iptiQ

What iptiQ does

iptiQ is a digital B2B2C insurance platform and wholly-owned subsidiary of Swiss Re Group, founded to enable distribution partners — insurers, intermediaries, banks, and consumer brands — to offer life, home, and motor insurance products under their own brands without building insurance infrastructure in-house. The company operates primarily through iptiQ Life S.A., a Luxembourg-domiciled life insurer supervised by the Commissariat Aux Assurances, which uses the Freedom of Services model to operate across all EEA countries with local branches in Germany (BaFin-supervised), Ireland, Netherlands, and the UK. Core product lines include term life, over-50s life, home, motor, income protection, cyber, and landlord/rent insurance, delivered as white-label and embedded offerings through partners such as TAF Verzekeringen (525,000+ policies), Independer (1M+ customers), IKEA (HEMSÄKER), UBS, Zurich Insurance, SunLife, Clark UK, Verti, and Insify.

The underlying technology is an end-to-end digital insurance platform that handles the full policy lifecycle from quote to claims, integrating Swiss Re's proprietary Magnum automated underwriting solution to enable real-time underwriting decisions (driving term life issuance in ~15 minutes for products like Zurich's LifeProtect direct). iptiQ also operates a Behavioral Insights Group (BIG) that applies behavioral science to claims and customer experience design. Performance metrics include a 6.8-business-day average claims turnaround for non-contestable life claims (99.1% within 10 days), a 4.72 customer satisfaction score, and 86% recommendation on claims. The platform supports fast onboarding of insurance programmes (products launched in under 3 months) and integration across multiple distribution channels.

iptiQ's business model combines B2B2C insurance premium revenue with white-label/embedded licensing arrangements. Partners handle marketing and customer relationships under their own brands, while iptiQ manages underwriting, administration, and claims. In November 2024, Swiss Re sold iptiQ's European P&C business to Allianz Direct (transferring 100+ employees), narrowing the platform's scope to focus on life and remaining operations while iptiQ also pursues US expansion via the December 2021 AccuQuote Insurance acquisition. The company employs 501-1,000 people and is headquartered in Luxembourg with regional offices in Zurich and Munich.

Name

iptiQ

Legal name

iptiQ Life S.A.

Website

https://iptiq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

iptiQ is a Swiss Re-owned digital B2B2C insurance platform enabling insurers, banks, and consumer brands to offer life, home, and motor insurance under their own brands across Europe and the US via white-label and embedded partnerships.

Ownership category

akta.pro rank

Product category

Digital Insurance Platform (B2B2C White-Label Insurance)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• White-label insurance
• Embedded insurance
• Digital insurance platform
• Automated underwriting
• B2B2C insurance

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B2C Insurance Premium Revenue: iptiQ generates revenue by providing digital insurance platform services and insurance product capabilities to partners. Partners market and sell insurance products under their own brands to end consumers, with iptiQ handling core insurance operations including underwriting, administration, and claims management. Revenue is derived from insurance premiums collected on policies underwritten through the platform.
2. White-Label/Licensing Services: Partners license iptiQ's digital insurance platform and technology capabilities to offer insurance products under their own brand names. iptiQ provides the infrastructure, underwriting capabilities, and operational support while partners focus on distribution and customer relationships.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

iptiQ is a digital B2B2C insurance company that provides white-label and embedded life and non-life insurance products to distribution partners (insurers, intermediaries, banks, consumer brands). Partners sell iptiQ-powered insurance products under their own brands while iptiQ provides the licensed carrier infrastructure, automated underwriting, policy administration, and claims management through its end-to-end digital insurance platform.

Product overview

iptiQ is a digital B2B2C insurance company created by Swiss Re, offering a suite of life and non-life insurance products through an advanced end-to-end digital insurance platform. The core product portfolio consists of Home & Motor Insurance and Life Insurance solutions, supported by a proprietary digital platform that enables seamless system integration, fast programme onboarding, and multi-channel customer experiences. iptiQ delivers its offerings through white-label and embedded insurance models, allowing partners (insurers, intermediaries, banks, and consumer brands) to market and sell insurance products under their own brands. Named white-label products include Winston 'over 50s' life insurance (Clark UK), LifeProtect direct (Zurich), and the Guaranteed Inheritance Plan (SunLife). The platform also includes claims processing capabilities with a focus on empathy and trust, automated underwriting, and behavioral science-driven customer experience design.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Motor Insurance

Quantifiable outcome

• Term life insurance policies can be issued within 15 minutes through automated underwriting
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered strategic shift, core, minor and flagship.

• Allianz Directstrategic shiftOthers · 5 November 2024Swiss Re sold iptiQ's European P&C arm to Allianz Direct as part of strategic shift to focus on core operations. Deal involved transfer of over 100 employees and integration of iptiQ's risk carrier into Allianz Direct.
• Zurich InsurancecoreStrategic or Co-development Partner · 13 March 2023Zurich launched 'LifeProtect direct' - a fully digital life insurance solution powered by iptiQ's innovative platform enabling automated medical underwriting. Zurich customers can take out individual term life insurance within 15 minutes.
• Clark UK (formerly Candid, part of Clark Group)coreStrategic or Co-development Partner · 30 January 2023Initial distribution partnership announced January 2023 for UK life insurance products. Expanded in July 2023 to include Winston brand 'over 50s' life insurance. Clark UK focuses on marketing and distribution while iptiQ handles claims management and administration.
• SunLife (part of Phoenix Group)coreStrategic or Co-development Partner · 19 January 2023Launch of innovative 'Guaranteed Inheritance Plan' - digital 'over 50s' life insurance for UK-based customers aged 50 years and above. Partnership combines SunLife's market-leading position in the UK 'over 50s' segment with iptiQ's technology and servicing infrastructure.
• NovembercoreStrategic or Co-development Partner · 12 April 2022Strategic partnership to bring new 'Whole of Life' insurance product to Germany.
• IndependercoreStrategic or Co-development Partner · 4 April 2022Launch of Mintley home insurance brand for Dutch market. Independer is Netherlands' largest digital comparison and advice platform for insurance and banking products with over 1 million customers. Partnership expanded from 2020 cyber insurance collaboration. Independer part of DPG Media.
• ImmoScout24minorStrategic or Co-development Partner · 29 June 2021Launch of digital loss of rent insurance offering private landlords protection against rental income loss.
• UBScoreStrategic or Co-development Partner · 16 July 2020Bancassurance partnership for Swiss mortgage customers. Integration into mortgage process providing death risk cover up to CHF 1 million and incapacity to work cover up to CHF 600,000.
• GetsafeminorStrategic or Co-development Partner · 11 March 2020German InsurTech adds car insurance to digital insurance portfolio through iptiQ partnership. Creates car insurance policies optimized for digital distribution.
• IKEAflagshipStrategic or Co-development Partner · 18 February 2020Created and launched HEMSÄKER home insurance - affordable and easily accessible home insurance for IKEA customers. Showcases consumer brand partnership model.
• TAF Verzekeringen BVcoreStrategic or Co-development Partner · 1 January 2016Partnership since 2016 when iptiQ was approached to provide Life Insurance and Health Insurance products including Term Life Insurance and Disability Insurance. TAF is a large MGA and market leader in Netherlands in Mortgage Protection products with digital application processes. Two additional Disability Insurance products have been delivered by iptiQ since the initial launch.
• InsifycoreStrategic or Co-development PartnerPartnership to help close income protection gap for entrepreneurs in the Netherlands. Making insurance accessible and affordable for the self-employed. Also operates as gevolmachtigd agent for iptiQ in Netherlands.
• VerticoreStrategic or Co-development PartnerGermany partnership that transformed complex life insurance buying process into fully digital journey taking only a few minutes. Enables consumers to buy straightforward, affordable life insurance cover in hassle-free way.
• Willis Towers WatsonminorChannel Partner/ Reseller/ DistributorListed as a partner, likely providing insurance products and technology solutions.
• DegeniaminorChannel Partner/ Reseller/ DistributorListed as a partner in Germany.
• Laya LifecoreStrategic or Co-development PartnerIrish partnership offering customers unique online insurance experience. Laya Life provides Irish customers with seamless digital insurance journey.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Qover: Belgian-headquartered white-label/embedded insurance platform operating across Europe with a B2B2C model serving partners with motor, home, life, and health products. Directly comparable to iptiQ in product scope, partner-led distribution, and pan-European footprint.
• Cover Genius: Global embedded insurance platform (XCover) enabling partners to offer tailored insurance products under their own brand. Comparable to iptiQ in B2B2C/white-label positioning and digital underwriting capabilities.
• Boost Insurance: US-based insurance infrastructure platform that enables digital brands and brokers to launch and distribute insurance products via embedded APIs. Directly comparable B2B2C white-label/embedded model.
• Wrisk: London-based embedded insurance technology provider enabling brands to offer insurance products via APIs. Comparable to iptiQ's partner-led, API-driven insurance distribution approach in the European market.
• Bolttech: Singapore-headquartered international insurance technology and distribution platform connecting insurers, distributors, and customers across multiple markets. Comparable to iptiQ as a multi-region insurance distribution platform with white-label capabilities.
• Inshur: Digital insurance provider offering commercial and embedded insurance products (notably motor and gig-economy coverage) via API and white-label integrations. Comparable to iptiQ's embedded B2B2C distribution model.
• Getsafe: German digital insurer offering own-brand and white-label insurance products (motor, home, life, cyber). Both partner and competitor to iptiQ (carried via iptiQ platform, but also runs its own direct distribution).

Emerging players

• Zego: UK-based insurtech offering embedded and on-demand insurance products (notably motor for gig economy fleets). Comparable to iptiQ's digital-first, partner-led B2B2C distribution model, though focused more narrowly on mobility.

Broad incumbents

• Wefox: European digital insurance brokerage/platform with proprietary technology linking brokers and carriers across multiple markets. Operates in adjacent insurance-tech space with overlapping channel partners, but B2B2B/broker-centric rather than iptiQ's pure white-label/embedded model.
• Lemonade: AI-native digital insurance carrier operating across the US, Europe (including Germany via Metromile acquisition). Broader incumbent in digital insurance with embedded Carve-out products, comparable in scale and technology ambition though primarily B2C rather than B2B2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iptiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iptiQ