SignUpGenius

What SignUpGenius does

SignUpGenius, Inc. is a privately-held, Charlotte, North Carolina-based software company that operates a web-based group coordination and online sign-up platform used by millions of organizers across schools, parent-teacher associations, nonprofits, sports and booster clubs, churches, small businesses, and families. The core product is a self-serve sign-up form builder that lets a creator register an account, create themed sign-up forms from an extensive template library, and invite participants to register for slots, with native calendar sync to Google, Apple, and Outlook, SMS reminders via Twilio, and Zoom meeting-link attachment for virtual events. Underlying technology is a mobile-responsive SaaS web application that integrates Stripe for all payment processing (credit/debit cards, Apple Pay, Google Pay) and exposes a REST API with key-based authentication returning JSON, plus a Zapier no-code integration connecting to thousands of downstream apps including HubSpot, Salesforce, Mailchimp, Google Sheets, and Slack. The company monetizes through a freemium model: a free tier with basic sign-up features, Premium and Platinum monthly/annual subscriptions unlocking advanced features and removing ads, an Enterprise tier offering white-label embedded sign-ups for large organizations on annual contracts, advertising revenue via Google DoubleClick and Freestar on the free tier, and transaction-based payment processing fees routed through Stripe. Most recently, in May 2026 SignUpGenius launched what it describes as its largest product expansion in company history, simultaneously releasing Dues & Fees, Fundraisers, and Online Stores, with Events with Ticketing, Peer-to-Peer Fundraisers, Forms and Waivers, and Group Gifts announced as coming soon, broadening the platform from a sign-up tool into a group payments and commerce suite.

Name

SignUpGenius

Legal name

SignUpGenius, Inc.

Website

https://signupgenius.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SignUpGenius is a Charlotte, NC-based SaaS platform that provides online sign-up forms, payments, fundraisers, dues, and ticketing tools used by millions of organizers across schools, nonprofits, sports clubs, churches, and small businesses.

Ownership category

akta.pro rank

Product category

Online Sign-Up and Group Coordination Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK), Payment, Invoicing & Refund Management for Events (THAHAFAJ)

Keywords

• Online sign up forms
• Group coordination software
• Volunteer management platform
• Event registration software
• Online payment collection

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales

Revenue model

1. Premium Subscriptions: Monthly or annual paid subscriptions providing advanced features including ad-free experience, enhanced customization, increased capacity, and priority support. Subscriptions auto-renew until cancelled.
2. Payment Processing: Transaction fees on payments collected through the platform via Stripe integration. Stripe processes payments with funds deposited directly to organizers' accounts.
3. Advertising: Revenue from ads displayed on the platform including email ads on confirmation/notification emails, desktop advertising within the application, and mobile ads on mobile-optimized sign ups.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SignUpGenius is a web-based SaaS platform that enables organizers to create online sign-up forms to coordinate groups of people for events, activities, and volunteer schedules. The platform combines sign-up creation with integrated payment processing via Stripe, donation collection, recurring dues and fees, online store inventory and shipping, event ticketing, and auction functionality under a single account. It also provides native calendar sync, Zoom integration, SMS reminders via Twilio, and Zapier-based automation for custom workflows.

Product overview

SignUpGenius is a unified group coordination platform that has expanded from its core online sign up form product into a comprehensive suite of tools for organizing groups and collecting money. The platform combines seven distinct products under one account and login: Sign Ups (core registration and scheduling), Payments (payment processing via Stripe), Fundraisers (donation collection with progress tracking), Dues & Fees (recurring billing), Online Stores (e-commerce with inventory), Tickets (event ticketing), and Auctions (fundraising auctions). Four additional tools are announced as coming soon: Events with Ticketing, Peer-to-Peer Fundraisers, Forms and Waivers, and Group Gifts. The platform is available in free and paid tiers, with Enterprise plans offering white-label embedding capabilities. Key integrations include Zapier (automation), calendar sync (Google/Apple/Outlook), Zoom, Membership Toolkit, and payment processing via Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Ups The core online sign-up form platform that allows organizers to create forms to coordinate groups of people for events, manage time slots, and track participant registrations.
• Payments Core money collection tool for collecting event fees, selling items, accepting dues, or charging fixed or variable amounts at the time of sign-up. Payments are processed through Stripe and deposited directly to the organizer's account.
• Fundraisers Donation-based collection tool with a progress thermometer showing donors how close the campaign is to its goal. Includes live progress bar, suggested giving amounts, and recurring donation options for school drives, nonprofit campaigns, and community fundraising.
• Dues & Fees Recurring fee and payment collection tool that enables automatic billing so members pay on schedule without reminders. Gathers contact info and e-signatures alongside payment in the same step. Designed for sports team dues, PTA membership fees, and club registrations.
• Online Stores Full online store with inventory tracking by item and variation, built-in shipping at checkout, discount codes, password-protected pages, and tax configuration. Designed for spirit wear sales, school stores, booster club merchandise, and fundraising shops.
• Tickets Easy online ticketing solution for events with capacity management, QR code scanning at the door, and complete event detail handling from a single platform.
• Auctions Online auction functionality for fundraising events, enabling organizations to run silent auctions and manage bid tracking digitally.
• Enterprise Enterprise tier that allows organizations to embed sign-ups directly into their website with no SignUpGenius branding or ads, providing a fully branded experience that looks like a custom registration tool. Designed for large organizations such as school districts.
• Text Messaging Service SMS/MMS text messaging service for sending reminders and notifications to participants. Powered by Twilio and available to Creators with applicable Paid Subscriptions who have opted in.

Quantifiable outcome

• Automatic reminders significantly reduce no-show rates - organizations using reminders see consistent improvement in participant turnout
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationIntegration partner enabling no-code automation connecting SignUpGenius to thousands of apps including Google Sheets, Slack, HubSpot, Salesforce, Mailchimp, Constant Contact. Allows trigger-action workflows without technical skills.
• StripecoreTechnology or IntegrationPayment processing engine powering all money collection on SignUpGenius. Supports credit/debit cards, Apple Pay, Google Pay, with direct bank deposits and branded receipts. First payout within 7 days, then 2-day rolling basis.
• ZoomcoreTechnology or IntegrationVideo conferencing integration allowing Zoom meeting links to be attached to sign-up slots. Link appears on published sign up and auto-included in confirmation and reminder emails.
• Membership ToolkitcoreTechnology or IntegrationDirect integration for PTOs, booster clubs, HOAs, and scout groups. Sign ups embedded inside Membership Toolkit volunteer management system with unified directory, donation, and volunteer access.
• TwiliocoreTechnology or IntegrationText messaging service (SMS/MMS) for sending reminders and notifications to participants. Users must agree to Twilio Acceptable Use Policy. Only supports U.S. and Canada numbers.
• Calendar Providers (Google, Apple, Outlook)coreTechnology or IntegrationCalendar synchronization allowing participants to add sign-up commitments to their preferred calendar platform with one click.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SignUp.com: Direct competitor offering free online sign-up forms and volunteer scheduling for groups, schools, and nonprofits — overlapping SignUpGenius's core product and target audience.
• MemberPlanet: Group management platform for clubs, PTAs, booster clubs, and member organizations offering sign-ups, dues collection, and event coordination — competing for the same primary verticals.
• VolunteerHub: Volunteer management platform for nonprofits that combines sign-ups, scheduling, and reporting — a direct functional overlap with SignUpGenius's volunteer-coordination use case.
• Wild Apricot: All-in-one membership management software for small nonprofits and associations with built-in event registration, payments, and a sign-up component — overlapping on dues, events, and nonprofit verticals.
• Planning Center: Church management software suite including volunteer sign-up and event coordination modules; competes directly in SignUpGenius's religious-organization and volunteer-coordination segments.

Broad incumbents

• Eventbrite: Large-scale event ticketing and registration platform with payment processing and broad consumer reach; overlaps with SignUpGenius's emerging ticketing and event management features.
• Cvent: Enterprise event management platform covering registration, ticketing, and attendee management for large conferences and trade shows — overlaps with SignUpGenius's enterprise tier and event tools.

Emerging players

• Ticket Tailor: Low-cost event ticketing platform popular with nonprofits, schools, and community groups — competing with SignUpGenius's Events with Ticketing and Tickets products in the same SMB/vertical segments.
• Auctria: Online auction and event management platform purpose-built for nonprofit fundraising galas — competing with SignUpGenius's Auctions product in the nonprofit fundraising vertical.
• Givebutter: Modern fundraising and donor-management platform expanding into events, ticketing, and auctions — a direct competitor for SignUpGenius's newer Fundraisers, Events with Ticketing, and Auctions modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/signupgenius
• Facebookfacebook.com/signupgenius
• Instagraminstagram.com/signupgenius
• Pinterestpinterest.com/signupgenius
• LinkedInlinkedin.com/company/signupgenius

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SignUpGenius