What Sauber does

Sauber, originally founded in 1970 in Hinwil, Switzerland, has been fully acquired by Audi AG and rebranded as the Audi Revolut F1 Team for the 2026 FIA Formula 1 World Championship season. The company builds and races Formula 1 cars, with chassis operations in Hinwil, power unit development at Audi's facility in Neuburg, Germany, and a technology centre in Bicester, United Kingdom. Its core product is the Audi R26 race car, designed for the 2026 technical regulations featuring active aerodynamics, hybrid power units, and sustainable fuel systems, with lead drivers Nico Hulkenberg and Gabriel Bortoleto.

The team's revenue model relies on three pillars: title and official sponsorship revenue from enterprise partners (Revolut as title sponsor; Adidas, Visit Qatar, bp, Castrol, and Pirelli as official partners), F1 prize money allocated by Constructors' Championship position (with approximately $1.6 billion distributed annually across teams), and direct-to-consumer merchandise sales through the official online store. Distribution operates through global Grand Prix participation across 24+ race weekends annually, plus hospitality and partner activations at each event. Target customers are global Formula 1 viewers (820 million fans, 1.6 billion TV viewers) as a fan base and major consumer brands as sponsorship clients seeking global brand visibility. Audi's stated strategic goal is to compete for the World Championship by 2030.

Name

Sauber

Legal name

Sauber Motorsport AG

Website

https://sauber-group.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Sauber, now operating as Audi Revolut F1 Team, designs and races Formula 1 cars (Audi R26) in the FIA World Championship, generating revenue from sponsorships (Revolut, Adidas, Visit Qatar, bp, Castrol, Pirelli), prize money, and merchandise sales for global F1 fans.

Ownership category

akta.pro rank

Product category

Formula 1 Racing Services

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicles & Passenger Car Bodies (3711), Engines & Turbines (3510)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Formula 1 racing
• Motorsport engineering
• Racing car manufacturing
• Motorsport sponsorship services
• F1 team operations

Headquarters

HQ city

Hinwil

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Revenue: Title sponsorship from Revolut and various official partners including Adidas, Visit Qatar, bp, Castrol, and Pirelli. Stake.com previously held title sponsorship before Revolut acquisition. Sponsorship revenue expected to surpass $3 billion industry-wide in 2026.
2. Prize Money: F1 prize fund distribution based on Constructors' Championship position. Approximately $1.6 billion distributed to teams annually. Championship position directly determines each constructor's share, with first place earning approximately $175 million and last place earning approximately $75 million.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sauber, operating as Audi Revolut F1 Team, designs, engineers, and races Formula 1 cars in the FIA Formula 1 World Championship starting from the 2026 season. The team's core outputs include the Audi R26 race car powered by proprietary hybrid power units developed in Neuburg, Germany, and chassis engineered in Hinwil, Switzerland. It also produces Adidas-designed teamwear and fanwear collections sold through the official online store, and operates an Academy Driver Development Programme to cultivate racing talent.

Product overview

Audi Revolut F1 Team, formerly Sauber Motorsport, competes as a Formula 1 racing team in the FIA Formula 1 World Championship starting from 2026. The core product is the Audi R26 F1 race car, supplemented by official team merchandise through the online store featuring Adidas-designed teamwear and fanwear collections. The team operates from facilities in Germany (Neuburg for power units), Switzerland (Hinwil for chassis), and the UK (Bicester Technology Centre), and operates an Academy Driver Development Programme to nurture future racing talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi R26 Formula 1 Race Car Formula 1 race car engineered and operated by Audi Revolut F1 Team for the 2026 FIA Formula 1 World Championship, featuring active aerodynamics, proprietary hybrid power units developed at Neuburg, and a titanium-finish body with lava red accents and carbon fiber elements.
• Adidas Teamwear Collection Adidas-designed teamwear collection for the Audi Revolut F1 Team including apparel for team personnel and supporters, launched February 2026 and sold via the official online store.
• Elevated Fanwear Collection Adidas x Audi Revolut F1 Team fanwear collection of everyday pieces featuring t-shirts, jackets, sweatshirts, footwear, and accessories for motorsport fans and team supporters.
• Academy Driver Development Programme Driver development programme featuring academy drivers including Emma Felbermayr and Paul Aron, focused on developing future racing talent for the Audi F1 team through training, content, and Free Practice outings.

Quantifiable outcome

• Target World Championship competition by 2030

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered major, core and flagship.

