What TINT does

TINT operates the TrueLoyal customer loyalty platform, founded in 2012 and headquartered in San Antonio. The platform targets consumer brands in CPG, retail, shopping malls, DTC, grocery, beauty and health, pet supplies, and B2B, and is used by over 5,000 brands globally. The product suite consists of two core modules — Rewards (points, tiers, segmentation, gamification designed to drive repeat purchases) and Fan Club™ (verified-fan reviews, member-created UGC with rights clearance, co-creation missions, sampling, and discussion forums for nurturing brand super fans) — plus two AI-powered add-on modules: AI Review Summaries and AI-Powered Churn Prediction. Underlying capabilities include member-level segmentation, behavioral reward triggers, cross-channel attribution, and integrations with 140+ platforms spanning e-commerce (Shopify, WooCommerce, Magento), CRM (Salesforce), ERP (Oracle NetSuite), email and marketing automation (Klaviyo, Mailchimp, Iterable, Listrak), social (Meta, TikTok, Hootsuite), and automation (Zapier).

TrueLoyal sells on a quote-based subscription SaaS model with annual billing, targeting both mid-market and enterprise brands. The go-to-market motion is hybrid: direct enterprise field sales evidenced by Schedule-a-Demo CTAs, custom pricing, and dedicated implementation support, combined with self-serve product-led adoption through e-commerce platform integrations. Notable enterprise customers include Arm & Hammer, Hyatt, Purina, Scentsy, Simon+, Fairmont, Sherwin, Swanson, iHeart, and DefenAge, with case-study outcomes including a 65% retention lift for DefenAge, a 2.17× revenue-per-member lift for Jeffers Pet, and 52K+ pieces of UGC generated for Arm & Hammer through Fan Club™. The company holds SOC 2 Type II certification and earned five G2 Summer 2026 badges including Leader, High Performer Mid-Market, and Fastest Implementation Enterprise. Leadership includes CEO Sameer Kamat, CTO/CXO Francois Deschenes, and CMO/CXO Matt Greener; the company has been largely bootstrapped, with the only disclosed funding being a $350K round from IdeaLab Capital Partners in 2012, and acquired Vesta in May 2023 for an undisclosed amount.

Name

TINT

Website

https://tintup.com

Company type

Private

Founded year

2012

Headcount range

51–100 employees

Short description

TINT operates TrueLoyal, a subscription loyalty platform for CPG, retail, and DTC brands offering rewards programs, Fan Club™ community and UGC features, AI-driven churn prediction and review summaries, integrated with 140+ e-commerce and marketing platforms and used by 5,000+ brands.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Customer loyalty platform
• Brand community software
• Loyalty rewards software
• Marketing automation platform
• Consumer engagement tools

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Software Platform: SaaS subscription model providing access to the TrueLoyal loyalty platform including Rewards and Fan Club™ products. Revenue derived from recurring platform fees with tiered pricing based on brand scale and feature requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TINT operates a Community Powered Marketing platform anchored by the TrueLoyal customer loyalty platform. The platform enables brands to launch and manage customer loyalty programs, rewards, branded fan communities (Fan Club™), and AI-driven analytics including AI Review Summaries and AI-Powered Churn Prediction, supporting brand-side retention and engagement workflows.

Product overview

TrueLoyal is a customer loyalty platform for CPG, Retail, and DTC brands consisting of two core products: Rewards (points, tiers, segmentation, gamification) and Fan Club™ (reviews, UGC, sampling, missions, forums). Additional AI-powered modules include AI Review Summaries and AI-Powered Churn Prediction. The platform integrates with major e-commerce and marketing tools and is designed to grow repeat revenue by turning shoppers into repeat customers and nurturing super fans.

Differentiator

Problem solved

Functional benefit

Products and services

• TrueLoyal Platform

Quantifiable outcome

• 11× cross-channel spend differential
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration with Shopify e-commerce platform enabling seamless loyalty program deployment for Shopify merchants. Provides data synchronization and customer engagement capabilities for online retail brands.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM platform enabling enterprise brands to connect loyalty data with customer relationship management workflows.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform providing loyalty program capabilities for Adobe Commerce merchants.
• Oracle NetSuitecoreTechnology or IntegrationIntegration with Oracle NetSuite ERP enabling enterprise brands to connect loyalty program data with business systems and analytics.
• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo email marketing platform enabling personalized loyalty-driven email campaigns and customer segmentation.
• MetacoreTechnology or IntegrationIntegration with Meta platforms (Facebook, Instagram) enabling social media engagement within loyalty programs and UGC syndication.
• TikTokcoreTechnology or IntegrationIntegration with TikTok enabling short-form video content integration within loyalty programs and creator-driven engagement.
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce platform enabling loyalty program deployment for WordPress-based online stores.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marsello: Loyalty and marketing automation platform for retail and Shopify brands. Competes in the same mid-market segment with overlapping points, tiers, and segmentation features.
• Okendo: UGC, reviews, and loyalty platform for Shopify brands. Directly overlaps TINT's Fan Club™ community, verified reviews, and rights-cleared UGC capabilities on the same merchant base.
• Talon.One: API-first loyalty, promotion, and referral engine used by enterprise retailers and DTC brands. Overlaps with TINT's Rewards and cross-channel attribution capabilities at a developer-oriented tier.
• Yotpo: Leading loyalty, reviews, and UGC platform serving similar mid-market and enterprise DTC/CPG brands. Closest direct competitor given overlapping UGC-and-rewards positioning, including review syndication and member-driven content capture.
• Zinrelo: Loyalty rewards platform for e-commerce and retail brands with tiered points, gamification, and segmentation. Competes for the same mid-market and DTC customers TINT targets via Shopify and Klaviyo integrations.
• LoyaltyLion: Shopify-focused loyalty platform with points, tiers, and member engagement features. Directly overlaps TINT's Rewards product for the DTC and retail e-commerce buyer.
• Punchh: Enterprise loyalty platform serving CPG, restaurant, and retail chains. Competes with TINT in the same enterprise tier where customers like Sherwin, Hyatt, and Simon buy loyalty technology.
• Smile.io: Loyalty and rewards platform purpose-built for Shopify merchants. Competes for the same mid-market e-commerce brands that adopt TINT through its self-serve Shopify integration.
• Annex Cloud: Enterprise loyalty and customer engagement platform for large CPG, retail, and travel brands. Direct competitor in the enterprise segment with overlapping referral, loyalty, and advocacy functionality.

Broad incumbents

• Brierley: Loyalty and CRM agency that designs and operates loyalty programs for large CPG, retail, and travel brands (Hyatt, 7-Eleven). Often a system integrator that could either partner with or compete against TINT for enterprise loyalty engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/team-tint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TINT