Veterans 1st of NEW

What Veterans 1st of NEW does

Veterans 1st of Northeast Wisconsin (Veterans 1st of NEW, Inc.) is a 501(c)(3) nonprofit organization founded in 2022 by veterans Gail Nohr (former U.S. Navy Hospital Corpsman and Brown County Veterans Service Office employee) and Kim Nohr (retired home builder). The organization is building a "Cottage Court" tiny-home community on a 3.5-acre site donated by Brown County on Green Bay's east side, adjacent to the Milo C. Huempfner VA Outpatient Clinic. The planned village consists of 21 homes — 17 affordable 400 sq. ft. one-bedroom units offered at below Fair Market Value rent, and 4 transitional 600 sq. ft. two-resident units with residency up to 24 months — alongside a Community Center with office, kitchen, and meeting space for resident services and community gatherings. Phase 1 construction is underway with a stated 2027 completion target.

The organization delivers its service through an integrated wraparound-support model adapted from VOW Racine's Phase Up Program, coordinating a network of 75+ partner agencies that span the VA Clinic, the Vet Center, four employment agencies (including Wisconsin Workforce Development and Forward Services), HUD VASH and Housing Choice Voucher administration, mental health and substance abuse counseling, financial literacy classes, and therapeutic programs (art, woodworking, animal, gardening). Residents pay 30% of income toward rent once employed. There is no proprietary technology platform; the digital footprint consists of a WordPress website and standard social media channels, and the operating backbone is a 1-10 person staff coordinating 250+ volunteers and in-kind contributions from corporate and community partners.

Revenue is generated almost entirely through charitable giving: as of early 2025 the organization had raised approximately $2 million across roughly 15 documented grants and donations, with the largest contributors being the David L. and Rita E. Nelson Family Fund ($500,000), Green Bay Packers Give Back ($250,000 Veterans Impact Grant, fifth consecutive year), Schneider ($100,000), Cornerstone Foundation ($100,000), Greater Green Bay Community Foundation ($25,000), and VFW Post 9677 ($25,000), supplemented by smaller community, corporate, and individual gifts. The organization is working to raise an additional $1 million to complete Phase 1 construction. No commercial revenue, resident rent, or earned income has been recorded, and the entity has no parent company, no venture capital backing, and no subsidiaries.

Name

Veterans 1st of NEW

Legal name

Veterans 1st of NEW, Inc.

Website

https://veterans1stnew.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterans 1st of NEW is a Wisconsin nonprofit building a 21-home Cottage Court village in Brown County that provides affordable and transitional tiny homes plus wraparound services for veterans experiencing housing insecurity in Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Veteran Supportive Housing Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Temporary Shelters (624221)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Veteran supportive housing
• Transitional housing services
• Affordable housing community
• Wraparound veteran services
• Homeless veteran assistance

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Resident Rent: Veterans pay 30% of their income for rent in transitional homes, with revenue supporting village operations and wraparound services. Affordable home residents pay below Fair Market Value rent.
2. Grant Funding and Donations: Primary funding from grants (Green Bay Packers $250,000, David L. and Rita E. Nelson Family Fund $500,000, Cornerstone Foundation $100,000, Schneider $100,000, Greater Green Bay Community Foundation $25,000, Basic Needs Giving Partnership $10,000, Wisconsin Public Service Foundation $10,000, Festival Foods $10,000, Community First CU $10,000, VFW Post 9677 $25,000) and corporate/community donations. Total raised exceeds $2 million as of 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Veterans 1st of NEW is building and operating the Cottage Court Community, a planned 21-unit tiny-home village on a 3.5-acre Brown County-donated site near the Milo C. Huempfner VA Clinic in Green Bay, consisting of 17 affordable 400 sq. ft. one-bedroom homes rented at below Fair Market Value and 4 transitional 600 sq. ft. two-resident homes for veterans transitioning from shelters (up to 24 months). The village is paired with a Community Center and an integrated suite of wraparound services including mental health counseling, substance abuse treatment, employment assistance, financial literacy, HUD VASH voucher coordination, and therapeutic programming for veterans in Northeast Wisconsin.

