Etraveli

What Etraveli does

Etraveli Group is a Stockholm-headquartered flight technology platform that operates a dual B2B/B2C model serving OTAs, TMCs, airlines, and consumer travelers across 75+ markets. The B2B platform is anchored by three product lines: Tripstack, a Flights-as-a-Service gateway providing API access to 425–550+ airline integrations (LCC, NDC, FSC) plus virtual interlining technology that generates 84,000+ unique routes from 52,000+ airline combinations by analyzing 30B+ daily price points; PRECISION, an AI-driven fraud prevention and risk management product now integrated into Amadeus Outpayce, Mastercard Gateway, Sabre Direct Pay, Checkout.com, and Yuno; and Wenrix, an AI infrastructure platform for OTA/TMC pricing, flexibility, and post-booking servicing acquired in January 2026 for an estimated $200–300M. The company also distributes consumer OTA brands (Mytrip, Gotogate, Flightnetwork, Flygresor.se) directly to travelers and powers the flight offerings of Booking.com (extended through 2033), Google Flights, Skyscanner, and Kayak.

The business generates revenue primarily through transaction fees on flight bookings across consumer and partner channels, platform and API fees for B2B flight content and fulfillment, and usage-based fees for PRECISION's fraud prevention and Wenrix's AI services. In 2024 Etraveli handled 25 million travel orders worth approximately €14 billion in gross sales and reported EBITDA of €163 million, a 19% year-over-year increase. The company has compounded at greater than 20% CAGR over the last decade, processed €14–16bn in total transaction value, and serves over 48 million travelers annually with 3,200+ employees across 11 offices globally. Etraveli Group AB is majority-owned by CVC Capital Partners since 2017, with KKR joining as a significant minority investor in July 2025 at a $3.1 billion valuation; a prior $1.8 billion acquisition agreement with Booking Holdings was blocked by the European Commission in 2023 on antitrust grounds.

Name

Etraveli

Legal name

Etraveli Group AB

Website

https://etraveligroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Etraveli Group is a Stockholm-based global flight technology platform operating Tripstack (B2B Flights-as-a-Service with virtual interlining), PRECISION (AI fraud prevention), Wenrix (AI pricing/servicing), and consumer OTA brands, processing €14–16bn TTV across 75+ markets for Booking.com, Google Flights, Skyscanner, and Kayak.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Air Booking Platforms & Flight Marketplaces (THALAFAA)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE)

Keywords

• Flight technology platform
• Online travel agency
• Virtual interlining
• Travel fraud prevention
• Flights-as-a-service

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Flight Booking Transactions: Transaction-based revenue from flight bookings through B2C consumer brands (Mytrip, Gotogate, Flightnetwork) and B2B partner platforms. Processes €14-16 billion in gross sales annually.
2. B2B Flights-as-a-Service (Tripstack): Platform fees and transaction fees from B2B partners accessing flight content, virtual interlining, and fulfillment services. Partners integrate via API to access global airline inventory.
3. PRECISION Fraud Prevention (Fintech): Risk management and fraud prevention services sold to airlines, OTAs, and travel merchants. Revenue from transaction processing fees and platform licensing.
4. Wenrix AI Services: AI-driven pricing, flexibility, and servicing solutions for OTAs and TMCs. Revenue from usage-based AI processing and platform access fees.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Etraveli Group is a global flight technology provider that aggregates flight inventory from 425+ airlines and distributes it through multiple channels. Operationally it runs two sides: a B2B platform (Tripstack "Flights-as-a-Service," PRECISION fraud prevention, and Wenrix AI infrastructure) sold to OTAs, TMCs, airlines, and payment providers via API; and a B2C portfolio of consumer OTA brands (Mytrip, Gotogate, Flightnetwork, Flygresor.se) selling flight tickets directly to travelers in 75+ markets. It is also the preferred flight provider powering Booking.com Flights, Google Flights, Skyscanner, and Kayak.

Differentiator

Problem solved

Functional benefit

Brands

• Tripstack: B2B Flights-as-a-Service provider and world leader in virtual interlining, giving partners access to global flight content, virtual interlining, secure payments, fraud prevention, intelligent pricing, and customer support.
• PRECISION
• Wenrix
• Mytrip
• Gotogate
• Flightnetwork
• Flygresor.se

Products and services

• Tripstack B2B Flights-as-a-Service gateway providing API access to global flight content (425+ airlines), virtual interlining technology, payments, fraud prevention, intelligent pricing, and 24/7 customer support across 75+ markets in 35 languages. Targets OTAs, TMCs, airlines, and travel platforms.
• PRECISION AI-driven risk management and fraud prevention solution built specifically for the travel industry, using machine learning and adaptive algorithms trained on travel-specific data to deliver real-time fraud detection, reduce false declines, and improve authorization rates. Sold to airlines, OTAs, TMCs, payment gateways, and travel merchants through a single API.
• Wenrix AI Infrastructure for profitable growth in air, providing Predictive and Agentic AI for price optimization, flexibility products, and post-booking servicing across EDIFACT, NDC, and LCC channels. Trusted by 60+ of the world's largest OTAs and TMCs.
• Flygresor.se Sweden's leading flight comparison site (metasearch), allowing users to search and compare prices from online travel agencies and airlines.
• Mytrip Global online travel agency brand offering travelers flight tickets, hotels, and insurance products across 75+ markets.
• Gotogate Smart online platform for booking travel experiences, serving customers who want to share and enjoy travel with family and friends across global markets.
• Flightnetwork Global consumer brand serving customer segments that appreciate simplicity and seamless booking experiences for flights.

Quantifiable outcome

• 19% EBITDA increase to €163 million in 2024
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major and flagship.

• SabrecoreTechnology or Integration · 2 December 2025PRECISION fraud prevention integrated into Sabre Direct Pay for travel providers worldwide. Enables real-time fraud detection at booking across airlines, OTAs, consolidators, TMCs.
• YunomajorTechnology or Integration · 18 November 2025PRECISION integrated into Yuno's global payment orchestration platform. Enables travel merchants to access fraud prevention through single API across Yuno's network.
• Frontier AirlinesmajorChannel Partner/ Reseller/ Distributor · 21 October 2025NDC distribution partnership enabling access to Frontier's real-time fares, ancillary products, and bundles. Integration live across Etraveli brands and Booking.com.
• Mastercard GatewaycoreTechnology or Integration · 18 June 2025PRECISION fraud prevention integrated through Mastercard Gateway. Combines travel fraud expertise with global payments network to deliver advanced fraud detection.
• Booking.comflagshipChannel Partner/ Reseller/ Distributor · 12 June 2025Eight-year extension of strategic partnership until 2033. Etraveli Group powers Booking.com's global flights offering, currently operating in 57 countries. Partnership first established in 2019.
• Azul AirlinesmajorTechnology or Integration · 20 May 2025Tripstack virtual interline partnership allowing Azul customers to book international connections on Azul's website. Enables seamless access to broader global destinations.
• British AirwaysmajorChannel Partner/ Reseller/ Distributor · 13 May 2025Expanded partnership for full content availability including network of 200+ destinations through Etraveli platforms.
• IberiamajorChannel Partner/ Reseller/ Distributor · 13 May 2025Expanded partnership for full content availability including coverage of 120+ destinations through Etraveli platforms.
• Radisson Hotel GroupmajorChannel Partner/ Reseller/ Distributor · 10 September 2024Partnership to launch Radisson Flights flight booking service. Part of global rollout across 14 countries, giving Indian consumers access to Etraveli's flight inventory.
• Outpayce (Amadeus)coreTechnology or Integration · 23 July 2024PRECISION partnered with Outpayce by Amadeus to help the travel industry reduce fraud. Integration into Amadeus' payment infrastructure.
• RyanairmajorChannel Partner/ Reseller/ Distributor · 9 July 2024Etraveli Group partnership with Ryanair for flight distribution. Enables access to Ryanair's inventory and flight data.
• SkyNRGmajorStrategic or Co-development Partner · 3 February 2020Partnership to promote Sustainable Aviation Fuel (SAF). ETG member of SkyNRG's Board Now program since 2020, committed to purchase SAF for minimum 5 years. Supports aviation sustainability initiatives.
• Google FlightscoreChannel Partner/ Reseller/ DistributorPreferred flight provider for Google Flights. Provides comprehensive flight content for Google Flights users globally.
• SkyscannercoreChannel Partner/ Reseller/ DistributorStrategic partnership providing flight content integration with Skyscanner's metasearch platform.
• KayakcoreChannel Partner/ Reseller/ DistributorStrategic partnership providing flight content to Kayak's metasearch platform.
• AmadeuscoreTechnology or IntegrationDeepened alliance with Amadeus as primary NDC content provider. Unlocking new content distribution initiative expanding global reach and innovation.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kiwi.com: Czech OTA famous for its virtual interlining engine (NOMAD) and 'Guarantee' disruption coverage. Closest direct competitor to Tripstack's virtual interlining model with comparable global reach and B2C emphasis.
• Kayak: Booking Holdings–owned metasearch and OTA brand. Comparable as a direct metasearch competitor and as a strategic partner receiving flight content from Etraveli Group.
• Skyscanner: Trip.com Group–owned global metasearch and flight aggregator. Directly comparable as both a metasearch distribution channel and as a virtual interlining/flight platform competitor to Tripstack.

Emerging players

• Mystifly: Singapore-headquartered B2B airfare consolidator and content aggregator serving OTAs and TMCs. Direct comparable to Tripstack's wholesale content distribution business model in the B2B channel.
• Duffel: UK-based B2B travel API platform providing airlines, OTAs and TMCs access to NDC and LCC content. Closely comparable to Tripstack's B2B Flights-as-a-Service position, focused on developers and enterprise partners.
• Hopper: AI-driven flight and hotel booking app with predictive pricing and fintech-backed flexibility products. Overlaps with Etraveli on AI pricing (Wenrix) and consumer-facing flight booking, though primarily North American.

Broad incumbents

• Expedia Group: Global OTA conglomerate owning Expedia, Hotels.com, Vrbo and trivago. Broad incumbent in flight distribution alongside lodging, with overlapping OTA infrastructure and consumer-brand portfolio comparable to Etraveli's Mytrip/Gotogate/Flightnetwork.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. Direct overlap with Etraveli through Booking.com Flights (where Etraveli is the exclusive flight provider) and through Kayak (which Etraveli also powers). The blocked 2023 acquisition evidences the closest commercial relationship in the industry.
• Amadeus: Global GDS and travel technology incumbent. Partner to Etraveli through Outpayce (PRECISION integration) and NDC content distribution, while also competing in airline merchandising and travel-tech infrastructure.
• Sabre: Global GDS and travel technology incumbent. Partner via Sabre Direct Pay (PRECISION fraud integration) while competing in airline distribution, travel agency platforms and corporate travel software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/etraveli-group
• Xx.com/etraveli

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etraveli