Developer docs
API playgroundTry for free, no card

Search company profiles

TINT

Full company profile

uuid0006dln

Namestring
TINT
Websiteurl
tintup.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

TINT operates the TrueLoyal customer loyalty platform, founded in 2012 and headquartered in San Antonio. The platform targets consumer brands in CPG, retail, shopping malls, DTC, grocery, beauty and health, pet supplies, and B2B, and is used by over 5,000 brands globally. The product suite consists of two core modules — Rewards (points, tiers, segmentation, gamification designed to drive repeat purchases) and Fan Club™ (verified-fan reviews, member-created UGC with rights clearance, co-creation missions, sampling, and discussion forums for nurturing brand super fans) — plus two AI-powered add-on modules: AI Review Summaries and AI-Powered Churn Prediction. Underlying capabilities include member-level segmentation, behavioral reward triggers, cross-channel attribution, and integrations with 140+ platforms spanning e-commerce (Shopify, WooCommerce, Magento), CRM (Salesforce), ERP (Oracle NetSuite), email and marketing automation (Klaviyo, Mailchimp, Iterable, Listrak), social (Meta, TikTok, Hootsuite), and automation (Zapier).

TrueLoyal sells on a quote-based subscription SaaS model with annual billing, targeting both mid-market and enterprise brands. The go-to-market motion is hybrid: direct enterprise field sales evidenced by Schedule-a-Demo CTAs, custom pricing, and dedicated implementation support, combined with self-serve product-led adoption through e-commerce platform integrations. Notable enterprise customers include Arm & Hammer, Hyatt, Purina, Scentsy, Simon+, Fairmont, Sherwin, Swanson, iHeart, and DefenAge, with case-study outcomes including a 65% retention lift for DefenAge, a 2.17× revenue-per-member lift for Jeffers Pet, and 52K+ pieces of UGC generated for Arm & Hammer through Fan Club™. The company holds SOC 2 Type II certification and earned five G2 Summer 2026 badges including Leader, High Performer Mid-Market, and Fastest Implementation Enterprise. Leadership includes CEO Sameer Kamat, CTO/CXO Francois Deschenes, and CMO/CXO Matt Greener; the company has been largely bootstrapped, with the only disclosed funding being a $350K round from IdeaLab Capital Partners in 2012, and acquired Vesta in May 2023 for an undisclosed amount.

Short descriptiontext

TINT operates TrueLoyal, a subscription loyalty platform for CPG, retail, and DTC brands offering rewards programs, Fan Club™ community and UGC features, AI-driven churn prediction and review summaries, integrated with 140+ e-commerce and marketing platforms and used by 5,000+ brands.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Antonio, United States
HQ citystring
San Antonio
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
customer loyalty platform, brand community software, loyalty rewards software, marketing automation platform, consumer engagement tools
Industry1 code
1Loyalty, Rewards & Retention Platforms
CodeBPAFAFAHPrimaryYes
Product category
Customer Loyalty Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Software Platform
TypeSubscription Recurring
Description

SaaS subscription model providing access to the TrueLoyal loyalty platform including Rewards and Fan Club™ products. Revenue derived from recurring platform fees with tiered pricing based on brand scale and feature requirements.

trueloyal.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details2 tiers
1Enterprise tier for large CPG and retail brands
ModelSubscriptionBilling cadenceAnnual
Notes

Custom pricing based on brand size, transaction volume, and feature requirements. Annual billing typically offered.

trueloyal.com
2Mid-market tier for growing DTC and retail brands
ModelSubscriptionBilling cadenceAnnual
Notes

Scaled pricing for mid-market brands with core loyalty features.

trueloyal.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

TINT operates a Community Powered Marketing platform anchored by the TrueLoyal customer loyalty platform. The platform enables brands to launch and manage customer loyalty programs, rewards, branded fan communities (Fan Club™), and AI-driven analytics including AI Review Summaries and AI-Powered Churn Prediction, supporting brand-side retention and engagement workflows.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • 11× cross-channel spend differential
+6 more records
Product overview1 text field

TrueLoyal is a customer loyalty platform for CPG, Retail, and DTC brands consisting of two core products: Rewards (points, tiers, segmentation, gamification) and Fan Club™ (reviews, UGC, sampling, missions, forums). Additional AI-powered modules include AI Review Summaries and AI-Powered Churn Prediction. The platform integrates with major e-commerce and marketing tools and is designed to grow repeat revenue by turning shoppers into repeat customers and nurturing super fans.

Product and service1 record
1TrueLoyal Platform
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
1Shopify
Strategic tierCoreTypeTechnology or Integration
Description

Native integration with Shopify e-commerce platform enabling seamless loyalty program deployment for Shopify merchants. Provides data synchronization and customer engagement capabilities for online retail brands.

2Salesforce
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Salesforce CRM platform enabling enterprise brands to connect loyalty data with customer relationship management workflows.

3Magento
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Magento e-commerce platform providing loyalty program capabilities for Adobe Commerce merchants.

4Oracle NetSuite
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Oracle NetSuite ERP enabling enterprise brands to connect loyalty program data with business systems and analytics.

5Klaviyo
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Klaviyo email marketing platform enabling personalized loyalty-driven email campaigns and customer segmentation.

6Meta
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Meta platforms (Facebook, Instagram) enabling social media engagement within loyalty programs and UGC syndication.

7TikTok
Strategic tierCoreTypeTechnology or Integration
Description

Integration with TikTok enabling short-form video content integration within loyalty programs and creator-driven engagement.

8WooCommerce
Strategic tierCoreTypeTechnology or Integration
Description

Integration with WooCommerce WordPress e-commerce platform enabling loyalty program deployment for WordPress-based online stores.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Marsello
TypeDirect peer
Description

Loyalty and marketing automation platform for retail and Shopify brands. Competes in the same mid-market segment with overlapping points, tiers, and segmentation features.

2Okendo
TypeDirect peer
Description

UGC, reviews, and loyalty platform for Shopify brands. Directly overlaps TINT's Fan Club™ community, verified reviews, and rights-cleared UGC capabilities on the same merchant base.

3Talon.One
TypeDirect peer
Description

API-first loyalty, promotion, and referral engine used by enterprise retailers and DTC brands. Overlaps with TINT's Rewards and cross-channel attribution capabilities at a developer-oriented tier.

4Yotpo
TypeDirect peer
Description

Leading loyalty, reviews, and UGC platform serving similar mid-market and enterprise DTC/CPG brands. Closest direct competitor given overlapping UGC-and-rewards positioning, including review syndication and member-driven content capture.

5Zinrelo
TypeDirect peer
Description

Loyalty rewards platform for e-commerce and retail brands with tiered points, gamification, and segmentation. Competes for the same mid-market and DTC customers TINT targets via Shopify and Klaviyo integrations.

6LoyaltyLion
TypeDirect peer
Description

Shopify-focused loyalty platform with points, tiers, and member engagement features. Directly overlaps TINT's Rewards product for the DTC and retail e-commerce buyer.

7Punchh
TypeDirect peer
Description

Enterprise loyalty platform serving CPG, restaurant, and retail chains. Competes with TINT in the same enterprise tier where customers like Sherwin, Hyatt, and Simon buy loyalty technology.

8Smile.io
TypeDirect peer
Description

Loyalty and rewards platform purpose-built for Shopify merchants. Competes for the same mid-market e-commerce brands that adopt TINT through its self-serve Shopify integration.

9Annex Cloud
TypeDirect peer
Description

Enterprise loyalty and customer engagement platform for large CPG, retail, and travel brands. Direct competitor in the enterprise segment with overlapping referral, loyalty, and advocacy functionality.

10Brierley
TypeBroad incumbent
Description

Loyalty and CRM agency that designs and operates loyalty programs for large CPG, retail, and travel brands (Hyatt, 7-Eleven). Often a system integrator that could either partner with or compete against TINT for enterprise loyalty engagements.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration13 records

Each record includes

Title, Type, Description, Source

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TINT

Customer Loyalty Softwaretintup.com

TINT operates TrueLoyal, a subscription loyalty platform for CPG, retail, and DTC brands offering rewards programs, Fan Club™ community and UGC features, AI-driven churn prediction and review summaries, integrated with 140+ e-commerce and marketing platforms and used by 5,000+ brands.

