What ANNKE does

ANNKE is a private security surveillance company that designs, manufactures, and sells a comprehensive portfolio of video surveillance hardware and software directly to consumers, small and medium businesses, and enterprise customers. Its product catalog spans IP cameras, analog CCTV cameras, NVR/DVR recorders, wireless and battery-powered cameras, video doorbells, specialty cameras (4G LTE, underwater, ANPR, fire detection), and adjacent smart home devices including a palm vein smart door lock, an all-in-one wireless alarm system, and a baby monitor. The company's flagship proprietary technology is NightChroma 3.0 Acme Color Night Vision, which combines an f/1.0 super aperture, backside illumination sensor, advanced ISP processing, and micro-size alignment to deliver full-color imaging at 0.0005 lux without spotlights, available across 152 NightChroma-branded SKUs. On-device AI capabilities include human and vehicle detection, motion tracking, intrusion and line crossing detection, and AI fire detection, with a separate NeuTracis feature enabling natural language video search.

ANNKE operates a hybrid go-to-market model anchored by direct-to-consumer e-commerce on annke.com, supplemented by dedicated regional storefronts for the US, UK, EU (DE, FR, IT, ES, PL), CA, AU, and MX, plus a B2B portal (annkecctv.com), a Partner Program for installers and integrators, and an Affiliate Program for third-party promoters. The company ships to 36+ countries. The revenue model is primarily hardware one-time purchases (entry cameras from $19.99, complete systems from $100-$700, specialty and enterprise NVRs up to $6,000), augmented by optional recurring cloud storage subscriptions and a 24/7 professional monitoring service tied to the wireless alarm system. Pricing is mass-market value-tier with seasonal promotions (up to 50% off). The customer base is led by residential DIY installers, followed by SMBs and a long tail of enterprise and specialty deployments (256-channel NVRs, ANPR, underwater, fire detection). ANNKE is privately held with no public disclosure of revenue, headcount, ownership structure, or funding history.

Name

ANNKE

Legal name

ANNKE

Website

https://annke.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

ANNKE is a private security surveillance company selling IP cameras, CCTV cameras, NVR/DVRs, wireless cameras, smart home devices, and specialty cameras (ANPR, underwater, fire detection) to residential, SMB, and enterprise customers across 36+ countries via direct-to-consumer e-commerce and B2B channels.

Ownership category

akta.pro rank

Product category

Security Surveillance Equipment

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Communications Equipment Manufacturing (3342)

SIC

Household Audio & Video Equipment (3651), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• Security surveillance cameras
• Network video recorders
• CCTV camera systems
• Color night vision technology
• Smart home security devices

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: Primary revenue stream from selling physical security cameras, NVR/DVR recorders, complete surveillance systems, accessories (hard drives, cables, mounts), and smart door locks. Products sold as one-time purchases with no required subscription.
2. Cloud Storage Subscriptions: Optional cloud storage plans for video backup and remote access. Supports cloud storage for wireless cameras and select products. Described as a paid subscription option on product pages.
3. Professional Monitoring Services: ANNKE's wireless alarm system offers 24/7 professional monitoring as an add-on service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ANNKE designs, manufactures, and sells a comprehensive range of security surveillance hardware, including PoE IP cameras, WiFi wireless cameras, analog CCTV cameras, NVR and DVR recorders, specialty cameras, and bundled multi-camera systems. Its products integrate proprietary NightChroma 3.0 Acme Color Night Vision, on-device AI human and vehicle detection, smart dual-light night vision, and smart home compatibility. Revenue is generated primarily through one-time hardware sales via the annke.com e-commerce platform and B2B channels, supplemented by optional cloud storage subscriptions and professional monitoring services.

Product overview

ANNKE is a professional security surveillance company offering a comprehensive portfolio of security cameras, video recorders, and smart home security products. The product lineup centers on three main categories: Security Cameras (PoE, Wireless, Analog CCTV, and Specialty cameras), Surveillance Systems (complete NVR/DVR-based systems), and Video Recorders (NVR and DVR). Key product lines include NightChroma 3.0 (premium Acme Color Night Vision cameras with f/1.0 super aperture), the C-series PoE cameras (C300, C500, C800, C1200), dual-lens panoramic cameras (FCD600, FCD800, WCD400, WCD600), wireless battery cameras (WB300, WB400), and traditional CCTV cameras (AL200, ADL500, ADL800). The company also offers smart home devices including palm vein smart door locks, wireless alarm systems, and baby monitors. Supporting infrastructure includes PoE switches, surveillance hard drives, mounting accessories, and power supplies. Integration support includes Amazon Alexa, Google Home, ONVIF protocol, and RTSP streaming for professional surveillance setups.

Differentiator

Problem solved

Functional benefit

Brands

• NightChroma: Proprietary color night vision technology featuring f/1.0 super aperture and advanced image sensors for enhanced night-time surveillance. Available in PoE cameras, CCTV cameras, and complete security systems.
• NeuTracis

Products and services

• NightChroma NC800 4K Outdoor PoE Security Camera Flagship 4K PoE security camera with proprietary Acme Color Night Vision (f/1.0 super aperture, 0.0005 lux sensitivity), AI human and vehicle detection, intelligent behavior analysis, built-in microphone, and all-metal IP67 housing for residential and commercial outdoor surveillance.
• NightChroma NCD800 4K Dual-Lens Panoramic PoE Camera 4K dual-lens panoramic PoE camera providing 180° continuous coverage through image fusion stitching at 5120x1440 resolution, featuring Acme Color Night Vision, active siren and strobe deterrence, and AI human and vehicle detection for wide-area surveillance.
• NightChroma NCT425 Dual-Lens PTZ 25X Camera Dual-lens PTZ PoE camera with 25X optical zoom featuring NightChroma 3.0 Acme Color Night Vision technology, designed for long-range and wide-area surveillance requiring both detailed zoom and color imaging in low light.
• C800 4K Outdoor PoE IP Security Camera 4K outdoor PoE IP camera with human and vehicle detection, color and IR night vision, built-in microphone, SD card slot, and RTSP streaming support for residential and SMB outdoor surveillance.
• C500 3K Outdoor Dual Light PoE IP Camera 3K outdoor PoE IP camera with dual light (color and IR) night vision at 3072x1728@20fps, AI human and vehicle detection, built-in microphone, and IP67 weatherproof rating for mainstream residential and SMB installations.
• WCD1012 10MP Dual-Lens Outdoor Wireless WiFi PTZ Camera High-end 10MP dual-lens PTZ WiFi camera with 12X optical zoom, 360° panoramic view, 270° pan and 90° tilt, AI human detection and tracking, smart dual light night vision with 60m IR and 30m full-color range, and two-way audio.
• WCD600 6MP Dual-Lens Outdoor Wireless WiFi Camera 6MP dual-lens outdoor WiFi camera with active deterrence features (red and blue flashing lights and siren), 300° pan and 90° tilt, smart dual light night vision, AI human detection, and auto motion tracking for residential perimeter monitoring.
• Whiffle 1080P Full HD Wireless Doorbell Camera 1080P wireless video doorbell camera with 148° field of view, 4800mAh rechargeable battery, motion detection, two-way audio, cloud and TF card storage, and Alexa compatibility for front-door visitor monitoring.
• WB300 3MP WiFi Battery Outdoor Camera 3MP wireless outdoor battery-powered camera with 9000mAh rechargeable battery and optional solar panel, siren and strobe alarm, 355° pan and 90° tilt, and two-way audio for wire-free residential surveillance.
• SAW400 4MP Anti-Corrosion Underwater Network Camera 4MP underwater network camera with IP68 and NEMA 4X ratings, SUS 316L stainless steel anti-corrosion housing, 3X optical zoom, smart detection, and H.265+ compression for swimming pools, aquaculture, and underwater engineering surveillance.
• SLPR400 4MP ANPR IR Varifocal Bullet Camera 4MP automatic license plate recognition (ANPR) IR varifocal bullet camera with 4X optical zoom, anti-corrosion stainless steel housing, IP67 rating, integrated wiper and heater for parking and access control in coastal and extreme environments.
• AI Fire Detection Security Camera 4MP AI-powered fire detection security camera with smoke and flame detection, temperature alarm, two-way audio, 98ft IR night vision, PoE or DC12V power, and IP67 waterproof rating for early-warning fire monitoring.
• SCN800 4K 4G LTE Solar-Powered Outdoor Security Camera 4K 4G LTE cellular outdoor security camera with Acme Color Night Vision, 80W solar panel, built-in battery, human and vehicle detection, and IP67 rating for remote and off-grid surveillance deployments.
• NNR25632 4K 256-Channel Non-PoE NVR Recorder Enterprise-grade 256-channel non-PoE NVR with 32MP recording resolution, 16 hard drive bays supporting up to 160TB storage, and 768Mbps bandwidth for large-scale multi-site surveillance.
• H800 4K 8-Channel 4-Camera PoE Security System Complete 4K PoE security system bundling an 8-channel NVR with 4 cameras, AI human and vehicle detection, built-in microphone, color and IR night vision, and RTSP support for turnkey residential or SMB surveillance.
• WS800 8MP 8-Channel 4-Camera Wireless NVR Security System Complete 8MP wireless NVR security system with 8 channels and 4 cameras, 2.4/5.8G dual-band WiFi, human motion detection, two-way audio, and night vision for residential wireless deployments.
• ANNKE All-in-One Wireless Alarm System DIY home security alarm system with included smoke detector, four door and window sensors, PIR motion detector, mobile app control, optional 24/7 professional monitoring, and expandability for comprehensive residential intrusion detection.
• ANNKE Palm Vein Smart Door Lock Smart door lock with integrated 2K camera, 5-in-1 entry methods (palm vein, app, voice, code, physical key), AI human detection, two-way talk, auto-lock, WiFi connectivity, and compatibility with Alexa and Google Home.
• Tivona Pro 1080p 5-inch HD Video Baby Monitor 1080p HD video baby monitor with 5-inch TFT LCD screen, 355° pan and 55° tilt, 2X zoom, voice, motion, and temperature detection, and feeding reminders for nursery monitoring.
• ANNKE Cloud Storage Subscription Optional monthly subscription providing cloud-based video backup and remote access storage for ANNKE wireless cameras and select products, supplementing on-device local storage.
• 24/7 Professional Monitoring Service Optional recurring subscription add-on for the ANNKE All-in-One Wireless Alarm System providing 24/7 professional alarm monitoring services for residential customers.

Quantifiable outcome

• NightChroma NC800 captures color night vision in 0.0005 lux conditions at 4K resolution
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon (implied marketplace)minorChannel Partner/ Reseller/ DistributorANNKE products are available through regional country-specific storefronts on annke.com, suggesting e-commerce distribution rather than a formal Amazon marketplace listing. Some product pages reference compatibility with Amazon Alexa for voice control integration.
• ONVIF / RTSPcoreTechnology or IntegrationANNKE NVRs and cameras support ONVIF protocol and RTSP streaming, enabling integration with third-party surveillance software, NVR platforms, and broader security ecosystems.
• ICSee AppcoreTechnology or IntegrationCertain wireless cameras (e.g., WCD600) use the ICSee mobile app for live viewing, playback, and camera configuration. ICSee is a third-party app available on app stores.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reolink: Reolink is a direct competitor offering DIY PoE, wireless, and 4G security cameras and NVR systems aimed at residential and SMB buyers via DTC e-commerce. Both brands compete head-to-head on price, resolution, and AI detection features in the same online channels.
• Amcrest: Amcrest sells IP cameras, DVRs/NVRs, and complete surveillance systems to residential and SMB customers via online retail and DTC, with overlapping PoE and wireless product lines to ANNKE. Both brands emphasize AI human/vehicle detection and ONVIF compatibility.
• Swann Communications: Swann is a long-standing DIY wired and wireless surveillance brand sold through retail and online channels in North America, Europe, and Australia. Its product range, channel mix, and customer base closely mirror ANNKE's residential and SMB focus.
• Lorex Technology: Lorex (owned by Dahua) sells consumer and SMB-grade wired and wireless security camera systems through retail and DTC in North America. The portfolio, pricing tiers, and AI feature set are direct analogs to ANNKE's C-series and NightChroma lines.
• Zmodo: Zmodo is a direct-to-consumer security camera brand offering indoor, outdoor, and doorbell cameras with cloud and local storage options. It targets the same residential DIY buyer as ANNKE with comparable pricing and feature sets.
• Arlo Technologies: Arlo is a public smart-home security camera specialist selling wireless, wire-free, and doorbell cameras to consumers via retail and DTC. It competes with ANNKE's wireless and doorbell SKUs on AI features and recurring subscription models.

Emerging players

• Eufy (Anker): Eufy is a fast-growing smart-home security brand with wireless cameras, doorbells, and AI detection, sold primarily DTC. While its portfolio overlaps ANNKE's wireless and doorbell lines, its smart-home ecosystem positioning differentiates it from ANNKE's surveillance-first focus.

Broad incumbents

• Hikvision: Hikvision is the global market leader in professional video surveillance, offering IP cameras, NVRs, and AI analytics across residential, SMB, and enterprise segments. It dwarfs ANNKE's scale but competes with its enterprise NVR and specialty cameras in many of the same geographies.
• Dahua Technology: Dahua is a top-tier global surveillance manufacturer whose Lorex consumer brand competes directly with ANNKE in DIY channels, while its broader portfolio overlaps ANNKE's enterprise and specialty camera lines. It is one of ANNKE's most direct large-scale rivals.
• Ring (Amazon): Ring is Amazon's consumer smart-doorbell and home security camera brand, competing with ANNKE's Whiffle doorbell and wireless cameras. While Ring is broader in scope and ecosystem, it is a key reference point for ANNKE's residential AI-detection roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annkesecurity
• YouTubeyoutube.com/c/Annkesecurity
• Facebookfacebook.com/annke.system
• TikToktiktok.com/@annkesecurity
• LinkedInlinkedin.com/company/annke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANNKE