Streak
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Streak firmographics
Firmographics- Name
- Streak
- Legal name
- Rewardly, Inc.
- Website
- https://streak.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Streak industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Streak is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Streak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Streak offers a free basic plan with limited features and paid subscription upgrades for advanced CRM capabilities. Paid plans provide additional pipelines, team members, storage, and premium features. Monthly and annual billing options are available.
- Professional Services: Custom CRM setup services where Streak's team helps import data, setup pipelines, and train teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic CRM features |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Streak product offering
Product offeringCore offering
Streak is a CRM platform delivered as a browser extension and mobile app that operates entirely inside Gmail, providing customizable pipelines for tracking deals, leads, candidates, or support tickets. It combines pipeline management, a shared contact database, AI-powered data entry, and email productivity tools (tracking, mail merge, thread splitter, snippets) so teams can manage customer relationships without leaving the inbox.
Product overview
Streak is a Gmail-integrated CRM platform built as a browser extension (Chrome, Safari, Edge) that operates directly inside Gmail, eliminating the need for users to switch between applications. The core platform centers on Pipelines for tracking deals through customizable stages, Streak AI for automated data entry and intelligent insights, and a shared Contacts database. The platform includes email productivity tools (Email Tracking, Thread Splitter, Mail Merge, Snippets, Email Sharing) and task management capabilities. Additional modules provide specialized solutions for Sales, Partnerships, Support, Product Development, Hiring (ATS), and Fundraising. The platform uses Google OAuth for authentication and stores data on Google Cloud Platform. An API (streak.readme.io) enables developer integrations, and native integrations exist with ChatGPT, Claude, MCP, LinkedIn, and Allo.
Differentiator
Problem solved
Functional benefit
Products and services
- Streak CRM Platform A Gmail-integrated CRM platform delivered as a browser extension (Chrome, Safari, Edge) and mobile app (iOS/Android), providing pipeline management, shared contacts, task management, email tracking, mail merge, thread splitter, snippets, and team collaboration inside Gmail. Targets small businesses and teams that already run on Google Workspace.
- Streak AI AI capabilities embedded in the Streak CRM platform that automatically fill deal fields from email conversations, answer natural-language questions about pipeline content, prioritize with magic columns, and surface inbox contacts to add to pipelines. Built on top of the core Gmail-integrated CRM for teams that need to minimize manual data entry.
- Custom CRM Setup Service Professional services engagement in which Streak's team partners with customers to import data, configure pipelines, and train teams on customized CRM workflows inside Gmail. Targeted at teams needing specialized onboarding beyond self-serve.
Quantifiable outcome
- Users report 100% business growth and significantly improved efficiency after adopting Streak
- +2 more outcomes
Companies that use Streak
Customer profileNamed customers7 records
Segments12 records
Ideal customer profiles3 records
Streak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature10 records
Streak partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- GoogleflagshipStreak is a Google Premier Partner with deep integration across Google Workspace (Gmail, Drive, Contacts, Calendar). The company received Google's G Suite Partner of the Year award in 2019. Streak uses Google OAuth for authentication and Google Cloud Platform for data storage. Every version of the Streak extension undergoes Google's Chrome Web Store review process.
- ChatGPTcoreNative integration with ChatGPT, allowing users to leverage AI capabilities within the Streak CRM workflow.
- ClaudecoreNative integration with Claude AI, providing alternative AI assistant capabilities within Streak.
- MCP (Model Context Protocol)coreIntegration with Anthropic's Model Context Protocol for enhanced AI workflow capabilities.
- LinkedIncoreNative LinkedIn integration for connecting professional networks and contact data.
- ZapiercoreZapier integration allows users to connect Streak with thousands of other apps and automate workflows.
- StripecoreStripe is used as the payment provider for Streak subscriptions. An October 2024 outage at Stripe caused Streak loading issues.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Streak competitors and assessment
Company assessmentPeers
Direct peers
- Copper: Copper (formerly ProsperWorks) is the most directly comparable peer: a CRM purpose-built for Google Workspace that, like Streak, lives inside Gmail. It targets the same SMB/prosumer segment with pipeline management, contact records, and Google integrations. Streak's differentiation hinges on being the original and only fully Gmail-embedded CRM.
- Mixmax: Mixmax is a Gmail-native sales engagement platform offering email tracking, mail merge, sequences, and lightweight CRM functionality inside Gmail. It overlaps with Streak on email productivity and sales workflows, targeting similar SMB sales teams, though it leans more sales-engagement than full CRM.
- Yesware: Yesware is a Gmail/Outlook sales productivity tool providing email tracking, templates, and basic pipeline features. It directly competes with Streak's email tracking, snippets, and mail merge capabilities for sales users who live in their inbox.
- Pipedrive: Pipedrive is a leading sales CRM for SMBs focused on visual pipeline management and deal tracking. It targets the same sales-team use case Streak serves, though as a standalone app rather than embedded in Gmail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Streak social profiles
Digital presenceStreak compliance and trust
Trust signalCompliance5 records
Streak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streak leadership team
Management profileNumber of profiles
Profiles2 records
Streak funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streak
What does Streak do?
Streak is a CRM platform delivered as a browser extension and mobile app that operates entirely inside Gmail, providing customizable pipelines for tracking deals, leads, candidates, or support tickets. It combines pipeline management, a shared contact database, AI-powered data entry, and email productivity tools (tracking, mail merge, thread splitter, snippets) so teams can manage customer relationships without leaving the inbox.
Is Streak a public or private company?
Streak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Streak founded?
Streak was founded in 2011. It employs 11 to 50 people.
Where is Streak based?
Streak is headquartered in San Francisco, United States, in the North America region.
How does Streak make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are professional Services.
Who are Streak's main competitors?
Freshsales (Freshworks) is listed as a peer. Direct peers are Copper, Mixmax, Yesware and Pipedrive.
Does Streak have an API?
Yes. Streak provides an API for developers to build integrations and connect tools. The API is documented at streak.readme.io. Streak also offers MCP (Model Context Protocol) integration, allowing AI systems to connect with Streak data. Developer documentation is at streak.readme.io.
What industry is Streak in?
Streak's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 51821 and its SIC code is 7370.