• AdidasmajorGTM or Marketing Partner · 1 January 2026Adidas designed the official teamwear collection for Audi Revolut F1 Team, including the Elevated Fanwear Collection launching February 2026 with everyday pieces and racing apparel.
• AudicoreOEM/ Whitelabel/ Licensing Partner · 15 December 2025Audi acquired Sauber Group in early 2025, taking full control and rebranding the team as Audi Revolut F1 Team for the 2026 F1 season. Sauber Motorsport AG renamed to Audi Motorsport AG. Audi develops power units in Neuburg, Germany while chassis operations remain in Hinwil, Switzerland.
• RevolutflagshipGTM or Marketing Partner · 30 July 2025Revolut became title sponsor with the team officially named Audi Revolut F1 Team. The partnership integrates Revolut Business into team financial operations, Revolut Pay into the online store, and creates exclusive fan experiences. Revolut aims to leverage F1's 820 million fans to reach 100 million customers globally.
• Visit QatarmajorGTM or Marketing PartnerVisit Qatar is an official partner of the team, providing sponsorship and tourism promotion through F1 racing.
• bpmajorGTM or Marketing Partnerbp is an official partner of Audi Revolut F1 Team, providing energy and fuel-related sponsorship.
• CastrolmajorGTM or Marketing PartnerCastrol is an official partner providing lubricants and fuel technology partnership.
• PirellicoreTechnology or IntegrationPirelli is the official tire supplier for Formula 1, providing tires to all teams including Audi Revolut F1 Team.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Red Bull Powertrains: Red Bull's in-house power unit development division building engines for Oracle Red Bull Racing and RB. Adjacent peer because it represents another late entrant into proprietary F1 power unit manufacturing, competing for the same engineering talent pool as Audi's Neuburg facility.

Direct peers

• Williams Racing: Historic independent constructor team now owned by Dorilton Capital. Direct peer on the F1 grid with similar prize-money economics; useful comparable for a team attempting to climb from the back of the grid under private-equity-style ownership.
• MoneyGram Haas F1 Team: Smallest F1 constructor with Ferrari technical partnership and limited in-house development. Direct peer on the F1 grid with the most constrained budget profile and persistent backmarker economics - a relevant benchmark for cost-cap-constrained constructors.
• Aston Martin Aramco F1 Team: Aston Martin's factory F1 team (formerly Racing Point), backed by Lawrence Stroll and Aramco. Direct peer as another OEM entering F1 with a new factory infrastructure and a multi-year championship investment horizon, providing a close comparable for Audi's OEM-entry trajectory.
• BWT Alpine F1 Team: Renault/Alpine's factory F1 team developing its own power units in Viry-Châtillon. Direct peer as another constructor with in-house engine development, factory-team economics, and OEM parent (Renault Group) facing similar capital-allocation trade-offs.
• Oracle Red Bull Racing: Championship-winning constructor team with deep title sponsor backing. Direct peer on the F1 grid with similar prize-money, sponsorship, and merchandise revenue dynamics, plus a parallel powertrain partnership structure (Red Bull Powertrains).
• Scuderia Ferrari HP: Ferrari's factory Formula 1 team competes in the same FIA F1 World Championship as a constructor and is the most direct OEM-backed peer, with similar factory-team structure and long-term championship ambitions. Comparable on sponsorship scale, prize-money economics, and brand-driven participation in F1.
• Mercedes-AMG PETRONAS F1 Team: Mercedes' factory F1 team and the dominant constructor of the turbo-hybrid era. Direct peer because it is an OEM-backed works team developing proprietary power units (in Brixworth, UK), operating under the same cost cap and similar commercial structure.
• McLaren Racing: McLaren Racing operates the McLaren F1 Team as a constructor. Direct peer with comparable prize-money positioning, sponsorship stack (title sponsor Google), and merchandise operations; recent performance turnaround provides a relevant competitive benchmark for an underperforming team climbing the standings.

Emerging players

• Cadillac F1 Team: New entrant joining the F1 grid in 2026 as the 11th constructor, backed by General Motors and TWG Global. Highly relevant emerging peer because it is also a factory/OEM-backed late entrant arriving into the same 2026 regulation reset, splitting the prize fund and competing for similar sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AudiF1TV
• Facebookfacebook.com/audif1team
• LinkedInlinkedin.com/company/saubergroup
• Instagraminstagram.com/audif1
• TikToktiktok.com/@audif1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauber