Privacy Vaults Online, Inc., d/b/a PRIVO

What Privacy Vaults Online, Inc., d/b/a PRIVO does

Privacy Vaults Online, Inc. (PRIVO), founded in 2001 and headquartered in Dumfries, Virginia, is a privacy technology and compliance company focused on children's online data. It runs the PRIVO iD Platform (formerly PRIVO-Lock), which provides age verification, identity verification, account creation, parental consent capture and management, and federated single sign-on for sites and apps directed at minors. The company is one of a small set of FTC-approved COPPA Safe Harbor providers, a status it has held since 2004, and was the first U.S. company approved to operate a GDPR kids' consent program (GDPR*kids); it has subsequently extended into the UK Age Appropriate Design Code (Children's Code), Student Digital Privacy for EdTech, and recognition under Australia's 2025 Age Assurance Technology Trial.

PRIVO serves enterprises whose products and services touch minors, with a named customer set that spans government (NASA), public media (PBS KIDS, Disney), toys and gaming (SpinMaster, Toca Boca, Moose Toys, Chuck E. Cheese, Cricket Media), education (Schoology, CodeMonkey, Arduino Education), connected devices (via the proxicached acquisition), and emerging consumer AI (Storywizard.ai). Acquisitions of Rocket21 (safe communities) and proxicached (IoT consent) extended the platform from compliance tooling into moderated kid communities and connected-device consent, while the 2024 PRIVO Discovery Platform created a consumer-facing channel for vetted, kid-safe content.

Revenue is generated primarily through enterprise subscription contracts for compliance-program membership (COPPA Safe Harbor, GDPR*kids, Children's Code, Student Digital Privacy) and platform access to the PRIVO iD verification and consent APIs, augmented by professional services for integration, audit support, and emerging offerings such as "Responsible AI" and "Get Metaverse Ready." Go-to-market is sales-led, targeting large enterprises and platform operators; the company also operates PRIVO Verified Ltd. in Dorking, Surrey, to serve UK and EU customers, and the broader team is distributed across the U.S., England, Scotland, France, Canada, Mexico, and Ukraine.

Name

Privacy Vaults Online, Inc., d/b/a PRIVO

Legal name

Privacy Vaults Online, Inc.

Website

https://privo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PRIVO (Privacy Vaults Online, Inc.) provides children's online privacy compliance, age and identity verification, and parental consent management through its PRIVO iD Platform and FTC-approved COPPA Safe Harbor program, serving enterprises in media, gaming, toys, EdTech, and connected devices.

Ownership category

akta.pro rank

Headquarters

HQ city

Dumfries

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Privacy Compliance Programs & Certification: COPPA Safe Harbor program certification, GDPRkids Privacy Assured program, and Children's Code Privacy Programs for companies to achieve compliance and receive PRIVO's trustmark/seal.
2. Technology Platform Access: Access to PRIVO iD Platform APIs, SDKs, and widgets for age verification, identity management, and consent capture integrated into client websites and applications.
3. Consulting Services: Expert consultation on children's privacy regulations, compliance reviews, and ongoing advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

PRIVO sells a cloud-based identity and consent management platform (PRIVO iD / PRIVO-Lock) and certified privacy compliance programs (COPPA Safe Harbor, GDPR*kids, UK Children's Code, Student Digital Privacy) that enable brands, EdTech providers, game publishers, toy makers, and other online services to verify user age, obtain verifiable parental consent, manage child accounts, and comply with children's online privacy regulations across jurisdictions. The offering is delivered to enterprises via subscription platform access (APIs/SDKs/widgets) and paid certification programs, supplemented by paid privacy consulting engagements.

Product overview

PRIVO is a unified privacy technology platform with complementary compliance programs. The core is the PRIVO iD Platform (aka PRIVO-Lock), a regulatory-driven technology platform enabling age assurance, identity verification, and consent management across international jurisdictions. This platform includes modules for Smart Age & Role Gate, Age & Identity Verification, Account Creation, Verifiable Parental Consent, Minors Protection Registry, Single Sign-On for Kids, and Family Consent Management Portal. The Kids Privacy Assured program provides certification and compliance services including COPPA Safe Harbor, GDPR*kids™ Privacy Assured, and Children's Code programs. PRIVO PROTECT is a separate service offering protection registry, tech safety directory, and conversation starters for parents. The Discovery Platform showcases certified apps and services. All offerings are designed to help companies comply with children's online privacy regulations while enabling either engagement with or blocking of minors.

Differentiator

Problem solved

Functional benefit

Brands

• PRIVO iD Platform (aka PRIVO-Lock): Identity and consent management platform for websites, apps, connected toys and online services handling account creation, identity verification and managing consent on behalf of clients.
• GDPRkids
• Kids Privacy Assured
• PRIVO PROTECT
• myPRIVO
• Minors Trust Framework (MTF)

Products and services

• PRIVO iD Platform (PRIVO-Lock) Cloud-based identity and consent management platform that enables brands to deliver compliant experiences to young consumers and families across international jurisdictions, including age assurance, identity verification, account creation, parental consent capture, single sign-on, and family consent management.
• COPPA Safe Harbor Program FTC-approved compliance program that helps online businesses meet Children's Online Privacy Protection Act (COPPA) requirements through third-party certification and a trustmark/seal.
• GDPR*kids™ Privacy Assured Program Compliance program ensuring websites, apps, and Informational Society Services comply with GDPR requirements as they relate to processing personal data of children and minors, awarding a trustmark on certification.
• Children's Code Privacy Program Compliance program helping companies conform to the UK Age Appropriate Design Code and similar youth-focused design and privacy regulations.
• Student Digital Privacy Program Program helping EdTech providers comply with FERPA, SOPIPA, and other student data privacy laws when serving K-12 schools and districts.
• Privacy & Compliance Consulting Services Expert consulting services helping companies navigate children's privacy regulations, conduct privacy reviews (e.g., for PBS KIDS), and implement compliant solutions.
• PRIVO Discovery Platform Online platform that showcases member apps and services that have earned PRIVO's Kids Privacy Assured certification, helping parents discover compliant digital services for children.
• PRIVO PROTECT (Minors Protection Registry & Tech Safety Directory) Parent-facing protection service suite that lets parents register a device, email, or phone number as associated with a minor, browse a tech safety directory, and access conversation starters for digital safety.

Named customers22 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and strategic.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud computing services used to securely store end user data. PRIVO uses AWS servers in the United States to store all data.
• LexisNexiscoreTechnology or IntegrationIdentity verification service used to verify identity by checking driving license number or last four digits of SSN in conjunction with name and address.
• Merchant e-SolutionscoreTechnology or IntegrationCredit card verification service where PRIVO retains the last four digits of the credit card for identity verification purposes.
• SparkpostcoreTechnology or IntegrationEmail service provider for communications with PRIVO ID end users.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform used to support PRIVO ID customers to manage email addresses.
• HubSpotcoreTechnology or IntegrationCRM platform used to manage customer support, marketing, and sales operations for PRIVO.
• PayPalcoreTechnology or IntegrationIdentity verification service used in conjunction with verified PayPal accounts for parental consent verification.
• StripecoreTechnology or IntegrationCredit card verification service where PRIVO retains the last four digits of the credit card for identity verification.
• IntellicheckcoreTechnology or IntegrationGovernment ID scanning and liveness photo comparison for identity verification.
• Atomic BiometricsstrategicTechnology or IntegrationAlliance partnership for Proof of Age verification technology to protect children online.
• National Strategy for Trusted Identities in Cyberspace (NSTIC)strategicStrategic or Co-development PartnerWhite House initiative partnership to develop the Minors Trust Framework (MTF) for online identity trust model.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• OneTrust: OneTrust is a broad privacy, security, and data governance platform offering consent management, DSAR, and vendor risk. It competes with PRIVO in the consent and preference management space but addresses all consumer privacy rather than specializing in minors; it is consistently named in the same Gartner and Liminal guides as PRIVO.
• TrustArc: TrustArc is a long-standing privacy compliance and consent management provider offering privacy program management, assessments, and certifications. Like PRIVO, it appears in Gartner's Consent and Preference Management Market Guide and serves enterprise privacy programs, but it does not specialize in children's or minors' compliance.
• Jumio: Jumio is an identity-as-a-service provider offering KYC, age verification, and document checks to enterprise customers. It competes with PRIVO's verification capabilities at the broader enterprise level, especially for age-restricted content, while operating at much larger scale and serving a wider range of use cases.
• BigID: BigID is a data intelligence platform for privacy, security, and governance, including consent, DSAR, and data rights. It overlaps with PRIVO's privacy management capabilities at the enterprise data layer but is not specialized in minors or age-assurance flows.
• Usercentrics: Usercentrics is a consent management platform widely used for GDPR compliance across European websites and apps. It overlaps with PRIVO's consent capture capability, particularly for the GDPR*kids program, but serves a much broader non-minor use case.

Direct peers

• Kidoz: Kidoz operates a kid-safe mobile ad network and SDK focused on COPPA- and GDPR-compliant engagement with children. PRIVO has Kidoz as both a partner and customer (Kids Privacy Assured certification, COPPA/GDPR compliance), and the two address overlapping buyers (app developers needing child-safe identity and consent).
• Yoti: Yoti is a digital identity and age verification provider used for age-gating and KYC across regulated industries. It directly overlaps with PRIVO's Smart Age Gate and Age & Identity Verification modules, particularly for platforms needing reusable age assurance outside the children's privacy niche.
• Veriff: Veriff is an identity verification and age estimation company that competes with PRIVO's age and identity verification modules. Veriff serves similar buyer personas (online platforms needing to verify user age/identity) and is also referenced in the same Liminal age assurance coverage.
• AgeChecker.Net: AgeChecker.Net provides age verification services primarily for age-restricted e-commerce and online content. It competes directly with PRIVO's age verification module for the same buyer segment (websites needing to block or allow minors) but does not extend into the parental consent or children's identity stack.
• SuperAwesome (now part of Epic Games): SuperAwesome built kidtech infrastructure (Parental Consent, kid-safe ads, identity) targeted at the same children's digital ecosystem as PRIVO. Prior to acquisition by Epic, it was the most direct rival in parental consent and COPPA/GDPR-k compliance tooling for kids' apps and games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/privotrust
• Facebookfacebook.com/PRIVOLock
• LinkedInlinkedin.com/company/privo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privacy Vaults Online, Inc., d/b/a PRIVO