Flooring365
Flooring365 is a UK-based direct-to-consumer e-commerce retailer founded in 2017, selling 2,000+ engineered wood, solid wood, parquet, laminate, and LVT flooring products to homeowners and professional fitters via a nationwide 10-warehouse network.
- Company typePrivate
- Founded2017
- HeadquartersHuddersfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flooring365 does
Flooring365 is a UK-based direct-to-consumer e-commerce retailer of wood and vinyl flooring, founded in 2017 and headquartered in Huddersfield. The company sells a catalog of more than 2,000 products across six core categories: engineered wood flooring (with 13 named ranges including Calder, Milano, and Twickenham), solid wood, parquet (including Herringbone), luxury vinyl tile (LVT), laminate, and flooring accessories. Products are offered in multiple wood species, finishes, thicknesses, and installation methods, notably a "Click Lok" click-lock system and a "Bond Down" glue-down system, with compatibility for water-based underfloor heating. Pricing spans budget laminate under £10 per square meter to premium solid and engineered wood above £50 per square meter, with sale promotions reaching up to 70% off recommended retail price.
The business operates a pure e-commerce model through flooring365.co.uk, supplemented by a physical showroom at its Huddersfield headquarters. Fulfillment is enabled by a network of 10 warehouses distributed across the UK (Huddersfield, London, Leeds, Southampton, Cardiff, Coventry, Liverpool, Hartlepool, and Livingston), supporting nationwide express delivery, unlimited free samples, and up to six weeks of free storage. Revenue is generated almost entirely through one-time product purchases, with optional installment financing provided via a PayItMonthly partnership. An ecosystem layer is built around two core alliances: Checkatrade, which connects customers with vetted professional fitters for installation, and PayItMonthly, which provides buy-now-pay-later credit at checkout.
The company serves two customer segments: UK homeowners undertaking DIY or professionally-installed residential renovations (the primary segment) and professional flooring fitters sourcing materials. Its go-to-market emphasizes price competitiveness (a "lowest prices online" guarantee with daily price checking), customer experience (free unlimited samples, six-week free storage, 4.6/5 Trustpilot rating), and digital marketing (SEO, content blog, and active presence on Facebook, Twitter, Instagram, and Pinterest). Flooring365 is privately held with no disclosed funding rounds, parent company, or institutional investors.
Flooring365 firmographics
Firmographics- Name
- Flooring365
- Legal name
- Flooring365
- Website
- https://flooring365.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flooring365 is a UK-based direct-to-consumer e-commerce retailer founded in 2017, selling 2,000+ engineered wood, solid wood, parquet, laminate, and LVT flooring products to homeowners and professional fitters via a nationwide 10-warehouse network.
- Ownership category
- akta.pro rank
Flooring365 industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Flooring365 is headquartered
LocationHeadquarters
- HQ city
- Huddersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Flooring365 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of flooring products (engineered wood, solid wood, parquet, laminate, LVT) to UK consumers. Revenue generated through one-time product purchases with prices ranging from budget options to premium products.
- Finance/Payment Plans: Partnership with PayItMonthly providing buy now pay later options, allowing customers to spread costs over monthly installments. Credit is facilitated through a third-party finance provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Laminate - Under £10 per sqm |
| Unit Pricing | Pay-as-you-go | Mid-Range Products - £10-30 per sqm |
| Unit Pricing | Pay-as-you-go | Premium Products - £30-50+ per sqm |
| Unit Pricing | Pay-as-you-go | Sale/Clearance Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Flooring365 product offering
Product offeringCore offering
Flooring365 is a UK-based direct-to-consumer online flooring retailer that sells engineered wood, solid wood, parquet, laminate, and luxury vinyl tile (LVT) flooring products through its e-commerce storefront flooring365.co.uk and one Huddersfield showroom. The catalogue spans 2,000+ SKUs across brands such as Krono, Kronoswiss, and Valore, with installation methods including Click Lok (click-lock) and Bond Down (glue-down), water-resistant and underfloor-heating-compatible options, free samples, six-week free storage, and BNPL checkout via PayItMonthly.
Product overview
Flooring365 is an online wood flooring retailer offering a comprehensive portfolio of flooring products. The core offering consists of six main product categories: Engineered Wood Flooring (with 13 ranges including Barnworth, Calder, and Stockholm), Solid Wood Flooring, Parquet Flooring (including Herringbone styles), Luxury Vinyl Tile (LVT) Flooring, Laminate Flooring (featuring Krono, Kronoswiss, and Valore brands), and Accessories (underlay, trims, beading, adhesives). The company positions itself as a specialists retailer with over 2,000 flooring products, offering competitive pricing, free unlimited samples, flexible finance options via PayItMonthly, and UK-wide delivery from multiple warehouse locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Engineered Wood Flooring Multi-layer engineered wood flooring combining a real wood wear layer with stable plywood or HDF base, offered across 13 named ranges with finishes including brushed & oiled, lacquered, handscraped, and matt lacquered. Targeted at UK homeowners renovating kitchens, bathrooms, living rooms, and bedrooms, with price points from under £30/m² to over £50/m² and installation options suited to both DIY and professional fitters.
- Solid Wood Flooring 100% real hardwood flooring in Oak, Walnut, and Bamboo species across three ranges (Edmonton, Milano, Twickenham) and three thicknesses (15mm, 17.5mm, 18mm), aimed at UK homeowners seeking authentic solid wood for high-traffic or premium residential applications.
- Parquet Flooring Geometric-pattern flooring available in Engineered, Solid, and Vinyl (LVT) constructions across Calder, Sawbury, and Valore ranges in Oak, Maple, and Ash species, with Herringbone layout options for premium residential interiors.
- Luxury Vinyl Tile (LVT) Flooring Durable vinyl tile flooring sold in Calder and Valore ranges with Textured finish, Bond Down (glue-down) and Click Lok (click-lock) installation, 2mm-5mm thicknesses, and Herringbone or Plank styles. A new 2025 glue-down range emphasises water resistance and durability for high-traffic areas, targeted at UK homeowners and light-commercial users.
- Laminate Flooring Composite laminate flooring with wood-effect finish from Krono, Kronoswiss, and Valore brands, available in 7mm-12mm thicknesses with Click System and 1Clic2Go installation, and surface finishes including Embossed, Handscraped, Rustic, Stone Effect, and Wood Grain. Positioned at the budget end (from £6.99/m²) for UK DIY homeowners.
Quantifiable outcome
- Save up to £60 per square meter on engineered wood flooring during sales
- +2 more outcomes
Companies that use Flooring365
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Flooring365 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Flooring365 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CheckatradecoreFlooring365 partners with Checkatrade to connect customers with vetted, reviewed, and trusted flooring fitters. Every fitter in the Checkatrade network is vetted and verified with customer reviews, enabling homeowners to find reliable professional installers for flooring projects.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flooring365 competitors and assessment
Company assessmentBroad incumbents
- Tapi Carpets & Floors: Established UK flooring retailer with showrooms across the country selling carpets, wood, LVT and laminate — competes with Flooring365 across flooring categories with a much larger retail footprint and brand budget.
- Carpetright: Long-standing UK flooring and carpet retailer with national store network and an expanding online offering — broad incumbent that overlaps with Flooring365 across LVT, laminate and wood categories.
- Wickes: UK home improvement retailer carrying flooring, tools, and building materials with both online and in-store channels — broader incumbent that competes for the same DIY renovation spend Flooring365 targets.
- B&Q: Largest UK home improvement retailer with extensive in-store and online flooring ranges — competes with Flooring365 on price, convenience, and range across laminate, LVT, and wood categories.
Direct peers
- Wood Floor Warehouse: Specialist UK retailer of solid and engineered wood flooring sold online with sample services — overlaps tightly with Flooring365's wood-flooring core and DIY homeowner customer base.
- UK Flooring Direct: UK-based online flooring retailer specializing in wood, laminate, and vinyl flooring sold direct to consumers, with competitive pricing and free samples — directly comparable in product mix, channel, and target customer to Flooring365.
- Flooring Superstore: Large UK online flooring specialist offering engineered wood, LVT, laminate and accessories with free samples and nationwide delivery — directly competes with Flooring365 across core product categories and value positioning.
- Wood and Beyond: UK retailer selling engineered wood, solid wood, LVT and decking online with free samples and trade accounts — comparable in product mix, DIY/trade customer focus, and e-commerce-led model to Flooring365.
- Leader Flooring: UK-based flooring retailer offering engineered wood, solid wood, laminate and LVT through both online and showroom channels — closely comparable assortment, customer, and value-oriented positioning to Flooring365.
Regional players
- Floors To Your Home: US-based online flooring retailer selling wood, laminate and LVT with free samples — comparable pure-play e-commerce model and customer value proposition to Flooring365, operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flooring365 social profiles
Digital presenceFlooring365 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flooring365 leadership team
Management profileNumber of profiles
Profiles1 record
Flooring365 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flooring365 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flooring365
What does Flooring365 do?
Flooring365 is a UK-based direct-to-consumer online flooring retailer that sells engineered wood, solid wood, parquet, laminate, and luxury vinyl tile (LVT) flooring products through its e-commerce storefront flooring365.co.uk and one Huddersfield showroom. The catalogue spans 2,000+ SKUs across brands such as Krono, Kronoswiss, and Valore, with installation methods including Click Lok (click-lock) and Bond Down (glue-down), water-resistant and underfloor-heating-compatible options, free samples, six-week free storage, and BNPL checkout via PayItMonthly.
Is Flooring365 a public or private company?
Flooring365 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flooring365 founded?
Flooring365 was founded in 2017. It employs 1 to 10 people.
Where is Flooring365 based?
Flooring365 is headquartered in Huddersfield, United Kingdom, in the Europe region.
How does Flooring365 make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are finance/Payment Plans.
Who are Flooring365's main competitors?
Broad incumbents on record are Tapi Carpets & Floors, Carpetright, Wickes and B&Q. Direct peers are Wood Floor Warehouse, UK Flooring Direct, Flooring Superstore, Wood and Beyond and Leader Flooring. Floors To Your Home is listed as a regional player.
Does Flooring365 have an API?
No public API is recorded for Flooring365.
What industry is Flooring365 in?
Flooring365's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.