LOCKLY
LOCKLY is a privately held smart lock manufacturer offering biometric, keypad, and video-enabled deadbolts and latches for homeowners, short-term rental hosts, and property managers. Products sell via lockly.com and 2,200+ retail stores including Lowe's, Home Depot, and Menards.
- Company typePrivate
- Founded2012
- HeadquartersWest Milford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What LOCKLY does
LOCKLY is a privately held consumer smart lock manufacturer that designs, sells, and supports biometric and connected deadbolts and latches for residential and small commercial markets. The product portfolio spans roughly 19 active SKUs across the Zeno Series (flagship with built-in Wi-Fi, Apple Home Key, and Matter support), Secure Series (Secure Plus, Secure Pro, Secure Pro HT, Secure Pro Latch and Deadbolt latest versions), Vision line (Vision, Vision Zeno, Vision Elite with 2K video), Visage facial recognition, Access Touch/Flex Touch retrofit options, budget Model 6S/7S, and accessories including the Lockly TapCom app-free video intercom, Secure Link Wi-Fi Hub, and Lockly Smart Safe. Underlying technology centers on three proprietary assets: patented PIN Genie® peek-proof keypad that randomly shuffles PIN positions, a 3D biometric fingerprint sensor with AI-learning algorithms delivering 0.2-second recognition and up to 99 stored fingerprints, and dual-infrared facial recognition that operates in any lighting condition. Connectivity is delivered through built-in Wi-Fi on Zeno models or the Secure Link Wi-Fi Hub accessory, with integrations to Apple Home, Amazon Alexa, Google Home, Samsung SmartThings, and Matter.
The business model is one-time hardware sales with no disclosed subscription or recurring revenue stream. SKUs are priced from $24.99 (touchscreen cover) to $499.99 (Vision Elite), with mid-tier fingerprint deadbolts around $249.99–$349.99. Distribution combines direct-to-consumer e-commerce on lockly.com with shelf placement in 2,200+ retail stores across Lowe's, The Home Depot, and Menards. A separate LocklyPRO B2B division (locklypro.com) targets property managers, multi-family housing operators, home builders, contractors, and locksmiths with dedicated sales support. Marketing relies on PR coverage from WSJ, Forbes, CNET, and Tech Hive, a Facebook community, and affiliate/referral programs through ShareASale and ReferralCandy. Customer service operates from three geographies: the United States (24/7), Hong Kong (Mon–Fri 9AM–6PM HKT), and Australia (Mon–Fri 8:30AM–4:30PM AEST). The company is privately held with no disclosed venture funding, parent company, M&A activity, or executive team publicly identified.
LOCKLY firmographics
Firmographics- Name
- LOCKLY
- Legal name
- LOCKLY
- Website
- https://lockly.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LOCKLY is a privately held smart lock manufacturer offering biometric, keypad, and video-enabled deadbolts and latches for homeowners, short-term rental hosts, and property managers. Products sell via lockly.com and 2,200+ retail stores including Lowe's, Home Depot, and Menards.
- Ownership category
- akta.pro rank
LOCKLY industry classification
Industry- Product category
- Smart Locks
- NAICS
- Security Systems Services (except Locksmiths) (561621), Electronics and Appliance Retailers (4492), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Screw Machine Products (3451)
- akta.pro primary industry
- Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
- akta.pro secondary industries
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG), Intercom & Video Entry Integration with Smart Locks (HSAHAEAI), Smart Lock Installation, Retrofit & Door Hardware Services (HSAHAEAB), Smart Locks & Access Control Retail (CRACAGAD)
Keywords
Where LOCKLY is headquartered
LocationHeadquarters
- HQ city
- West Milford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LOCKLY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Primary revenue from selling smart lock devices including deadbolts, latches, video smart locks, and accessories. Multiple product tiers from budget-friendly keypad locks to premium video smart locks with facial recognition.
- Accessories: Sales of complementary products including touchscreen covers, Secure Link Wi-Fi Hub, and other accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lockly Vision Elite - Premium Video Smart Lock |
| One time/ perpetual license | Pay-as-you-go | Lockly Vision Zeno Series |
| One time/ perpetual license | Pay-as-you-go | Lockly Visage Zeno Series |
| One time/ perpetual license | Pay-as-you-go | Lockly Secure Pro |
| One time/ perpetual license | Pay-as-you-go | Lockly Secure Plus |
| One time/ perpetual license | Pay-as-you-go | Lockly Vision™ |
| One time/ perpetual license | Pay-as-you-go | Secure Link Wi-Fi Hub |
| Unit Pricing | Pay-as-you-go | Touchscreen Cover |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
LOCKLY product offering
Product offeringCore offering
LOCKLY designs, manufactures, and sells smart locks and related security hardware — including biometric deadbolts, latches, video smart locks with facial recognition, retrofit smart locks, smart safes, and app-free video intercoms — sold primarily to U.S. residential consumers through lockly.com and major home improvement retailers, and to multi-family property operators, builders, and locksmiths through its LocklyPRO division.
Product overview
LOCKLY is a smart lock company offering a comprehensive portfolio of security products organized into multiple series and tiers. The core product line includes video smart locks (Vision, Vision Elite, Vision Zeno Series), facial recognition locks (Visage Zeno Series), and various deadbolt and latch models across the Zeno Series, Secure Series (Secure Plus, Secure Pro), Access Touch, and budget-friendly Model lines. Key technology differentiators include patented PIN Genie peek-proof keypad technology that shuffles PIN numbers, 3D biometric fingerprint sensors with AI learning (0.2-second recognition), and industry-first facial recognition. The ecosystem includes the Lockly Home App for unified control, Secure Link Wi-Fi Hub for remote access and smart home integration (Alexa, Google Home, Apple Home, Matter), Lockly TapCom for app-free guest access, and the Lockly Smart Safe for additional security. Products are available at major retail stores with up to 5-year warranty and 30-day returns.
Differentiator
Problem solved
Functional benefit
Products and services
- Lockly Vision Elite Premium video smart lock with 2K camera, infrared night vision, motion detection, doorbell with video intercom, and multiple unlock methods (fingerprint, keypad, app).
- Lockly Vision Zeno Series Video smart lock with intercom combining 2K video, infrared night vision, Apple Home Keys, PIN Genie keypad, and Zeno Series fingerprint sensor.
- Lockly Visage Zeno Series Facial recognition deadbolt with industry-first dual infrared sensor technology for hands-free unlocking in any lighting, built-in Wi-Fi, and Apple Home Key support.
- Lockly Secure Pro Zeno Series Built-in Wi-Fi smart lock with new-generation 3D biometric fingerprint sensor (0.2-second recognition), PIN Genie keypad, and full Apple Home and smart home integration.
- Lockly PIN Genie Pro Zeno Series Zeno Series keypad lock featuring patented PIN Genie peek-proof technology that randomly shuffles PIN numbers to prevent code guessing, with built-in Wi-Fi connectivity.
- Lockly Secure Pro (Wi-Fi Enabled) Wi-Fi enabled deadbolt smart lock with 3D biometric fingerprint sensor, hack-proof PIN Genie keypad, and remote access via Secure Link Wi-Fi Hub.
- Lockly Secure Pro HT Deadbolt Heavy-use deadbolt smart lock designed for high-traffic doors, with enhanced durability, fingerprint sensor, and Wi-Fi connectivity for remote access.
- Lockly Access Touch Pro Fingerprint-enabled deadbolt combining 3D biometric sensor, touchscreen keypad, and physical key backup for multi-method access control.
- Lockly Flex Touch Pro Retrofit smart lock that converts existing deadbolts into smart locks, with fingerprint access and touchscreen keypad without full lock replacement.
- Lockly Secure Plus Peek-proof smart lock with patented PIN Genie technology that shuffles keypad numbers and 3D biometric fingerprint sensor for secure access.
- Lockly Secure Pro Latch (Latest Version) Latest generation smart latch with enhanced fingerprint unlock, PIN Genie keypad, and Wi-Fi connectivity for residential and commercial applications.
- Lockly Secure Pro Deadbolt (Latest Version) Updated Secure Pro deadbolt with new-gen fingerprint sensor, built-in Wi-Fi, and full smart home integration capabilities.
- Lockly Model 7S Deadbolt Budget-friendly deadbolt with PIN Genie keypad access, offering peek-proof security at an accessible price point.
- Lockly Model 6S Latch Budget-friendly latch with keypad access, providing affordable smart lock functionality for doors requiring latch-style hardware.
- Lockly Access Touch Touchscreen keypad deadbolt offering PIN Genie peek-proof security and app connectivity at a mid-range price point.
- Lockly TapCom App-free video intercom and smart unlock device allowing guests to see, speak, and unlock without downloading apps; ideal for homes and short-term rentals.
- Lockly Smart Safe Smart safe providing multiple layers of protection with app control and monitoring for securing valuables within the home.
- Secure Link Wi-Fi Hub Wi-Fi hub enabling remote access and control for Lockly locks via smartphone app, with Matter support and integration with Amazon Alexa, Google Home, and Apple Home for compatible locks.
- Lockly Home App Smartphone application for iOS and Android providing real-time lock control, monitoring, alerts, multi-lock management, and Family Mode support.
Quantifiable outcome
- Lightning-fast 0.2-second biometric fingerprint recognition
- +4 more outcomes
Companies that use LOCKLY
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
LOCKLY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
LOCKLY partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and regional.
- ApplecoreZeno Series supports Apple Home Key allowing users to unlock doors with iPhone or Apple Watch. Deep integration with Apple Home app and Siri voice control.
- Amazon AlexacoreVoice-activated control through Amazon Alexa when paired with Secure Link Wi-Fi Hub. Users can lock/unlock using voice commands.
- Google HomecoreIntegration with Google Home for voice control and smart home automation when connected via Secure Link Wi-Fi Hub.
- Matter ProtocolcoreMatter Link (PGH260) accessory enables Matter protocol support for broader smart home device compatibility.
- Lowe'smajorNational retail distribution through Lowe's home improvement stores across the United States.
- The Home DepotmajorRetail distribution partnership with The Home Depot's extensive home improvement store network.
- MenardsregionalMidwest regional home improvement retailer partnership for retail distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LOCKLY competitors and assessment
Company assessmentDirect peers
- Schlage: Iconic US lock brand with Encode smart lock family, distributed through Home Depot and Lowe's. Competes head-to-head with Lockly on shelf space, price tiers, and residential/homebuilder channels.
- August Home: Pioneer of retrofit smart locks with strong consumer brand recognition and direct integration into HomeKit/Google ecosystems. Now part of Yale/ASSA ABLOY, August is the closest historical competitor in residential smart lock design philosophy and target customer.
- Kwikset: Halo line of smart locks targets the same DIY and builder segments at major retailers. Comparable residential customer profile, multi-channel distribution, and price-tier strategy to Lockly.
- Yale Home (ASSA ABLOY): Major residential lock brand with an extensive smart lock lineup (Assure Lock series) sold across the same big-box retailers. Directly comparable product tiers, channel relationships, and customer base to Lockly.
Emerging players
- Level Lock: Premium minimalist invisible smart lock with Home Key support. Comparable in targeting design-conscious premium consumers and Apple ecosystem integration, though narrower product breadth.
- Eufy (Anker Innovations): Smart home brand offering video smart locks bundled with doorbells and cameras at competitive price points. Comparable on video smart lock integration and DIY retail/online go-to-market, though broader in scope.
- Wyze: DTC-leaning smart home brand with budget smart locks, video doorbells, and bundled smart home kits. Competes for the same value-conscious homeowner segment through e-commerce.
Regional players
- Igloohome: Singapore-based smart lock company with strong presence in APAC and short-term rental operators. Directly comparable on Airbnb/VRBO use cases and PIN-based access, with overlap in Hong Kong/Australia markets.
- Nuki Home Solutions: European smart lock specialist focused on retrofit deadbolt conversion with HomeKit/Matter support. Comparable in retrofit smart lock architecture and European DIY channel motion; geographically complementary.
Broad incumbents
- SimpliSafe: Broader home security incumbent offering smart locks as part of integrated monitored security systems. Comparable smart lock product line but bundled with monitoring services, representing the broader-platform threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LOCKLY social profiles
Digital presenceLOCKLY compliance and trust
Trust signalCompliance1 record
LOCKLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOCKLY leadership team
Management profileNumber of profiles
LOCKLY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOCKLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOCKLY
What does LOCKLY do?
LOCKLY designs, manufactures, and sells smart locks and related security hardware — including biometric deadbolts, latches, video smart locks with facial recognition, retrofit smart locks, smart safes, and app-free video intercoms — sold primarily to U.S. residential consumers through lockly.com and major home improvement retailers, and to multi-family property operators, builders, and locksmiths through its LocklyPRO division.
Is LOCKLY a public or private company?
LOCKLY is a private company. It is classified as unknown and is currently operating.
When was LOCKLY founded?
LOCKLY was founded in 2012. It employs 51 to 100 people.
Where is LOCKLY based?
LOCKLY is headquartered in West Milford, United States, in the North America region.
How does LOCKLY make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories.
Who are LOCKLY's main competitors?
Direct peers on record are Schlage, August Home, Kwikset and Yale Home (ASSA ABLOY). Emerging players are Level Lock, Eufy (Anker Innovations) and Wyze. Regional players are Igloohome and Nuki Home Solutions. SimpliSafe is listed as a broad incumbent.
Does LOCKLY have an API?
No public API is recorded for LOCKLY.
What industry is LOCKLY in?
LOCKLY's product category is Smart Locks. Its primary akta.pro industry code is HSAHAEAA, Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 561621 and its SIC code is 3442.