WeCare

What WeCare does

WeCare Nonprofit Foundation is a 501(c)(3) tax-exempt nonprofit organization (EIN 38-4327401) headquartered in Afton, Minnesota, that addresses burnout, compassion fatigue, secondary trauma, and PTSD among physicians, mid-level clinicians, nurses, and other healthcare professionals. Its core offerings are CME-accredited wellbeing programs structured around four products: WeCare Boxes (self-care packages sold through a Shopify storefront for purchase, gifting, or donation, with all profits supporting the nonprofit's mission), the annual WeCare Conference (formerly MNCares, offering 6-7 AMA PRA Category 1 credits at venues including the Guthrie Theater in Minneapolis), wellbeing CME event scholarships, and restorative retreats at The Point Retreats and partner venues in Wisconsin and Arizona. The organization also produces the Rebel and Be Well podcast featuring holistic and integrative medicine experts.

The business model is a diversified nonprofit revenue stack. Individual and corporate donations form the primary income stream; conference registration generates additional revenue at $99+ early-bird pricing with 15% group discounts; CME wellbeing box sales produce transaction-based income; and corporate sponsorships tiered at $1,000-$10,000 plus $450+ vendor exhibitor booths monetize access to the conference audience of 450-600 healthcare professionals. CME accreditation through the Minnesota Medical Association (MMA/AMA) is the technical permission asset that allows healthcare professionals to use CME dollars for WeCare programs. Go-to-market is event-driven: the annual conference and regional retreats serve as the primary engagement surface, with awareness built through the podcast, social media (Facebook, LinkedIn, Twitter, Pinterest), email newsletters, and content marketing.

Founder Christa Rymal, a registered nurse, established the mission following the 2003 suicide of a colleague nurse; the organization was reincorporated as WeCare Nonprofit Foundation with current nonprofit status. Cumulative impact metrics disclosed include 1,600 donated wellbeing boxes, 2,400 frontline professionals served, and 250 scholarships granted. The 2026 WeCare Conference is scheduled for September 10, 2026, in Minneapolis, with a sponsorship portfolio that includes Walmart Spark, Allina Health, Dexcom, and keynote partners NĀTIFS, Innovations in Resilience, and BreathLogic. The most recent disclosed financial filing is a partial 2024 Form 990, with the 2025 Form 990 listed as forthcoming.

Name

WeCare

Legal name

WeCare Nonprofit Foundation

Website

https://wecarenonprofitfoundation.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

WeCare Nonprofit Foundation is a 501(c)(3) organization delivering CME-accredited wellbeing boxes, an annual conference, scholarships, and retreats to address burnout, compassion fatigue, secondary trauma, and PTSD among physicians, nurses, and allied healthcare professionals across the United States.

Ownership category

akta.pro rank

Product category

Healthcare Professional Wellbeing Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)

Keywords

• Healthcare professional wellbeing
• CME wellness programs
• Burnout recovery support
• Self-care education
• Healthcare worker retreats

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: WeCare operates as a 501(c)(3) tax-exempt nonprofit organization. The primary revenue stream comes from donations from individuals, companies, and organizations who want to support healthcare worker wellbeing. Donations can be directed to specific initiatives.
2. Conference Registration Fees: Revenue generated from the annual WeCare Conference with ticket sales. Early bird pricing starts at $99, with group discounts available. The conference offers CME credits (6-7 AMA PRA Category 1 credits) for healthcare professionals.
3. CME Wellbeing Box Sales: CME wellbeing boxes are sold for purchase, gifting, or donation to frontline healthcare professionals. All profits from box purchases go to support the nonprofit's wellness events, education, and wellbeing services.
4. Sponsorships: Corporate sponsorships ranging from $1,000 to $10,000 offering brand visibility, speaking opportunities, and mission-driven alignment with healthcare workforce wellbeing. Vendor exhibitor booth opportunities at $450+.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WeCare Nonprofit Foundation is a 501(c)(3) nonprofit that provides wellbeing programs for healthcare professionals, including CME-accredited self-care boxes (WeCare Boxes), annual wellness conferences offering 6-7 AMA PRA Category 1 CME credits, scholarships to restorative retreats, and a podcast on holistic medicine. All offerings address burnout, compassion fatigue, secondary trauma, and PTSD among physicians, nurses, and allied health professionals.

Product overview

WeCare is a nonprofit organization operating as a single unified service offering focused on healthcare workforce wellbeing. The portfolio consists of three interconnected core offerings: (1) WeCare Boxes — CME wellbeing boxes packed with self-care resources available for purchase, gifting, or donation; (2) WeCare Conferences — accredited CME wellness conferences offering up to 6-7 AMA PRA Category 1 credits, formerly known as MNCares; and (3) Wellbeing CME Event Scholarships providing access to retreats and conferences. Supporting these are healthcare worker CME retreats and the Rebel and Be Well podcast. All programs are designed by healthcare professionals to address burnout, compassion fatigue, secondary trauma, and PTSD among physicians, nurses, and other frontline workers.

Differentiator

Problem solved

Functional benefit

Brands

• WeCare Boxes: CME wellbeing boxes containing self-care tools for healthcare professionals
• The Point Retreats
• WeCare Conference

Products and services

• WeCare Boxes CME wellbeing boxes containing self-care resources and tools for healthcare professionals experiencing burnout, compassion fatigue, secondary trauma, or PTSD. Available for purchase, gifting, or donation to frontline professionals. Bulk orders are available for healthcare organizations.
• WeCare Conference Annual whole-person wellbeing CME conference for healthcare professionals offering sessions on nutrition, movement, sleep, and restoration, expert keynotes, networking opportunities, and up to 6-7 AMA PRA Category 1 CME credits. Individual tickets start at $99 with 15% group discounts; vendor booths start at $450.
• Wellbeing CME Event Scholarships Scholarships granting healthcare professionals access to self-care conferences and retreats where they work with licensed expert professionals for respite and recovery education and experiences.
• Healthcare Worker CME Retreats Restorative retreats at locations like The Point Retreats and Wild Rice Retreat Center providing immersive wellbeing experiences for healthcare professionals, including women's retreats and specialized recovery programs.
• Rebel and Be Well Podcast Podcast featuring experts on holistic and integrative medicine where traditional healthcare professionals can explore non-traditional approaches to wellbeing, distributed via Spotify and Apple Podcasts.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• NĀTIFS (Native American Agriculture Fund)coreStrategic or Co-development Partner · 1 January 2026Featured partner at the 2026 WeCare Conference. Chef Sean Sherman, Founder/Executive Director of NĀTIFS and CEO of The Sioux Chef and Owamni, serves as a keynote speaker presenting a first-of-its-kind Indigenous food experience.
• Walmart SparkminorGTM or Marketing Partner · 1 January 2026Conference sponsor supporting the 2026 WeCare Conference and healthcare workforce wellbeing initiatives.
• Allina HealthminorGTM or Marketing Partner · 1 January 2026Conference sponsor for the 2026 WeCare Conference focused on healthcare worker wellbeing.
• DexcomminorGTM or Marketing Partner · 1 January 2026Sponsor of the 2026 WeCare Conference supporting healthcare professional wellness.
• Innovations in ResiliencecoreStrategic or Co-development Partner · 1 January 2026Featured partner with Dr. Corey Martin as keynote speaker at 2026 conference. Organization focuses on physician and healthcare worker innovation and resilience.
• Nonprofit BreathLogiccoreStrategic or Co-development Partner · 1 January 2026Co-founder and Chief Visionary Officer Laurie Ellis-Young serves as keynote speaker at 2026 conference, sharing evidence-based approaches to managing burnout.
• Minnesota Medical Association (MMA)coreStrategic or Co-development Partner · 1 January 2025Accreditation partner providing CME accreditation for WeCare programs. MMA/AMA accreditation enables healthcare professionals to use CME dollars for WeCare programs.
• Hennepin HealthcareminorGTM or Marketing PartnerEvent partner for community events and conferences. Hennepin Healthcare logo appears in event partners section.
• Essentia HealthminorGTM or Marketing PartnerEvent partner and sponsor for WeCare events and retreats.
• mHealthminorGTM or Marketing PartnerEvent partner for WeCare conferences and retreats.
• Standard ProcessminorGTM or Marketing PartnerSponsor and event partner supporting healthcare professional wellness events.
• Center for Courage and RenewalminorStrategic or Co-development PartnerPartner organization supporting retreat experiences and professional renewal programs.
• Wild Rice Retreat CenterminorStrategic or Co-development PartnerVenue partner for the annual Women's Retreat held in Bayfield, WI.
• Anytime FitnessminorGTM or Marketing PartnerEvent sponsor supporting wellness and fitness-focused healthcare worker retreats.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Lorna Breen Heroes' Foundation: National nonprofit focused on reducing burnout and protecting the wellbeing of healthcare professionals, particularly through policy advocacy and grants. Highly comparable to WeCare in mission (clinician mental health), beneficiary (frontline healthcare workers), and funding model (donations and corporate sponsorship).
• Hope for the Day: Nonprofit focused on mental health education, suicide prevention, and resource navigation across communities including healthcare workers. Comparable mission (mental health support), funding model (donations and corporate partners), and program mix (events, education, peer support).

Broad incumbents

• Headspace: Digital mental health and wellbeing platform with a dedicated offering for healthcare professionals and employer-sponsored mental health benefits. Comparable as a scaled provider addressing the same burnout and wellbeing needs WeCare targets, but delivered through a tech/SaaS model rather than nonprofit programming.
• Lyra Health: Mental health benefits platform serving employers, including healthcare systems, with therapy and coaching for burnout. Comparable target beneficiary (healthcare workers) and comparable mental health/wellbeing outcome, but offered via enterprise B2B contracts rather than nonprofit community programming.
• Calm Health: Wellness and mental health app with a healthcare-professional focused vertical including stress, sleep, and burnout support. Comparable beneficiary population (clinicians) and outcome (burnout reduction) but delivered via a paid consumer/enterprise subscription model.
• American Foundation for Suicide Prevention: Large national nonprofit funding research, education, and survivor support for suicide prevention, including healthcare worker suicide. Comparable as a 501(c)(3) addressing suicide and mental health crises in healthcare, but operating at a national scale with research grant-making rather than CME programming.
• American Medical Association: National professional association for physicians that runs the AMA Well-Being Index and CME-accredited wellbeing programming. Comparable target beneficiary (physicians), comparable CME delivery model, and comparable content focus on clinician burnout, but operates at a vastly larger national scale.

Regional players

• Minnesota Nurses Association: Professional association representing nurses in Minnesota, offering member wellbeing resources and advocacy. Comparable beneficiary (nurses in the same region) but operating as a labor union/professional association rather than a wellbeing-focused nonprofit.

Others

• Talkspace: Online therapy provider serving individuals and through employer benefits, including healthcare workers. Comparable mental health outcome (clinician burnout) and some overlap in employer-sponsored benefit channels, but delivered as a paid subscription rather than a donation-funded nonprofit program.
• Spring Health: Mental health benefits platform sold to employers, including healthcare systems, providing therapy, coaching, and burnout support. Comparable employer-sponsored channel and comparable outcome (reducing clinician burnout) but operated as a venture-backed B2B benefits vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share.php?u=https%3A%2F%2Fwww.wecarenonprofitfoundation.org
• LinkedInlinkedin.com/company/wecarenonprofitfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCare