Odditt
Odditt is a seed-stage sports data and engagement infrastructure company that sells API, widget, and consumer app access to its Parlay Engine and Bet Context Engine, serving sportsbook operators, prediction markets, DFS platforms, affiliates, and casual sports fans across 115+ leagues.
- Company typePrivate
- Founded2020
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Odditt does
Odditt is a Las Vegas-headquartered, seed-stage sports data and engagement infrastructure company founded in 2020 by Matt Bresler and CTO Elaine Milardo (former DraftKings VP of Engineering for the Data Platform). The company operates a dual B2B and B2C model. On the B2B side, Odditt sells API and white-label widget access to its Parlay Engine (generating 100,000+ daily narrative-driven parlays across 115+ leagues in 45 countries and 900+ betting markets), its Bet Context Engine (real-time contextual enrichment of betting markets delivered via REST API), and configurable Discovery Widgets targeted at sportsbook operators, platform providers, prediction market operators, DFS platforms, and affiliate/media buyers. On the consumer side, Odditt runs Betflow, a freemium iOS/Android sports betting discovery app launched in November 2025, and Bracket Party (BracketParty.com), a free March Madness bracket tool launched in April 2026.
Underlying the products is a proprietary sports data infrastructure covering 25+ years of historical data across more than 115 leagues, including 4,000+ women's sports leagues and tournaments, combined with real-time context feeds (weather, rivalries, lineups, referees, venues). The parlay-generation pipeline is described by the company as "deterministic," producing executable, market-mapped betting combinations without hallucinations. Pricing is quote-based on the B2B side and freemium on Betflow, with no public revenue disclosure. Notable commercial validation includes a data-provider partnership with Amelco (announced June 2026), through which Odditt's historical sports data feeds into sportsbook models used by Flutter, Hard Rock, Fanatics, Entain, and Intralot across four continents. The company is currently raising a $1.5 million seed round.
The company is led by CEO Matt Bresler (a Tufts dropout who bootstrapped Odditt with proceeds from a prior fossil-collecting business) and CTO Elaine Milardo, with former DraftKings executive Dan Malone serving as strategic advisor. Investors to date include SCCG Management (strategic investment, June 2024) and a fall 2025 round led by Four Okes Digital with Chris Kape, Ron Segev, and Alon Segev. Odditt was a finalist in the SBC First Pitch 2026 competition and reports 11–50 employees.
Odditt firmographics
Firmographics- Name
- Odditt
- Legal name
- Odditt Inc.
- Website
- https://odditt.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odditt is a seed-stage sports data and engagement infrastructure company that sells API, widget, and consumer app access to its Parlay Engine and Bet Context Engine, serving sportsbook operators, prediction markets, DFS platforms, affiliates, and casual sports fans across 115+ leagues.
- Ownership category
- akta.pro rank
Odditt industry classification
Industry- Product category
- Sports Betting Engagement Software
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where Odditt is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odditt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Platform/API Licensing: Subscription or usage-based licensing of Odditt's parlay engine, bet context API, and discovery widgets to sportsbook operators, platform providers, DFS operators, and affiliates. Revenue generated through API access fees, widget embedding licenses, and data feed subscriptions delivered via REST API with structured JSON endpoints.
- B2C Consumer App (Betflow): Freemium model for consumer betting discovery app. Free tier includes whimsical bet discovery features; premium upgrade unlocks custom parlay creation tools and exclusive stat-driven betting research powered by proprietary data. Revenue from premium subscriptions.
- Sports Data Licensing: Sale of proprietary historical and real-time sports data to operators and technology providers for model development, odds modeling, and content generation. Data covers 115+ leagues across 45 countries including 4,000+ women's sports leagues and tournaments.
- White-Label Widget Licensing: Deployment of configurable, brandable widgets for platforms seeking drop-in engagement solutions. White-label deployment model where partners embed Odditt intelligence under their own brand with customizable colors, fonts, and button styles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with whimsical bet discovery features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Odditt product offering
Product offeringCore offering
Odditt sells B2B engagement infrastructure for sportsbooks, prediction markets, and DFS platforms, consisting of the Parlay Engine, Bet Context Engine, and white-label Discovery Widgets—all powered by a proprietary 25+ year sports data infrastructure covering 115+ leagues. The platform generates 100,000+ contextualized, narrative-driven parlays daily via REST API and embedded widgets, replacing manual content curation. The company also operates two consumer-facing products (the Betflow mobile app and Bracket Party web tool) built on the same data backbone.
Product overview
Odditt is an engagement infrastructure company offering a B2B platform plus modular products for sportsbooks, prediction markets, and DFS platforms. The core offering consists of the Parlay Engine (generates 100,000+ daily parlays), Bet Context Engine (wraps bets in historical/trend context via API), and Discovery Widgets (white-label drop-in components). The company also operates Betflow, a consumer app for sports betting discovery, and Bracket Party, a free March Madness bracket tool. All products are powered by proprietary data infrastructure covering 115+ leagues across 45 countries with 25+ years of historical depth.
Differentiator
Problem solved
Functional benefit
Brands
- Betflow: Consumer sports betting discovery app that uses proprietary data to create an entertainment-focused betting experience with features like Fun Factory, Trend Blender, and personalized bet discovery. Launched November 2025.
- Bracket Party (BracketParty.com)
Products and services
- Parlay Engine Core curation engine that generates 100,000+ narrative-driven, thematic parlays daily across 115+ leagues in 45 countries, organized by rivalry, weather, player story, situational trend, or fun themes. Each parlay is executable and mapped to live markets, designed for sportsbook operators, platform providers, prediction markets, and affiliates.
- Bet Context Engine Data infrastructure that wraps every betting market in rich, decision-ready context—including historical trends, team and player trivia, situational insights, and emotional hooks—delivered in real-time via API for integration into operator user interfaces.
- Discovery Widgets Pre-built, white-label drop-in components for parlay hubs, trending bets, and personalized recommendations, including Heat Check (weather-based bets), Streak City (win-streak bets), and Best In Show (mascot-themed bets). Configurable by colors, fonts, and button styles, designed to deploy in days.
- B2B Betting Content Platform The unifying B2B platform combining the Parlay Engine, Bet Context Engine, and Discovery Widgets, positioned as the missing layer between odds feeds and end users for sportsbook operators, prediction markets, DFS platforms, and affiliates.
- Betflow Consumer App Freemium consumer-facing sports betting discovery app available on iOS and Android that blends deep analytics with an engaging, intuitive experience. Features include Fun Factory, Trend Blender, Fun Flows, and Fact Flows, helping users explore bets by surfacing personalized options matching their interests, risk tolerance, and style through stats, trivia, mascots, emojis, and storylines.
- Bracket Party Free web-based March Madness bracket tool that generates personalized brackets by blending user preferences (favorite colors, jersey numbers, mascots, zodiac signs) with real team data, supporting both men's and women's tournaments.
Quantifiable outcome
- 5,000X more parlays generated daily (100,000+ vs 10-25 manual)
- +2 more outcomes
Companies that use Odditt
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Odditt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
Odditt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AmelcocoreAmelco, a leading betting and gaming technology provider founded in 2007, selected Odditt as a sports data provider. Amelco builds and operates sportsbook and iGaming technology used by operators across four continents including Flutter, Hard Rock, Fanatics, Entain and Intralot. Will use Odditt's proprietary historical sports data to support model development within their technology stack.
- Birches HealthminorResponsible gaming partnership for Betflow giving users direct access to professional problem gambling treatment and RG resources. Betflow users gain access to best-in-class support through Birches Health as part of the company's commitment to responsible growth.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Odditt competitors and assessment
Company assessmentDirect peers
- Sportradar: Public, global leader in sports data and content for sportsbooks, media, and leagues. Most directly comparable as a B2B provider of historical odds, live data feeds, and betting-related content to sportsbook operators — the same buyer Odditt targets.
- Genius Sports: Public sports data and technology company providing odds feeds, trading services, and content solutions to sportsbooks worldwide. Directly comparable as a B2B platform with data infrastructure and engagement content for sportsbook operators.
- Stats Perform: Major sports data and AI company supplying historical and live data, plus content and analytics, to sportsbooks and media. Comparable in providing operator-grade data depth across global leagues and contextual sports intelligence.
- OpticOdds: B2B odds feed and data API provider to sportsbook operators and DFS platforms. Closely comparable in the API-first distribution of sports betting data and market content to operator clients.
- Swish Analytics: Sports analytics and trading technology provider for sportsbooks and DFS operators, including in-game NBA pricing models — a directly comparable niche to Odditt's in-game NBA odds pricing capability.
- Vivid Picks: B2B sports betting content and media company producing editorial, data-driven, and personalized content for sportsbooks and affiliates. Comparable in providing scalable, narrative-driven betting content to operator and affiliate channels.
- Vantage (sports content for sportsbooks): B2B sports content and analytics provider focused on player props, same-game parlays, and personalized bet discovery for sportsbook operators. Closely comparable to Odditt's discovery widgets and parlay engine category.
Emerging players
- Betr (a Vivid Picks / Betr Holdings company): DFS and sportsbook operator positioned at the intersection of DFS and sportsbook. Comparable as an emerging convergence player in the same market segment Odditt targets via its DFS platform customers.
- Polymarket: Prediction market platform for event-contract wagering. Comparable because Odditt explicitly lists prediction-market operators as a customer segment, supplying them with contextual content and data infrastructure.
Broad incumbents
- Action Network: Established sports betting media, content, and analytics brand serving sportsbook operators, affiliates, and consumers. Comparable as a broader incumbent in sportsbook content and consumer betting discovery, though scaled to mass-market media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Odditt social profiles
Digital presenceOdditt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odditt leadership team
Management profileNumber of profiles
Profiles3 records
Odditt subsidiaries and ownership
Company hierarchySubsidiaries2 records
Odditt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odditt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odditt
What does Odditt do?
Odditt sells B2B engagement infrastructure for sportsbooks, prediction markets, and DFS platforms, consisting of the Parlay Engine, Bet Context Engine, and white-label Discovery Widgets—all powered by a proprietary 25+ year sports data infrastructure covering 115+ leagues. The platform generates 100,000+ contextualized, narrative-driven parlays daily via REST API and embedded widgets, replacing manual content curation. The company also operates two consumer-facing products (the Betflow mobile app and Bracket Party web tool) built on the same data backbone.
Is Odditt a public or private company?
Odditt is a private company. It is classified as venture growth investor backed and is currently operating.
When was Odditt founded?
Odditt was founded in 2020. It employs 11 to 50 people.
Where is Odditt based?
Odditt is headquartered in Beverly Hills, United States, in the North America region.
How does Odditt make money?
Four revenue lines are on record. B2B Platform/API Licensing is the primary driver. The others are B2C Consumer App (Betflow), sports Data Licensing and white-Label Widget Licensing.
Who are Odditt's main competitors?
Direct peers on record are Sportradar, Genius Sports, Stats Perform, OpticOdds, Swish Analytics, Vivid Picks and Vantage (sports content for sportsbooks). Emerging players are Betr (a Vivid Picks / Betr Holdings company) and Polymarket. Action Network is listed as a broad incumbent.
Does Odditt have an API?
Yes. REST API with structured JSON, clean endpoints, API key auth, and solid docs. Drop-in widgets or flexible API available. Filter by sport, league, bet type, theme, hit rate, likelihood, operator, or date range. Returns exactly the content the platform needs. Powered by proprietary sports data infrastructure covering 115+ leagues across 45 countries with 25+ years of historical depth.
What industry is Odditt in?
Odditt's product category is Sports Betting Engagement Software. Its primary akta.pro industry code is MPAEACAC, Sportsbook Platform & PAM Providers (B2B), with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132 and its SIC code is 7370.