Corro

What Corro does

Corro is a direct-to-consumer e-commerce retailer specializing in equestrian products, founded in 2018 and operating from a flagship retail store and headquarters in Wellington, Florida. The company curates and sells more than 2,337 SKUs across approximately 100+ third-party brands spanning horse health (including a regulated pharmacy for prescription medications), nutritional supplements, horsewear and grooming, tack and stable equipment, and rider apparel, with adjacent dog products extending beyond the core equine focus. Corro's primary technology layer is a Shopify-based storefront at corroshop.com, supplemented by physical retail at its Wellington location and event-based sales at horse shows such as HITS Hudson Valley; a single disclosed early funding round in 2020 from Max Ventures, Lerer Hippeau, and M3 Ventures (amount undisclosed) has supported catalog and brand-building expansion.

The business operates a one-time-purchase product-sales revenue model with no subscription pricing, monetizing through standard DTC margins on third-party brands plus at least one proprietary owned-label product (Corro Cleanser BOGO). Customer acquisition is driven by a multi-channel marketing mix: content marketing via the Corro Stories blog, organic social (Facebook, Instagram, YouTube, TikTok, Pinterest), email newsletters, event participation, and a Team Rider ambassador program featuring Olympic and professional riders across show jumping, dressage, hunters, reining, and eventing disciplines. Retention is supported by the Corro Grand Prix Club loyalty program and a high-touch Corro Concierge personalized shopping service. The legal entity is registered as Corro AB in Sweden, with operational headquarters in Wellington, FL. No management team, institutional investors beyond the 2020 round, M&A activity, or follow-on financings are disclosed in the available data.

Name

Corro

Legal name

Corro AB

Website

https://corroshop.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Corro is a direct-to-consumer e-commerce platform and Wellington, FL-based retailer curating horse health products, supplements, tack, horsewear, and rider apparel across 2,300+ SKUs from 100+ brands, serving US equestrian owners and riders with an omnichannel online, retail, and event-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Corro generates revenue through direct-to-consumer e-commerce sales of horse health products, supplements, tack, rider apparel, and barn supplies. The business operates as an online retailer with a physical store component, selling curated products from various brand partners to equestrian customers nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Corro operates a direct-to-consumer e-commerce retail platform and physical store selling curated equestrian supplies including horse health products, prescription pharmacy items, supplements, horsewear, grooming tools, tack, stable equipment, and rider apparel. The platform aggregates 2,300+ products from 100+ partner brands and sells its own proprietary Corro Cleanser mud fever foam, complemented by a free loyalty program (Grand Prix Club) and a personalized Concierge shopping service.

Product overview

Corro is an online e-commerce platform specializing in horse health and rider essentials. The platform operates as a multi-category marketplace offering Horse Health products (including Pharmacy prescriptions requiring veterinary authorization, Supplements, Hoof Care, First Aid & Medical, and Equine Therapy), Horsewear & Grooming supplies, Tack & Stable equipment, Rider apparel and accessories, and Dog products. Core proprietary products include the Corro Cleanser BOGO (mud fever foam cleanser) and loyalty programs like the Corro Grand Prix Club and Concierge service. The platform features over 2,300 products from numerous third-party brands including Horseware Ireland, Kentucky Horsewear, LeMieux, WeatherBeeta, Absorbine, Farnam, and many others, with fulfillment from their Wellington, Florida warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Health Comprehensive horse health essentials including pharmacy prescription items (ulcer treatments, anti-inflammatories, antibiotics, EPM treatments, respiratory support), first aid and wound care, hoof care products, dewormers, topical treatments, liniments, and advanced therapy (ceramic, ice, red light) for proactive care and rapid recovery. Requires valid veterinary prescription for pharmacy items.
• Horse Supplements Extensive range of nutritional supplements covering hoof support, inflammation and pain relief, respiratory and allergy, skin and coat, general health and wellness, digestive and gut health, fly control, senior horse, vitamins and minerals, weight gain and muscle, performance and recovery, calming, electrolytes, joint support, and energy.
• Horsewear & Grooming Turnout blankets and sheets in various weights, neck covers and hoods, coolers and fleece, quarter sheets, rain sheets, stable sheets and blankets, grooming tools, bathing essentials, fly gear (boots, masks, sheets, sprays), and treats and toys.
• Tack & Stable Bridles, girths and bits (English and Western), tack equipment including boots, wraps, halters and leads, stirrups and leathers, saddle pads (English and Western), stable supplies, trailer and travel equipment, leather care, and training accessories.
• Rider Apparel and Accessories Rider apparel including breeches, footwear, shirts and jackets, show coats, helmets, gloves, eyewear, hats, safety vests, bags and cases, belts, and rain and snow gear for men, women, and young riders.
• Dog Products Dog supplements, coats, collars and leashes, and treats and accessories for canine companions of equestrian customers.
• Corro Cleanser Corro's proprietary mud fever foam cleanser designed to treat conditions such as mud fever and scabs on horses. Currently offered as a buy-one-get-one-free (BOGO) promotion on the Corro storefront.
• Corro Concierge Personalized shopping assistance service that helps customers navigate product selection across Corro's catalog, providing guided recommendations for equestrian supplies.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Horseware IrelandcoreOthersMajor brand partner supplying fly sheets, blankets, and horsewear products including Rambo Protector Fly Sheet, Amigo Bug Buster, and Horseware Ireland Amigo Integrated Fly Sheet. Products featured prominently in Corro's seasonal promotions.
• Kentucky HorsewearcoreOthersPremium brand partner providing fly rugs, mesh fly sheets, and performance horsewear. Featured in Corro's fly protection seasonal collection.
• LeMieuxcoreOthersBrand partner supplying rider apparel including Brilliance line breeches, base layers, boots, and accessories. Featured in new arrivals and show season promotions.
• WeatherBeetacoreOthersBrand partner providing fly sheets, fly masks, and weather-resistant horsewear products including ComFiTec line.
• Farnam Companies, Inc.majorOthersMajor animal health brand supplying wound care, hoof care, and grooming products including ShowSheen, Absorbine, and Vetrolin liniments.
• Cavalor North AmericamajorOthersPremium equine nutrition and health brand supplying supplements, muscle care, and performance products including Ice Clay and Muscle Cooler.
• AniMed, Inc.majorOthersBrand partner supplying horse supplements including Mag-Right, Muscle Up Powder, and TIE-BY muscle support products.
• BluebonnetmajorOthersBrand partner supplying amino acid and muscle recovery supplements including Amino Edge and Hydrate + Recover (formerly Stride products).
• Back on TrackmajorOthersBrand partner supplying therapeutic horsewear and liniments including Therapeutic Mesh Sheet, Limber Up Liniment, and wellness products.
• 5/A BakermajorOthersHeritage equestrian brand supplying premium leather goods including show halters, saddle carriers, blanket bars, bridle bags, and duffle bags in iconic Original Baker Plaid.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartPak Equine: Dominant U.S. equine supplements and supplies e-commerce retailer built around the SmartSupplements autoship program. Direct competitor to Corro in equine health, supplements, and tack, with much larger scale and deeper catalog.
• Dover Saddlery: Largest multi-channel U.S. equestrian retailer with national store footprint and a full e-commerce catalog spanning tack, apparel, horsewear, and supplements. Overlaps almost entirely with Corro's assortment breadth and rider apparel focus.
• Riding Warehouse: Online-first equestrian retailer offering curated tack, apparel, horsewear, and barn supplies. Closely comparable to Corro in digital-first assortment, English-discipline focus, and content-led marketing.
• State Line Tack: Long-running online tack and equestrian supplies retailer (sister brand to Dover Saddlery) selling apparel, tack, horsewear, and horse health products. Directly comparable catalog and target customer to Corro.
• Horse.com: Direct-to-consumer equestrian retailer offering tack, apparel, grooming, supplements, and stable supplies. Sibling brand to Valley Vet and a direct overlap with Corro's broad-equestrian-supplies positioning.
• Valley Vet Supply: Equine and livestock health/wellness retailer with deep supplement, dewormer, and wound-care assortment. Highly comparable to Corro on the equine health and pharmacy-adjacent portion of the catalog.
• Big Dee's Tack & Vet Supply: Independent, family-run tack and equine supplies retailer with both physical and online channels selling apparel, tack, supplements, and horse health products. Comparable in assortment breadth and hybrid online/retail model to Corro.

Regional players

• EquiSupermarket: UK-based online equestrian retailer offering apparel, tack, and rider gear at discount pricing. Comparable in catalog overlap and target rider, but operates outside Corro's U.S. shipping footprint.

Broad incumbents

• Chewy: Largest U.S. online pet retailer (owned by BC Partners) with growing equine and pharmacy businesses via Chewy Pharmacy. Broad incumbent that overlaps with Corro on pet-adjacent equine supplies and could expand into equine pharmacy/health.
• PetMeds (1-800-PetMeds): Long-established U.S. online pet pharmacy and supplies retailer. Comparable to Corro's prescription pharmacy and OTC health offering within the equine/companion-animal category, though broader pet focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@corro428
• Facebookfacebook.com/corroshop
• Instagraminstagram.com/shopcorro
• TikToktiktok.com/@corro_shop
• Pinterestse.pinterest.com/corroshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corro