Virtual Latinos
Virtual Latinos is a San Diego-based, founder-controlled recruitment agency founded in 2018 that matches U.S. businesses with pre-vetted Latin American virtual assistants across administrative, sales, legal, healthcare, and real estate roles via a managed subscription model.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Virtual Latinos does
Virtual Latinos is a San Diego-based, founder-controlled recruitment agency founded in 2018 that connects U.S. businesses with pre-vetted Latin American virtual assistants. The company operates a managed-services model rather than a freelance marketplace, guiding clients through a structured three-step process — consultation, candidate presentation (3-4 pre-vetted candidates), interview, and onboarding — and sourcing assistants from a curated community that accepts only ~5% of applicants. The core offering is organized into five product categories: Administrative Support (executive assistants, appointment setters, customer service), Sales & Marketing (marketing and social media assistants, digital marketers), Finance & HR (accounting assistants, HR specialists, recruiters), Specialized Industry (legal, real estate, medical, and property management assistants), and Virtual Latinos Academy (AI literacy and prompt engineering training for VAs). Pricing is primarily subscription-based, with monthly fees per VA ranging from approximately $1,600 (Starter tier, 1-2 years experience) to $4,400 (Advanced tier, 6-9+ years experience); legal and specialized IP roles are additionally priced hourly at $55-$150/hour. There are no access fees, setup fees, or hidden charges, and the firm handles recruitment, vetting, and matching internally rather than via a self-service marketplace. The company has positioned itself against gig-based freelance platforms by emphasizing long-term placements, U.S. time-zone alignment, bilingual English/Spanish/Portuguese capabilities, and direct client-VA communication without intermediary interference. Distribution is primarily direct via the website and inbound content marketing (blog, SEO, lead magnets, social, eBooks) augmented by an affiliate program and event participation; channels are mid-market/SMB-focused with vertical specializations in legal, healthcare, real estate, and sales-marketing organizations. The firm has been recognized on the Inc. 5000 list for three consecutive years (2023 #80, 2024 #311, 2025 #311), holds MBE certification, and reports 2,000+ satisfied clients, though no revenue, headcount beyond 51-100, or funding history is publicly disclosed.
Virtual Latinos firmographics
Firmographics- Name
- Virtual Latinos
- Legal name
- Virtual Latinos
- Website
- https://virtuallatinos.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Virtual Latinos is a San Diego-based, founder-controlled recruitment agency founded in 2018 that matches U.S. businesses with pre-vetted Latin American virtual assistants across administrative, sales, legal, healthcare, and real estate roles via a managed subscription model.
- Ownership category
- akta.pro rank
Virtual Latinos industry classification
Industry- Product category
- Virtual Assistant Staffing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Ethnic/VFR (Visiting Friends & Relatives) & Diaspora Retail Travel Agencies (THAKABAO)
Keywords
Where Virtual Latinos is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virtual Latinos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Monthly VA Service Fees: Virtual Latinos charges clients a monthly fee for each virtual assistant hired. Pricing is tiered by the assistant's experience level (Starter, Professional, Advanced), with monthly rates ranging from approximately $1,600 to $4,400 per month. These are ongoing recurring service fees for managed remote talent, not gig-based transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: $1,600–$2,900/month (1-2 years experience) |
| Subscription | Monthly | Professional: $1,700–$3,400/month (3-5 years experience) |
| Subscription | Monthly | Advanced: $2,100–$4,400/month (6-9+ years experience) |
| Usage-based | Pay-as-you-go | Virtual Paralegal Support: USD 55–USD 95/hour; Specialized IP Roles: USD 100–USD 150/hour |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Virtual Latinos product offering
Product offeringCore offering
Virtual Latinos is a recruitment agency that connects U.S. small and mid-sized businesses with pre-vetted, full-time Latin American virtual assistants for ongoing remote roles across administrative, sales/marketing, finance/HR, and specialized industry functions (legal, real estate, medical). Clients pay recurring monthly fees per VA, with rates tiered by experience (Starter, Professional, Advanced), and the company handles vetting, candidate presentation, and onboarding support rather than operating as a gig marketplace.
Product overview
Virtual Latinos is a San Diego-based recruitment agency offering a portfolio of virtual assistant placement services connecting businesses with Latin American remote talent. The core offering consists of four service categories: Administrative Support (Executive Assistants, Appointment Setters, Customer Service), Sales & Marketing (Digital Marketers, Social Media Specialists), Finance & HR (Accounting, Recruitment), and Specialized Industry roles (Legal, Real Estate, Medical). The company supplements its placement services with Virtual Latinos Academy, which provides AI bootcamp training programs for VAs. Additional resources include free eBooks and guides for hiring and business optimization. The company emphasizes a three-step hiring process: share requirements, interview top candidates, and onboard new hires.
Differentiator
Problem solved
Functional benefit
Products and services
- Administrative Support Virtual Assistants Placement services for full-time Latin American virtual assistants in administrative, executive assistant, appointment setter, and customer service representative roles, provided to U.S. businesses seeking recurring operational support.
- Sales & Marketing Virtual Assistants Placement of Latin American virtual assistants in marketing, social media, sales, and digital marketing roles to support lead generation, CRM management, appointment setting, and digital marketing execution for U.S. businesses.
- Finance & HR Virtual Assistants Placement of Latin American virtual assistants in accounting, bookkeeping, HR, payroll, and recruiting roles to handle financial operations and employee recruitment for U.S. businesses.
- Specialized Industry Virtual Assistants Placement of Latin American virtual assistants with industry-specific expertise in legal, real estate, medical/healthcare, and property management roles, sold to U.S. firms and professionals in those verticals.
- Virtual Latinos Academy - AI Performance Lab Bootcamp Cohort-based AI literacy and prompt engineering bootcamp run under Virtual Latinos Academy, training Latin American virtual assistants in applied AI skills and culminating in capstone project presentations with cash awards for top performers.
- eBook: Your Guide to Hire Virtual Administrative Assistants Free downloadable guide covering best practices for hiring virtual administrative assistants, including cost-reduction strategies of up to 60% and operational efficiency improvements, used as a lead magnet for prospective clients.
Quantifiable outcome
- Cost savings of up to 70% compared to traditional in-house hiring
- +5 more outcomes
Companies that use Virtual Latinos
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Virtual Latinos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Virtual Latinos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EOS WorldwideminorEOS Worldwide is referenced as a logo partner displayed in the footer alongside Inc. 5000 and Best of Awards logos, suggesting a co-marketing relationship or shared community membership within the EOS (Entrepreneurial Operating System) ecosystem of business clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Virtual Latinos competitors and assessment
Company assessmentDirect peers
- Belay: Belay is a US-based virtual staffing agency providing US-based VAs, bookkeepers, and social media managers to businesses. It is a direct peer — same subscription model, same consultative sales motion, same target SMB buyer — differing mainly in talent geography (US vs. Latin America).
- Boldly: Boldly is a premium virtual assistant staffing agency serving entrepreneurs and SMBs with subscription-based VA placements. Comparable to Virtual Latinos in business model, pricing structure, and customer segment, with both emphasizing vetted talent and long-term placements over gig-based work.
- Time Etc: Time Etc is a UK-originated virtual assistant company placing trained VAs with US and UK businesses on monthly subscription plans. It competes directly with Virtual Latinos for SMB and mid-market clients seeking ongoing remote administrative support.
- MyOutDesk: MyOutDesk provides virtual assistant and marketing support services, originally sourcing from the Philippines and now expanding into Latin America. It is a direct competitor in the VA staffing category, targeting real estate, legal, and SMB clients similarly to VL's verticals.
- Wing Assistant: Wing Assistant is a VA staffing company sourcing talent primarily from the Philippines for SMB and startup clients. Direct peer in subscription-based remote staffing with similar pricing tiers and customer profiles, differing by talent region.
- Wishup: Wishup is an India-based virtual assistant agency providing pre-vetted remote assistants to SMBs and entrepreneurs on subscription plans. It competes in the same VA staffing category as Virtual Latinos, targeting similar buyer profiles with tiered monthly pricing.
- Prialto: Prialto is a managed virtual assistant service providing dedicated offshore assistants to SMBs and mid-market clients. Comparable to Virtual Latinos in subscription-based managed VA delivery, tiered pricing, and emphasis on long-term team integration rather than project-based work.
Emerging players
- OnlineJobs.ph: OnlineJobs.ph is a Philippines-focused freelance job marketplace connecting businesses with Filipino virtual assistants. While a marketplace model rather than full-service agency, it is a comparable source of remote talent for SMBs evaluating VA hiring options versus Virtual Latinos' curated service.
Broad incumbents
- Upwork: Upwork is the largest freelance marketplace, including significant Latin American VA talent. It is a broad incumbent that competes with Virtual Latinos for clients who might otherwise choose self-serve freelance hiring, though its gig model lacks VL's curated, long-term placement focus.
- Fiverr: Fiverr is a global freelance services marketplace with significant VA offerings. As a broad incumbent, it represents an alternative channel for businesses seeking virtual assistants, competing on price and breadth rather than on VL's curated vetting and ongoing relationship model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtual Latinos social profiles
Digital presenceVirtual Latinos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Latinos leadership team
Management profileNumber of profiles
Profiles1 record
Virtual Latinos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Latinos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Latinos
What does Virtual Latinos do?
Virtual Latinos is a recruitment agency that connects U.S. small and mid-sized businesses with pre-vetted, full-time Latin American virtual assistants for ongoing remote roles across administrative, sales/marketing, finance/HR, and specialized industry functions (legal, real estate, medical). Clients pay recurring monthly fees per VA, with rates tiered by experience (Starter, Professional, Advanced), and the company handles vetting, candidate presentation, and onboarding support rather than operating as a gig marketplace.
Is Virtual Latinos a public or private company?
Virtual Latinos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtual Latinos founded?
Virtual Latinos was founded in 2018. It employs 51 to 100 people.
Where is Virtual Latinos based?
Virtual Latinos is headquartered in San Diego, United States, in the North America region.
How does Virtual Latinos make money?
One revenue line is on record: monthly VA Service Fees.
Who are Virtual Latinos's main competitors?
Direct peers on record are Belay, Boldly, Time Etc, MyOutDesk, Wing Assistant, Wishup and Prialto. OnlineJobs.ph is listed as an emerging player. Broad incumbents are Upwork and Fiverr.
Does Virtual Latinos have an API?
No public API is recorded for Virtual Latinos.
What industry is Virtual Latinos in?
Virtual Latinos's product category is Virtual Assistant Staffing Services. Its primary akta.pro industry code is THAKABAO, Ethnic/VFR (Visiting Friends & Relatives) & Diaspora Retail Travel Agencies. Its NAICS code is 711410 and its SIC code is 7361.