Coupon tools
Coupontools is a bootstrapped Belgian SaaS platform that enables businesses to create, distribute, and validate no-code digital coupons, gamification campaigns, and mobile-wallet loyalty programs across 112 countries, serving retail, restaurant, telecom, FMCG, media, tourism, and marketing-agency customers.
- Company typePrivate
- Founded2013
- HeadquartersStokkem, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Coupon tools does
Coupontools (legal entity: Xtreme Internet Solutions BVBA) is a privately held, bootstrapped Belgian SaaS company founded in 2013 and headquartered in Dilsen-Stokkem, Belgium. It operates a no-code, web-based digital coupon, gamification marketing, and customer loyalty platform that enables businesses to create, distribute, and validate digital promotions without requiring end users to download a mobile app. Coupons and loyalty assets are saved directly to Apple Wallet and Google Wallet, and the platform supports distribution via SMS, email, QR codes, landing pages, and integrations with social and messaging channels. The product surface spans digital coupons, a gamification suite with seven interactive campaign types (spin wheel, scratch card, slot machine, memory game, Match2Win, slide puzzle, catch game), digital loyalty/stamp/membership cards, digital vouchers with payment integration, a landing-page builder, and a mobile coupon directory.
The company serves a diverse vertical footprint including retail, restaurant and fast food, telecommunications, FMCG/beverages, tourism and city marketing, media/publishing, and marketing agencies. Named enterprise customers include Coca-Cola, McDonald's, Burger King, KFC, Shell, TotalEnergies, Zain Bahrain, Poundland, Lidl, Ecco, and Dave & Buster's. The go-to-market is dual-track: self-serve product-led growth via free trial on coupontools.com for SMBs, complemented by direct enterprise sales and a white-label/reseller channel for marketing agencies. Distribution is further amplified through 20+ native integrations (Salesforce, HubSpot, Mailchimp, Zapier, Make, Pabbly, GoHighLevel, Stripe, PayPal, Mollie, WhatsApp, WooCommerce) and presence on iPaaS marketplaces.
The revenue model is subscription SaaS with annual billing in EUR (tacit one-year renewal) and fair-use usage overage charges that trigger plan upgrades. Pricing is not publicly disclosed but is structured into tiered plans (entry, professional/growth, enterprise/agency). The company operates with a lean 1–10 person team and reports a customer base of 27,655 companies across 112 countries, with no external funding, no M&A activity, no disclosed leadership team changes, and no patents or regulatory actions on record.
Coupon tools firmographics
Firmographics- Name
- Coupon tools
- Legal name
- Xtreme Internet Solutions BVBA
- Website
- https://coupontools.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coupontools is a bootstrapped Belgian SaaS platform that enables businesses to create, distribute, and validate no-code digital coupons, gamification campaigns, and mobile-wallet loyalty programs across 112 countries, serving retail, restaurant, telecom, FMCG, media, tourism, and marketing-agency customers.
- Ownership category
- akta.pro rank
Coupon tools industry classification
Industry- Product category
- Digital Coupon and Gamification Marketing Software
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where Coupon tools is headquartered
LocationHeadquarters
- HQ city
- Stokkem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Coupon tools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS License Subscription: Coupontools operates as a licensed SaaS platform. Customers pay a recurring license fee on a monthly or yearly basis. The Licensor grants a non-exclusive and non-transferable right to use the Coupontools platform for creation, distribution, validation, and use of digital coupons. The license fee is subject to yearly evaluation and can be adapted by the Licensor. Terms are tacitly renewed for consecutive one-year periods unless terminated.
- Fair Use Overage Charges: The platform has a fair use policy per subscription plan. Users who frequently exceed the allowed user interactions are asked to upgrade to a higher subscription plan, creating an upsell opportunity based on usage intensity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter/Entry Plan |
| Subscription | Annual | Professional/Growth Plan |
| Subscription | Annual | Enterprise/Agency Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Coupon tools product offering
Product offeringCore offering
Coupontools is a no-code SaaS platform that enables businesses to create, distribute, and validate digital coupons, gamification marketing campaigns, and digital loyalty programs across SMS, email, QR codes, web, and social channels. Coupons and loyalty cards are stored in consumers' mobile wallets (Apple Wallet and Google Wallet), removing the need for end users to download an app. The platform includes a library of gamified campaign types (spin-the-wheel, scratch-and-win, slot machine, memory game, Match2Win, slide puzzle, catch game) and supports white-label resale for marketing agencies.
