Vouchery, Inc
Vouchery.io is a private SaaS promotion automation platform that enables brands to create, distribute, and redeem personalized coupons, loyalty rewards, and referral incentives across online, mobile, and in-store channels via an API-first, headless architecture with ML-based fraud detection.
- Company typePrivate
- Founded2019
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vouchery, Inc does
Vouchery, Inc. (DBA Vouchery.io) is a private SaaS company headquartered in San Mateo, California, with a UK subsidiary (Vouchery Promotional Services Ltd) in London. Founded in 2019, the company operates a cloud-native, API-first promotion automation platform that enables brands to create, distribute, and redeem personalized coupons, discounts, loyalty rewards, referral incentives, and gift cards across online, mobile, and in-store channels. The platform is built on a headless architecture exposing a RESTful API, supported by a flexible rule engine, a behavioral-triggered Promo Journey workflow tool, a multi-channel POS scanning mobile app, and a public health status dashboard.
The core product surface includes the Vouchery Promotion Engine, Vouchery Coupon API, Vouchery Promo Journey, the POS Voucher Scanning App, and the Vouchery Promo Hub integration marketplace. Production deployments run across 13 platform instances in six regions (US, EU, Singapore, India, Australia, Bahrain), maintaining 99.99-100% uptime with sub-500ms response times. A machine-learning layer scores coupon redemption attempts for fraud risk and can auto-block suspicious activity, while real-time analytics surface campaign ROI and customer lifetime value metrics.
Vouchery generates revenue primarily through SaaS subscriptions (monthly or annual, with custom enterprise contracts and SLAs), supplemented by a 20-25% lifetime-recurring affiliate referral program. Its go-to-market combines a self-serve free-trial funnel, an integration marketplace, and enterprise sales targeting brands in e-commerce, retail, travel, fintech, insurance, manufacturing, food delivery, telemedicine, gaming, and education. Notable customers include Blacklane, MYCS, Damas Jewellery, Wombat's Hostels, PayTM Money, AON, Teufelberger, Right Bite, HIVE Gaming, and PUC Campinas. Total disclosed equity funding is approximately $387,500 across multiple accelerator and angel rounds between 2021 and 2023.
Vouchery, Inc firmographics
Firmographics- Name
- Vouchery, Inc
- Legal name
- Vouchery, Inc.
- Website
- https://vouchery.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vouchery.io is a private SaaS promotion automation platform that enables brands to create, distribute, and redeem personalized coupons, loyalty rewards, and referral incentives across online, mobile, and in-store channels via an API-first, headless architecture with ML-based fraud detection.
- Ownership category
- akta.pro rank
Vouchery, Inc industry classification
Industry- Product category
- Promotion Automation Software
- NAICS
- Advertising Agencies (541810), Credit Bureaus (56145)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industries
- Promo Abuse & Loyalty Fraud Prevention (HDADALAF), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
Keywords
Where Vouchery, Inc is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vouchery, Inc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Software-as-a-service platform with subscription-based pricing. Subscriptions are billed in advance on a monthly or annual basis. Custom SLA available for enterprise customers. Free trials provided for evaluation.
- Affiliate Partnership Commission: 20-25% monthly recurring lifetime commission per each referred customer through their affiliate partnership program targeting software agencies, marketing agencies, deals websites, and commission-based closers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise - Custom pricing with dedicated support and SLA |
| Subscription | Annual | Standard - Monthly or annual subscription |
| Freemium | Pay-as-you-go | Free Trial - Limited time evaluation access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Vouchery, Inc product offering
Product offeringCore offering
Vouchery provides an AI-powered SaaS promotion automation platform that enables businesses to create, distribute, manage, and redeem coupons, discounts, loyalty rewards, referrals, and gift cards across online, mobile, and in-store channels. The platform features a flexible rule engine, machine learning-based fraud detection, and a RESTful API for programmatic integration with e-commerce, CRM, POS, and marketing systems.
Product overview
Vouchery.io is a marketing platform that automates personalized e-commerce promotions through an integrated suite of products. The core offering is the Vouchery Promotion Engine—a SaaS platform for managing coupons, discounts, referrals, and loyalty programs. This is complemented by the Vouchery Coupon API for programmatic integration, the Vouchery Promo Journey for automated workflow-triggered promotions, and a mobile POS Scanning App for in-store redemption. All capabilities are unified under a headless architecture approach and accessible via the Vouchery Promo Hub integration marketplace. The platform leverages machine learning for fraud prevention and supports both generic and uniquely personalized coupon codes redeemable across online, mobile, and in-store channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Vouchery Promotion Engine Core AI-powered SaaS platform that enables businesses to create, distribute, manage, and redeem coupons, discounts, loyalty rewards, referrals, and gift cards across online, mobile, and in-store channels. Targets brands and retailers needing unified promotion automation.
- Vouchery Coupon API RESTful API product that allows developers and engineering teams to programmatically issue, validate, and manage coupons, vouchers, and gift cards, integrating promotion logic directly into e-commerce, CRM, and POS systems.
- Vouchery POS Voucher Scanning App
Quantifiable outcome
- Trusted by leading brands across six continents serving e-commerce, retail, travel, fintech, insurance, manufacturing, food delivery, telemedicine, gaming, and education industries
- +3 more outcomes
Companies that use Vouchery, Inc
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Vouchery, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Vouchery, Inc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Integration Marketplace PartnerscoreIntegration hub featuring connections with major 3rd party e-commerce and marketing platforms including automation platforms, ecommerce platforms, email tools, marketing automation, POS systems, scheduling, travel triggers, and Zapier tools. Partners can request new integrations through the partner request form.
- Affiliate PartnerscoreAffiliate partnership program offering 20-25% monthly recurring lifetime commission. Targets software agencies, marketing agencies, deals websites and mobile apps, and commission-based closers. Partners integrate Vouchery API into customer products, onboard clients, or distribute unique promotions to earn passive income.
- Channel Integration PartnerscorePartners who enable Vouchery to send coupon codes directly to marketing software and synchronize promotions across multi-channel customer journeys. Includes CRM integrations, email marketing platforms, and e-commerce platform connections.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Vouchery, Inc competitors and assessment
Company assessmentDirect peers
- Voucherify: Voucherify offers an API-based coupon, gift card, and loyalty management platform with similar headless architecture and integration marketplace model. It targets developers and product teams building promotional flows — almost identical product positioning to Vouchery.
- Talon.One: Talon.One is a direct competitor offering a flexible promotion engine API for coupons, discounts, loyalty, and referrals. It serves enterprise brands globally with a headless, API-first architecture — directly comparable to Vouchery's positioning and target verticals.
- Smile.io: Smile.io offers loyalty, referral, and VIP programs for ecommerce brands. Comparable to Vouchery in the loyalty and referral use cases, though Smile.io is more SMB/Shopify-skewed.
- Annex Cloud: Annex Cloud is a customer loyalty and promotional marketing platform offering coupon, referral, and engagement programs for enterprise brands. Comparable to Vouchery in serving multi-vertical enterprise customers with promotional automation.
- Coupontools: Coupontools provides digital coupon creation, distribution, and redemption tools, including mobile wallet and POS integrations. Its focus on multi-channel coupon campaigns directly overlaps with Vouchery's Promo Engine and POS scanning app.
- LoyaltyLion: LoyaltyLion provides a loyalty and rewards platform primarily for Shopify-based ecommerce merchants. Overlaps with Vouchery's loyalty program features, although typically serves smaller merchants.
- Yotpo: Yotpo's loyalty, referrals, and reviews suite for ecommerce brands directly competes with Vouchery's referral and loyalty modules. Targets similar mid-market and enterprise ecommerce merchants.
- Antavo: Antavo is a loyalty cloud platform for retail and ecommerce brands with API-driven campaign management. Competes with Vouchery in the omnichannel loyalty and coupon automation space for enterprise customers.
Emerging players
- Friendbuy: Friendbuy focuses on referral marketing programs for DTC and ecommerce brands. Overlaps with Vouchery's referral program module and shares a similar enterprise-leaning ecommerce target audience.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud bundles promotional campaign management, journey orchestration, and loyalty capabilities within a broader enterprise marketing platform. Represents a bundled incumbent alternative to standalone promo SaaS like Vouchery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Vouchery, Inc social profiles
Digital presenceVouchery, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vouchery, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Vouchery, Inc funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vouchery, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vouchery, Inc
What does Vouchery, Inc do?
Vouchery provides an AI-powered SaaS promotion automation platform that enables businesses to create, distribute, manage, and redeem coupons, discounts, loyalty rewards, referrals, and gift cards across online, mobile, and in-store channels. The platform features a flexible rule engine, machine learning-based fraud detection, and a RESTful API for programmatic integration with e-commerce, CRM, POS, and marketing systems.
Is Vouchery, Inc a public or private company?
Vouchery, Inc is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vouchery, Inc founded?
Vouchery, Inc was founded in 2019. It employs 1 to 10 people.
Where is Vouchery, Inc based?
Vouchery, Inc is headquartered in San Mateo, United States, in the North America region.
How does Vouchery, Inc make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Partnership Commission.
Who are Vouchery, Inc's main competitors?
Direct peers on record are Voucherify, Talon.One, Smile.io, Annex Cloud, Coupontools, LoyaltyLion, Yotpo and Antavo. Friendbuy is listed as an emerging player. Salesforce Marketing Cloud is listed as a broad incumbent.
Does Vouchery, Inc have an API?
Yes. Vouchery provides a RESTful API that enables programmatic creation, distribution, and management of coupons, vouchers, and promotional instruments. The API allows seamless integration with the platform for triggering promotions at various customer journey touchpoints. Supports both generic and unique (custom) coupon code generation, campaign management, redemption tracking, and fraud score evaluation. Developer documentation is at docs.vouchery.io/reference.
What industry is Vouchery, Inc in?
Vouchery, Inc's product category is Promotion Automation Software. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of HDADALAF, Promo Abuse & Loyalty Fraud Prevention. Its NAICS code is 541810 and its SIC code is 7311.