Product overview

Veterans 1st of Northeast Wisconsin operates a single unified offering: the Cottage Court Community, a tiny homes village for veterans comprising 21 residential units (17 affordable one-bedroom homes and 4 transitional two-resident homes) plus a Community Center. The organization provides extensive wraparound support services including mental health counseling, substance abuse treatment, employment assistance, financial literacy education, and various therapeutic programs. The village and its services work together as an integrated supportive housing program designed to help veterans achieve self-sufficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Cottage Court Community (Tiny Homes Village) Veterans' village comprising 21 tiny homes — 17 affordable 400 sq. ft. one-bedroom homes rented at below Fair Market Value and 4 transitional 600 sq. ft. two-resident homes for veterans transitioning from shelters (up to 24 months of residency). Residents pay 30% of their income for rent, typically supplemented by HUD VASH and Housing Choice Vouchers. The village is built on a 3.5-acre Brown County-donated site on Green Bay's east side near the Milo C. Huempfner VA Clinic and is intended for veterans in Northeast Wisconsin in need of safe, affordable housing with wraparound services.
• Wraparound Support Services Integrated suite of supportive services for veteran residents covering mental health counseling, substance abuse counseling (AODA), employment assistance through four employment agency partners (including Wisconsin Workforce Development and Forward Services), HUD VASH and Housing Choice Voucher rental assistance coordination, financial literacy classes, GI Bill education support, and therapeutic programs including art, woodworking, animal therapy, and gardening. Services are delivered on-site at the Cottage Court Community Center and through referrals to roughly 75 partner agencies.
• Community Center Shared on-site facility at the Cottage Court village featuring an office, kitchen, and meeting area. Used for group meetings, educational programs, training sessions, therapy groups, financial literacy classes, community gatherings, and resident services for Cottage Court residents and community members. The lobby is named in honor of Schneider in recognition of its $100,000 donation.

Quantifiable outcome

• 85-90% of individuals placed in supportive housing remain housed after one year (national data)
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• County Materials CorporationcoreStrategic or Co-development Partner · 11 April 2025Partnership through Sonnentag American Foundation to provide materials for 21 homes and Community Center. Foundation supports Hunger/Homelessness Support, Service Member/Veteran Support, Sexual Abuse/Domestic Assault Services, and Mentoring/Skills Building.
• Realtors Association of Northeast WisconsinminorStrategic or Co-development Partner · 22 March 2025Created informative video featuring Veterans 1st. Partners with Habitat organizations, homeless shelters, and housing-related nonprofits across the region.
• Wenz FurniturecoreGTM or Marketing Partner · 5 November 2024Donating furniture for first 4 tiny homes including sofas, dining sets, beds, mattresses. Portion of proceeds from Veterans Day sales donated. Founded by veteran Richard Wenz, continued by wife Jean and sons Chris and Jesse.
• Associated BankcoreStrategic or Co-development Partner · 13 November 2023Suamico Branch displays appreciation table for Veterans Day. Will facilitate 8 Financial Literacy classes in Community Center. Part of Veterans Colleague Resource Group with 300+ members. Gold Star sponsor of WI Veterans Chamber of Commerce.
• Macco's Floor CoveringcoreGTM or Marketing Partner · 4 March 2023Family-owned flooring company providing flooring for all 20 tiny homes and Community Center. Founded 1976, employs 250+ people in 6 Wisconsin locations plus Florida. Owner Jim Macco is Navy veteran.
• WISE ProgramminorStrategic or Co-development Partner · 30 January 2023Wisconsin Senior Employment Program helping participants 55+ upgrade skills and find employment through paid training positions. Inspiration for job training opportunities at the village.
• VOW Racine Tiny Homes VillagecoreStrategic or Co-development Partner · 4 December 2022Model inspiration with 75% success rate for veterans experiencing homelessness to sustainability in 14 months. Veterans 1st adopting Phase Up Program. VOW will bring mobile food pantry bus to Green Bay village.
• Joseph Project at Micah CenterminorStrategic or Co-development Partner · 18 November 2022Helps participants with legal challenges update resumes, practice interviewing, and obtain jobs with local manufacturers. Veterans 1st will partner for residents needing to overcome past legal issues.
• NeighborWorks Green BayminorStrategic or Co-development Partner · 17 November 2022Mentor support provided through Noel Halvorsen and staff to help guide organizational development.
• Green Bay SCORE ChapterminorStrategic or Co-development Partner · 17 November 2022Mentor Laurel Haak provided guidance with business plan development.
• Wisconsin Workforce DevelopmentcoreStrategic or Co-development PartnerOne of four employment agencies partnering to offer meaningful employment opportunities to veteran residents. Part of comprehensive employment services program.
• Forward ServicescoreStrategic or Co-development PartnerEmployment agency partner helping veterans find meaningful employment. Craig Coleman will come on-site to assist residents. One of four employment agency partners.
• VA Clinic (Milo C. Huempfner Department of Veterans Affairs Outpatient Clinic)coreStrategic or Co-development PartnerVillage located near VA Clinic for easy veteran access to healthcare, counseling, and medical care. HUD VASH vouchers and VA Healthcare services coordinated through this partnership.
• Vet CentercoreStrategic or Co-development PartnerPartnered to address health and wellness needs of veteran residents. ~20 healthcare agencies total partnered for resident services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VOW Racine Tiny Homes Village (Village of Work Racine): The Racine, WI-based veteran tiny homes village that is the explicit model for Veterans 1st's Cottage Court. Operates 21 tiny homes with a 75% success rate moving veterans from homelessness to sustainability in 14 months — the benchmark Veterans 1st is replicating.
• Veterans Community Project: Kansas City-based nonprofit operating tiny home villages for veterans, including on-site wraparound services. Operates a nearly identical model to Veterans 1st (transitional tiny homes + support services) and is one of the most prominent veteran tiny home operators nationally.
• Community First Village (Mobile Loaves & Fishes): Austin, TX-based master-planned community of 200+ affordable tiny homes with on-site social services for people coming out of chronic homelessness. Closest large-scale analogue to Veterans 1st's Cottage Court concept, though serving a broader population than just veterans.
• Soldier On: Massachusetts-based nonprofit providing transitional and permanent supportive housing for veterans, including on-site services for mental health, substance use, and employment. Comparable in combining housing with comprehensive wraparound veteran services.
• Jericho Project: NYC-based nonprofit that develops and operates supportive and affordable housing for veterans and other vulnerable populations. Operates multiple sites with integrated services — comparable operating model at greater scale.
• Veterans Inc. Massachusetts-based nonprofit providing housing, employment, and supportive services specifically to veterans in need. Operates transitional and permanent housing programs with wraparound services — directly comparable model.

Broad incumbents

• U.S. Vets: Large national nonprofit providing housing, employment, and support services to veterans at multiple sites. Operates at significantly greater scale than Veterans 1st and serves as a broader veteran-services reference point.
• Volunteers of America: One of the largest U.S. nonprofits operating supportive housing, veteran housing, and human services programs nationwide. Touches the same veteran housing space but as part of a much broader portfolio of services.

Emerging players

• Operation Tiny Home: Smaller emerging nonprofit building tiny homes for veterans. Shares the same cottage/tiny home strategy as Veterans 1st but operates at earlier stage and smaller scale.

Others

• National Coalition for Homeless Veterans: National advocacy and resource intermediary for the veteran homelessness ecosystem. Indirectly comparable — does not operate housing but shapes federal funding and policy that Veterans 1st depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7BsaCHzjRq6A4sH6Onqrcg
• Facebookfacebook.com/veterans1stnew
• LinkedInlinkedin.com/company/veterans1stnew

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans 1st of NEW