Essence Group

What Essence Group does

Essence Group is a Herzliya, Israel-based privately-held IoT company founded in 1994 by Dr. Haim Amir that designs, manufactures, and sells cloud-connected security and telecare platforms to Tier-1 service providers, municipalities, and Red Cross societies across more than 30 countries. The group operates through three Israeli legal entities — Essence Security International Ltd. (ESI), Essence SmartCare Ltd. (ESC), and Essence Interactive Center (EIC) — with regional sales subsidiaries in Spain (opened 2015), the UK (opened 2023 with a Heathrow distribution warehouse), the US, Australia, and now Canada (May 2026 UTS win).

The Essence Security product line centers on the WeR@Home+ cloud-based smart-home platform (Z-Wave compatible, 1,000+ integrated devices) and the MyShield family of battery-operated, LTE CAT-M1-connected smoke-generating intruder intervention devices (MyShield All-in-One, MyShield Next IoT, MyShield Next Wired) that use a proprietary smoke diffuser to disorient intruders in under 30 seconds and integrate with third-party alarm panels via cloud or wired input. The Essence SmartCare line delivers the Care@Home telecare platform (including the AI-driven Care@Home Communicator 2.0 with reimbursement certification and the Care@Home C8000 hub), the MDsense non-wearable radar fall detector, the Umbrella mPERS, and the VitalOn app-free voice-activated remote patient monitoring platform with EHR integration.

Revenue is generated through a mix of telecare and security hardware sales, recurring cloud/SaaS subscriptions for monitoring integrations, OEM/licensing of MyShield into third-party alarm panels, and managed digital-care transformation services for care providers migrating from analogue PSTN to digital IP platforms. GTM is predominantly channel-led (Sirko International, Securitas Alert Germany, Securitas Direct Switzerland, Videor, ADT Australia) and enterprise field-sales-led into care organizations, municipalities, and Red Cross societies; a smaller direct-to-consumer layer exists for MyShield All-in-One self-monitoring via a mobile app. Reported scale is 85M+ devices installed, 6M+ households deployed, 5M+ SmartCare households in 30 countries, and over 1M cellular telecare hubs manufactured annually.

Name

Essence Group

Legal name

Essence Security International Ltd. (ESI)

Website

https://essence-grp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Essence Group is a Herzliya-based IoT company providing cloud-connected security (WeR@Home+, MyShield smoke intervention) and telecare (Care@Home, VitalOn, MDsense) platforms to Tier-1 service providers, municipalities, and Red Cross societies across 30+ countries.

Ownership category

akta.pro rank

Product category

IoT Security and Telecare Devices

NAICS

Small Electrical Appliance Manufacturing (33521), Security Systems Services (56162)

akta.pro primary industry

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

akta.pro secondary industry

Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)

Keywords

• IoT security solutions
• Telecare platforms
• Connected living technology
• Intruder intervention devices
• Remote patient monitoring

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain

Revenue model

1. Telecare Hardware Sales: Sells connected telecare hardware (Care@Home hubs, MDsense fall detectors, Umbrella mPERS devices) to telecare service providers, with over 1 million telecare devices deployed globally as of 2021.
2. Security Hardware Sales (MyShield): Sells MyShield all-in-one, MyShield Next IoT, and MyShield Next Wired smoke-intervention devices to installers, monitoring stations, retailers, and end-users, with replaceable smoke canisters as consumables.
3. Recurring Cloud/SaaS Services: Generates recurring monthly revenue via cloud-based AI services, professional monitoring integrations, and platform subscriptions bundled with hardware, enabling monitoring stations and installers to offer ongoing intervention services.
4. OEM/Integration Licensing: Licenses MyShield and other platforms for integration with third-party alarm panels and monitoring-station software via cloud or wired input, providing an active intervention add-on for service providers' existing offerings.
5. Professional Services & Managed Care: Provides end-to-end digital care transformation services (e.g., One Community in the UK), enabling care providers to migrate from analogue to digital/IP-based telecare platforms including VitalOn RPM.

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Essence Group designs, manufactures and sells IoT connected-living platforms for two complementary markets: security (WeR@Home+ smart home platform and MyShield smoke-generating intruder intervention devices) and telecare (Care@Home senior care platform, VitalOn remote patient monitoring, MDsense fall detector, and Umbrella mPERS). Products are battery-powered, LTE CAT-M1 cloud-connected devices with AI-driven analytics, sold primarily B2B through security distributors, care providers, telcos, municipalities and Red Cross societies across Europe, Israel, North America and Australia.

