Etraveli
Etraveli Group is a Stockholm-based global flight technology platform operating Tripstack (B2B Flights-as-a-Service with virtual interlining), PRECISION (AI fraud prevention), Wenrix (AI pricing/servicing), and consumer OTA brands, processing €14–16bn TTV across 75+ markets for Booking.com, Google Flights, Skyscanner, and Kayak.
- Company typePrivate
- Founded2000
- HeadquartersUppsala, Sweden
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Etraveli does
Etraveli Group is a Stockholm-headquartered flight technology platform that operates a dual B2B/B2C model serving OTAs, TMCs, airlines, and consumer travelers across 75+ markets. The B2B platform is anchored by three product lines: Tripstack, a Flights-as-a-Service gateway providing API access to 425–550+ airline integrations (LCC, NDC, FSC) plus virtual interlining technology that generates 84,000+ unique routes from 52,000+ airline combinations by analyzing 30B+ daily price points; PRECISION, an AI-driven fraud prevention and risk management product now integrated into Amadeus Outpayce, Mastercard Gateway, Sabre Direct Pay, Checkout.com, and Yuno; and Wenrix, an AI infrastructure platform for OTA/TMC pricing, flexibility, and post-booking servicing acquired in January 2026 for an estimated $200–300M. The company also distributes consumer OTA brands (Mytrip, Gotogate, Flightnetwork, Flygresor.se) directly to travelers and powers the flight offerings of Booking.com (extended through 2033), Google Flights, Skyscanner, and Kayak.
The business generates revenue primarily through transaction fees on flight bookings across consumer and partner channels, platform and API fees for B2B flight content and fulfillment, and usage-based fees for PRECISION's fraud prevention and Wenrix's AI services. In 2024 Etraveli handled 25 million travel orders worth approximately €14 billion in gross sales and reported EBITDA of €163 million, a 19% year-over-year increase. The company has compounded at greater than 20% CAGR over the last decade, processed €14–16bn in total transaction value, and serves over 48 million travelers annually with 3,200+ employees across 11 offices globally. Etraveli Group AB is majority-owned by CVC Capital Partners since 2017, with KKR joining as a significant minority investor in July 2025 at a $3.1 billion valuation; a prior $1.8 billion acquisition agreement with Booking Holdings was blocked by the European Commission in 2023 on antitrust grounds.
Etraveli firmographics
Firmographics- Name
- Etraveli
- Legal name
- Etraveli Group AB
- Website
- https://etraveligroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Etraveli Group is a Stockholm-based global flight technology platform operating Tripstack (B2B Flights-as-a-Service with virtual interlining), PRECISION (AI fraud prevention), Wenrix (AI pricing/servicing), and consumer OTA brands, processing €14–16bn TTV across 75+ markets for Booking.com, Google Flights, Skyscanner, and Kayak.
- Ownership category
- akta.pro rank
Etraveli industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Air Booking Platforms & Flight Marketplaces (THALAFAA)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE)
Keywords
Where Etraveli is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
Etraveli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Flight Booking Transactions: Transaction-based revenue from flight bookings through B2C consumer brands (Mytrip, Gotogate, Flightnetwork) and B2B partner platforms. Processes €14-16 billion in gross sales annually.
- B2B Flights-as-a-Service (Tripstack): Platform fees and transaction fees from B2B partners accessing flight content, virtual interlining, and fulfillment services. Partners integrate via API to access global airline inventory.
- PRECISION Fraud Prevention (Fintech): Risk management and fraud prevention services sold to airlines, OTAs, and travel merchants. Revenue from transaction processing fees and platform licensing.
- Wenrix AI Services: AI-driven pricing, flexibility, and servicing solutions for OTAs and TMCs. Revenue from usage-based AI processing and platform access fees.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Etraveli product offering
Product offeringCore offering
Etraveli Group is a global flight technology provider that aggregates flight inventory from 425+ airlines and distributes it through multiple channels. Operationally it runs two sides: a B2B platform (Tripstack "Flights-as-a-Service," PRECISION fraud prevention, and Wenrix AI infrastructure) sold to OTAs, TMCs, airlines, and payment providers via API; and a B2C portfolio of consumer OTA brands (Mytrip, Gotogate, Flightnetwork, Flygresor.se) selling flight tickets directly to travelers in 75+ markets. It is also the preferred flight provider powering Booking.com Flights, Google Flights, Skyscanner, and Kayak.