Product overview
Coupontools is a digital coupon marketing and customer loyalty platform that provides a no-code, all-in-one solution for creating, distributing, and validating digital coupons and gamified promotions. The platform operates as a unified product with interconnected modules including Digital Coupons for standard coupon campaigns, a Gamification Marketing Platform (featuring 7 interactive game types: Scratch & Win, Prize Wheel, Slot Machine, Memory Game, Match2Win, Slide Puzzle, and Catch Game), a Loyalty Program suite (Digital Membership Card, Digital Loyalty Card, Digital Stamp Card), Landing Pages Builder, Mobile Coupon Directory, and Digital Vouchers. The platform integrates with mobile wallets (Apple Wallet, Google Wallet) and supports multi-channel distribution via SMS, email, QR codes, and social media. It serves industries including retail, restaurants, shopping centers, telecom, media, tourism, and marketing agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Coupons A web and mobile solution for creating and distributing digital coupons with no app download required for end users; coupons are saved directly to Apple Wallet or Google Wallet and supported by SMS redemption reminders. Targeted at businesses running promotional campaigns across retail, restaurant, telco, and other consumer-facing verticals.
- Gamification Marketing Platform A marketing platform that adds game-like mechanics to promotions to drive customer engagement, including spin-the-wheel (prize wheel), scratch-and-win, slot machine, memory game, Match2Win, slide puzzle, and catch game campaign types. Targeted at businesses that want to turn standard promotions into interactive, data-generating experiences.
- Loyalty Program A digital loyalty platform comprising mobile-wallet-native membership cards, loyalty cards, and stamp cards that issue stamps per transaction and trigger rewards upon completion. Targeted at any consumer-facing business that wants to digitize paper loyalty programs without requiring customers to install an app.
- Digital Vouchers A digital voucher and gift card solution with payment integration that supports secure payment vouchers and promotional offers for businesses. Targeted at businesses wanting to digitize gift cards or run payment-integrated promotional voucher campaigns.
- White Label Digital Marketing Platform A white-label version of the Coupontools platform designed for marketing agencies and consultancies to resell digital coupon, gamification, and loyalty capabilities to their own clients under their own brand. Includes subaccounts, client-management tools, and custom branding.
Quantifiable outcome
- Trusted by 27,655 companies from 112 different countries
- +1 more outcomes
Companies that use Coupon tools
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
Coupon tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature9 records
Coupon tools partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZapiercoreNative integration with Zapier, enabling users to connect Coupontools with 5,000+ applications and automate workflows between the coupon platform and other business tools. Listed on Zapier's integration marketplace for discovery.
- Make (formerly Integromat)coreNative integration with Make (formerly Integromat), allowing users to build custom automation scenarios connecting Coupontools with external applications and data sources.
- GoHighLevelcoreDedicated native integration with GoHighLevel (GHL), a CRM and marketing automation platform for agencies. Enables GHL users to incorporate digital coupons and gamification into their client campaigns. Featured in dedicated blog content and integration pages.
- SalesforcecoreNative integration with Salesforce CRM, enabling businesses to send digital single-use coupons directly from Salesforce and synchronize customer data between platforms for CRM-powered promotional campaigns.
- HubSpotcoreNative integration with HubSpot marketing and CRM platform, enabling businesses to incorporate digital coupons and vouchers into HubSpot-powered marketing campaigns and workflows.
- MailchimpcoreNative integration with Mailchimp email marketing platform, enabling users to send unique single-use digital coupons (including gamified coupons) via Mailchimp campaigns. Featured in dedicated blog content.
- Apple Wallet (Apple)coreDigital coupons and loyalty cards are saved directly to Apple Wallet, enabling iOS users to receive, store, and redeem coupons without an app download. Platform supports Apple Wallet pass types for loyalty, coupons, and event tickets.
- Google Wallet (Google)coreDigital coupons and loyalty cards are saved directly to Google Wallet, enabling Android and web users to access and redeem coupons without an app download.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coupon tools competitors and assessment
Company assessmentDirect peers
- Goody: Digital gifting and reward platform that lets businesses send gifts, cards, and rewards via link — comparable in the digital voucher and reward delivery mechanic.
- Vouchery.io: API-first digital voucher and coupon platform serving e-commerce and retail brands with promotional code generation, validation, and fraud prevention — directly comparable in couponing infrastructure.
- Snipp Interactive: Promotional marketing SaaS specializing in digital coupons, rebate programs, and loyalty campaigns for CPG and retail brands — overlapping in coupon mechanics and agency-friendly white-label delivery.
- Smile.io: Loyalty program platform for e-commerce merchants offering points, referral, and VIP programs — comparable in the loyalty and customer-retention layer of Coupontools' offering.
- Tango Card: Rewards and incentives infrastructure platform used by enterprises and SaaS companies to deliver gift cards, prepaid cards, and donations — overlapping in the digital voucher and closed-loop gift card category.
- Tremendous: Global payouts and rewards platform for sending digital gift cards, prepaid cards, and donations — overlapping in digital voucher distribution and global reach.
Broad incumbents
- Yotpo: Broad e-commerce marketing platform encompassing reviews, loyalty, SMS marketing, and subscriptions; competes head-on in loyalty while offering a much wider portfolio of services to mid-market and enterprise retailers.
- Annex Cloud: Enterprise loyalty and customer engagement platform with referral, UGC, and gamification capabilities — comparable in gamification-led loyalty for large retail and consumer brands.
- Blackhawk Network: Large gift card, prepaid, and payments network providing branded gift cards, rewards, and incentive solutions — comparable in the digital voucher and promotional value delivery space at much greater scale.
Emerging players
- Spin-a-Sale / Wheelio: E-commerce gamification pop-ups (spin-the-wheel, scratch cards) designed to grow email lists and conversions — directly comparable in gamification marketing mechanics for SMB e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coupon tools social profiles
Digital presenceCoupon tools compliance and trust
Trust signalCompliance1 record
Coupon tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coupon tools leadership team
Management profileNumber of profiles
Coupon tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coupon tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coupon tools
What does Coupon tools do?
Coupontools is a no-code SaaS platform that enables businesses to create, distribute, and validate digital coupons, gamification marketing campaigns, and digital loyalty programs across SMS, email, QR codes, web, and social channels. Coupons and loyalty cards are stored in consumers' mobile wallets (Apple Wallet and Google Wallet), removing the need for end users to download an app. The platform includes a library of gamified campaign types (spin-the-wheel, scratch-and-win, slot machine, memory game, Match2Win, slide puzzle, catch game) and supports white-label resale for marketing agencies.
Is Coupon tools a public or private company?
Coupon tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coupon tools founded?
Coupon tools was founded in 2013. It employs 1 to 10 people.
Where is Coupon tools based?
Coupon tools is headquartered in Stokkem, Belgium, in the Europe region.
How does Coupon tools make money?
Two revenue lines are on record. SaaS License Subscription is the primary driver. The others are fair Use Overage Charges.
Who are Coupon tools's main competitors?
Direct peers on record are Goody, Vouchery.io, Snipp Interactive, Smile.io, Tango Card and Tremendous. Broad incumbents are Yotpo, Annex Cloud and Blackhawk Network. Spin-a-Sale / Wheelio is listed as an emerging player.
Does Coupon tools have an API?
Yes. Coupontools offers a REST API and Webhooks for integration purposes. The platform provides developer documentation at docs.coupontools.com. Supports integrations with third-party platforms via API for creating, distributing, and validating digital coupons. Developer documentation is at docs.coupontools.com.
What industry is Coupon tools in?
Coupon tools's product category is Digital Coupon and Gamification Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its SIC code is 7372.