Product overview

Essence Group is a global IoT and cloud-based connected-living technology provider offering two complementary platforms — Essence Security and Essence SmartCare — that together form a unified "Peace of Mind by Innovation" portfolio. The Essence Security line is built around the WeR@Home+ connected-home/security platform and the MyShield family of smoke-generating intruder intervention devices (MyShield All-in-One, MyShield Next IoT, and MyShield Next Wired), with the Umbrella mPERS extending personal security on the go. The Essence SmartCare line centers on the Care@Home telecare suite (including the AI-driven Care@Home Communicator 2.0, Care@Home C8000 hub, and MDsense radar-based fall detector) plus the VitalOn telehealth/remote patient monitoring platform. Both platforms share Essence's proprietary LTE CAT-M1 cloud connectivity and AI-driven analytics that combine edge and cloud intelligence across behavioral, environmental, and sensor data.

Differentiator

Problem solved

Functional benefit

Brands

• MyShield: Standalone, IoT LTE-M connected smoke-generating intruder intervention system available in All-in-One, Next IoT, and Next Wired variants.
• WeR@Home / WeR@Home+
• Umbrella
• Care@Home
• VitalOn
• MDsense
• JOLI360 / E.S.I Novel

Products and services

• WeR@Home+ Cloud-based connected-living security and home management platform that integrates sensors, cameras, locks, switches, dimmers, and thermostats, enabling service providers to deliver interactive security, safety, and home management services with technician-free installation. For telcos, monitoring stations and security service providers.
• MyShield All-in-One Battery-operated, LTE CAT-M cloud-connected all-in-one smoke-generating intruder intervention device with on-board PIR motion detection, HD video verification, voice announcement, and a proprietary smoke diffuser that fills a room with disorienting, non-toxic smoke in 30 seconds. For installers, monitoring stations, retailers and end-users.
• MyShield Next IoT Cost-effective LTE CAT-M cloud-connected smoke intervention device for scenarios where existing cameras already provide visual verification or where a full all-in-one unit is not required. Integrates with third-party alarm systems via open standards for near-zero response time intruder deterrence.
• MyShield Next Wired Wired-input smoke-generating peripheral device designed for areas without LTE CAT-M coverage, integrating into existing third-party security monitoring systems to add an active intrusion intervention layer activated from an ARC panel or panic button.
• Umbrella mPERS LTE CAT-M1 mobile Personal Emergency Response System with built-in fall detection for senior care, providing on-the-go personal safety whether at home or away. Battery-operated and cloud-connected, designed as network and power independent. For telecare service providers and seniors or lone workers.
• Care@Home Telecare platform enabling healthcare and senior care providers to deliver smart proactive care, emergency response, and AI-driven analytics through dispersed alarm systems, integrating caregivers and social workers into the platform. For care organizations, municipalities, and Red Cross societies.
• Care@Home Communicator 2.0 AI-driven Care@Home Communicator hub version 2.0, which earned Reimbursement Certification in October 2025, enabling reimbursement pathways for connected senior care services. For telecare service providers and reimbursement authorities.
• Care@Home C8000 Smart, more reliable, future-ready hub for connected senior care introduced in mid-2025 as part of the Care@Home product family. For telecare service providers offering connected senior care.
• MDsense Non-wearable radar-based fall detector that protects seniors from falls in the home, providing comprehensive fall detection without requiring the user to wear a pendant or device. For telecare service providers and senior care facilities.
• VitalOn Remote Patient Monitoring Advanced telemedicine and remote patient monitoring platform that integrates health and care monitoring, leveraging voice-activated technology, EHR integration, and AI-driven analytics for post-acute and chronic disease monitoring. For telehealth providers, healthcare organizations and home care agencies.

Quantifiable outcome

• 85M+ devices installed globally (group-wide scale per homepage)
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature8 records

Partnerships

17 partnerships are on record, tiered minor, core and flagship.

• UTS (Canada)minorChannel Partner/ Reseller/ Distributor · 20 May 2026UTS is a new Canadian customer announced on May 20, 2026, as Essence Group expands its North American presence.
• One CommunitycoreStrategic or Co-development Partner · 31 March 2026Hampshire-based UK charity supporting vulnerable adults completed its digital care transformation by deploying Essence SmartCare's AI-driven platform. Driven by UK PSTN switch-off, the platform enables advanced services including emergency voice activation, telehealth, and radar-based fall detection - shifting from reactive to proactive care.
• BorsalinoflagshipStrategic or Co-development Partner · 12 February 2026Italian luxury hatmaker Borsalino signed a long-term strategic partnership with a 'China-based Essence Group' for a five-year plan to expand into Greater China, opening 50 monobrand boutiques starting with Shanghai in H1 2026, plus e-commerce flagship in 2026 across Hong Kong, Macao, and Taiwan. NOTE: This appears to be a separate 'Essence Group' entity (China-based) from the Israeli Essence Group IoT/telecare company; included for completeness based on the source.
• Securitas Alert GermanycoreChannel Partner/ Reseller/ Distributor · 11 March 2025Securitas Alert Germany partners with Essence Security to distribute the MyShield standalone security intervention system.
• Top Monitoring Station Software ProviderscoreTechnology or Integration · 7 August 2024Essence Security partnered with top monitoring station software providers to integrate the MyShield intruder intervention system worldwide, enabling professional ARC remote activation.
• Securitas Direct SwitzerlandcoreChannel Partner/ Reseller/ Distributor · 24 July 2024Securitas Direct Switzerland and Essence Security introduce the MyShield intruder intervention system across the Swiss market.
• El Corte IngléscoreChannel Partner/ Reseller/ Distributor · 27 November 2023El Corte Inglés and Essence SmartCare join efforts to drive telecare adoption in Spain (Spanish-language press release, November 27, 2023).
• Sirko InternationalcoreChannel Partner/ Reseller/ Distributor · 12 September 2023Sirko International partners with Essence Group to offer first-of-its-kind MyShield intruder intervention solution. Sirko is the integrator on case studies including Tuxedo Wine & Spirits and Three River Firearms in the US.
• Comunidad de MadridflagshipStrategic or Co-development Partner · 11 July 2023The Community of Madrid selected Essence SmartCare solutions for its new advanced telecare service across the region (Spanish-language press release, July 11, 2023).
• VideorcoreChannel Partner/ Reseller/ Distributor · 28 June 2023Essence Security partnered with Videor to bring the MyShield innovative security solution to Central European markets.
• Clalit Health ServicescoreStrategic or Co-development Partner · 14 March 2022Clalit Health Services and Essence SmartCare launched a pilot with Sharan Medical Care to implement the VitalOn telehealth platform to reduce hospitalization rates in Israel.
• ADT AustraliacoreChannel Partner/ Reseller/ Distributor · 31 March 2021ADT, the global security giant, selected Care@Home from Essence SmartCare for its telecare offering in Australia.
• VerisureflagshipChannel Partner/ Reseller/ DistributorVerisure is a major customer and reseller of Essence's WeR@Home smart home platform, with a quoted testimonial on the Awards page and reference in the COVID-era supply-chain press release.
• Swiss Red CrosscoreStrategic or Co-development PartnerEssence SmartCare is a partner to Swiss Red Cross for advanced senior telecare and Care platform deployment in Switzerland.
• Deutsche Red CrosscoreStrategic or Co-development PartnerEssence SmartCare partners with Deutsche Red Cross for senior care in Germany.
• Castilla y León municipalitiescoreStrategic or Co-development PartnerMunicipalities of Castilla y León partnered with Essence SmartCare for advanced senior care monitoring in Spain.
• Presence VertecoreStrategic or Co-development PartnerPresence Verte partnered with Essence SmartCare for senior care monitoring in France.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Telus Health: Telus's connected-living and remote patient monitoring division offering telecare, home health monitoring, and senior living solutions; comparable to Essence SmartCare's VitalOn RPM and Care@Home, particularly across Canada where Essence is expanding via UTS.
• Koninklijke Philips (Lifeline): Philips Lifeline is the long-standing US PERS/mPERS incumbent; broadly comparable to Essence SmartCare's Care@Home, MDsense and Umbrella in senior safety but operates as part of a much larger healthcare conglomerate.

Direct peers

• Vivint Smart Home: US smart home security provider with professionally monitored IoT platforms and in-home hardware; directly comparable to Essence Security's WeR@Home+ and MyShield product positioning on connected-living and intervention.
• Verisure: Europe's largest professionally monitored home security provider and an Essence customer in some markets; directly comparable as a vertically integrated IoT security operator with proprietary hardware, monitoring stations, and recurring service revenue.
• Medical Guardian: US-focused mPERS and medical alert provider with cellular-enabled wearable and in-home devices; comparable to Essence on Umbrella mPERS and the recurring monitored-service revenue model.
• Alarm.com: Cloud IoT platform powering professionally monitored security and smart-home services for service providers worldwide; highly comparable to Essence's WeR@Home+ architecture and OEM-style go-to-market with security dealers.
• Tunstall Healthcare: UK-headquartered telecare and telehealth platform provider serving local councils and care organizations; the closest direct peer to Essence SmartCare on Care@Home and VitalOn, competing head-to-head in the UK PSTN-to-digital refresh cycle.
• SimpliSafe: US DIY home security company with own hardware, monitoring, and cloud platform; comparable to Essence on residential IoT security with overlapping device-and-service monetization model, though on a different distribution motion.
• ADT Inc. Global security giant that selected Essence SmartCare's Care@Home for its Australian telecare offering; directly comparable as a professionally monitored security and telecare provider serving residential customers via dealer and direct channels.
• Securitas AB: Global security services group whose Securitas Alert Germany and Securitas Direct Switzerland units distribute Essence's MyShield; comparable as a large-scale security services and monitoring operator with overlapping smart-home and intrusion intervention offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

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Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essence Group