Differentiator
Problem solved
Functional benefit
Brands
- Tripstack: B2B Flights-as-a-Service provider and world leader in virtual interlining, giving partners access to global flight content, virtual interlining, secure payments, fraud prevention, intelligent pricing, and customer support.
- PRECISION
- Wenrix
- Mytrip
- Gotogate
- Flightnetwork
- Flygresor.se
Products and services
- Tripstack B2B Flights-as-a-Service gateway providing API access to global flight content (425+ airlines), virtual interlining technology, payments, fraud prevention, intelligent pricing, and 24/7 customer support across 75+ markets in 35 languages. Targets OTAs, TMCs, airlines, and travel platforms.
- PRECISION AI-driven risk management and fraud prevention solution built specifically for the travel industry, using machine learning and adaptive algorithms trained on travel-specific data to deliver real-time fraud detection, reduce false declines, and improve authorization rates. Sold to airlines, OTAs, TMCs, payment gateways, and travel merchants through a single API.
- Wenrix AI Infrastructure for profitable growth in air, providing Predictive and Agentic AI for price optimization, flexibility products, and post-booking servicing across EDIFACT, NDC, and LCC channels. Trusted by 60+ of the world's largest OTAs and TMCs.
- Flygresor.se Sweden's leading flight comparison site (metasearch), allowing users to search and compare prices from online travel agencies and airlines.
- Mytrip Global online travel agency brand offering travelers flight tickets, hotels, and insurance products across 75+ markets.
- Gotogate Smart online platform for booking travel experiences, serving customers who want to share and enjoy travel with family and friends across global markets.
- Flightnetwork Global consumer brand serving customer segments that appreciate simplicity and seamless booking experiences for flights.
Quantifiable outcome
- 19% EBITDA increase to €163 million in 2024
- +3 more outcomes
Companies that use Etraveli
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Etraveli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature4 records
Etraveli partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and flagship.
- SabrecorePRECISION fraud prevention integrated into Sabre Direct Pay for travel providers worldwide. Enables real-time fraud detection at booking across airlines, OTAs, consolidators, TMCs.
- YunomajorPRECISION integrated into Yuno's global payment orchestration platform. Enables travel merchants to access fraud prevention through single API across Yuno's network.
- Frontier AirlinesmajorNDC distribution partnership enabling access to Frontier's real-time fares, ancillary products, and bundles. Integration live across Etraveli brands and Booking.com.
- Mastercard GatewaycorePRECISION fraud prevention integrated through Mastercard Gateway. Combines travel fraud expertise with global payments network to deliver advanced fraud detection.
- Booking.comflagshipEight-year extension of strategic partnership until 2033. Etraveli Group powers Booking.com's global flights offering, currently operating in 57 countries. Partnership first established in 2019.
- Azul AirlinesmajorTripstack virtual interline partnership allowing Azul customers to book international connections on Azul's website. Enables seamless access to broader global destinations.
- British AirwaysmajorExpanded partnership for full content availability including network of 200+ destinations through Etraveli platforms.
- IberiamajorExpanded partnership for full content availability including coverage of 120+ destinations through Etraveli platforms.
- Radisson Hotel GroupmajorPartnership to launch Radisson Flights flight booking service. Part of global rollout across 14 countries, giving Indian consumers access to Etraveli's flight inventory.
- Outpayce (Amadeus)corePRECISION partnered with Outpayce by Amadeus to help the travel industry reduce fraud. Integration into Amadeus' payment infrastructure.
- RyanairmajorEtraveli Group partnership with Ryanair for flight distribution. Enables access to Ryanair's inventory and flight data.
- SkyNRGmajorPartnership to promote Sustainable Aviation Fuel (SAF). ETG member of SkyNRG's Board Now program since 2020, committed to purchase SAF for minimum 5 years. Supports aviation sustainability initiatives.
- Google FlightscorePreferred flight provider for Google Flights. Provides comprehensive flight content for Google Flights users globally.
- SkyscannercoreStrategic partnership providing flight content integration with Skyscanner's metasearch platform.
- KayakcoreStrategic partnership providing flight content to Kayak's metasearch platform.
- AmadeuscoreDeepened alliance with Amadeus as primary NDC content provider. Unlocking new content distribution initiative expanding global reach and innovation.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Etraveli competitors and assessment
Company assessmentDirect peers
- Kiwi.com: Czech OTA famous for its virtual interlining engine (NOMAD) and 'Guarantee' disruption coverage. Closest direct competitor to Tripstack's virtual interlining model with comparable global reach and B2C emphasis.
- Kayak: Booking Holdings–owned metasearch and OTA brand. Comparable as a direct metasearch competitor and as a strategic partner receiving flight content from Etraveli Group.
- Skyscanner: Trip.com Group–owned global metasearch and flight aggregator. Directly comparable as both a metasearch distribution channel and as a virtual interlining/flight platform competitor to Tripstack.
Emerging players
- Mystifly: Singapore-headquartered B2B airfare consolidator and content aggregator serving OTAs and TMCs. Direct comparable to Tripstack's wholesale content distribution business model in the B2B channel.
- Duffel: UK-based B2B travel API platform providing airlines, OTAs and TMCs access to NDC and LCC content. Closely comparable to Tripstack's B2B Flights-as-a-Service position, focused on developers and enterprise partners.
- Hopper: AI-driven flight and hotel booking app with predictive pricing and fintech-backed flexibility products. Overlaps with Etraveli on AI pricing (Wenrix) and consumer-facing flight booking, though primarily North American.
Broad incumbents
- Expedia Group: Global OTA conglomerate owning Expedia, Hotels.com, Vrbo and trivago. Broad incumbent in flight distribution alongside lodging, with overlapping OTA infrastructure and consumer-brand portfolio comparable to Etraveli's Mytrip/Gotogate/Flightnetwork.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. Direct overlap with Etraveli through Booking.com Flights (where Etraveli is the exclusive flight provider) and through Kayak (which Etraveli also powers). The blocked 2023 acquisition evidences the closest commercial relationship in the industry.
- Amadeus: Global GDS and travel technology incumbent. Partner to Etraveli through Outpayce (PRECISION integration) and NDC content distribution, while also competing in airline merchandising and travel-tech infrastructure.
- Sabre: Global GDS and travel technology incumbent. Partner via Sabre Direct Pay (PRECISION fraud integration) while competing in airline distribution, travel agency platforms and corporate travel software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Etraveli social profiles
Digital presenceEtraveli compliance and trust
Trust signalCompliance3 records
Etraveli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etraveli leadership team
Management profileNumber of profiles
Profiles10 records
Etraveli subsidiaries and ownership
Company hierarchySubsidiaries7 records
Etraveli funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etraveli M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etraveli
What does Etraveli do?
Etraveli Group is a global flight technology provider that aggregates flight inventory from 425+ airlines and distributes it through multiple channels. Operationally it runs two sides: a B2B platform (Tripstack "Flights-as-a-Service," PRECISION fraud prevention, and Wenrix AI infrastructure) sold to OTAs, TMCs, airlines, and payment providers via API; and a B2C portfolio of consumer OTA brands (Mytrip, Gotogate, Flightnetwork, Flygresor.se) selling flight tickets directly to travelers in 75+ markets. It is also the preferred flight provider powering Booking.com Flights, Google Flights, Skyscanner, and Kayak.
Is Etraveli a public or private company?
Etraveli is a private company. It is classified as private equity controlled and is currently operating.
When was Etraveli founded?
Etraveli was founded in 2000. It employs 1,001 to 5,000 people.
Where is Etraveli based?
Etraveli is headquartered in Uppsala, Sweden, in the Europe region.
How does Etraveli make money?
Four revenue lines are on record. Flight Booking Transactions are the primary driver. The others are B2B Flights-as-a-Service (Tripstack), PRECISION Fraud Prevention (Fintech) and wenrix AI Services.
Who are Etraveli's main competitors?
Direct peers on record are Kiwi.com, Kayak and Skyscanner. Emerging players are Mystifly, Duffel and Hopper. Broad incumbents are Expedia Group, Booking Holdings, Amadeus and Sabre.
Does Etraveli have an API?
No public API is recorded for Etraveli.
What industry is Etraveli in?
Etraveli's product category is Online Travel Agency. Its primary akta.pro industry code is THALAFAA, Air Booking Platforms & Flight Marketplaces, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561510 and its SIC code is 4731.