What TINT does

TINT operates the TrueLoyal customer loyalty platform, founded in 2012 and headquartered in San Antonio. The platform targets consumer brands in CPG, retail, shopping malls, DTC, grocery, beauty and health, pet supplies, and B2B, and is used by over 5,000 brands globally. The product suite consists of two core modules — Rewards (points, tiers, segmentation, gamification designed to drive repeat purchases) and Fan Club™ (verified-fan reviews, member-created UGC with rights clearance, co-creation missions, sampling, and discussion forums for nurturing brand super fans) — plus two AI-powered add-on modules: AI Review Summaries and AI-Powered Churn Prediction. Underlying capabilities include member-level segmentation, behavioral reward triggers, cross-channel attribution, and integrations with 140+ platforms spanning e-commerce (Shopify, WooCommerce, Magento), CRM (Salesforce), ERP (Oracle NetSuite), email and marketing automation (Klaviyo, Mailchimp, Iterable, Listrak), social (Meta, TikTok, Hootsuite), and automation (Zapier).

TrueLoyal sells on a quote-based subscription SaaS model with annual billing, targeting both mid-market and enterprise brands. The go-to-market motion is hybrid: direct enterprise field sales evidenced by Schedule-a-Demo CTAs, custom pricing, and dedicated implementation support, combined with self-serve product-led adoption through e-commerce platform integrations. Notable enterprise customers include Arm & Hammer, Hyatt, Purina, Scentsy, Simon+, Fairmont, Sherwin, Swanson, iHeart, and DefenAge, with case-study outcomes including a 65% retention lift for DefenAge, a 2.17× revenue-per-member lift for Jeffers Pet, and 52K+ pieces of UGC generated for Arm & Hammer through Fan Club™. The company holds SOC 2 Type II certification and earned five G2 Summer 2026 badges including Leader, High Performer Mid-Market, and Fastest Implementation Enterprise. Leadership includes CEO Sameer Kamat, CTO/CXO Francois Deschenes, and CMO/CXO Matt Greener; the company has been largely bootstrapped, with the only disclosed funding being a $350K round from IdeaLab Capital Partners in 2012, and acquired Vesta in May 2023 for an undisclosed amount.

TINT firmographics

Firmographics
Name
TINT
Website
https://tintup.com
Company type
Private
Founded year
2012
Headcount range
51–100 employees
Short description
TINT operates TrueLoyal, a subscription loyalty platform for CPG, retail, and DTC brands offering rewards programs, Fan Club™ community and UGC features, AI-driven churn prediction and review summaries, integrated with 140+ e-commerce and marketing platforms and used by 5,000+ brands.
Ownership category
akta.pro rank

TINT industry classification

Industry
Product category
Customer Loyalty Software
akta.pro primary industry
Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

  • Customer loyalty platform
  • Brand community software
  • Loyalty rewards software
  • Marketing automation platform
  • Consumer engagement tools

Where TINT is headquartered

Location

Headquarters

HQ city
San Antonio
HQ country
United States
HQ region
North America

Markets served

TINT business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Subscription Software Platform: SaaS subscription model providing access to the TrueLoyal loyalty platform including Rewards and Fan Club™ products. Revenue derived from recurring platform fees with tiered pricing based on brand scale and feature requirements.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise tier for large CPG and retail brands
SubscriptionAnnualMid-market tier for growing DTC and retail brands

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

TINT product offering

Product offering

Core offering

TINT operates a Community Powered Marketing platform anchored by the TrueLoyal customer loyalty platform. The platform enables brands to launch and manage customer loyalty programs, rewards, branded fan communities (Fan Club™), and AI-driven analytics including AI Review Summaries and AI-Powered Churn Prediction, supporting brand-side retention and engagement workflows.

Product overview

TrueLoyal is a customer loyalty platform for CPG, Retail, and DTC brands consisting of two core products: Rewards (points, tiers, segmentation, gamification) and Fan Club™ (reviews, UGC, sampling, missions, forums). Additional AI-powered modules include AI Review Summaries and AI-Powered Churn Prediction. The platform integrates with major e-commerce and marketing tools and is designed to grow repeat revenue by turning shoppers into repeat customers and nurturing super fans.

Differentiator

Problem solved

Functional benefit

Products and services

  • TrueLoyal Platform

Quantifiable outcome

  • 11× cross-channel spend differential
  • +6 more outcomes

Companies that use TINT

Customer profile

Named customers18 records

Segments7 records

Ideal customer profiles1 record

TINT technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature5 records

TINT partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core.

  • ShopifycoreTechnology or IntegrationNative integration with Shopify e-commerce platform enabling seamless loyalty program deployment for Shopify merchants. Provides data synchronization and customer engagement capabilities for online retail brands.
  • SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM platform enabling enterprise brands to connect loyalty data with customer relationship management workflows.
  • MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform providing loyalty program capabilities for Adobe Commerce merchants.
  • Oracle NetSuitecoreTechnology or IntegrationIntegration with Oracle NetSuite ERP enabling enterprise brands to connect loyalty program data with business systems and analytics.
  • KlaviyocoreTechnology or IntegrationIntegration with Klaviyo email marketing platform enabling personalized loyalty-driven email campaigns and customer segmentation.
  • MetacoreTechnology or IntegrationIntegration with Meta platforms (Facebook, Instagram) enabling social media engagement within loyalty programs and UGC syndication.
  • TikTokcoreTechnology or IntegrationIntegration with TikTok enabling short-form video content integration within loyalty programs and creator-driven engagement.
  • WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce platform enabling loyalty program deployment for WordPress-based online stores.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

TINT competitors and assessment

Company assessment

Direct peers

  • Marsello: Loyalty and marketing automation platform for retail and Shopify brands. Competes in the same mid-market segment with overlapping points, tiers, and segmentation features.
  • Okendo: UGC, reviews, and loyalty platform for Shopify brands. Directly overlaps TINT's Fan Club™ community, verified reviews, and rights-cleared UGC capabilities on the same merchant base.
  • Talon.One: API-first loyalty, promotion, and referral engine used by enterprise retailers and DTC brands. Overlaps with TINT's Rewards and cross-channel attribution capabilities at a developer-oriented tier.
  • Yotpo: Leading loyalty, reviews, and UGC platform serving similar mid-market and enterprise DTC/CPG brands. Closest direct competitor given overlapping UGC-and-rewards positioning, including review syndication and member-driven content capture.
  • Zinrelo: Loyalty rewards platform for e-commerce and retail brands with tiered points, gamification, and segmentation. Competes for the same mid-market and DTC customers TINT targets via Shopify and Klaviyo integrations.
  • LoyaltyLion: Shopify-focused loyalty platform with points, tiers, and member engagement features. Directly overlaps TINT's Rewards product for the DTC and retail e-commerce buyer.
  • Punchh: Enterprise loyalty platform serving CPG, restaurant, and retail chains. Competes with TINT in the same enterprise tier where customers like Sherwin, Hyatt, and Simon buy loyalty technology.
  • Smile.io: Loyalty and rewards platform purpose-built for Shopify merchants. Competes for the same mid-market e-commerce brands that adopt TINT through its self-serve Shopify integration.
  • Annex Cloud: Enterprise loyalty and customer engagement platform for large CPG, retail, and travel brands. Direct competitor in the enterprise segment with overlapping referral, loyalty, and advocacy functionality.

Broad incumbents

  • Brierley: Loyalty and CRM agency that designs and operates loyalty programs for large CPG, retail, and travel brands (Hyatt, 7-Eleven). Often a system integrator that could either partner with or compete against TINT for enterprise loyalty engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

TINT social profiles

Digital presence

TINT compliance and trust

Trust signal

Compliance1 record

TINT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TINT leadership team

Management profile

Number of profiles

Profiles4 records

TINT funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TINT M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TINT

What does TINT do?

TINT operates a Community Powered Marketing platform anchored by the TrueLoyal customer loyalty platform. The platform enables brands to launch and manage customer loyalty programs, rewards, branded fan communities (Fan Club™), and AI-driven analytics including AI Review Summaries and AI-Powered Churn Prediction, supporting brand-side retention and engagement workflows.

When was TINT founded?

TINT was founded in 2012. It employs 51 to 100 people.

Where is TINT based?

TINT is headquartered in San Antonio, United States, in the North America region.

How does TINT make money?

One revenue line is on record: subscription Software Platform.

Who are TINT's main competitors?

Direct peers on record are Marsello, Okendo, Talon.One, Yotpo, Zinrelo, LoyaltyLion, Punchh, Smile.io and Annex Cloud. Brierley is listed as a broad incumbent.

Does TINT have an API?

No public API is recorded for TINT.

What industry is TINT in?

TINT's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
InsenseTop 10 UGC Companies: A Comparative GuideThe article presents a comparative guide of the top ten user-generated content (UGC) companies, detailing their specific services, pricing structures, and ideal use cases for brands. It provides an in-depth analysis of platforms such as Insense, Tint, Billo, and Taggbox to help businesses select appropriate tools for marketing campaigns.PR NewswireZinrelo and TINT Merge to Form TrueLoyalZinrelo and TINT have merged to create TrueLoyal, a new AI-powered loyalty platform for multi-channel consumer brands that combines enterprise loyalty technology with community and user-generated content capabilities. The merged entity offers features including data-driven program design, omnichannel cohesion, 360-degree customer view, and AI-powered personalization to address fragmented loyalty solutions in the market. The companies state the merger positions TrueLoyal to help brands convert one-time buyers into lifelong advocates across online, in-store, and retail partner channels.MaadvisorLatest Market NewsZinrelo and TINT have merged to form TrueLoyal, a new AI-powered loyalty platform designed for multi-channel consumer brands. The combined entity integrates Zinrelo's enterprise loyalty engine with TINT's community and user-generated content capabilities to provide hyper-personalized engagement and retention solutions.PR NewswireTINT Launches Innovative Ratings & Reviews Solution to Boost Reviewer Engagement and Ecommerce GrowthTINT, a community-powered marketing platform, has launched a new Ratings & Reviews solution designed to help ecommerce brands collect, display, and manage high-quality product reviews at scale. The solution addresses industry challenges where research shows 63% of marketers struggle to maintain an up-to-date review pipeline, and aims to strengthen brand-reviewer relationships. Jewelry Television (JTV) is cited as a customer that migrated over a million reviews to TINT's platform.PR NewswireTINT Launches Carbon Credit Program for Events and Tourism BrandsTINT has launched TINT Green, a partnership with carbon credit developer Grassroots Carbon, to offer carbon offsetting services for events, festivals, and tourism organizations using soil carbon storage credits. The initiative enables brands to offset their event carbon footprints while supporting regenerative land management practices, with the program initially available across North America before expanding to retail and CPG sectors. Grassroots Carbon counts major corporations including Microsoft, Shell, and Shopify among its existing clients, while TINT serves over 5,000 brands in 173 countries.PR NewswireSusan Frech Named Chief Revenue Officer of TINTTINT, a social content and community platform, announced the appointment of Susan Frech as Chief Revenue Officer. Frech previously founded and led Vesta, an online brand community platform that TINT acquired, and she brings over 25 years of experience in brand and shopper marketing, MarTech, and advertising from companies such as Kraft and Glaxo-SmithKline. In her new role, she will focus on driving revenue growth and advancing TINT's community-powered marketing solutions for brands.PR NewswireNew Report Finds Authentic User-Generated Content Most TrustworthyTINT released its 2023 State of Social & User-Generated Content report, finding that authentic, unpaid reviews from real customers rank as the most trusted content type among consumers, ahead of Creators, Brand Content, Influencers, and Staged UGC. The report also found that each content type has specialized impacts on different stages of the buyer's journey. TINT CMO Matt Greener provided commentary on how brands can strategically use different content types to guide customers toward creating authentic UGC.PR NewswireTINT UGC Launches Integration with Shopify to Increase Sales through Social CommerceTINT, a visual content and user-generated content platform, has launched a new integration with Shopify that enables ecommerce brands to leverage customer-generated content to increase engagement and drive sales. The integration allows Shopify merchants to collect and display social content, configure multi-product linking, publish gallery and carousel widgets, and access advanced UGC analytics. According to TINT's 2022 research, 72% of consumers trust customer reviews more than brand messaging, and the company currently serves over 5,000 brands across 173 countries.PR NewswireTINT's State of User-Generated Content 2022 Report: UGC and Engagement ROI Central to Marketing Strategies This YearTINT, a user-generated content platform, released its annual State of User-Generated Content 2022 report based on surveys of over 1,000 respondents including 500 marketers and 500 consumers. The report found that 91% of consumers are more likely to share brand content when brands re-share customer content, underscoring the growing importance of authenticity in marketing. The research identifies seven marketing themes for 2022, including the untapped potential of UGC and the rise of Web 3.0 and the Metaverse.PR NewswireTINT Launches Integration with Hootsuite Amplify -- Expanding the Possibilities for Employee Generated ContentTINT, an enterprise User-Generated Content platform, announced a new integration with Hootsuite Amplify, a social media management platform, enabling organizations to leverage Employee-Generated Content (EGC) through Hootsuite's employee advocacy tools. The integration allows teams to push EGC directly from the TINT platform to create Amplify posts, extending social reach with employee-created content. Research cited indicates employee-shared content generates eight times the engagement of brand-shared content and is reshared 24 times more frequently.