Supr Daily
Supr Daily was an India-based subscription platform that digitized traditional neighborhood milk delivery, serving urban consumers with recurring doorstep delivery of milk and daily essentials, before being acquired by Swiggy in 2021.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Supr Daily does
Supr Daily was an India-based subscription platform that digitized the country's traditional neighborhood milk delivery system. Founded in 2015 and headquartered in Mumbai, the company offered an online, recurring-order model for milk and other daily essentials, serving urban Indian households that historically relied on informal local dairy vendors. The product experience centered on subscription management for predictable, daily doorstep delivery.
The company was founded by Puneet Kumar along with co-founders Rohit Jain and Shreyas Nagdawane, with Phani Kishan Addepalli as CEO and Amit Panjwani as Head of Marketing. Between September 2015 and May 2017, Supr Daily raised approximately $1.94 million across five funding rounds from investors including Y Combinator, Great Oaks Venture Capital, Soma Capital, Script Capital, AAF Management, Artha Group, Titan Capital, Venture Catalysts, Lead Invest, Bossa Invest, and FundersClub. By the time of acquisition, headcount had scaled to 501-1,000 employees, indicating a multi-city operating footprint rather than a single-city pilot.
In 2021, Supr Daily was acquired by Swiggy, India's major food delivery and quick commerce platform, and the company ceased operating as an independent entity. Following the acquisition, founder Puneet Kumar subsequently joined Nexus Venture Partners in 2024 before departing less than two years later to pursue a new startup in stealth mode.
Supr Daily firmographics
Firmographics- Name
- Supr Daily
- Website
- https://suprdaily.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Supr Daily was an India-based subscription platform that digitized traditional neighborhood milk delivery, serving urban consumers with recurring doorstep delivery of milk and daily essentials, before being acquired by Swiggy in 2021.
- Ownership category
- akta.pro rank
Supr Daily industry classification
Industry- Product category
- Online Grocery Delivery
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
- akta.pro secondary industry
- Milk (Fluid & Shelf-Stable) (CRADACAA)
Keywords
Where Supr Daily is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Supr Daily business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Supr Daily product offering
Product offeringCore offering
Supr Daily operates an online subscription-based milk ordering platform that digitizes India's traditional milk delivery system. Customers subscribe to receive daily deliveries of milk and other daily essentials directly to their homes, replacing the conventional neighborhood milkman model with a tech-enabled service. The company was acquired by Swiggy in 2021 and now operates as part of Swiggy's quick-commerce portfolio.
Product overview
SuprDaily was a daily essentials delivery platform operating in India. The company was acquired by Swiggy in 2021, after which founder Puneet Kumar departed to pursue other ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Supr Daily Milk Subscription
- Daily Essentials Delivery
Companies that use Supr Daily
Customer profileIdeal customer profiles1 record
Supr Daily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supr Daily partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights2 records
Supr Daily competitors and assessment
Company assessmentEmerging players
- Licious: D2C fresh meat and seafood brand in India. Comparable to SuprDaily as a subscription-adjacent, cold-chain D2C perishable brand targeting urban Indian households.
- FreshToHome: India-based online platform delivering fresh meat, seafood, and dairy. Overlaps with SuprDaily on dairy and daily essentials but is broader in assortment and category-led rather than subscription-led.
Direct peers
- MilkBasket: India-based daily subscription milk and grocery delivery platform. Closest direct competitor to SuprDaily in product, model, and target customer — both pioneered early-morning milk subscriptions in Indian metros.
- Country Delight: Subscription-based dairy and daily essentials delivery startup delivering farm-fresh milk and bakery items to Indian households. Operates the same daily-subscription, direct-to-home dairy model as SuprDaily.
- Doodhwala: Subscription-based daily milk and grocery delivery service in India (acquired by Chai Point). Was a direct SuprDaily competitor on the daily-subscription milk delivery model.
Broad incumbents
- BigBasket: One of India's largest online grocery retailers, now owned by Tata. Competes with SuprDaily for daily-essentials share and is a broad incumbent offering scheduled delivery that overlaps with subscription milk offerings.
- Zepto: India-based 10-minute grocery delivery startup. Strong capital base and rapid scale across metros make it a broader incumbent competitor for any subscription-based daily essentials service.
- Swiggy Instamart: Quick-commerce grocery delivery arm of SuprDaily's parent company. Overlaps with SuprDaily on milk and daily essentials delivery but uses an on-demand 10–30 minute model rather than subscription.
- Blinkit: Zomato-owned quick-commerce platform delivering groceries and daily essentials in minutes across Indian cities. Competes with SuprDaily on convenience and selection for routine household top-ups including milk.
Others
- Grofers (now Blinkit): Historical Indian online grocery delivery peer, now merged into Blinkit. Useful as a reference point for the evolution of India's online grocery sector and the strategic path toward quick-commerce consolidation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Supr Daily social profiles
Digital presenceSupr Daily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supr Daily leadership team
Management profileNumber of profiles
Profiles4 records
Supr Daily funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supr Daily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supr Daily
What does Supr Daily do?
Supr Daily operates an online subscription-based milk ordering platform that digitizes India's traditional milk delivery system. Customers subscribe to receive daily deliveries of milk and other daily essentials directly to their homes, replacing the conventional neighborhood milkman model with a tech-enabled service. The company was acquired by Swiggy in 2021 and now operates as part of Swiggy's quick-commerce portfolio.
Is Supr Daily a public or private company?
Supr Daily is a private company. It is classified as corporate owned and is currently acquired.
When was Supr Daily founded?
Supr Daily was founded in 2015. It employs 501 to 1,000 people.
Where is Supr Daily based?
Supr Daily is headquartered in Mumbai, India, in the Asia region.
Who are Supr Daily's main competitors?
Emerging players on record are Licious and FreshToHome. Direct peers are MilkBasket, Country Delight and Doodhwala. Broad incumbents are BigBasket, Zepto, Swiggy Instamart and Blinkit. Grofers (now Blinkit) is listed as an others.
Does Supr Daily have an API?
No public API is recorded for Supr Daily.
What industry is Supr Daily in?
Supr Daily's product category is Online Grocery Delivery. Its primary akta.pro industry code is AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy), with a secondary code of CRADACAA, Milk (Fluid & Shelf-Stable). Its SIC code is 5141.