BLACE
BLACE operates an online marketplace connecting corporate event planners, brand marketers, and production companies with a curated portfolio of over 120 premier event and production venues in New York City and Los Angeles, complemented by a vetted vendor network.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What BLACE does
BLACE is an online marketplace that connects event organizers with a curated portfolio of more than 120 premier event and production venues across New York City and Los Angeles. Founded in 2018 by Robin Fisher and operating as a 'Resident company' under the Resident parent/holding entity, BLACE serves corporate event planners, brand/marketing teams, film and production companies, and social event organizers. The platform is differentiated by its focus on distinctive, non-traditional spaces — industrial lofts, white-box venues, rooftops, and landmark properties (e.g., Chelsea Industrial, Santa Monica Post Office, 100 Avenue of the Americas, 121 West 125th, Meatpacking Collective) — paired with a curated network of preferred vendors such as Conviva and ONTHEMARC that supply hospitality, catering, and production services.
The core technology is a self-serve marketplace website (blace.com) with a venue-browsing interface and a structured inquiry form that captures event budget across four tiers ($10,001–$20,000, $20,001–$50,000, $50,001–$100,000, $100,000+). The platform does not expose an API, mobile app, or SDK; venue discovery and booking conversion run entirely through the website's inquiry funnel, supplemented by content marketing via the BLACE Blog and the BLACE Insider newsletter. No AI/ML capabilities, recommendation engines, or proprietary models are disclosed.
BLACE's business model is marketplace commission on bookings facilitated through the platform, with venue-level daily rates ranging from approximately $3,900 for smaller NYC spaces to $60,000+ for premium LA venues such as The Bondstone Beverly Hills. The go-to-market motion is sales-assisted: customers browse online, submit inquiries with budget data, and are then handed off to account managers for personalized follow-up. Major enterprise brands — including Google, Walmart, Samsung, Nike, Meta, HBO, Louis Vuitton, Dior, Hermès, JetBlue, Uber, Coca-Cola, and Visa — appear as 'Trusted By' logos, providing social proof for high-end corporate and brand-activation buyers. As of July 2024, BLACE has raised $3.2M in disclosed funding, marking its first institutional capital after six years of largely self-funded operations.
BLACE firmographics
Firmographics- Name
- BLACE
- Legal name
- BLACE
- Website
- https://blace.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BLACE operates an online marketplace connecting corporate event planners, brand marketers, and production companies with a curated portfolio of over 120 premier event and production venues in New York City and Los Angeles, complemented by a vetted vendor network.
- Ownership category
- akta.pro rank
BLACE industry classification
Industry- Product category
- Event Venue Marketplace
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where BLACE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BLACE business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Venue Booking Marketplace: BLACE operates as a marketplace connecting event planners with venue owners, earning commissions on bookings facilitated through the platform. The company offers a curated selection of venues alongside vendor services, indicating a transaction-based revenue model where bookings generate platform revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level events |
| Unit Pricing | Pay-as-you-go | Mid-range events |
| Unit Pricing | Pay-as-you-go | Premium events |
| Unit Pricing | Pay-as-you-go | Enterprise events |
| Unit Pricing | Pay-as-you-go | Small venues (under 15,000 sq ft) |
| Unit Pricing | Pay-as-you-go | Large venues (25,001+ sq ft) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BLACE product offering
Product offeringCore offering
BLACE operates an online marketplace that provides access to premier event and production venues in New York City and Los Angeles. The platform enables customers to discover, browse, and book unique spaces including industrial lofts, rooftops, white box spaces, and landmark properties, and complements venue bookings with a curated network of best-in-class vendors for event services and support.
Product overview
BLACE is a venue booking marketplace and platform that connects event organizers with premier venues in New York City and Los Angeles. The core product is the BLACE Venue Marketplace, which enables users to discover and book unique event spaces. The platform is complemented by a curated network of best-in-class vendors, forming an integrated event booking solution that provides venues along with supporting services for corporate events, social gatherings, and large-scale productions.
Differentiator
Problem solved
Functional benefit
Products and services
- BLACE Venue Marketplace
Companies that use BLACE
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
BLACE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BLACE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ConvivaminorPreferred vendor of BLACE providing hospitality services. Conviva has gained exposure to new customers in the competitive NYC event market through the partnership.
- ONTHEMARCminorPreferred vendor partner providing services for events booked through the BLACE platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BLACE competitors and assessment
Company assessmentDirect peers
- Hire Space: UK venue and event space booking marketplace with a curated inventory and sales-assisted model. Highly comparable marketplace mechanics to BLACE, with corporate event focus.
- Tagvenue: Event venue marketplace operating across the US, UK, Australia, and other markets. Directly comparable marketplace model focused on helping users discover and book unique event spaces.
- HeadBox: Online marketplace for meeting and event space bookings, primarily in the UK. Operates the same venue-discovery + curated-inventory marketplace model as BLACE in a different geography.
- EventUp: Online marketplace connecting event planners with event venues. Operates as a direct competitor in the curated event venue booking space, particularly focused on bar/restaurant and nightlife venues.
- Peerspace: Largest online marketplace for booking event and meeting spaces by the hour or day, with global inventory of tens of thousands of venues. Directly competes with BLACE in NYC and LA across corporate events, brand activations, and productions.
- Giggster: Marketplace for unique filming, photo, and event locations (formed via merger of Giggster and Splacer). Direct competitor to BLACE, particularly for production and brand activation use cases across major US cities.
- Splacer (legacy): Original curated event venue marketplace in NYC; brand merged into Giggster. Included for historical reference as the closest direct predecessor to BLACE's NYC-focused curated model.
Emerging players
- The Knot Worldwide: Wedding-focused marketplace that also offers vendor and venue booking. Adjacent competitive overlap with BLACE in social event venue discovery, though primarily wedding-skewed.
Broad incumbents
- Cvent: Enterprise event management platform with venue sourcing (Cvent Supplier Network). Competes with BLACE for corporate event planner spend, but as part of a much broader event management software suite.
Others
- Resident: BLACE's parent company, a residential/condo platform. Included as an ecosystem/strategic relationship rather than a marketplace competitor; Resident provides BLACE with corporate backing and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BLACE social profiles
Digital presenceBLACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLACE leadership team
Management profileNumber of profiles
Profiles2 records
BLACE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLACE
What does BLACE do?
BLACE operates an online marketplace that provides access to premier event and production venues in New York City and Los Angeles. The platform enables customers to discover, browse, and book unique spaces including industrial lofts, rooftops, white box spaces, and landmark properties, and complements venue bookings with a curated network of best-in-class vendors for event services and support.
Is BLACE a public or private company?
BLACE is a private company. It is classified as corporate owned and is currently operating.
When was BLACE founded?
BLACE was founded in 2018. It employs 11 to 50 people.
Where is BLACE based?
BLACE is headquartered in New York, United States, in the North America region.
How does BLACE make money?
One revenue line is on record: venue Booking Marketplace.
Who are BLACE's main competitors?
Direct peers on record are Hire Space, Tagvenue, HeadBox, EventUp, Peerspace, Giggster and Splacer (legacy). The Knot Worldwide is listed as an emerging player. Cvent is listed as a broad incumbent. Resident is listed as an others.
Does BLACE have an API?
No public API is recorded for BLACE.
What industry is BLACE in?
BLACE's product category is Event Venue Marketplace. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 56192 and its SIC code is 7900.