Pingup
Pingup is a Boston-based private company, founded in 2010, that provides an API enabling publishers to embed instant appointment booking directly into business listings. It serves publishers and appointment-taking businesses via a real-time scheduling infrastructure layer.
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pingup does
Pingup is a Boston-based, privately held technology company founded in 2010 that provides an application programming interface (API) for instant appointment scheduling. Per its own short description, the API is designed to enable publishers to enhance business listings with embedded booking functionality, positioning Pingup as an infrastructure layer between publishers (demand side) and appointment-taking businesses (supply side). The technical concept is a real-time scheduling platform, though no further product, technical architecture, SDK, documentation, or integration details are disclosed in the available source material.
The company's only documented capital event is a Series 2 funding round of $4,000,000 closed on 2012-11-20, led by Avalon Ventures. No subsequent funding rounds, acquisitions, partnerships, product launches, leadership changes, or other strategic actions are present in the input. Current headcount is reported at 1-10 employees, and the company's website (pingup.com) currently resolves to a verification/challenge page rather than substantive product content, indicating limited public-facing operational footprint or data capture constraints.
No revenue, pricing model, customer list, go-to-market channel, geographic footprint, management team, regulatory exposure, or AI/ML capability is disclosed. As a result, the business model — including how Pingup monetizes the API (per-call fees, SaaS subscription, revenue share on bookings, white-label licensing) — cannot be determined from the input data, and the company should be treated as having a high degree of operational opacity beyond its 2012-era positioning.
Pingup firmographics
Firmographics- Name
- Pingup
- Website
- https://pingup.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 1–10 employees
- Short description
- Pingup is a Boston-based private company, founded in 2010, that provides an API enabling publishers to embed instant appointment booking directly into business listings. It serves publishers and appointment-taking businesses via a real-time scheduling infrastructure layer.
- Ownership category
- akta.pro rank
Pingup industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where Pingup is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Pingup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Pingup product offering
Product offeringCore offering
Pingup provides an application programming interface (API) that enables publishers to embed instant appointment-scheduling and booking capabilities directly into their online business listings. The product targets digital publishers and listing platforms seeking to convert their directory traffic into bookable transactions without building scheduling infrastructure themselves.
Differentiator
Problem solved
Functional benefit
Products and services
- Pingup Booking API API product that allows publishers and listing platforms to add real-time appointment scheduling and booking functionality to their online business listings, converting directory entries into immediately bookable services. Targeted at digital publishers and business directory operators.
Companies that use Pingup
Customer profileIdeal customer profiles1 record
Pingup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pingup partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Pingup competitors and assessment
Company assessmentEmerging players
- Setmore: SMB appointment scheduling with publisher-style marketplace integrations; a smaller, similarly API-oriented booking peer to Pingup.
- Booksy: Mobile-first appointment booking SaaS that has raised significant capital and pursues an embed/API strategy with partners; comparable to Pingup as a smaller, API-oriented booking layer.
Broad incumbents
- Mindbody: Vertical scheduling and booking platform for wellness, fitness, and beauty — uses API/embed integrations to surface inventory on third-party listings, the same distribution vector Pingup targets.
- Google Reserve / Book on Google: Platform-native scheduling that lets businesses expose inventory directly in Google search and Maps listings — the structural incumbent that compresses a third-party API's wedge.
Direct peers
- Acuity Scheduling (Square): Self-serve appointment scheduling product with public APIs and embeddable widgets — competitive to Pingup's API-driven booking-in-listings use case for SMB and publisher integrations.
- Square Appointments: SMB-focused online appointment scheduling tightly integrated with payments and POS — directly substitutes for what Pingup's API would deliver to publisher-listed businesses.
- OpenTable: Dominant restaurant and venue reservations platform that, like Pingup, sits between consumers and bookable businesses; widely integrated into publisher-style listings and third-party discovery surfaces.
- Yelp Reservations: Native booking functionality inside a major business-listing publisher — the most direct competing answer to Pingup's value proposition of 'add booking features to business listings'.
- Resy: Restaurant reservations platform (now under American Express) competing for the same publisher-distributed booking workflow that Pingup targets via API.
- Calendly: Widely adopted scheduling/booking SaaS that, like Pingup, is API-first and embeds booking into third-party surfaces rather than owning consumer demand.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Pingup social profiles
Digital presencePingup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pingup leadership team
Management profileNumber of profiles
Profiles1 record
Pingup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pingup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pingup
What does Pingup do?
Pingup provides an application programming interface (API) that enables publishers to embed instant appointment-scheduling and booking capabilities directly into their online business listings. The product targets digital publishers and listing platforms seeking to convert their directory traffic into bookable transactions without building scheduling infrastructure themselves.
When was Pingup founded?
Pingup was founded in 2010. It employs 1 to 10 people.
Where is Pingup based?
Pingup is headquartered in Boston, United States, in the North America region.
Who are Pingup's main competitors?
Emerging players on record are Setmore and Booksy. Broad incumbents are Mindbody and Google Reserve / Book on Google. Direct peers are Acuity Scheduling (Square), Square Appointments, OpenTable, Yelp Reservations, Resy and Calendly.
Does Pingup have an API?
No public API is recorded for Pingup.
What industry is Pingup in?
Pingup's product category is Appointment Scheduling Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 51821 and its SIC code is 7900.