TUNE

What TUNE does

TUNE is a Seattle-headquartered (legally domiciled in Hunt Valley, Maryland) private SaaS company founded in 2009 that builds a partner marketing platform for advertisers, affiliate networks, and agencies managing performance-based marketing programs across mobile and web. The platform's core technology centers on server-side postback tracking — a method invented by TUNE — combined with a JavaScript-based cookieless tracking SDK and more than 650 API endpoints that enable customers to build custom integrations. The product is modular: the core TUNE Partner Marketing Platform (with white-labeling and personalized dashboards) is complemented by TUNE Pay for global partner payouts across 50+ countries, the TUNE Marketplace for partner discovery, a Proactive Fraud Prevention suite, deep linking, clickless (promo-code) attribution, and native integrations with all major mobile measurement partners including Adjust, AppsFlyer, Branch, Kochava, and Singular. Infrastructure carries SOC 2 Type II and SOC 1 Type II certifications, GDPR compliance with ePrivacy certification, and a publicly disclosed 99.9% uptime SLA.

TUNE's business model is subscription SaaS with separate tiered plans for Advertisers and Networks (pricing not publicly disclosed), supplemented by Professional Services revenue from migration, onboarding, custom development, and technical consulting engagements, plus transaction-fee revenue from TUNE Pay payment processing. Go-to-market combines enterprise field sales (Request a Demo CTAs), self-serve and API-led adoption for mid-market customers, and a channel ecosystem of agency partners and technology partners. The customer base spans enterprise and mid-market accounts across loyalty, financial services, subscription services, e-commerce, mobile advertising, financial trading, and affiliate networks, with long-tenured relationships (some exceeding a decade) and customer-reported 98% service satisfaction. The company has raised approximately $36.4M across a 2013 Series A and 2015 Series B and completed five acquisitions between 2012 and 2018 to extend mobile optimization and attribution capabilities.

Name

TUNE

Legal name

TUNE, Inc.

Website

https://tune.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

TUNE is a Seattle-based SaaS provider of a partner marketing platform serving brands, affiliate networks, and agencies with postback tracking, 650+ API endpoints, global payment processing, and fraud prevention.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: TUNE operates as a SaaS platform offering subscription-based access to their partner marketing platform. The company offers different plans for Advertisers and Networks with tiered pricing structures. Professional services are available as add-ons including migration assistance, onboarding packages, custom development, and technical consulting.
2. TUNE Pay Payment Processing: Integrated payment processing through TransferWise and PayPal that offers the lowest payment fees on the market. TUNE Pay processes payments to 40+ countries with average delivery time under 2 business days. Revenue generated through transaction fees on international payments.
3. Professional Services: Migration assistance, onboarding packages, custom solutions development, and technical consulting services. Available for customers of all sizes with options that fit various budgets and timelines.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

TUNE provides a fully customizable, API-first SaaS partner marketing platform that enables brands, agencies, and affiliate networks to manage, measure, pay, and grow their performance marketing programs across mobile and web. Core capabilities include server-side postback tracking, cookieless and clickless attribution, proactive fraud prevention, white-label customization via 650+ API endpoints, and integrated global partner payments through TUNE Pay supporting 50+ countries.

Product overview

TUNE offers a unified partner marketing platform with core product TUNE Partner Marketing Platform complemented by modular add-ons including TUNE Pay (global payment processing), TUNE Marketplace (partner discovery), Professional Services (migration, onboarding, consulting), cookieless tracking (JavaScript SDK), postback tracking, and Proactive Fraud Prevention Suite. The platform serves both advertisers (for complete partner management) and networks (for scalability and automation).

Differentiator

Problem solved

Functional benefit

Brands

• TUNE Pay: Global partner payment solution enabling advertisers and networks to pay partners via TransferWise and PayPal, supporting payments to 50 countries in 46 currencies.
• TUNE Marketplace
• HasOffers

Products and services

• TUNE Partner Marketing Platform Fully customizable SaaS platform for managing, measuring, paying, and growing partner marketing programs. Offers white labeling, API-based integrations with 650+ endpoints, real-time reporting, proactive fraud prevention, and postback tracking for advertisers and networks.
• TUNE Pay Integrated global partner payment processing module within the TUNE platform. Supports payments via TransferWise and PayPal to 50+ countries across 46 currencies with customizable payout rules, invoicing, reconciliation, and approvals.
• TUNE Marketplace In-platform partner discovery and recruitment tool connecting brands with affiliates, agencies, and technology partners. Includes research tools for finding the right marketing partnerships.
• TUNE Professional Services Migration assistance, onboarding packages, custom solutions development, and technical consulting services. Migration can be completed in as little as one business day; flexible packages for customers of all sizes.
• TUNE Cookieless Tracking (JavaScript SDK) JavaScript-based ITP-compliant cookieless tracking solution achieving less than 5% session loss for web and mobile web, future-proof against browser cookie restrictions.

Quantifiable outcome

• 99.9% uptime guarantee publicly displayed via status.hasoffers.com
• +5 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature13 records

Partnerships

Eight partnerships are on record, tiered core.

• AdjustcoreTechnology or Integration · 8 October 2019Mobile measurement partner integration enabling accurate mobile app attribution without additional SDK. Adjust handles mobile attribution, analytics, and provides fraud analysis that flows into TUNE's tracking data.
• AppsFlyercoreTechnology or Integration · 8 October 2019Mobile measurement partner integration for app install tracking and in-app event attribution. Integrates with TUNE platform for seamless mobile partner marketing measurement.
• BranchcoreTechnology or Integration · 8 October 2019Mobile measurement partner providing deep linking and cross-platform measurement. Integrates with TUNE to enable accurate mobile attribution without additional SDK installation.
• KochavacoreTechnology or Integration · 8 October 2019Mobile measurement partner integration for tracking installs, in-app events, and engagement actions. Provides mobile attribution data to TUNE platform.
• SingularcoreTechnology or Integration · 8 October 2019Mobile measurement partner providing unified analytics, campaign optimization, and fraud prevention. Integrates with TUNE for comprehensive mobile partner marketing tracking.
• TransferWise (Wise)coreTechnology or IntegrationPayment processor integration for international partner payments. Supports payments to 50+ countries with low fees and fast delivery times.
• PayPalcoreTechnology or IntegrationPayment processor integration for partner payments. Part of TUNE Pay offering alongside TransferWise for flexible global payment processing.
• Agency PartnerscoreChannel Partner/ Reseller/ DistributorAgency partners provide services across three key phases of brand partner programs: developing program strategy, managing the program, and optimizing program performance. TUNE offers award-winning technical support to agency partners.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Awin: Awin is a global affiliate marketing network operating across multiple verticals with advertiser and publisher tools. It is a broad incumbent competitor to TUNE in the affiliate network space, with similar cross-border tracking and payment capabilities.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks, owned by Publicis. It competes with TUNE on the network/affiliate-operator side and also offers advertiser-facing tools, but as a much larger incumbent with a longer-established publisher base.
• Rakuten Advertising: Rakuten Advertising is a global affiliate marketing network and technology provider. It competes with TUNE in affiliate tracking and program management but as a larger, more diversified incumbent within the broader Rakuten ecosystem.
• ShareASale: ShareASale is an established affiliate marketing network serving thousands of merchants. It competes with TUNE in affiliate program management and tracking, but operates more as a closed network than as an open SaaS platform like TUNE.

Direct peers

• Everflow: Everflow is a partner marketing platform serving advertisers, networks, and agencies with affiliate tracking, attribution, and fraud prevention features. It competes most directly with TUNE on the networks side of the market, offering similar postback-style tracking, real-time reporting, and white-label capabilities.
• PartnerStack: PartnerStack is a partner ecosystem platform focused on managing affiliate, referral, and reseller programs for SaaS and B2B companies. It directly competes with TUNE in the advertiser-facing partner management space, with overlapping capabilities in tracking, payouts, and partner recruitment.
• impact.com: impact.com is a leading global partner marketing platform offering affiliate, influencer, and B2B partnership management. It is the most direct and well-capitalized competitor to TUNE in the enterprise partner marketing platform category, with overlapping advertiser and network customer bases and similar tracking, attribution, and payment capabilities.
• LinkTrust: LinkTrust is an affiliate marketing software platform offering tracking, fraud prevention, and partner management for advertisers and networks. It directly competes with TUNE in the affiliate tracking software category, with similar target customers and feature sets.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on direct-to-consumer brands. It overlaps with TUNE's advertiser-facing tools but is more focused on the influencer/DTC segment and typically serves smaller merchants.
• Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform offering link tracking, commission management, and integrations with major e-commerce platforms. It is an emerging competitor to TUNE targeting small-to-mid-market advertisers rather than TUNE's enterprise network focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TUNE
• Facebookfacebook.com/TUNE
• LinkedInlinkedin.com/company/TUNE

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUNE