Meal Ticket

What Meal Ticket does

Meal Ticket, Inc. is a private, Boise, Idaho-based software company that delivers profitability management SaaS for the foodservice supply chain. The company is majority-owned by growth equity firm PSG following its April 2021 investment and operates two integrated platforms: TrackMax+, which serves food distributors and suppliers with rebate and allowance management, supplier program automation, real-time profitability analytics, integrated payments, and trade show management, and MarketMan, an AI-powered restaurant inventory management platform serving 15,000+ restaurant locations across 55+ countries. The combined entity processes over $40B in annual sales and rebate volume across its customer base and addresses margin leakage, missed rebate dollars, slow vendor accounts receivable cycles, and lack of trade spend visibility across distributors, suppliers, and restaurant operators.

Underlying technology centers on cloud-based SaaS with AI-powered analytics engines that track purchasing and sales data at the line-item level, automate the lifecycle of vendor agreements from negotiation through settlement, and surface real-time margin visibility by customer, product, and supplier program. The TrackMax+ platform reportedly reduces vendor A/R collection time from 90 days to 7 days, recovers 1-3% in purchase rebate income for distributors, and limits margin leakage to 2% or less, while MarketMan delivers invoice processing, food cost tracking, and menu profitability optimization. Meal Ticket was originally built on the insight that food distributors were leaving significant money on the table due to inadequate tooling and has progressively expanded downstream into restaurants via the 2022 MarketMan acquisition.

The business model is subscription SaaS with quote-based monthly contracts, distributed via a sales-led go-to-market motion in which prospects request demos through the company website and are engaged by an enterprise sales team. Customers span enterprise foodservice distributors and suppliers on the TrackMax+ side and long-tail restaurant operators across 55+ countries on the MarketMan side, with supporting demand generation through content marketing, an ROI calculator, social media, an 18,000+-subscriber newsletter, and trade show participation. Leadership includes CEO Wink Jones, who brings decades of foodservice and technology experience, and Brian Konrath as co-founder and CTO.

Name

Meal Ticket

Legal name

Meal Ticket, Inc.

Website

https://www.mealticket.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Meal Ticket is a Boise, Idaho-based SaaS company majority-owned by PSG that provides profitability management software for the foodservice supply chain through its TrackMax+ platform for distributors and suppliers and MarketMan platform for restaurant operators, processing over $40B in annual volume across 100+ distributors and 15,000+ restaurant locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Platform Access: Monthly subscription-based access to the Meal Ticket platform, with subscription plans required for using the Platform and Services according to pricing page specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Meal Ticket provides a cloud-based SaaS platform delivering profitability management software for the foodservice supply chain. It operates two integrated products: TrackMax+ for food distributors and suppliers (covering rebate and allowance management, supplier program automation, real-time profitability insights, and trade show management), and MarketMan, an AI-powered restaurant inventory management platform. The platform processes over $40 billion in annual volume across 100+ distributor customers and 15,000+ restaurant locations in 55+ countries.

Product overview

Meal Ticket operates as a foodservice supply chain profitability management company offering two integrated SaaS platforms. TrackMax+ is the end-to-end distributor-side platform for profitability management, handling rebates, allowances, supplier programs, payments, and analytics. MarketMan is the AI-powered restaurant inventory management platform. Together, these platforms serve the entire foodservice supply chain from distributor warehouses to restaurant kitchens, processing over $40B in annual volume across 100+ distributor customers and 15,000+ restaurant locations worldwide. The company was founded in 2011 and is headquartered in Boise, Idaho.

Differentiator

Problem solved

Functional benefit

Brands

• TrackMax+: The end-to-end profitability management platform for food distributors and suppliers—offering rebates, allowances, supplier programs, payments, and insights in one integrated system.
• MarketMan

Products and services

• TrackMax+ End-to-end profitability management platform for food distributors and suppliers, centralizing rebates, allowances, supplier programs, payments, and insights in one unified system. Features include rebate and allowance management at line-item detail, real-time profitability insights, supplier program automation from negotiation through settlement, strategic supplier intelligence with operator-level visibility, integrated payments, and trade show management tools.
• MarketMan AI-powered restaurant inventory management platform trusted by 15,000+ locations across 55+ countries to lower food costs and drive menu profitability. Provides real-time insights, automation, and precision margin protection for restaurant operators through features like food cost tracking, invoice processing, and menu profitability analysis.

Quantifiable outcome

• Distributors increase purchase rebate income by 1-3%
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• TrackmaxcoreStrategic or Co-development Partner · 30 April 2021Trackmax merged with Meal Ticket in a strategic merger supported by PSG majority investment. The combination merged Trackmax's solutions with Meal Ticket's offerings to expand capabilities in the foodservice industry, creating the integrated TrackMax+ platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BevSpot: Restaurant inventory and ordering platform, especially strong in beverage inventory. Comparable as a specialized foodservice inventory management player overlapping with MarketMan.
• Galley Solutions: Recipe and menu management SaaS for food service operators, with a focus on food cost and nutrition. Overlaps with MarketMan on menu profitability and food cost analytics for restaurants.
• ReposiTrak: Foodservice compliance, food safety, and supplier tracking SaaS used by distributors and suppliers. Comparable on the supplier/distributor visibility and tracking workflows that TrackMax+ serves.

Direct peers

• Restaurant365: Cloud ERP built specifically for restaurants, covering accounting, inventory, and operations. Directly comparable to Meal Ticket's MarketMan platform and the broader foodservice profitability management thesis.
• MarginEdge: Restaurant inventory and accounts payable automation that turns invoices into real-time food-cost data. Closely comparable to MarketMan's AI-powered food cost tracking and invoice processing value proposition.
• Crunchtime: Restaurant operations and food-cost management platform used by multi-unit operators. Comparable on the restaurant-side inventory and food-cost optimization use cases that MarketMan targets.
• Choco: Digital ordering platform connecting restaurants and food wholesalers, with AI-powered order entry. Comparable on the distributor/wholesaler ordering and supplier-restaurant ordering workflow that Meal Ticket touches through its integrated ecosystem.
• Cut+Dry (formerly BlueCart): B2B foodservice e-commerce and order management platform serving distributors and restaurants. Comparable to Meal Ticket's distribution-side workflow and supplier ordering capabilities.

Broad incumbents

• Toast: Largest restaurant POS and operating system in the US, expanding into inventory, payroll, and online ordering. Broader than Meal Ticket, but overlaps with MarketMan in restaurant inventory/menu profitability.
• Blue Yonder (formerly JDA): Large supply chain planning and execution vendor serving food and beverage manufacturers and distributors. Comparable to Meal Ticket's distributor/supplier trade and supply chain analytics ambition at an enterprise scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mealtickets
• Facebookfacebook.com/178034697556
• LinkedInlinkedin.com/company/meal-ticket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meal Ticket