What Commify does

Commify is a UK-headquartered Communication Platform as a Service (CPaaS) operator that provides business messaging infrastructure to more than 46,000 companies across at least nine countries (UK, Ireland, France, Spain, Germany, Italy, the Netherlands, Romania, the USA and Australia). The group was formed in 2017 through the merger of Esendex (founded 2001) and Mobyt (founded 2002) and has since grown to eighteen acquired brands, processing roughly five billion messages per year. Its product set spans SMS, voice, IP/OTT messaging, web chat, email and an "intelligent multichannel" orchestration layer, with WhatsApp Business and RCS on the stated roadmap. The platform is delivered via APIs that integrate into customer and partner software workflows, supported by an engineering hub in Romania and certifications including ISO 27001, NEN 7510 and PCI DSS that enable regulated-vertical sales.

Commify's business model combines usage-based metering on per-message and per-minute consumption with subscription and platform fees for enterprise and software-platform customers. Go-to-market is operated through a multi-brand portfolio, with each acquired brand retaining its local market identity and sales motion (e.g., Spryng in Benelux healthcare, Text Request in the US mid-market, SMSFactor in France), which allows the group to address fragmented national markets without imposing a single brand. Pricing tiers and customer logos referenced (npower, Renault, La Redoute) span energy, automotive, retail and healthcare, indicating a balanced mix between enterprise integrations and long-tail SMB usage. Revenue was reported as approaching €200M as of October 2024, supported by approximately 400 employees and a majority investment from ECI Partners in September 2023 that funded an accelerated M&A program including the October 2024 acquisition of Text Request, which approximately doubled US revenue.

Name

Commify

Legal name

Commify UK Limited

Website

https://www.commify.com/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Commify is a UK-headquartered CPaaS group operating a portfolio of business messaging brands across 9+ countries, delivering SMS, voice, WhatsApp, RCS, web chat and email APIs to more than 46,000 customers, with revenue approaching €200M as of October 2024.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform / CPaaS

NAICS

Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

Keywords

• Business messaging services
• Communication platform as a service
• SMS API solutions
• Multichannel business communications
• Cloud messaging platform

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SMS Messaging Services: Core SMS messaging services for businesses, available on self-serve basis via online platform or API, and as tailored solutions for complex needs. Revenue is generated through messaging volume and subscription tiers.
2. Multi-channel Messaging: Voice, web, IP/OTT, email and intelligent multichannel messaging services bundled with SMS offerings for comprehensive business communication solutions.
3. Rich Messaging Channels: Rich Communication Services (RCS), WhatsApp and other advanced mobile messaging channels for enriched business communications.
4. Verification Services: Phone number and postal address verification services for enterprise customers, adding to the revenue mix with recurring subscription components.
5. Enterprise Solutions: Dedicated account management and sophisticated multichannel solutions for enterprise customers with complex requirements. May include PCI compliance and ISO 27001 accreditation services.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Commify provides SMS, voice, web, IP/OTT, email and intelligent multichannel business messaging services through a portfolio of sub-brands, delivered both on a self-serve basis via online platforms and APIs and as tailored solutions to complex needs. The cloud-first CPaaS platform underpins services used by more than 46,000 businesses across Europe, the US and Australia, sending approximately 5 billion messages per year.

