Sistas in Sales

What Sistas in Sales does

Sistas in Sales is a New York–based non-profit membership organization founded in 2018 by Chantel George to serve women of color in sales professions, from entry-level SDRs to SVP-level executives. It operates a community and event platform centered on the annual SIS Summit (the largest sales conference for women of color), a proprietary membership portal branded SISconomy with mobile app access, a job board connecting members to partner employers, and year-round virtual programming through SISTalks webinars and SIStv video content. The organization has grown to 12,000+ members across at least eight global cities including New York, Atlanta, Washington D.C., London, Accra, San Francisco, Barcelona, Chicago, and Denver.

The business runs on a three-stream revenue model: individual membership subscriptions priced at $300 annually, summit ticket sales (2-day passes at $499, single-day at $275), and corporate sponsorship packages sold primarily to Fortune 500 companies seeking to diversify their sales talent pipelines. Corporate sponsors—including Salesforce, Microsoft, Google, Walmart Connect, TikTok, SAP, Oracle, Netflix, and others—gain access to a curated talent pool, brand visibility at the annual summit, and recruiting activations such as the Recruiting Bistro. The organization does not build proprietary AI/ML technology; its platform is a standard community portal with learning and event features, and AI is referenced only as a discussion topic within its educational programming rather than as a core capability. Operationally, SIS runs with a lean 1–10 person team augmented by contracted event production and chapter-level volunteer leadership.

Name

Sistas in Sales

Legal name

Sistas In Sales

Website

https://sistasinsales.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sistas in Sales is a New York–based non-profit membership organization serving women of color in sales, operating a global community of 12,000+ members through an annual summit, a paid membership platform, a job board, and corporate sponsorship programs with Fortune 500 partners.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions providing access to exclusive content, community platform, job board, virtual and in-person events, and mentorship opportunities. Membership is non-refundable and lasts 12 months.
2. Summit and Event Tickets: Revenue from ticket sales for the annual SIS Summit (2-day passes at $499, day passes at $275) and other events. Includes virtual events like SISTalks and regional gatherings.
3. Corporate Sponsorships and Partnerships: Corporate partners pay for sponsorship packages that include access to talent pool, brand visibility at conferences, thought leadership opportunities through sponsored panels and workshops, and recruiting bistro activations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Sistas in Sales operates a paid membership community for women of color in sales, providing networking, mentorship, career resources, and a job board. Its flagship commercial offerings include annual membership subscriptions, ticketed access to the SIS Summit (a multi-day conference with Recruiting Bistro, Silicon Alley tech showcase, and Legacy Market), corporate partnership and sponsorship packages sold to enterprises, and recurring virtual education through SISTalks.

Product overview

Sistas in Sales operates as a membership organization and event platform rather than a traditional software product. The core offering is the SIS Membership Platform (community.sistasinsales.com), which provides sales training, networking, career resources, job listings, and access to virtual/in-person events. This is complemented by the annual SIS Summit, the flagship in-person conference featuring keynotes, workshops, the Recruiting Bistro for hiring, Silicon Alley tech showcase, and Legacy Market. SIS Media encompasses the Insights blog and SIStv video content delivering industry perspectives. The Corporate Partnership Program connects companies with the talent community, while SIS International extends the community globally through chapters in London and other cities. SISTalk virtual webinars provide ongoing educational content. Together, these offerings form an ecosystem serving women of color in sales from entry-level to executives.

Differentiator

Problem solved

Functional benefit

Brands

• SIS International: Global expansion initiative for women of color in sales targeting 1,000 members and 20 founding partners in 2024.
• SISconomy
• SIS Membership
• SIS Week
• SISTalk
• SIStv
• ElevateHER
• Power 100 Gala

Products and services

• SIS Membership Annual paid membership subscription providing women of color sales professionals with access to the community platform, exclusive sales training and resources, mentorship programs, job board, networking events, private dinner invites with industry leaders, and steep discounts to the SIS Summit. Priced at $300/year (introductory 2024 rate).
• SIS Summit (Annual Conference) Ticketed multi-day annual conference and awards gala for women of color in sales, featuring keynotes, workshops, Recruiting Bistro for in-person hiring, Silicon Alley tech showcase, Legacy Market of women- and minority-owned businesses, and the Power 100 Gala. Ticketed at $275/day or $499 for a 2-day pass.
• SISTalk (Virtual Webinar Series) Recurring virtual webinar series providing expert-led educational sessions on sales topics including executive presence, AI, leadership, personal branding, and career development, delivered to members and the broader community.
• SIS Job Board Dedicated job board connecting member sales job seekers with sales positions from SIS corporate partners and member-posted roles, with employer sign-up and dashboard functionality for posting and managing listings.
• Corporate Partnership Program Sold corporate partnership and sponsorship packages providing companies with access to the SIS talent pool for recruiting, employer branding at the annual summit, Recruiting Bistro activations, branded workshops and panel sponsorships, and year-round thought leadership visibility.
• SIS Media Content platform comprising the SIS Media Insights blog and SIStv video interview series, delivering articles, interviews, and resources on sales strategies, AI adoption, career development, and diversity in sales for the SIS community and broader audience.

Quantifiable outcome

• 12,000+ members globally
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship and core.

• Walmart ConnectflagshipGTM or Marketing Partner · 1 January 2024Presenting sponsor of the 7th Annual Summit 2024. Returning Champion Sponsor providing significant support for recruiting bistro and community events.
• TikTokcoreGTM or Marketing Partner · 1 January 2024Returning Advocate Sponsor for 4 consecutive years (as of 2024). Supports talent recruitment and diversity initiatives through summit sponsorship.
• NetAppcoreGTM or Marketing Partner · 1 January 2024Co-presents virtual panel events like ElevateHER focusing on women in tech sales. Supports career development and recruiting for enterprise client executive roles.
• NBCUniversalcoreGTM or Marketing Partner · 1 January 2024Corporate sponsor participating in summit programming. Representatives have served as speakers and recruiters at events.
• SAPcoreGTM or Marketing Partner · 1 January 2024Corporate partner and sponsor. SAP executives participate as speakers and the company recruits through the summit recruiting bistro.
• OraclecoreGTM or Marketing Partner · 1 January 2024Corporate partner participating in summit events and programming. Recruits diverse sales talent through partnership.
• The Trade DeskcoreGTM or Marketing Partner · 1 January 2024Corporate sponsor supporting the summit. Participates in recruiting activities and thought leadership sessions.
• DynatracecoreGTM or Marketing Partner · 1 January 2024Corporate sponsor with executives participating as speakers at summits.
• PinterestcoreGTM or Marketing Partner · 1 January 2024Corporate sponsor participating in summit programming and recruiting activities.
• NetflixcoreGTM or Marketing Partner · 1 January 2024Corporate sponsor supporting the organization. Netflix executives participate in events and recruiting.
• iHeartMediacoreGTM or Marketing Partner · 1 January 2024Corporate sponsor with executives serving as speakers at summits.
• BrazecoreGTM or Marketing Partner · 1 January 2024Corporate partner using the summit for DEI recruiting and brand awareness.
• GartnercoreGTM or Marketing Partner · 1 January 2024Industry partner supporting the organization's initiatives and visibility.
• MotivecoreGTM or Marketing Partner · 1 January 2024Returning sponsor using the summit for recruiting diverse sales talent.
• SalesforcecoreStrategic or Co-development Partner · 1 January 2018Powerhouse partner supporting Sistas in Sales since 2018. Salesforce provides backing as part of the organization's mission to empower women of color in sales.
• MicrosoftcoreStrategic or Co-development Partner · 1 January 2018Powerhouse partner providing support for the SIS community and events. Microsoft leaders have participated as speakers and sponsors at summits.
• GooglecoreStrategic or Co-development Partner · 1 January 2018Powerhouse partner supporting the organization. Google has featured leaders at summits and participated in talent recruiting activities.
• UnilevercoreStrategic or Co-development Partner · 1 January 2018Powerhouse partner supporting the organization since 2018 as part of the mission to empower women in sales.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Women in Sales: Community and event organization dedicated to advancing women in sales roles. Closest direct analogue to Sistas in Sales, though broader demographic (not specifically women of color) and operating with similar membership + event model.
• Pavilion (formerly Sales Hacker): Membership community for sales, marketing, and RevOps professionals offering events, content, and career resources. Comparable community-driven GTM motion and corporate sponsorship model, though broader in scope and not diversity-niche focused.
• American Association of Inside Sales Professionals (AA-ISP): Professional association for inside sales practitioners offering training, certification, and networking events. Comparable mission of advancing sales professionals through community and education, though broader demographic focus.

Emerging players

• Women Who Tech: Non-profit community and event platform supporting women and underrepresented groups in technology. Comparable DEI focus and community-led GTM motion, overlapping with SIS's mission of supporting women in tech-adjacent roles.
• Black Women in Tech: Community organization supporting Black women in technology through mentorship, networking, and career resources. Directly comparable demographic focus and community-driven model, though broader tech (not specifically sales) focus.
• Lesbians Who Tech: Community organization and conference for LGBTQ+ women and non-binary people in technology. Comparable DEI community model with summit events and corporate partnerships, intersecting with SIS's mission of supporting underrepresented groups in tech-adjacent roles.
• SHEnetwork (originally Women 2.0): Global community supporting women entrepreneurs and tech leaders through events and content. Comparable women-focused professional community model with event-driven engagement, though broader leadership vs. sales-specific scope.

Broad incumbents

• Ellevate Network: Established women's professional networking community with global chapters, mentorship, and events. Comparable women-focused community model and career advancement mission, operating at significantly larger scale.
• The Mom Project: Digital career marketplace and community connecting women (particularly mothers) with employers. Comparable women-focused talent marketplace model with employer partnerships, though broader demographic focus than SIS.
• Blavity: Media and community platform serving Black professionals and culture. Comparable demographic focus with event programming (including HBCU-focused events), though primarily media-driven rather than sales-career focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sistasinsales?lang=en
• YouTubeyoutube.com/channel/UC25UI8mWY3uPN91mLKmj3KA
• Facebookfacebook.com/sistasinsales
• LinkedInlinkedin.com/company/sistas-in-sales
• Instagraminstagram.com/sistasinsales
• TikToktiktok.com/@sistasinsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistas in Sales