.
• Testosterone Lipoderm Cream Topical testosterone cream applied daily to the shoulders, upper arms, or stomach area as a non-injection delivery method for hormone replacement therapy within the TRT program.
• Bioidentical Thyroid Therapy Desiccated thyroid medication (tetraiodothyronine sodium T4 and triiodothyronine sodium T3) prescribed for thyroid optimization to support metabolism, energy, and overall well-being as part of comprehensive hormone care.
• Clomiphene for Men (Triclozene Oral) Oral clomiphene medication prescribed for men as an alternative testosterone optimization approach that stimulates the body's own testosterone production.
• Generic Cialis (Tadalafil) Generic tadalafil available for on-demand or daily use to treat erectile dysfunction, supporting stronger erections and flexible dosing options as a standalone or companion offering to TRT.
• Generic Daily Cialis Daily low-dose tadalafil for ongoing erectile dysfunction support and spontaneity as an alternative to on-demand dosing.
• Generic Viagra (Sildenafil) On-demand sildenafil medication for fast-acting erectile dysfunction support when needed.
• At-Home Testosterone Test Kit At-home finger-prick blood spot test measuring five critical biomarkers (total testosterone, estradiol, DHEA-S, free T3, PSA) to establish baseline hormone levels and guide personalized treatment protocols.
• 360 Blood Panel Comprehensive hospital-grade 54-biomarker blood panel evaluating hormones, cardiovascular markers, metabolic health, liver and kidney function, inflammation, vitamin status, and prostate health. Available exclusively to members through Excel Medical Labs.
• GLP-1 Metabolic Therapies Metabolic support therapies including GLP-1 medications with B-12 added when needed for energy and muscle support as part of comprehensive metabolic health management within the program.
• NAD+ and DHEA Supplementation Targeted supplements layered into personalized treatment protocols based on symptoms and lab results to support overall hormone optimization.
• Peptide Therapy Advanced longevity therapies announced for upcoming member availability to support long-term health, recovery, performance, and aging (listed as 'coming soon for members' on the website).

Quantifiable outcome

• 96% of patients experience life-changing results in six months (based on 32,795 members responding to symptoms reviews)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Third-Party PharmaciescoreOthersContracted third-party pharmacies that fill and ship prescriptions to patients. Male Excel states they will not send prescriptions to different pharmacies to ensure quality, consistency, safety, and compliance with BHRT treatment protocols.
• AEMA Labs, Inc.coreTechnology or IntegrationAffiliated laboratory entity referenced in privacy policy as a recipient of consumer health data. Part of the Excel Medical corporate family for laboratory testing services.
• Excel Medical Labs (CLIA-Certified Laboratory)coreTechnology or IntegrationIn-house CLIA-certified laboratory located in North Carolina processing hormone and biomarker tests. Processes at-home finger-prick blood spot tests measuring total testosterone, estradiol, DHEA-S, free T3, PSA, and the 54-biomarker 360 panel for comprehensive health assessment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Defy Medical: Cash-pay telehealth and clinic provider focused on hormone optimization, TRT, and anti-aging therapies. Comparable clinical protocol orientation though with a broader patient base including women.
• Ageless Men's Health: In-person and hybrid men's hormone replacement therapy clinic chain. Comparable in TRT clinical model but competes via clinic visits rather than fully-remote telehealth delivery.

Broad incumbents

• Eli Lilly: Large pharmaceutical manufacturer whose GLP-1 obesity franchise (Zepbound) and men's health adjacencies shape the demand environment and competitive backdrop for DTC men's hormone and weight-loss platforms like Male Excel.

Direct peers

• Marek Health: DTC men's hormone optimization clinic offering TRT, peptide therapy, and at-home lab testing through a similar subscription + medication model. Comparable in patient demographic and clinical positioning.
• TRT Nation: Online men's TRT clinic providing lab testing, provider consultations, and prescription testosterone through a low-frills subscription model. Comparable as a price-positioned direct competitor in men's hormone telehealth.
• Ro: Direct-to-consumer telehealth company operating the Roman men's health brand for TRT and ED, plus weight loss and fertility verticals. Closest private-market peer in men's hormone/ED prescribing and pharmacy fulfillment model.
• Hone Health: DTC men's hormone optimization clinic offering TRT and longevity therapies with at-home blood testing and provider consultations. Closely mirrors Male Excel's symptom-driven, lab-monitored TRT approach.
• PeterMD: Telehealth men's health platform specializing in hormone replacement therapy, ED, and weight loss with at-home diagnostics and provider-led protocols. Directly comparable in condition-specific Rx model and male patient focus.
• Hims & Hers Health: Public DTC telehealth platform (NYSE: HIMS) offering men's TRT, ED medications (Sildenafil/Tadalafil), and a growing weight-loss/longevity portfolio. Most directly comparable in business model, subscription pricing, and patient demographic to Male Excel.
• Vault Health: Telehealth provider of men's hormone replacement therapy and at-home diagnostics. Comparable in combining lab services, provider consultations, and ongoing hormone treatment subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maleexcelonline
• YouTubeyoutube.com/@maleexcel7204
• Facebookfacebook.com/MaleExcel
• LinkedInlinkedin.com/company/excelmedical
• Instagraminstagram.com/MaleExcel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Male Excel