MyHealthTeam

What MyHealthTeam does

MyHealthTeam operates one of the largest U.S. networks of condition-specific patient social communities, hosting 60+ condition-specific networks with more than 4 million opted-in members across chronic and rare diseases including asthma, multiple sclerosis, psoriasis, breast cancer, diabetes, migraine, rheumatoid arthritis, and many others. Each vertical community (e.g., MyAsthmaTeam, MyMSTeam, MyCrohnsAndColitisTeam, MyBreastCancerTeam) provides patient-to-patient connection, medically reviewed articles and Q&A video content produced by a Medical Expert Panel of board-certified physicians, condition-specific provider directories, and patient forums.

The platform is free to patients; revenue is generated from pharmaceutical and healthcare advertisers who pay for access to engaged, opted-in patient audiences, combined with monetization of de-identified, privacy-compliant first-party patient engagement data shared with pharma brands. Underlying technology includes condition-specific community platforms, de-identified patient data analytics, and AI-driven content personalization for recommendations. Following the January 2025 acquisition by Swoop, an AI-driven omnichannel healthcare marketing company, MyHealthTeam's community assets and first-party data are integrated with Swoop's programmatic, identity-resolution, and predictive audience segmentation capabilities, expanding the addressable pharma advertising and data-monetization surface.

Name

MyHealthTeam

Legal name

MyHealthTeam, Inc.

Website

https://myhealthteam.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

51–100 employees

Short description

MyHealthTeam operates 60+ condition-specific patient social networks serving 4 million+ opted-in members with chronic and rare conditions, monetized through pharmaceutical brand advertising and de-identified first-party patient data insights.

Ownership category

akta.pro rank

Product category

Patient Social Networking

NAICS

Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Patient social networks
• Condition-specific communities
• Pharma healthcare advertising
• Patient engagement platform
• First-party health data

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Pharma healthcare advertising: Revenue generated from pharmaceutical and healthcare advertising partners who pay to reach engaged patient communities with targeted messaging and information about treatments
2. First-party data insights: De-identified, privacy-safe patient data shared with pharma brands to generate insights about patient engagement opportunities and optimize marketing strategies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyHealthTeam operates 60+ condition-specific patient social networks that connect individuals living with chronic and rare health conditions for peer support, shared experiences, and access to medically approved information. The platform is free for patients and monetized by selling targeted advertising access and first-party, de-identified patient engagement data to pharmaceutical and healthcare brand advertisers. Following its January 2025 acquisition by Swoop, the offering now also bundles AI-driven omnichannel pharma marketing capabilities.

Product overview

MyHealthTeam operates a platform of 60+ condition-specific patient social networks (e.g., MyAsthmaTeam, MyMSTeam, MyCrohnsAndColitisTeam, MyBreastCancerTeam) where millions of opted-in patients connect, share experiences, and access medically verified health information. The platform includes a Medical Expert Panel of specialists who create educational content, condition-specific provider directories, and Q&A forums. Following Swoop's January 2025 acquisition, the platform now integrates Swoop's AI-driven omnichannel healthcare marketing capabilities, enabling pharmaceutical brands to engage with patient communities and access first-party data for targeted, privacy-compliant marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHealthTeam Platform A social networking platform hosting 60+ condition-specific patient communities where members connect with others living with the same chronic or rare health condition, access medically approved information, and share experiences and support.
• Condition-Specific Patient Communities Individual social networks for specific health conditions including MyAsthmaTeam, MyMSTeam, MyCrohnsAndColitisTeam, MyBreastCancerTeam, MyDiabetesTeam, MyMigraineTeam, MyPsoriasisTeam, MyRheumatoidArthritisTeam, and 60+ others spanning chronic diseases, cancers, and rare conditions.
• Medical Expert Panel A network of board-certified physicians and specialists who create articles, conduct on-demand Q&A video interviews, and participate in virtual events to provide expert medical information to patients.
• Medically Approved Resources Condition-specific informational content including updates on new medical research, practical tips for diet and exercise, specialist answers to questions, and guidance on discussing treatment options with doctors. Content is created by an editorial team and reviewed by board-certified physicians.
• Swoop AI Marketing Suite (post-acquisition integration) AI-driven omnichannel healthcare marketing capabilities including programmatic advertising, audience segmentation, and privacy-compliant patient targeting for pharmaceutical brand clients. Enables engagement with opted-in patient communities across channels.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• SwoopflagshipStrategic or Co-development Partner · 7 January 2025AI-driven omnichannel healthcare marketing company that acquired MyHealthTeam to enhance pharma marketing capabilities with access to opted-in patient communities and first-party data
• UCBcoreGTM or Marketing PartnerPharmaceutical partner that has previously partnered with MyHealthTeam for patient engagement across condition-specific communities
• AbbViecoreGTM or Marketing PartnerPharmaceutical partner previously partnered with MyHealthTeam for patient engagement programs
• Merck KGaAcoreGTM or Marketing PartnerGlobal pharmaceutical company that has partnered with MyHealthTeam for patient community engagement
• EMD SeronocoreStrategic or Co-development PartnerCollaborated on patient education resources and adherence programs, winning PM360 Trailblazer Award

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PatientsLikeMe: PatientsLikeMe operates condition-specific patient social networks for chronic and rare diseases and is the closest historical analog to MyHealthTeam; now part of IQVIA, it competes for pharma-sponsored patient engagement and real-world data partnerships.
• Inspire: Inspire runs one of the largest online patient community networks in the US, partnering with pharma and patient advocacy groups on condition-specific engagement; it directly competes with MyHealthTeam for pharma-sponsored communities and first-party health data.
• WEGO Health: WEGO Health runs a network of patient advocates and influencers that pharma brands engage with for education and campaigns; it competes with MyHealthTeam in the patient-engagement-for-pharma category, particularly around peer-to-peer influence programs.

Regional players

• HealthUnlocked: HealthUnlocked is the largest patient community network outside the US, primarily UK/EU focused, with a similar model of condition-specific communities monetized through pharma and health partners; comparable in product offering and business model but not overlapping geographically with MyHealthTeam's US focus.

Others

• Swoop (parent): Swoop is MyHealthTeam's parent company post-January 2025 acquisition and provides AI-driven omnichannel healthcare marketing and audience targeting to pharma; it is the upstream buyer of MyHealthTeam's data and engagement inventory and now sets the strategic agenda for the platform.

Broad incumbents

• Sharecare: Sharecare is a broad digital health platform offering health content, communities, and condition management tools to consumers and enterprise clients; it overlaps with MyHealthTeam in patient-facing content and condition communities but as part of a much wider portfolio.
• WebMD: WebMD is a leading consumer health information platform with condition pages, expert content, and pharma-sponsored resources; it competes for pharma's digital health wallet and patient attention but operates at a much broader, less condition-specific scale than MyHealthTeam.

Emerging players

• PatientPop (Tebra): PatientPop, now part of Tebra, provides patient engagement, scheduling, and communication tools for medical practices; it overlaps with the patient-engagement-for-providers segment adjacent to MyHealthTeam's pharma-sponsored engagement model.
• LiveWorld: LiveWorld provides social media moderation, engagement, and content services to pharma and healthcare brands; it is a partial adjacent peer, offering human-powered engagement and moderation capabilities that complement or compete with community-driven patient platforms like MyHealthTeam.
• Medisafe: Medisafe is a digital medication adherence platform that works with pharma on patient support and adherence programs; it overlaps with MyHealthTeam's adherence-resource work (e.g., the PM360 award with EMD Serono) but focuses on medication management rather than community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyHealthTeam
• YouTubeyoutube.com/myhealthteam
• Facebookfacebook.com/myhealthteam
• LinkedInlinkedin.com/company/myhealthteam
• Instagraminstagram.com/myhealthteam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHealthTeam