Truity

What Truity does

Truity Psychometrics LLC is a California-based, bootstrapped personality and career assessment company founded in 2012 by CEO Molly Owens. It operates a freemium online platform offering seven proprietary assessments — Enneagram, TypeFinder (a modernization of the Myers-Briggs 16-type system), Big Five, DISC, Career Personality Profiler (Holland Code and Big Five based), 7 Love Styles, and Emotional Intelligence — that have collectively been taken by more than 50 million people worldwide.

The company runs a product-led growth motion: free basic tests drive top-of-funnel acquisition, with paid detailed report upgrades as the primary B2C conversion event. A second monetization layer, Truity at Work, sells enterprise and coaching licenses with administrative dashboards and workplace-specific assessment variants. A Personality Test API (currently in pre-launch interest phase) extends distribution to third-party platforms, while the TrueYou mobile app and an extensive True You Journal blog serve as additional content and engagement channels. Pricing includes discounted tiers for students, nonprofits, and public servants. Truity maintains a lean, distributed operating model of 1–10 employees supplemented by freelance and contract contributors.

The technology stack combines proprietary psychometric instruments with machine-learning-driven assessment development and statistical validation, led by a data scientist with a Meta AI research background. The dataset of 50M+ users is positioned as a core asset enabling continuous refinement of scoring and item libraries. Truity has been named to the Inc. 5000 Fastest Growing Private Companies list in 2021, 2022, and 2023, and is privately held with no disclosed external institutional funding.

Name

Truity

Legal name

Truity Psychometrics LLC

Website

https://truity.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Truity is a bootstrapped online platform offering scientifically validated personality and career assessments (Enneagram, Myers-Briggs-style TypeFinder, Big Five, DISC, EQ, Career Profiler, Love Styles) to individual consumers, with a separate Truity at Work enterprise and coaching channel.

Ownership category

akta.pro rank

Product category

Personality Assessment Software

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

Keywords

• Personality assessments
• Psychometric testing
• Career assessments
• Behavioral assessments
• Online personality tests

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Report Upgrades: Free basic personality tests with premium report upgrades available for purchase. One-time purchase model for detailed assessment reports.
2. Truity at Work Business Platform: Enterprise licensing of assessments for team testing, coaching clients, and organizational use. Group purchases with administrative dashboard for managing assessment process.
3. Affiliate Referrals: Commission-based program for content creators and influencers who refer visitors to Truity assessments.
4. Personality Test API: API licensing for embedding Truity assessments on third-party websites and platforms. Interest form available for enterprise API access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Truity designs and markets a suite of scientifically validated personality and career assessments including the Enneagram (9 types), TypeFinder (16 types/Myers-Briggs), Big Five, DISC, Career Personality Profiler, 7 Love Styles, and Emotional Intelligence tests. The company operates on a freemium model with free basic tests driving acquisition and paid detailed report upgrades as conversion, plus a Truity at Work enterprise platform for team assessments, coaching, and organizational development.

Product overview

Truity is a personality assessment platform offering a suite of scientifically validated psychological tests. The core products include the Enneagram Personality Test (9 types), TypeFinder 16 Types test (Myers-Briggs based), Big Five Scientific Trait Assessment, DISC assessment, Career Aptitude Test/Career Personality Profiler, 7 Love Styles Test, and Emotional Intelligence Test. The platform operates on a freemium model with free basic assessments and paid detailed report upgrades. Business offerings are delivered through the Truity at Work add-on module, enabling team and coaching deployments with workplace-specific assessment versions. The company also provides a mobile app (TrueYou App), an API for third-party embedding (in development), and a content platform (True You Journal blog). Accessibility programs include discounted assessments for charities and student/public servant pricing. Founded in 2012 and headquartered in California, Truity has served over 50 million users and published the world's most recognized Enneagram assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Truity at Work: Business platform for personality testing in workplaces, helping businesses increase productivity, reduce conflict and enhance communications.
• True You Journal
• TrueYou App

Products and services

• Enneagram Personality Test

Quantifiable outcome

• 50 million+ users have used Truity's tests
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 16Personalities: Operates a globally popular free MBTI-style personality test online, directly competing with Truity's TypeFinder for consumer mindshare. Closest direct competitor in the free online personality assessment category.
• Crystal Knows: DISC-based personality insights platform targeting professionals, sales teams, and managers. Highly comparable in framing personality data for workplace communication and team dynamics, overlapping with Truity at Work's enterprise use cases.
• 123test.com: Long-running free online personality test site offering MBTI, Big Five, DISC, Enneagram, and career assessments. Direct competitor in the free/cheap online personality test category with overlapping test inventory.
• Enneagram Institute: Primary reference and certification body for the Enneagram and its RHETI Enneagram personality test. Competes most directly with Truity's Enneagram assessment, the product on which Truity claims category leadership.

Broad incumbents

• The Myers-Briggs Company: Official publisher of the Myers-Briggs Type Indicator assessment used by enterprises and coaches. Comparable to Truity's TypeFinder product and competes for the same MBTI-based enterprise and individual demand, but at much larger scale and with formal certification.
• Hogan Assessments: Established enterprise-focused personality assessment provider used in hiring and leadership development. Comparable in offering personality assessments for workplace use cases similar to Truity at Work, but with a more scientifically rigorous brand and deeper enterprise penetration.
• The Predictive Index: Enterprise talent optimization platform that combines behavioral assessment (DISC-adjacent) with hiring and team analytics. Competes with Truity at Work in the team assessment and organizational development category at the enterprise tier.

Emerging players

• Traitify: Visual Big Five-based personality assessment used primarily for hiring and career guidance. Comparable to Truity's Big Five and Career Personality Profiler assessments, with similar scientific (Big Five) orientation but focused more on the enterprise hiring funnel.
• Pymetrics: AI-driven soft-skills and behavioral assessment platform used in enterprise hiring. Comparable in applying data science and AI to personality/behavioral measurement, and competes with Truity at Work for technology-forward HR buyers.
• TestGorilla: Pre-employment assessment platform that includes personality and culture-fit tests alongside skills assessments. Overlaps with Truity at Work in the team/hiring assessment category but with a broader assessment library and a freemium B2B SaaS model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TruityLabs
• LinkedInlinkedin.com/company/mollyowens

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truity