DIGINAK

What DIGINAK does

Diginak (legal entity Optimum Lojistik ve Ticaret A.Ş.) is a Turkey-headquartered digital freight platform founded in 2021 that operates a web-based Transportation Management System connecting three user groups: KOBİ (SME) shippers needing spot transportation, licensed transport intermediaries (acenteler) holding H1/H2 certificates, and individual truck owners. The platform's core product is an AI-assisted load-matching engine that pairs shipment requests with carriers based on route, weight, value, frequency and pricing parameters, combined with end-to-end workflow tooling covering booking, live tracking, proof of delivery, and freight payment.

The company monetizes primarily through per-transaction commission on transportation it intermediates as a licensed TIO (Taşıma İşleri Organizatörü) under the Turkish Ministry of Transport, plus embedded fintech fees from BNPL freight-payment products delivered through partnerships with Pratik Finansman and F-Ray (JetScoring for credit risk). Truckers receive immediate payment upon delivery while shippers take 30/60/90-day terms, solving a structural cash-flow mismatch in Turkish road freight. A mobile app on Google Play serves drivers directly, and the Pro-Forwarder training program recruits licensed agents into a channel distribution layer.

By 2024 the platform reported roughly 1,000 KOBİ customers, ~40,000 truckers, 46+ agents, 22 million km and 1.3 million tons of freight facilitated. International expansion began with a UK office in 2024, followed in 2025 by a strategic investment in logistics fintech Lojipay and a BNPL partnership with Pratik Finansman. The company is led by founder-CEO Oğuzhan Karaca and has raised approximately $2.35M in seed funding across multiple tranches from idacapital, Ünlü A.Ş., ATM Ventures and Nurol Portföy.

Name

DIGINAK

Legal name

Optimum Lojistik ve Ticaret A.Ş

Website

https://diginak.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Diginak is a Turkey-based digital freight platform that uses AI-assisted load matching to connect SME shippers, licensed transport intermediaries, and ~40,000 individual truckers, monetizing through per-transaction commissions and embedded BNPL freight-payment financing.

Ownership category

akta.pro rank

Product category

Digital Road Freight Transportation Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Truckload (TL) Freight Brokerage (TLADAMAB), Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

Keywords

• Digital freight platform
• Transportation management system
• Freight payment financing
• Logistics marketplace
• Supply chain solutions

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission/Transaction Fees: Diginak acts as a transportation intermediary (TIO - Taşıma İşleri Organizatörü), purchasing transportation services from carriers and reselling them to customers. The platform takes a commission or margin on each transaction. The company purchases transportation services from individual truck owners and small logistics firms, then provides these services to shippers (KOBİ'ler) with added services including insurance, payment terms, and guaranteed service levels.
2. Fintech Integration Revenue: Revenue generated through fintech partnerships providing Buy Now Pay Later (BNPL) freight payment solutions. Diginak facilitates payment between shippers and carriers, earning fees from the financial services embedded in the transaction flow.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

DIGINAK operates a digital road freight platform that matches shippers with carriers using AI, while acting as a licensed Transportation Intermediary Operator (TIO) purchasing transportation services from carriers and reselling to shippers. The platform serves SMEs with flexible 30/60/90-day payment terms, guarantees 97% vehicle supply with cargo insurance, and provides immediate payment to truck drivers via embedded BNPL financing. It includes a web TMS for agents, a driver mobile app, and a Pro-Forwarder training program to recruit transport intermediaries.

Product overview

Diginak is a digital road transportation platform operated by Optimum Lojistik ve Ticaret A.Ş. The platform connects three key stakeholder groups—Customers (shippers), Agents (with TMS functionality), and Carriers (via Driver Mobile APP)—into a unified ecosystem. Core offerings include the Customer Platform for shipment management with flexible payment terms (30/60/90 days), Agent Platform with Transportation Management System (TMS) capabilities and Pro-Forwarder training program, and Driver Mobile APP for carriers to access opportunities and receive instant payments. The platform offers FTL, LTL, Parsiyel, and Project transportation services. Strategic fintech integrations include F-Ray JetScoring for financial risk analysis and Pratik Finansman for BNPL logistics payments. An associated company, Lojipay, provides additional payment solutions through Papara and PayWall integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• DIGINAK Digital Transportation Platform (Dijital Nakliye Platformu) End-to-end digital road transportation platform offered as a licensed TIO (Transportation Intermediary Operator) by Optimum Lojistik ve Ticaret A.Ş. Connects SME shippers, licensed H1/H2 transport intermediaries, and individual truck drivers, providing AI-powered load-carrier matching, real-time tracking, proof of delivery, automated freight payment with 30/60/90-day terms to shippers and immediate payment to drivers, and bundled cargo insurance of 1 Million TL per vehicle. Manages the complete transportation lifecycle with a 97% vehicle fulfillment guarantee.
• DIGINAK Driver Mobile Application (Sürücü Mobil Uygulaması) Standalone Android mobile application available on Google Play for individual truck owners and small logistics firms to access transportation opportunities, manage shipments in real time, submit proof of delivery, and receive instant freight payments (twice weekly). Serves as the primary onboarding and engagement channel for DIGINAK's 30,000+ driver network.
• DIGINAK Agent Transportation Management System (TMS) Platform Transportation Management System module accessed via agency.diginak.com that enables H1/H2-licensed transport intermediaries to manage customer requests, procure vehicles, manage documents, and process freight payments end-to-end. Provides intermediaries with access to DIGINAK's customer base and truck driver pool, supporting their digital transformation and operational scale.
• Spot Road Transportation Service (FTL / LTL / Parsiyel / Project Loads / Düzenli Spot) Road freight transportation service for SME shippers that cannot sign annual contract logistics agreements, offered via DIGINAK's spot platform with guaranteed vehicle supply, cargo insurance, and flexible 30/60/90-day payment terms. Covers Full Truck Load (FTL) from single pallet to full trailer, Less Than Truck Load (LTL), Parsiyel (partial/pallet-scale), Project cargo, and Düzenli Spot (regular spot) service modes at up to 15% cost savings versus contract logistics alternatives.
• DIGINAK Navlun Ödeme Finansmanı (BNPL Freight Payment Financing) Buy Now Pay Later freight payment financing delivered in partnership with Pratik Finansman (a subsidiary of Ergün Holding), enabling DIGINAK's KOBİ shipper customers to pay for transportation services on 30/60/90-day installment terms while truck drivers receive immediate payment upon proof of delivery. Addresses the structural cash-flow mismatch in Turkish road freight and unlocks spot transportation access for SMEs without collateral, using F-Ray JetScoring real-time financial risk analysis.
• Pro-Forwarder Training Program (Pro-Forwarder Eğitim Programı) Structured theoretical and practical training program targeting logistics professionals with at least 3 years of experience who want to establish transport intermediary businesses, providing onboarding to operate as DIGINAK agents on the platform. Recruits via community channels including the 'Sıfırdan Başlayalım' earthquake relief initiative, functioning as both a channel partner program and a revenue-generating training service.

Quantifiable outcome

• 97% vehicle fulfillment rate
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LojipaycoreStrategic or Co-development Partner · 11 January 2025Diginak invested in Lojipay, a fintech company specializing in payment and collection services for the logistics sector. Lojipay enables credit card installment payments for KOBİs and guarantees payment to truck drivers through an escrow account system. Lojipay reached a valuation of 3 million USD with Diginak's investment and plans to expand globally and invest in AI technologies.
• F-Ray (Finansal Teknoloji Girişimi)coreTechnology or Integration · 15 January 2023Strategic partnership with F-Ray, a fintech company specializing in financial risk analysis. F-Ray's JetScoring product uses machine learning to analyze financial documents and provide instant credit risk assessment. This integration enables Diginak to perform real-time financial scoring of KOBİ customers, allowing them to access spot transportation services without collateral.
• FigoparaminorOthersListed as a partner on Diginak's website, providing financial services integration.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TIRPORT: Turkish digital freight platform connecting shippers and carriers with spot/contract matching and TMS tools — the closest functional peer to Diginak in the same Turkish SME/long-tail trucker segment.
• Navlungo: Turkey-based digital freight forwarder offering online booking, pricing and shipment management for SMEs — directly comparable customer base (Turkish KOBİ shippers) and product (digital freight platform).
• OPLOG: Turkish operational logistics and fulfillment platform serving SMEs and e-commerce; comparable end customer (SMEs needing outsourced digital logistics) and overlapping TMS / shipment orchestration capabilities.

Broad incumbents

• Sennder: European digital freight broker connecting shippers with carriers via technology — a broader incumbent with the same load-matching + spot TL brokerage model targeting large enterprise shippers.
• Loadsmart: US digital freight brokerage combining AI-driven spot matching with managed truckload services — mirrors Diginak's AI matching + TMS + brokerage hybrid, but at enterprise scale.
• Flexport: Global digital freight forwarder with embedded fintech and finance offerings — analogous to Diginak's combination of marketplace + financial services, though focused on international ocean/air rather than domestic road.

Others

• Uber Freight: Global digital freight marketplace and brokerage owned by Uber — operates the same shipper-carrier matching model at vastly larger scale; sets the playbook Diginak is implicitly following toward embedded payments.

Emerging players

• InstaFreight: European digital freight broker for mid-market shippers — comparable tech-enabled brokerage model with spot/contract matching, though focused on Western/Central Europe rather than Turkey.
• Cargolink / Yükport: Turkish freight marketplace and load-board competitors — directly overlapping service (matching KOBİ shippers with carriers in Turkey), validating the addressable market Diginak targets.

Regional players

• Kögel Truck & Trailer / EuroFreight: Regional European freight platforms operating in adjacent markets to Turkey; useful comparables for cross-border road-freight brokerage economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diginak
• LinkedInlinkedin.com/company/diginak
• Xx.com/diginakcom
• Instagraminstagram.com/diginak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGINAK