InStep

What InStep does

InStep (operated by hominin, branded as "hominin labs") is an early-stage AI company building movement-analytics software that derives health and performance insights from data already produced by consumer wearables and headphones. Its core technological proposition is proprietary deep-learning architectures trained on individualized "movement fingerprints" — unique movement-pattern sequences captured passively from everyday activity — which feed task-specific models such as Large Movement Models for orthopaedic post-operative recovery, return-to-baseline tracking for athletes, and movement-based biomarkers for neurological and musculoskeletal health. The platform is delivered through four product surfaces: a consumer iOS app on the Apple App Store, a SaaS Movement Analytics Platform for enterprise sports teams, a Product Testing Suite for active apparel and footwear brands, and a developer-facing API suite currently listed as "Coming Soon."

Commercial activity is split between a self-serve product-led growth motion via the App Store and enterprise sales efforts ("Book a demo") targeting four distinct verticals: healthcare providers and surgical-recovery patients, professional sports teams, military units, and footwear/apparel companies. Pricing, subscription tiers, named enterprise customers, revenue, and total funding are not publicly disclosed. The company has dual headquarters in Seattle, Washington (US) and London, England (UK); is supported by NSF SBIR non-dilutive funding and the Techstars accelerator (program slot dated 2023-09-11); and maintains a research partnership with the University of Washington's Primate Evolutionary Biomechanics Laboratory (PEBL), which is running a longitudinal baseline health study to validate the technology.

Name

InStep

Legal name

hominin

Website

https://myinstep.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

InStep (hominin) builds AI-driven movement-analytics software that turns data from consumer wearables and headphones into health and performance insights for healthcare providers, sports teams, military units, and active apparel/footwear brands via a consumer app, enterprise SaaS, and a forthcoming developer API.

Ownership category

akta.pro rank

Product category

Movement Analytics Software

akta.pro primary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Movement analytics software
• Wearable biomechanics AI
• Orthopedic recovery platform
• Athlete health monitoring
• Product testing analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. InStep App Sales: Consumer-facing mobile application available on Apple App Store for individual users to track movement and health metrics

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

InStep (developed by hominin) is a movement analytics platform that uses proprietary deep learning algorithms to analyze movement data sourced from existing consumer wearables and headphones. It produces individual movement fingerprints and recovery/baseline analytics sold via a consumer mobile app (Apple App Store), a SaaS movement analytics platform for sports teams, a product testing suite for active apparel and footwear brands, and a developer API suite (coming soon).

Product overview

InStep is a movement analytics platform developed by hominin, comprising a mobile app available on Apple App Store, a SaaS-based Movement Analytics Platform for sports teams, and a Product Testing Suite for apparel and footwear companies. The core offering uses proprietary deep learning algorithms to analyze movement data from consumer wearables to generate health insights. Additional offerings include an API Suite for developers building movement technology (Coming Soon) and a longitudinal baseline health study conducted in partnership with the University of Washington.

Differentiator

Problem solved

Functional benefit

Brands

• InStep Movement Analytics: AI-powered movement analytics platform for surgical recovery, musculoskeletal health, athletic training, and injury recovery. Available on Apple App Store.

Quantifiable outcome

• Earlier identification of delayed or atypical recovery progression
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Washington (PEBL Lab)coreStrategic or Co-development PartnerResearch partnership conducting longitudinal baseline health study. PEBL (Primate Evolutionary Biomechanics Laboratory) provides academic validation and research collaboration for movement intelligence technology.
• IMDminorStrategic or Co-development PartnerInternational Institute for Management Development - shown as supporter on website, nature of partnership not fully detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kitman Labs: Kitman Labs provides an athlete performance and injury analytics platform used by professional sports organizations to baseline players and monitor return-to-play. It maps directly to InStep's Sports Teams segment.
• Catapult Sports: Catapult provides wearable athlete tracking and load-management analytics for elite and team sport organizations. Its player monitoring, return-to-play, and readiness analytics overlap with InStep's InStep Movement Analytics Platform for sports teams.
• Whoop: Whoop sells a wearable plus subscription analytics platform that quantifies strain, recovery, and sleep from wrist-based movement and physiological signals. It is the closest direct competitor to InStep's wearable-driven recovery and athletic-baselining thesis.
• Sword Health: Sword Health is a digital MSK and post-surgical recovery platform that uses sensor data and AI to track at-home rehab adherence and outcomes. It is the most direct comparator to InStep's orthopedic recovery trajectory offering.

Broad incumbents

• Hinge Health: Hinge Health is the largest digital MSK and post-surgical rehab provider, combining sensor-based exercise therapy with AI-guided coaching. It is a broader incumbent in the same orthopedic-recovery segment InStep targets with its Large Movement Models.
• Garmin Health: Garmin Health is the enterprise arm of Garmin, licensing wearable-derived movement, stress, and sleep data to insurers, researchers, and health programs. It competes for the same consumer-wearable data layer that powers InStep's models.
• Oura: Oura sells a smart ring plus subscription service that delivers readiness, sleep, and resilience analytics from continuous movement and physiological signals. It is comparable as a consumer-wearable health analytics subscription in InStep's segment of individual users.
• Apple Health (Apple Watch): Apple Health aggregates movement, mobility, and recovery signals from Apple Watch and iPhone and ships first-party mobility and walking analytics. It is the most consequential broad incumbent given InStep's dependence on Apple devices and Apple App Store distribution.

Emerging players

• Hawkin Dynamics: Hawkin Dynamics produces force-plate and jump-testing analytics for athlete performance and return-to-play. It overlaps with InStep's baselining and dynamic movement analytics, although it relies on proprietary hardware rather than consumer wearables.
• Physitrack / PhysiApp: Physitrack provides a clinician-to-patient remote rehab platform with prescribed exercise programs and adherence tracking. It is comparable to InStep's surgical recovery use case, though it is more of an exercise-prescription layer than a movement-fingerprinting analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hominin-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InStep