Product overview

Commify operates as a multi-brand business messaging platform offering a comprehensive portfolio of communication channels and solutions. The offering combines a core platform with multiple sub-brands serving different market segments and geographies. Core services include SMS, Voice, Email, Web (Chatbot), WhatsApp Business, and RCS Rich Messaging. The multi-brand portfolio includes: Esendex (flagship solutions brand for enterprise), TextAnywhere, Text Marketer, FastSMS, Voodoo SMS (UK brands), Skebby (Italy), SMSpubli, SMS Envoi, SMSUP (Spain/France brands), Spryng (Netherlands/Benelux), Massenversand (Germany), SMSFactor (France), Text Request and CDYNE Services (US). Commify serves over 46,000 companies through both self-serve (online platform/API) and solutions (tailored enterprise) delivery models across Europe, US, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Esendex Experience CPaaS Platform Turnkey, cloud-first CPaaS solution enabling businesses to contact their customers through multiple channels including SMS, email, web-based chatbot, voice and WhatsApp, with engagement measurement and conversational capability.
• CDYNE SMS Notify API Scalable core SMS messaging API service offering enterprise-grade messaging solutions to enterprise and mid-market software provider customers.
• CDYNE Voice Notify API Voice communication API enabling automated voice notifications and communications for enterprise customers.
• Dash Notify Self-service web platform from CDYNE enabling customers to manage messaging communications without developer intervention.
• Phone Number Verification Service Phone number validation and verification service for enterprise customers.
• Postal Address Verification Service Postal address validation service complementary to phone verification, sold as a standalone enterprise offering.
• Spryng Messaging Platform Cloud-based messaging platform with best-in-class support and integrations into key software partners, focused on healthcare, logistics, e-commerce and financial services sectors in the Netherlands, Belgium and Germany. ISO 27001 and NEN 7510 certified.
• Text Request Conversational Messaging Platform SaaS platform providing plug and play texting service including conversational and customer engagement messaging solutions for small and medium sized businesses across the US.
• Esendex Business Messaging Solutions Flagship solutions brand offering SMS, voice, email and mobile & web communication solutions, active across Europe and APAC with 24/7 support and dedicated account management for enterprise customers with complex requirements.
• SMS Envoi Messaging Platform Marseille-based SMS and email marketing platform serving French brands with online platform, advanced reporting, API services and mobile-optimised landing pages.
• SMSFactor Messaging Platform Cloud-based SMS platform providing professional SMS services for developers and businesses, focused on delivering impactful SMS marketing at convenient times.
• SMSpubli Messaging Platform Spanish feature-rich, intuitive online platform and robust API for SMS services, with a white label solution that has delivered a partner channel.
• Skebby SMS Gateway Italian SMS gateway service and developer-focused API with quality documentation and reliable service for the Italian market.
• TextAnywhere Business Messaging High-quality, trusted text message business solutions offered in the UK and Germany with PCI compliance and carbon neutral operations.
• Text Marketer SMS Campaigns Platform UK and Ireland-based SMS campaign platform for marketing professionals offering affordable online platform and API, popular within recruitment and sports/leisure industries.
• Massenversand.de Mobile Marketing German mobile marketing and SMS gateway service from Goyya Systems based in Dresden with direct access to German mobile networks.
• FastSMS Self-Serve SMS UK-based self-serve SMS brand offering messaging services to businesses.
• Voodoo SMS Business Messaging UK-based SMS messaging brand serving business customers within the Commify group portfolio.
• SMSUP Online Messaging Platform Spanish online platform through which customers manage contacts, build mobile landing pages and send text messages directly to mobile network operators.

Quantifiable outcome

• 94-95% SMS open rate (95% in UK)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and key.

• VodafonecoreOthersPrimary supplier of mobile network services in multiple operating territories. Commify's primary suppliers are large Mobile Network Operators including Vodafone.
• Telecom ItaliacoreOthersPrimary supplier of mobile network services in Italy. Mobyt's Italian market leadership is supported by relationships with major mobile network operators.
• EEcoreOthersPrimary supplier of mobile network services in the UK market. Commify's UK operations are supported by relationships with major mobile network operators.
• Mid-Market Software ProviderskeyStrategic or Co-development PartnerCDYNE has particular strength in partnering with mid-market software providers, integrating messaging capabilities into their platforms. This partnership model has driven long-term growth with over 1,500 customers.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Twilio: Global CPaaS leader offering programmable SMS, voice, email and messaging APIs. The most direct competitor to Commify in CPaaS messaging, with significantly larger scale and broader developer ecosystem.
• Sinch: Swedish-headquartered CPaaS provider with strong CPaaS and conversational AI offerings. Comparable business model serving enterprise customers with global messaging reach through APIs.
• Infobip: Global CPaaS platform providing SMS, voice, email, WhatsApp and RCS messaging. Closely comparable to Commify in offering communications APIs and conversational solutions across multiple geographies.
• Bird (formerly MessageBird): Amsterdam-based CPaaS company offering SMS, WhatsApp, email and voice APIs. Direct competitor in European CPaaS market with overlapping customer segments and channel offerings.
• CM.com: Netherlands-based CPaaS provider offering SMS, WhatsApp Business, voice and conversational messaging. Geographic neighbor of Commify with comparable product portfolio and European customer base.
• Clickatell: South Africa-based CPaaS provider offering SMS, WhatsApp and messaging APIs globally. Closely comparable messaging API business serving enterprise and SMB customers.
• Plivo: Cloud communications platform offering SMS, voice and messaging APIs. Comparable CPaaS business model targeting developers and enterprises with self-serve and API-first offerings.
• TeleSign: CPaaS provider specializing in messaging and digital identity/verification services. Comparable to CDYNE's verification and messaging offerings within the broader Commify portfolio.
• Link Mobility: Nordic-headquartered mobile messaging and CPaaS provider serving enterprise customers across Europe. Comparable multi-country CPaaS business with acquisition-driven growth strategy similar to Commify.

Broad incumbents

• Vonage (Ericsson): Acquired by Ericsson in 2022, Vonage offers CPaaS APIs alongside UCaaS and broader communications. Comparable in CPaaS messaging capabilities but operates as part of a much larger telecom incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/commify
• Xx.com/commifygroup
• Facebookfacebook.com/commifygroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commify